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08/01/2024

CLIENT SPOTLIGHT 🌟

Very tall and very grateful to take part in a wonderful event for my client, Jewels From Ipanema. A portion of the proceeds from the jewelry show went to support Alice Cooper's Solid Rock Teen Center - a non-profit organization committed to empowering teens to build confidence and discover their passion through music, dance, self-expression, and creativity.

It's an absolute joy to work with such talented founders, Jimmy Chase & Denise Monti, and get to meet the legendary Alice Cooper and his lovely wife, Sheryl. ✨

To inquire about our social media management and influencer marketing services, Private message us the words "STAY SOCIAL" to book a free consultation call.

09/12/2023

Incredible evening with benefiting teen center held at the Paul Scott Art Gallery!!!

A portion of each jewelry piece sold went to this wonderful non-profit supporting teens to get involved in music, dance and the arts. ❤️

We had fabulous bossa nova music by and the incredible painting live! His piece will be auctioned off this Sunday.

Gorgeous venue:

Such a joy working with you:

Denise Monti
rubio

06/12/2023

It's official! 🌟 I am now a proud member of WIIM - Women in Influencer Marketing.

I look forward to engaging in meaningful conversations about all things with a group of like-minded women and sharing valuable insights to strengthen our work together in this exciting industry.

https://iamwiim.com/

13/09/2023

UGC is in demand. And we do what works!

Just finished a Discovery Call with prospective client! ✔️

PLUS, what it looks like behind my desk. 🤓

08/09/2023

UGC creators for your brand? Consider it done! 🙌

Watch your engagement (and sales 📈) soar as you sit back and sip this matcha latte.

We handle UGC campaigns from end-to-end so you don’t have to!

01/09/2023

Client Highlight

Each piece at Jewels From Ipanema is inspired by Brazil's vibrant culture and co-founder Denise's Brazilian roots. Handcrafted in Scottsdale, Arizona with solid 18K gold or white gold, their jewelry showcases candy-colored gemstones and exquisite designs.

08/03/2023

Due to SO much marketing, customers have stopped believing a lot of brands' traditional messaging. Users are more likely to trust other people over the brands themselves.

This is where UGC comes in.

Whether it comes from customers, brand loyalists, creators or employees, UGC is the most authentic form of content available. Think about it... when you're buying a new face serum, (or anything for that matter) you go straight to the reviews, right?! You want to hear the Real Real. 😉

Ads based on UGC have a click-through rate that's 400% higher than traditional ads. - Shopify

If your business's social media or performance is sluggish, you might prioritize UGC to be a guiding light for your customer's journey.

Message me 'UGC' and I'll give you 3 actionable ideas personalized especially for your brand! 💖

26/02/2023

Let's talk about STICKY content.

Sticky content is content that gets more people to engage with your posts (not to sell more products immediately).

Review your past 30 days of social posts. Do you see anything that can be characterized as sticky content? If this is something you do regularly, good job! If not, brainstorm content topics that you could create sticky content around and add them to your content calendar.

In this case of working with a skincare brand that makes goat milk products, we often share UGC (user-generated content) of baby goats. Why?

1. Baby goats are ridiculously cute

2. Everyone loves baby goats.

Sharing sticky content helps your brand stay "top of mind" and also creates conversation and overall more engagement with your followers. After all, no one wants to be sold to all the time.

📸:

22/02/2023

Here is an example of our work for which is a women-owned business in Los Angeles, CA that makes premium haircare products for men & women who have naturally grey or white hair. Their target audience is very niche and through our work together, we have landed them a spot in the community on Instagram where people are having conversations about their journey of going 'grey" and what it means to age gracefully.

As a marketer, understanding your target audience is vital. This information will define every marketing plan and strategy you execute. Not putting in the energy to research and personalize your messages comes across as lazy to consumers.

21/02/2023

At Rocksteady, a big part of what we do is bridge the gap between businesses that have the desire to be on social media but have no idea where to start OR simply don't have the time or expertise to make it worthwhile.

The social marketing environment is always evolving. Things are in a constant state of flux and at the same time - whether you love social or simply cannot deal with it anymore - it's one of the best ways to get closer to your consumer. ✨

Social media users want control, not commercials. Unlike traditional push advertising which interrupts people while doing other things, social media users expect to be in control when engaging with a brand. They want to interact on their own terms, not be force-fed by the brands. This turns traditional marketing and advertising strategies on its head.

'E-commerce' is going to become 'Social' commerce. That’s how people want to interact with brands today.

To learn how we can help you walk this fine line and master it - www.rocksteadydm.com

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