27/05/2022
Redesigning your logo is one of the best ways to reinvent a brand, but also one of the most risky. The changes have the potential to alienate customers and attract new ones. Even most savvy design companies can get it wrong, deserving ruthless help from review from the design community. There was a high-profile example when Gap decided to scrap its new Logo after a backlash from consumers. Usually, you can avoid impending disasters by following a few important principles.
Redesigning your logo is one of the best ways to reinvent a brand, but also one of the most risky. Here Are few important principles.