17/08/2019
SHOULD SOCIAL MEDIA BE REGARDED AS MASS MEDIA
Firstly what is Media?
Media is the channels used to disseminate information, it is also means (heterogeneous audience) in mass communication terms. Media also means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet.
Social media
Technology brought us social media, the birth of technology gave birth to social media. It can also be refers to ‘mass collaboration’
Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. Many people define social media as apps on their smartphone or tablet, but the truth is, this communication tool started with computers. This misconception stems from the fact that most social media users access their tools via apps.
Mass media
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Mass media is centrally involved in the production of modern culture.
SHOULD SOCIAL MEDIA BE REGARDED AS MASS MEDIA
Both can be regarded as mass collaboration, social media has gone beyond mass media today with the aid of information technology, for instance those people that make use of social media are the consumer of mass media so it collaborate them together. Consumer which is the social media user create their platforms to disseminate their information to the mass with the aid of internet instead of going to media houses to pay for the dissemination.
So should social media be regarded as mass media?, social media can be regarded as mass media in the sense that both are driven by technology.
Social Media is quickly becoming a vital part of the digital transformation that is occurring across almost all industries today. It is becoming a critical tool for the enterprise as a means to facilitate communicate among peers while driving businesses to next level. In the past, organizations would communicate solely through traditional methods such as email, face-to-face meetings and written communications thus limiting information flow to a small subset of individuals. With the advent of social media platforms, keeping all organizations (and individuals) across an Enterprise “in the communications loop” has become the norm rather than the exception.
On the other hand social media cannot be regarded as mass media because you can disseminate any information at your finger tips, with the use of our mobile devices anywhere, anytime, any day an individual wants and it’s unlimited while it can’t be possible with mass media because the media houses can’t be moved about and each of the program is scheduled or timed.
Advantages of Technology in Social Media
Easy Way to Communicate:
Before the social media, it is very difficult to keep in contact with your loved ones and with your friends. But after the tremendous progress has been made in the field of social media, its allow us the easiest way of communications and interaction and shares the memories with each other in the form of mass media.
Informations and Quick Updates:
In this era everyone has updated their self by using social media, it is very catchy and easy to handle while before this we wait for the television news and newspapers for the latest updates and information, but now everyone has their own choice their own perspective and desire about what type of information and news they want.
