22/09/2023
Case "Ta Meri Finance, Luxury Cars Club and finance, ROVI rent a car"
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working dates: 01.09.2022 - 01.03.2023
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Objective: to increase brand awareness of Luxury cars and sales through awareness of the main product - financing for the purchase of luxury cars in Cyprus from Ta Meri Finance, to increase brand awareness of ROVI Rent a Car.
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What the Equilibrium team has done
CEO Anna Poponina August 2022 created a marketing strategy to sell financing services through the brand and the sale of luxury cars in Cyprus, for rent a car was a plan to create an Instagram account and its active promotion.
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The promotion work took place on 3 platforms (Facebook, Instagram, Linkedin) as well as offline events.
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When transferring existing accounts for the 3 companies, it was found that not everyone was present on all platforms.
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Luxury cars was created its own page on LinkedIn for Luxury cars.
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An Instagram account and Facebook linkage were created for ROVI, a Google account was also created.
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A visual was developed by project manager Alena. SMM manager and targeting specialist Irina selected articles and wrote most of the posts for Ta Meri and Luxury Cars accounts.
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For the ROVI account, the style of account management was chosen in the form of a landline and then subsequent posting of reels and stories.
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At the end of September, a raffle of a certificate from Minthis Golf Club for training and golf games was held to recruit subscribers to the Luxury cars account.
After the raffle, the management of Ta Meri Finance decided that the original plan to sell the company's services through the sale of luxury cars in Cyprus was not suitable, so they decided to promote the Ta Meri account. With the reinforcement of the information that these are loans to individuals for the purchase of a specific car, but without a bank loan.
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In December, in order to increase recognition, it was proposed to participate in the exhibition of cars and sports shoes.
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Anna conducted initial negotiations on the cost of participation in the project, organized assistance in choosing a modeling agency to select 2 PR girls.
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Projack manager Alena helped with the design of flagpoles and two mini-banners for the PR girls, which had QR codes for Instagram subscriptions to Ta Meri and Luxury Cars.
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We also helped to organize a raffle among the participants of this conference, who made a repost on the background of Ta Meri cars and banners.
Participation in the event cost 500 euros. Subscribers and potential customers of the company came - 65 people.
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2 content shootings on a cell phone were conducted by Anna, to use her own material for publishing reels, stories and advertisements.