// LAMBORGHINI LAUNCHES OFF WITH FIRST NFT – TO THE MOON
How does one of the world’s most powerful luxury car manufacturers enter the speculative NFT market? The only obvious move, according to Lamborghini, is to create artwork infused with actual artefacts from outer space.
To be clear, the real-world artwork that inspired the first Lamborghini NFTs, Space Time Memory.
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Photo Credit: Lamborghini
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#theblup #lamborghini #fabianoefner
// H&M X DRESS-X VIRTUAL FASHION COLLECTION
H&M is set to venture into the virtual fashion realm with the release of a digital collection via a competition. H&M has launched a competition through its official website, where customers can win an exclusive look from the range, fronted by the brand's sustainability advocate Maisie Williams.
Dress-X, a digital and virtual clothing platform, collaborated on the making of the virtual fashion collection.
Photo Credit: Maisie Williams
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#theblup #hm #dressx #maisiewilliams
// THE BROOKLYN NET ARE THE FIRST PROFESSIONAL SPORTS TEAM IN THE US TO JOIN THE METAVERSE.
The Brooklyn Nets are the first professional sports team to enter the Metaverse. Over the weekend, the NBA team debuted the “Netaverse,” a new innovative video system that generates 3D lifelike renderings in seconds.
Video Credit: Brooklyn Nets
#theblup #metaverse #brooklynnets
// PRADA’S FW22 MEN’S COLLECTION RELEASE
Miuccia Prada and Raf Simons reimagined the Fondazione Prada’s Deposito as a stage for the exhibition of Prada’s Fall/Winter 2022 men’s collection, in collaboration with architecture firm OMA. The seasonal collection, dubbed “Body of Work,” investigates “theatre and cinema as mirrors of reality.”
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#theblup #prada #fw2022
//KANYE WEST STARS IN NETFLIX’S ‘JEEN-YUHS: A KANYE TRILOGY’ DOCUMENTARY
Netflix has released the first official trailer for jeen-yuhs: A Kanye Trilogy, a three-part documentary about Ye’s rise to fame and acclaim.
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#theblup #kanyewest #netflix #jeenyuhsakanyetrilogy
// NIKE ACQUIRES VIRTUAL SNEAKER X FASHION NFT SITE RTFKT
NIKE, INC. announced today the acquisition of RTFKT, a leading brand that uses cutting-edge innovation to create next-generation collectables that combine culture and gaming.
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#theblup #nike #rtfkt
TheBlup give tribute to Virgil Abloh
// VIRGIL ABLOH’S FINEST WORK: 7 HIGHLIGHTS THAT DEMONSTRATE HIS CREATIVE MIND AND ARTISTIC SPIRIT
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#theblup #studioblup #Virgil Abloh #louisvuitton
BLUP50 // TIFFANY BARON // TALENT FEATURE
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Our latest BLUPP50 member is London based Senior Art Director @tiffany_baron_ who is obsessed with creating beauty and fashion content. She is dedicated, ambitious and enthusiastic, always looking for ways to beautify the world.
Read more about @tiffany_baron_ in our latest #BLUP50 talent feature on theblup.com - https://bit.ly/3bHeOzg
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#theblup #talentfeature #artdirector #londoncreative
GUINNESS // ADVERT // BACK IN THE PUB
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The pubs are open and we can dine or sip indoor! In honour of this long-awaited moment @guinnessgb unveiled a campaign to celebrate the pour we’ve all been waiting for. With this entertaining ad, pulling at your hart strings, reminding you when you miss something so much everything reminds you of it #LooksLikeGuiness
https://bit.ly/2RpeQF4
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#theblup #guinness #adland
BLUP50 // SETTPACE // TALENT FEATURE
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Our latest BLUP50 member is digital sportswear designer @settpace. Born out of the belief the world's leading football clubs should embrace designer streetwear to keep up with the times, he spends his time creating on-trend designer kits for the virtual football world.
Read more about SETTPACE in our latest #BLUP50 talent feature on theblup.com - https://bit.ly/3bqfNnt
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#theblup #talentfeature #digitalsportswear #digitaldesigner #londoncreative
JACK DANIELS X THE SHOE SURGEON // FINELY CRAFTED
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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab — and gives fans a chance to trip to Los Angeles to tour the studio for real.
https://bit.ly/3b9Qhm8
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#theblup #sneakerheads #jackdaniels #theshoesurgeon
BLUP50 // LOIS MILLS // TALENT FEATURE
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Our latest talent is co-founder of @badgutclub and brand manager at @get_homethings, @loismills. Self described as a multi-hyphen human, this creative-marketer-community manager is doing her part to save the world and your gut at the same time.
Read more about Lo in our latest #BLUP50 talent feature on theblup.com - https://bit.ly/3etlrqV
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#theblup #talentfeature #creativetalent #contentcreator #londoncreative