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equilibrium.ltd We are the international traffic agency Equilibrium, we set up targeted advertising and bring applic

Case "Ta Meri Finance, Luxury Cars Club and finance, ROVI rent a car"⠀working dates: 01.09.2022 - 01.03.2023⠀Objective: ...
22/09/2023

Case "Ta Meri Finance, Luxury Cars Club and finance, ROVI rent a car"

working dates: 01.09.2022 - 01.03.2023

Objective: to increase brand awareness of Luxury cars and sales through awareness of the main product - financing for the purchase of luxury cars in Cyprus from Ta Meri Finance, to increase brand awareness of ROVI Rent a Car.

What the Equilibrium team has done
CEO Anna Poponina August 2022 created a marketing strategy to sell financing services through the brand and the sale of luxury cars in Cyprus, for rent a car was a plan to create an Instagram account and its active promotion.

The promotion work took place on 3 platforms (Facebook, Instagram, Linkedin) as well as offline events.

When transferring existing accounts for the 3 companies, it was found that not everyone was present on all platforms.

Luxury cars was created its own page on LinkedIn for Luxury cars.

An Instagram account and Facebook linkage were created for ROVI, a Google account was also created.

A visual was developed by project manager Alena. SMM manager and targeting specialist Irina selected articles and wrote most of the posts for Ta Meri and Luxury Cars accounts.

For the ROVI account, the style of account management was chosen in the form of a landline and then subsequent posting of reels and stories.

At the end of September, a raffle of a certificate from Minthis Golf Club for training and golf games was held to recruit subscribers to the Luxury cars account.

After the raffle, the management of Ta Meri Finance decided that the original plan to sell the company's services through the sale of luxury cars in Cyprus was not suitable, so they decided to promote the Ta Meri account. With the reinforcement of the information that these are loans to individuals for the purchase of a specific car, but without a bank loan.

In December, in order to increase recognition, it was proposed to participate in the exhibition of cars and sports shoes.

Anna conducted initial negotiations on the cost of participation in the project, organized assistance in choosing a modeling agency to select 2 PR girls.

Projack manager Alena helped with the design of flagpoles and two mini-banners for the PR girls, which had QR codes for Instagram subscriptions to Ta Meri and Luxury Cars.

We also helped to organize a raffle among the participants of this conference, who made a repost on the background of Ta Meri cars and banners.
Participation in the event cost 500 euros. Subscribers and potential customers of the company came - 65 people.

2 content shootings on a cell phone were conducted by Anna, to use her own material for publishing reels, stories and advertisements.

New case 🔥We worked one month with women health expert, and see what results we had got! 👀Swipe 👉
23/11/2022

New case 🔥

We worked one month with women health expert, and see what results we had got! 👀

Swipe 👉

Instagram managing for wedding dresses store Vanilla!Swipe to see the details 👀👉
10/11/2022

Instagram managing for wedding dresses store Vanilla!

Swipe to see the details 👀👉

Personal brand for Alexey Pavlov on Twitter. He is an entrepreneur, the owner of the restaurant chainsWork period: may 2...
27/10/2022

Personal brand for Alexey Pavlov on Twitter. He is an entrepreneur, the owner of the restaurant chains

Work period: may 2021-october 2021

Request:
⁃ Follow trendy topics about business and entrepreneurship on Twitter
⁃ Raise awareness among English-speaking countries

Tasks:
⁃ Develop personal brand worldwide on the new social media like Twitter

What we have done?
⁃ Research among popular entrepreneurs to find actual topics for tweets
⁃ Hashtag selection
⁃ Content plan for shut outs and tweets
⁃ Selection of publics pages and influencers for the next promotion

Result:
- 120 tweets were posted
⁃ We got reposts in the temathical public pages due to good hashtags selection
⁃ Organic growth of followers - 161, also due to good hashtags selection and interesting tweets for them
⁃ We prepared promotion strategy for the future development of personal brand using popular public pages

Facebook ads for a beautyclinic from Israel (in collaboration withil More than 1 month of advertising, 790 eurosare spen...
21/10/2022

Facebook ads for a beauty
clinic from Israel (in collaboration withil

More than 1 month of advertising, 790 euros
are spent, and 6300 euros was earned 🤗

Swipe carousel to see the result in details 👀

Facebook ads for a beauty clinic from Israel (in collaboration with .il )More than 1 month of advertising, 790 euros are...
21/10/2022

Facebook ads for a beauty clinic from Israel (in collaboration with .il )

More than 1 month of advertising, 790 euros are spent, and 6300 euros was earned🤗

Swipe carousel to see the result in details 👀

Pros and cons of targeting and contextual ads. Swipe 👉🏻 to figure it out!Which paragraph do you like more? Tell us in th...
10/10/2022

Pros and cons of targeting and contextual ads. Swipe 👉🏻 to figure it out!

Which paragraph do you like more? Tell us in the comments 👇🏼

Are you looking for way to increase your sales?Swipe 👉 and see how our specialist has done it with plant nursery 🍃
08/10/2022

Are you looking for way to increase your sales?

Swipe 👉 and see how our specialist has done it with plant nursery 🍃

Do you have wedding agency or other business, which you need to promote? Hit us up in DM, and we will answer you as soon...
26/04/2022

Do you have wedding agency or other business, which you need to promote? Hit us up in DM, and we will answer you as soon as possible.

The anti-recommendations «How to conduct give aways?» for businesses  1️⃣ Don't show the product or service in the photo...
19/04/2022

The anti-recommendations «How to conduct give aways?» for businesses

1️⃣ Don't show the product or service in the photo 🤫 it's a secret

2️⃣ Don't write the price of the product or service. Let your clients guess it 😎

3️⃣ Don't say what country/city organizers live in, let everyone participate - so more likes! So what if you can't geographically come for the winnings to another city or country, or don't send by mail to some countries.

4️⃣ Do not write the dates of the drawing and when the winner will be chosen and how - it's better to give the gift to your friends.

5️⃣ Don't do the drawing online, and don't save the video, or they will know who won.

6️⃣ Tag unknown people under the post, in case they want your gift.

7️⃣ And even better - buy a bulk mass mailing in Direct to all users of Instagram!

8️⃣ Don’t set up advertising of the account after the giveaway, so that those who followed you for a free gift, will unsubscribe, and the new audience will not come to replace unsubscribers.

As you've learned, this is humorous advice that should be taken the other way around.

The carousel pinned the good and bad examples of doing a giveaway.

How to attract new followers, engage them and get some profit? Figure out in the carousel case in FB target promotion fr...
30/03/2022

How to attract new followers, engage them and get some profit?

Figure out in the carousel case in FB target promotion from our specialist Irina 👀

Express Targeting in 12 hours + 1 month of advertising"Express Targeting Launch" for those who need it "yesterday"⠀ The ...
29/03/2022

Express Targeting in 12 hours + 1 month of advertising

"Express Targeting Launch" for those who need it "yesterday"

The format is suitable for businesses that have:

1️⃣ A clear positioning and strategy

2️⃣ Packaged product / service

3️⃣ The landing page, which is packed and ready to receive traffic

4️⃣ An understanding and a clear terms of reference (TOR) for the tagger, or already ready-made texts and layouts

5️⃣ Active advertising office and business manager

6️⃣ Understanding of their target audience

7️⃣ No time or desire to do it. We are happy to take on this issue

For our part we guarantee:

1️⃣ Ex*****on of TOR and launch targeting regardless of the time of day or night within 12 hours from the end of the work call and 100% prepayment

2️⃣ Maintenance and correction of advertising in accordance with the TOR and terms of agreement

3️⃣ Issuing a check or invoice for services rendered in accordance with the agreement signed between the parties

4️⃣ Evaluating the effectiveness factor and attracting the most relevant potential customers for the amount of the budget

For more detailed information, please, contact us via Direct

We are the international traffic agency Equilibrium, we set up targeted advertising and bring applications to your busin...
29/03/2022

We are the international traffic agency Equilibrium, we set up targeted advertising and bring applications to your business from: Facebook, Instagram, LinkedIn.

We make sure that you receive the most targeted applications for the purchase of services / goods. Contact us if you need advertising “yesterday”, you are tired of setting up and understanding the vagaries of the advertising office and Facebook itself. We know how to get the first leads for your sales funnel in the early days of your ads. For 4 years of work in SMM and targeted advertising, we have worked in 24 niches and with 43 clients, 16 of which are beauty masters and clinics.

The total number of clients - 40% from Russia, 36% from Israel, 11% from Cyprus, 5% from Italy and 2% each from the USA, Canada, Ukraine, Latvia.

Our team speaks Russian, English, Lithuanian.
We've got advertising experience in: Russian, English, Hebrew, Greek, German.

If you are building a business in migration, then our agency will help you attract the first clients, who can stay with you for many years.

For cooperation, send us DM and we will contact you during the working day, because we appreciate the time of your rest

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