Iconogram Group

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Iconogram Group

Long Island-based marketing agency, empowering businesses nationwide with expert social media, ads, SEO, and content services.
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02/09/2024

Have you left any notes on Instagram?!

Now, you can share notes on posts from friends or your favorite brands, offering your reactions in real-time. Plus, you'll see reactions from others as you scroll—it's all about bringing more engagement and personal interaction to your feed.

Remember, only your friends can see your notes, and you can share them with followers you follow back or those in your "close friends" group.

Let us know your thoughts on this update!

29/08/2024

Crafting connections and curating content 🫶🏻

28/08/2024

Lighten up and have some fun with it!

We're all about embracing the joy of social media. It's not about perfection; it's about connection. If you find yourself stressing over making every post flawless, remember that social media should be a fun, creative space where your authenticity shines through.

Let your hair down and let the real you peek through your content. When you enjoy creating your posts, your audience enjoys them too. Here's to less stress and more genuine smiles in your social feed! 😊👍

26/08/2024

"Your brand in our hands." 🌟

We take this promise seriously. Entrusting us with your brand means you get a dedicated team passionate about bringing your vision to life and pushing your strategy beyond boundaries. We're here to nurture, amplify, and celebrate your brand, ensuring every piece of content and every strategy aligns perfectly with your goals.

Let's create something spectacular together. Give us a call for a free consultation!

22/08/2024

We’re here to give you a little insider tip: deleting posts can disrupt your relationship with social media algorithms. Platforms prioritize active, consistent users, and frequent deletions can signal instability, potentially impacting your visibility.

If you feel the absolute need to remove content, archive it instead. Archiving keeps your feed tidy without permanently erasing posts, giving you the flexibility to bring them back if desired. This method is seen as more stable and secure by the platform, helping maintain your algorithmic standing.

19/08/2024

What if social media disappeared tomorrow? 🤔 How would you keep the conversation going with your audience? The key is building an email list.

It is super important not to put all your digital eggs in one basket. An email list is a direct line to your audience, unaffected by algorithm changes or platform disruptions. It allows you to maintain control over your communications and nurture relationships on your terms.

Start building your email list today and ensure that no matter what happens in the social media landscape, you can keep your community thriving and engaged.

Let's chat about strategies to create a robust email marketing plan that complements your social efforts! 💌

15/08/2024

Your target market is not everyone, and that’s a good thing! 🎯

We believe in the power of specificity. Getting clear on your ideal client not only streamlines your strategy but also maximizes your ROI. Remember, the riches are in the niches!

When crafting your content, use keywords that speak directly to your niche and resonate with your ideal client's searches. Think about it: it's much easier to stand out as a specialist in golden retriever training than to get lost in the broader category of dog trainers. Similarly, being known as a premier steakhouse will differentiate you more clearly than just another restaurant on Long Island.

Let’s get specific and make your brand the go-to name in your niche. Narrow your focus to broaden your success!

14/08/2024

Purchasing fake followers is hurting your brand!!

We want to remind you that genuine growth is the only path to meaningful success on social media. Buying followers might inflate your numbers, but it damages your credibility and hurts your engagement rate, which is crucial for algorithm placement.

Here’s the scoop: the algorithm prioritizes engagement, not your number of followers. Shares, comments, and likes from real, active users boost your visibility far more effectively than any bot could. Right now, shares are an especially vital metric—bots can't share content in a meaningful way that increases your reach and impact.

Remember, social media is about building a community and getting the right eyes on your brand. Bots can't engage, share your passion, or convert to customers. Let's focus on authentic growth strategies that attract genuine followers who are interested in what you have to offer. That’s how you build a brand that lasts and thrives!

12/08/2024

Followers DO NOT equal customers!

We believe in quality over quantity when it comes to your social media audience. It's not just about how many followers you have; it's about how many are genuinely interested in what you offer and engage with your content.

Here’s the real deal: Targeting and nurturing relationships with people who resonate with your brand is far more valuable than simply aiming for a high follower count. I'd much rather see 100 followers who are truly connected to your brand and excited about what you bring to the table, than 100,000 who barely engage.

The goal should be to focus on cultivating meaningful interactions and building a community that cares deeply about your brand. That's where real growth happens!

07/08/2024

Teamwork makes the dream work 💁🏻‍♀️

05/08/2024

Have you noticed more automated interactions popping up on Instagram lately? That is done through an outside software called ManyChat!

ManyChat is a powerful tool that helps you automate conversations on social media, making your customer interactions seamless and efficient.

Here’s what ManyChat can do for you:

Automate Responses: Keep the conversation flowing around the clock without missing a beat.
Identify Sales Opportunities: Pinpoint potential sales through smart, automated interactions.
Capture Contact Information: Easily gather details to expand your contact list effortlessly.
Re-Engage Past Leads: Bring previous inquiries back into the fold with targeted messages.

Why is this becoming popular? Because in today's fast-paced digital world, ManyChat offers a way to connect with your audience on a deeper level, ensuring no message goes unanswered, and every opportunity is explored. This isn’t just about automation; it’s about enhancing engagement and driving real ROI through personalized communication.

Questions? Send us a DM!

01/08/2024

Ever wonder about the difference between content creation and professional photography/videography?

Let's break it down:
✨Content Creation is all about crafting posts that engage and resonate with your audience. It's perfect for daily social media interaction, quick updates, or casual blog entries where professional-level visuals aren't crucial, but creativity is key.

✨Professional Photography/Videography: When you need to elevate your brand with high-quality visuals, that's where professional photography and videography come in. Think of major campaigns, brand refreshes, or any platform where stunning visuals could make or break your message.

Wondering when to use which? Content creation is great for keeping up a steady stream of engaging posts. Go for the professional visuals when you’re aiming to really wow your audience or need to ensure top-notch quality for your brand’s major moments.

No matter your needs, Iconogram Group is here to guide you through the visual landscape. Let’s create something beautiful together!

31/07/2024

Earlier this month, I promised to dive into utilizing your Instagram stories, so here we are!

Think of your story as your business or personal reality show—this is where you showcase the ins and outs of your brand in real-time.

🤝 Build Trust & Connection: Show your face, share your voice, and create genuine interactions. Your story helps create an authentic connection that resonates with your audience and potential new followers.

🎬 Behind the Scenes: Let your audience peek behind the curtain. It’s not just about the finished product; it’s the journey that captivates.

📆 Document Your Day: Allow your audience to get to know you! Keep them engaged and part of your daily routine.

🔍 Interactive Content: Engage with polls, questions, or the “add yours” sticker. It’s about adding value, allowing your audience to feel heard, and making every interaction count.

🔗 Direct Selling: Utilize links to connect your audience to your products and services. Make your story a gateway to deeper engagement.

😂 Share Stories: Everyone connects with a narrative. Make yours fun, relatable, and memorable.

🏷️ Expand Your Reach: Use tags to widen your audience. Every tag is an opportunity to catch a new eye.

🔥 Adding Value and Purpose: Always aim to add value and have a purpose with each post. When a potential new follower lands on your page, if both your feed and your story are engaging, you significantly increase the chances they’ll stick around.

Remember, a well-crafted story not only complements your feed but enhances it, turning casual viewers into loyal followers.

Do you have any tips and tricks?! Let us know in the comments!

25/07/2024

Let's talk about how undersaturated platforms can be your secret weapon for growth! You KNOW we're all about leveraging every opportunity to expand your reach:

Pinterest: Not just for crafters and recipe hunters, Pinterest is a powerhouse for driving traffic directly to your website, landing page, or social platforms. Use compelling visuals to captivate and guide users right where you want them.

LinkedIn: The place to be for connecting with key decision-makers and professionals. Whether you’re looking to collaborate or offer your services, LinkedIn helps put your brand on the radar of those who mean business.

Threads: As a newer and less crowded platform owned by Instagram, Threads offers an opportunity to build a deeply engaged community. It’s the perfect place to interact more intimately with your followers and grow your presence organically. Plus, using Threads can earn you extra visibility points from Instagram itself!

Do you have a secret weapon of your own?! Let us know in the comments! There's no gatekeeping here, we want everyone to win!

24/07/2024

Say hello to your new best friend—the algorithm! 🎉
(yes, I said the algorithm 😉)

We know it can seem a bit daunting, but trust us, it's here to amp up your game, not hinder it.

Let's break down how to make the algorithm work its magic for you:
✨SEO: Sprinkle those keywords throughout your posts to charm both the algorithm and your audience.
✨Hashtags: Find the perfect mix of hashtags to help your posts pop up in all the right feeds. Think of hashtags as your content’s personal cheerleaders aka keywords to support your copy!
✨Captioned Videos: Add auto-generated captions to your videos to catch the eye (and ear) of everyone scrolling by. Auto-generated captions also work as SEO and help place your content in front of your target audience.
✨Niche Networking: Engage with your niche community. The more you interact, the more the algorithm recognizes your squad goals. Don't be afraid to use keywords as you comment as well!

So are you ready to get friendly with the algorithm?! Let us know your thoughts in the comments!

22/07/2024

SAY IT LOUDER FOR THE PEOPLE IN THE BACK!

Stay consistent!

Not to be harsh, but you are a professional, and your brand deserves to look professional and consistent, too! Consistency in your brand colors, fonts, logos, photo exposure, brand voice, and everything and anything else that falls under your brand identity helps you become recognizable. So, let's stick to consistent branding!

Consistent posting and engaging are also super important. I recommend creating a designated schedule that fits into your everyday life where you can carve out 10 minutes to interact with your target audience and current followers. Scheduling your posts in advance has never been easier. There are multiple free outlets that allow you to schedule out your entire month. If you're looking to grow, pick 3 to 5 days per week that you'd like to share content and dedicate an hour to scheduling it out. When you show up consistently, your audience and the algorithm get to know you, and that helps your online growth.

My last tip is to post stories regularly. I'll deep-dive into this later this month, but your story is your very own "reality show" where people really get to know you, and consistently showing up builds trust and authenticity with your audience.

Did you find this helpful? Let me know in the comments!

18/07/2024

This is your sign that you need a social media manager:
➡️ You have no idea what to post
➡️ You don't have time to keep up with social trends and platform changes
➡️ You want to save money on payroll taxes and benefits by outsourcing to an agency
➡️ You are confused with your brand identity and don't know how to portray your vision online
➡️ You just don't feel like doing it anymore 😉

We are here to help! Give us a call at 631-906-1083 for a free consultation!

17/07/2024

This may be a hot take, but it's time for a real talk about boosting posts!

We want to steer you away from the "Boost Post" button and guide you toward running your ads through Meta Ad Manager.

Here's why: while boosting might give a quick visibility spike, it subtly signals to the platform that you're open to paying for visibility. This can affect the organic reach of your future posts, and it will skew your analytics when that one boosted post outperforms the others.

Let's get strategic with your ad spend and maintain consistent visibility across all your posts.

Does this make sense? If you want to know more about effective ad strategies, slide into our DMs. Let’s chat about setting your ads up for real success!

15/07/2024

Let's talk about building a strong foundation to optimize your marketing strategy as a beginner!

Confirm your marketing is streamlined and effective with this essential checklist:
✅ Set up your Google listing
✅ Create your social profiles
✅ Design your logo and brand identity
✅ Do an initial professional branding photo shoot for your marketing assets
✅ Get started with an email platform and work on building your email list

Is there anything you would add? Let us know in the comments!

11/07/2024

Going viral isn't always the golden ticket it's made out to be.

We constantly hear, "I want to go viral," "Can you help us go viral," or "This will definitely go viral!" But here’s the scoop: viral posts often attract short-lived attention and followers who aren’t genuinely interested in your brand. These fleeting fans can lead to unwanted spikes in your engagement metrics, setting unrealistic expectations or even tarnishing your brand’s image with negative reactions.

Remember, viral isn't a strategy—building a loyal, engaged community is. Let's focus on adding real value and nurturing relationships that last, not just chasing the viral dream.

10/07/2024

EXTRA, EXTRA, READ ALL ABOUT IT! 📣

We're thrilled to share that we’ve landed a spot in the very first issue of Beauty Affair's printed and digital magazine!

Make sure to check out Beauty Affair's amazing magazine – it’s a must-read for anyone passionate about the beauty industry!

07/07/2024

Let’s talk about hashtags because they are a VERY hot topic lately!

Social media platforms are search engines. We need to treat it like one. This means that SEO should be kept in mind at all times.

So how do you do that?
➡️Research keywords within your niche and make sure that they are in your written captions, your videos (with auto generated captions), and of course.. in your hashtags.

Try to start thinking about your hashtags as keywords that are supporting your content. For example, if your in the fashion industry and your post is featuring a new handbag from Amazon, you’ll want to use hashtags such as fashion, amazonfinds, and handbag. These hashtags will confirm to the platform how to categorize your post so it can get in front of the correct audience. This will also help with placement on the “for you” tab when a user searches one of those words.

Now let’s talk about how many hashtags to use. You are allowed to use up to 30 hashtags per post but it is recommended that at this point you should not use more then 8 (and I’m sure this will change again in the next few months so make sure you’re always staying on top of what’s happening on social.) PLEASE do not use more then 8. You can use less then 8, but do not use more then 8. This will confuse the platform and they will not know where to place you.

Let me know if you have any questions in the comments!

03/07/2024

Have you heard about our one-on-one social media coaching sessions?!

Every month, we'll connect via Zoom to review your analytics, refine your strategy, and plan out your content for the next month. I’ll also keep you in the loop with the latest updates from the social media world.

These sessions are designed to be your personal strategy powerhouse, ensuring you're not just keeping up but truly excelling online. Let's make your social media sparkle—message me to chat about our coaching program!

01/07/2024

I constantly hear "I want more followers," "how long will it take to get to x number of followers," "when I hit x number of followers x will happen.”

I cannot stress enough that followers do not equal clients or customers and there is way more value in having 100 followers that are genuinely interested in your content then 100,000 followers who could care less and will never interact or convert.

Your engagement rate is calculated by the total number of interactions divided by your total number of followers multiplied by 100. If you create a post that gets 10 likes with 100 followers, that’s a 10% engagement rate. If that same post gets 10 likes with 100,000 followers, that’s a 0.01% engagement rate. The average rate is 1-3.5%.

This is very important for your placement in the algorithm because if only 10 accounts out of 100,000 interact with your content, that basically tells the platform that no one is interested in what you’re posting and it will not show your content to other users.

The goal is to build and nourish a strong community. You can accomplish this by posting sharable or relatable content, following and interacting with accounts relevant to your niche or target market, responding to all comments and DMs, and treating your “followers” as your very own online community or friends.

27/06/2024

Sometimes it be like that 🤷‍♀️

26/06/2024

We had an incredible time at the branding shoot for Rockstar Recovery and Wellness at Coastal Creative Studios! 🌟

It's always a pleasure working with both of these amazing women, and watching them collaborate was truly inspiring. The energy and creativity flowed nonstop, capturing the essence of what makes each brand unique.

Here’s to more collaborations and success in the future. We're honored to be part of your journeys! 📸

24/06/2024

Social SEO is all about optimizing your content to make sure it’s seen and heard in the digital crowd.

By embedding strategic keywords into your captions, hashtags, videos, and even your profile details, you boost your visibility and engage a wider audience.

Let’s make your content work smarter, not harder.

22/06/2024

Happy Birthday, Alina! 🎉🎂

Your dedication, creativity, and work ethic are truly the heartbeat of Iconogram Group. You play a crucial role in our success and we're incredibly grateful for everything you do. Your loyalty and continuous growth inspire us every day. We are so lucky to have you as a part of our team.

Here’s to celebrating you today and to many more years of creating magic together!

30/05/2024

Believe it or not, colors play a huge part in brand image.

Check out what each color represents and keep this in mind when crafting your brand identity.

29/05/2024

Having professional, high-quality photos on your feed is crucial for making a positive impression, increasing engagement, and conveying brand quality!

Our good friends at focus on top-quality content that conveys their brand image perfectly 🧘‍♀️

Like, come on, who doesn't want a massage now?

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Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 18:00

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+16319061083

Website

http://www.iconogramgroup.com/

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Videos

We’re always motivated by a collective passion to, more than anything, do right by our clients and help them succeed. Restoration Kitchen (@restorationli) combines an incredible menu with a commitment to bettering the world around them, donating 100% of their net profits to an ever-expanding rotation of charities and families in need. When anyone works tirelessly purely for the benefits of other people, it inspires us to do the same. It’s not difficult to make their signature cocktails look incredible, since each one is always refined to a picture-perfect presentation whenever they leave the bar - but it’s safe to say we at least can come up with imaginative new ways to stage them. Contact Iconogram Group now for more information!

What’s the best part of having clients like Bethpage Burger Bar? Getting to taste their exquisite food during photo shoots, of course. What’s your favorite Bethpage Burger Bar dish? Tell us in the comments!

A behind-the-scenes look at a recent photo shoot for one of our clients, Hair Addict - a Long Island salon with a unique business model centered around a collaborative process with clients, and a focus on delivering their personal beauty goals first and foremost. Contact Iconogram Group now to schedule a free consultation!

A glimpse of some of our work- Highlighting Sand City Brewing Co. on behalf of our client, Restoration - Kitchen & Cocktails . Contact Iconogram Group now to begin discussing your digital marketing campaign!

A look at some of our work - a behind-the-scenes promotional video with @thefeelgoodfactoryCBD, a Long Island-based supplier of CBD-infused products like Tinctures, CBD Pre-Rolls, topical products and more. Contact Iconogram Group for a free digital marketing consultation!

You’ve got a product? We’ve got a promotion. Take a look at a recent promotional video we put together for one of our favorite clients, @restorationlindy - a fantastic, Lindenhurst-based restaurant with incredible food and cocktails plus some new merch to spread the love! For a free consultation, contact Iconogram Group now!

We ❤️ our clients None of this would be possible without the positive energy and good vibes our clients bring to the table. We are extremely grateful for each and every one of you. Thank you for making our job so much fun! @carepatrol_suffolk @carrollskitchen_li @dallagodesign @dency_construction @dudesgourmet @thefeelgoodfactorycbd @flexair_li @galleriapizzeriaandristorante @hairaddict.commack @jmdbyjilldivito @mercato_cucina @periperiguys @smile_potential @vibrantrejuvenationcommack

A quick glimpse of some of our video work on behalf of Flex Air, one of Iconogram Group’s clients. • • • • • • • • • • @flexair_li #iconogramgroup #socialmediamanager #socialmediamarketing #socialmedia #digitalmarketing #marketing #socialmediatips #socialmediastrategy #socialmediamanagement #branding #contentmarketing #marketingdigital #instagram #socialmediaagency #socialmediaexpert #entrepreneur #business #onlinemarketing #smallbusiness #contentcreator #seo #marketingstrategy #marketingtips #graphicdesign #smm #virtualassistant #socialmediamarketingtips #facebook #marketingagency #digitalmarketingagency

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