Folding Towels Podcast

15/11/2024

🎧❤️

Folding Towels - A Podcast For Massage Therapists With Jackie And David

Great Australian Pods Podcast Directory: https://www.greataustralianpods.com/folding-towels-a-podcast-for-massage-therapists-with-jackie-and-david/



Folding Towels Podcast

13/11/2024

⭐ Episode 76 is now available. ⭐
⭐ The How, Why and When of Discounting ⭐

In this episode, David and Jackie dive into the complex topic of discounting for massage therapists, discussing when it makes sense and how to avoid undervaluing your services. They share practical strategies, like referral discounts, loyalty programs, and limited-time promotions, to attract clients without compromising your worth. David recounts real-life examples where thoughtful discounting helped his business, while Jackie emphasizes the importance of clear goals and strategy. They highlight the risks of platforms like Groupon, which can attract deal-chasing clients rather than loyal ones. By communicating openly with clients and using tools like email marketing, they suggest ways to build a strong client base without relying heavily on discounts. This episode offers valuable insights for therapists wanting to grow sustainably, focusing on strategies that enhance value over cutting costs.

05/11/2024

⭐ Episode 75 is now available! ⭐
⭐ Insights on Working Whilst Pregnant ⭐

Jackie and David dive into the realities of working as a massage therapist while pregnant. Drawing on Jackie’s personal experiences and David’s insights, they explore the unique challenges pregnancy brings to the profession, from managing morning sickness and adapting work routines to handling client communication and planning maternity leave.
Did you know that Jackie was still massaging even in the early stages of labour? With candid stories, practical advice, and a touch of humour, this episode sheds light on how to maintain well-being and professional standards through a life-changing time.
Whether you're self-employed or working within a clinic, tune in for thoughtful guidance and relatable insights that will help you navigate the path of balancing pregnancy and practice with confidence.
🤰

31/10/2024

⭐ Episode 74 is now available! ⭐
⭐ Certified Practitioner Program - Raising Standards in Massage Therapy ⭐

David and Jackie sit down with Charlotte Keane and Paul Averill, non-executive directors of Massage Myotherapy Australia, to discuss the ⁠Certified Practitioner program⁠.
This certification, designed to ISO9001 standards, aims to bring consistency and professionalism to massage therapy in Australia by establishing a clear standard for qualified practitioners. In the wake of industry changes and public confusion surrounding massage services, Charlotte and Paul delve into the certification process, the benefits it brings to therapists and clients alike, and how it distinguishes trained professionals. Join us for an in-depth look at how certification can elevate the massage therapy industry and ensure public trust.

Find out more at the Massage & Myotherapy Australia website https://www.massagemyotherapy.com.au/Certification

23/10/2024

⭐ Episode 73 is now available! ⭐
⭐ Caring for the Whole Person: Ronna Moore on Palliative Massage ⭐

Jackie and David reconnect with Ronna Moore to explore the profound impact of palliative massage. Ronna shares her extensive experience working in palliative care, discussing the importance of addressing not just physical symptoms but also the emotional, psychological, and spiritual needs of clients. She delves into the misconceptions around end-of-life care, the unique challenges therapists face, and the essential role of massage in enhancing quality of life. This conversation touches on the delicate balance of providing compassionate care while managing the emotional demands of working with vulnerable clients. Ronna’s insights offer valuable guidance for massage therapists considering this path and anyone interested in the holistic approach to palliative care. Tune in for a thought-provoking discussion on the role of massage in supporting individuals and their carers during life’s most challenging moments.

18/10/2024

Earlier this week, we sailed through 20K downloads.
Honestly, WOW! ✨️
It's been such an amazing adventure, sharing this journey with you, our listeners, and interviewing some wonderful humans.
We have so many more exciting interviews and episodes planned for you. SO excited for what's to come.
Thank you for listening!
Jackie & David
🥰

15/10/2024

⭐ Episode 72 is now available! ⭐
⭐ Randall Cooper: Your Personal Brand & End-to-End Client Care ⭐

Jackie and David sit down with Randall Cooper, a renowned sports physiotherapist and founder of Premax and Learn.Physio.

Randall shares his unique journey, starting with an ACL injury at 16, which led him to a lifelong passion for physiotherapy. He discusses the importance of building a personal brand in the health and wellness industry and why creating an “end-to-end” client experience is crucial for success. Randall also reflects on balancing clinical practice with entrepreneurial ventures, providing valuable insights for both new and experienced practitioners.co

08/10/2024

⭐ Episode 71 is now available! ⭐
⭐ Setting Yourself Up for the New Year ⭐

In this episode Jackie and David dive into how we’re each planning for the year ahead, both in our businesses and personal lives. David talks about his need for structure – how he plans holidays, blocks out family time, and makes sure important dates are locked in early so he can be fully present. Jackie shares her more flexible approach to scheduling and how she balances the unpredictability of life with her business.
We also cover some essential housekeeping for massage therapists, like reviewing your annual costs, planning price increases, and staying on top of things like first aid certifications and insurance. And let’s not forget the importance of self-care – booking regular massages, making time for hobbies, and finding joy outside of work are things we can’t ignore. Whether you’re a detailed planner like me or prefer to take things as they come like Jackie, this episode is all about helping you find balance and get set up for a rewarding and manageable year ahead.

In this episode we mention The Netflix movie 'Happiness For Beginners', the YouTube channel 'Set To Hike', episodes 65 (interview with Norelle Pratt) and 70 (interview with Carolyn Boldt), and the book 'A Man's Got To Have A Hobby'.

02/10/2024

⭐ Episode 70 is now available! ⭐
⭐ Carolyn Boldt - Transforming Your Massage Environment for Better Client Experiences ⭐

David and Jackie are joined by Carolyn Boldt, an expert in interior design for health clinics and co-founder of Crossfields, a design build firm in Atlanta. Carolyn shares how the design and layout of a massage space can directly influence client experiences and the success of your practice. From lighting and artwork to creating a welcoming atmosphere in limited spaces like a home office or shared gym, Carolyn offers practical tips that any massage therapist can implement. Tune in to learn how your space speaks to your ideal clients, and discover small, budget-friendly changes that can have a big impact on your business. Whether you're working from a spare room or a high-end clinic, this episode will inspire you to look at your space with fresh eyes and consider how design influences your success.

24/09/2024

⭐ Episode 69 is now available! ⭐
⭐ Ronna Moore - From Practitioner to Researcher. A career in Oncology and Palliative Massage ⭐

In this episode of Folding Towels, Jackie and David chat with Ronna Moore, a massage therapist and researcher in Melbourne, Australia. What started out as curiosity in 1982, Ronna shares how she developed her passion for manual lymphatic drainage and oncology massage over a 40-year career.
As an advocate for publicly accessible massage in cancer care, Ronna explains the barriers she’s worked to overcome and her ongoing efforts to make massage therapy a standard part of healthcare. Now, as a PhD candidate, she explores the intersection of research, advocacy, and practice, all while remaining committed to the core values that have guided her remarkable career.
Would you like to connect with Ronna? You may send her an email at ⁠⁠[email protected]⁠
Listen to this fantastic conversation on Spotify or Apple podcasts, and wherever great podcasts can be found.

18/09/2024

⭐ Episode 68 is now available! ⭐
⭐ Revisiting Managing Gift Vouchers Like a Pro ⭐

As the holiday season approaches, many clients start asking about gift vouchers—are you ready?
In this episode, Jackie and David take a deep dive into the surprisingly complex world of gift vouchers. From understanding Australia's mandatory three-year expiry law to managing low redemption rates, they break down the essential things you need to know to run a smooth and compliant gift voucher system.
Whether you’re thinking about offering gift vouchers for the first time or looking to refine your current system, this episode is packed with practical tips and crucial legal insights. And with Christmas just around the corner, now is the perfect time to get your strategy in place.
Don’t let the rules trip you up—listen in as Jackie and David share their professional advice on how to manage gift vouchers like a pro!

03/09/2024

⭐ Episode 67 is now available! ⭐
⭐ Revisiting Navigating the Holiday Season ⭐

While Jackie and David take a little break this week, we've reached deep into the linen cupboard and airing out one of our most timely episodes from last year—Navigating the Holiday Season: Managing Your Schedule Like a Pro.
With Christmas just around the corner, this episode is packed with tips and advice on how to handle the end-of-year chaos without losing your cool.
From managing your 'Tetris Diary' to selling gift vouchers and prepping for all the holiday small talk, we cover it all. Plus, we dive into why it's crucial to plan for the new year, including taking time off, setting your prices, and mapping out your personal and professional goals.
So, if you're starting to feel the holiday pressure, this episode is just what you need to navigate the season with ease. Tune in and get ready to tackle the festive season like a pro!

30/08/2024

⭐ Episode 66 is now available! ⭐
⭐ Garry Lavis: Massage for People With Parkinson's Disease ⭐

Join David as he chats with Garry Lavis, the National President of Massage & Myotherapy Australia. With over 23 years of experience, Garry’s journey from a diesel mechanic to an expert in massage therapy. Like most of us, much of Garry's work revolves around working with people with muscular skeletal needs - mostly tradies. However, Garry has developed a deep love for working with clients diagnosed with Parkinson’s disease, revealing how tailored massage techniques can significantly improve mobility, manage symptoms like stiffness and tremors, and enhance their overall quality of life.
Garry discusses the emotional challenges of working with progressive conditions, the importance of understanding medication schedules, and the collaborative care model. He is working to develop an Australian training module in conjunction with Parkinson's Australia so that therapists can get the critical information they need to have real impact with people with Parkinson's disease.

29/08/2024

⭐ Episode 65 is now available!⭐
⭐HR for Health Leaders: Norelle Pratt: Getting Staffing Right ⭐

So you're busy enough for two people, or you've got some spare space, or maybe you're ready to grow your dream clinic to be a bustling multi-practitioner clinic. But you don't know where to start, or you're frozen because the thought of doing that is just overwhelming.
Join Jackie and David is they chat with Norelle Pratt from HR for Health Leaders, a specialty HR Consultant from Perth who is making growing a team and doing it right easier for allied health professionals.
From her roots in sugar cane farming, to HR management in mining, to buying and running a massage clinic, Norelle shares her experiences including:
~misunderstandings around contractor arrangements
~miscalculating the financial management of bringing on a team (and all the hidden costs)
~responsibilities when it comes to having staff
~quirks of the Award governing massage therapy and the National Employment Standards
~responsibilities when it comes to superannuation and good money management

From ready to go position descriptions, process for hiring, policies, annual reviews through to what to do with an under performing team member. Through HR for Health Leaders, Norelle is here to make growing and managing your team as easy as possible.
Find HR For Health Leaders on Facebook here.

16/08/2024

⭐ Episode 64 is now available! ⭐
⭐ Covering the Basics: A Guide to Effective Draping for Massage Therapists ⭐

Draping. The ancient art covering clients with towels and other linen to ensure modesty and comfort.
Nodding your head in agreement? You'd be surprised just how many massage therapist don't know how to drape, or why they SHOULD drape.
Today Jackie and David focus on a fundamental aspect of massage therapy: draping. Whether you’re just starting out or have years of experience, effective draping is crucial for creating a safe and comfortable environment for your clients.
We’ll break down what draping is, explore the different materials you can use, and explain why it’s so important for maintaining client privacy, modesty, and warmth. You’ll also get practical tips on how to drape with confidence and professionalism, along with resources for further training.
For a deeper dive into best practices, you can refer to the ⁠Massage and Myotherapy Australia Draping Guidelines PDF⁠, available on their website.
Whether you’re refining your skills or revisiting the basics, this episode will help you ensure every client feels respected and secure. Tune in to learn how to elevate your draping technique to the next level.

06/08/2024

⭐ Episode 63 is now available! ⭐
⭐ What we learned at the 2024 Massage Myotherapy Australia Conference ⭐

Jackie and David went to a conference. Yah! Of course you already knew that, because we told you about it it every chance we got. So what was it like?

Conferences in any profession are a chance to learn - that's why you go to them. But they are just as importantly a place to form friends and build collegiate spirit. You know, make friends with other people who are on a similar journey to you.
The 2024 Massage and Myotherapy Conference was held in Tweed Heads with theme of "Set Yourself Apart". We heard from Stuart Hinds and Brendan Cole on working in a high performance environment, heard from Professor Jon Adams about growing the body of knowledge in academic research, participated in a seminar on posture, heard a case study by Andrea Pluck on lymphedema massage in recovery from head and neck cancer, updates on the Practitioner Certification program, and attended a master class on treating frozen shoulder.

In this special episode (requested by a listener), we reflect on what we learned and took away and why attending face to face conferences and seminars is good for the soul.

05/08/2024

⭐ Episode 62 is now available! ⭐
⭐ Cost Effective Strategies for a Thriving Massage Practice ⭐

In Part 2 of our budgeting for massage therapists episode
Jackie and David unpack the nitty-gritty of financial management for massage therapists. You might have heard business gurus throwing around the term "six figures" when talking about success, but bringing in $100,000 to your business isn't as daunting as it seems (you just don't get to keep it all). But you can keep more by being careful about where you spend your money, without being a cheapskate or feeling like a cheap backyard therapist. We talk about bill shopping, regularly reviewing your expense including your rent and insurance, knowing where your clients come from and investing in those channels, and how charging more means you can have more or work less or both.