24/11/2020
Examples of Canceled artists/ celebrities
A perfect example: James Charles, who was still walking the red carpet at The Met Gala in the past weekend underwent a complete flipside: a feud between James and his ex-friend Tati Westbrook, an online beauty guru well known in America, stirred up controversial debates in the online beauty community. Tati then posted a video, crying to complain about how bad was the betrayal and distrust among their friendship over one sponsorship, James lost a staggering 5 million subscribers approximately in just several hours, “James is officially canceled," according to the public online users.
This incident originated from their friendship. James and Tati, have been friends and mutual influencers since their debut on youtube, whom Tati is majorly respected by James as she brought him up as a guru to some extent. Tati, who launched her own wellness vitamin brand in early 2019, and everyone expected that James Charles would support it, if not possible, only sponsor his friend’s product. Yet, things turned out in the opposite way. During Coachella, James agreed to promote the US vitamin brand “SugarBearHair” via his social platforms ranging from Youtube to Instagram, which this company is exactly the competitor of his friend Tati. Later felt betrayed by him, Tati Posting a 43-minute-video entitled 'Bye Sister', shaming James for a series of betrayals to their friendship and other unpleasant experiences. With a flick of a second, the media were bombarded by this “James Charles is a snake” impression, gaining over 50 million video views of Tati in one week. Yet, behind all this gossip online, people ignore the fact that James was only 19, a just-gone-to-be adult as well as a “newbie” to this social exposure.
A second of fame resulting in such a catastrophic drop must have hurt his mental health so much. A repetition in receiving hatred comments all condemning his personality with swear words and even humiliation towards his family/ sexual orientation. Literally, no one saw this side of James that he has the right to speak for himself. In his perspective or in some critics' view, the essence of Endorsement was never about competition but variety. Tati felt betrayed as Charles did not promote her product yet no one criticized her for being petty but all sharp flaws went straight at James’ Charles Betrayal whereas he did not foresee a sponsorship that helps him gain fame would lead to such a horrific guru incident. At some point that he might not even know endorsing similar products as other gurus did will be accused as “betrayal”.
There are always both sides in one incident. A majority thinks that James Charles was playing victim, some may say that Tati has exaggerated such small issues that could be solved among themselves just to gain more views and bring James Charles, who is getting more popular than her, down.
Through this canceling incident in the cosmetic guru field, we see that critics made use of their anonymity on the Internet, posting hate speech that might destroy someone’s image and psychological health, even when they have no right to degrade people. The caution has been aroused among internet manners in this canceling trend.