17/10/2023
by JUMA at The Shanghai EDITION ... I am so honoured to be included in this fantastic show for !
JUMA's "Apocalyptic: A Sustainable Revelation" Runway Show
A Neo-Noir Symphony of Sustainable Design and Artistic Collaboration
On October 13, 2023, the Edition Hotel in Shanghai became a stage for JUMA's "Apocalyptic: A Sustainable Revelation" runway show, a neo-noir symphony of sustainable fashion and artistic expression. The event unfolded as a captivating spectacle, echoing the haunting beauty of a techno urbanism future where style and sustainability intertwine.
The runway transformed into a canvas, showcasing artwork from a diverse array of artists – Nigel Nolen, *LLND, Tara, Acid4Yuppies, Alpertalisman, Duohan Zhang, Frankie Zhang, Karmay, Shush, and Reynard – seamlessly interwoven into the clothing designs. Jewelry from Marcela Godoy, an esteemed professor at NYU Shanghai, added a touch of elegance to the post-apocalyptic aesthetic. The music created by Laurant Lettree, one half of the artist duo *LLND, engendered a harmonious confluence of industrial cadences, resonant Chinese flutes, and intellectually invigorating techno compositions which permeated the runway.
The show's theme, "Apocalyptic: A Sustainable Revelation," served as a stark reminder of the urgent need for sustainable practices in the face of environmental challenges. JUMA's unwavering commitment to sustainability was evident throughout the show, with all garments crafted from recycled water bottles, a testament to the transformative power of sustainable design.
JUMA's Spring/Summer 2024 Collection unveiled a captivating blend of dark and moody designs, transcending the ephemeral nature of seasonal trends and blurring the rigid lines of gender norms. The collection embodied the collaborative spirit of the platform, showcasing the creative synergy between JUMA and the featured artists.
"JUMA's runway was a portal into the arcane and timeless, where artistry met sustainability," said Alia Juma, Design Director. The show's success affirmed JUMA's position as a pioneer in sustainable design, inspiring the fashion industry to embrace a more conscious and environmentally responsible approach.
Key Highlights of the Event:
Sustainable Fashion: The entire collection was crafted from recycled water bottles, demonstrating JUMA's commitment to sustainable practices.
Artistic Collaboration: The runway showcased artwork from a diverse group of artists, seamlessly integrated into the clothing designs.
Gender-Fluid Designs: The collection blurred gender boundaries, offering a refreshing approach to fashion.
Visionary Theme: The "Apocalyptic: A Sustainable Revelation" theme highlighted the need for sustainable practices in the face of environmental challenges.
The "Apocalyptic: A Sustainable Revelation" runway show marked a pivotal moment for JUMA, solidifying its reputation as a visionary force in sustainable fashion. The event's success echoed a resounding message: fashion can be a powerful catalyst for positive change, embracing sustainability and artistic expression while redefining the boundaries of style.
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#多伦多 #上海 #北京 #大连