22/01/2021
🤳Social media in 2021 is shaping up to be more important than ever.
Let`s have a look at some trends of 2021👇
🔴 usage and mentions increased from 19.8 million in August 2019 to 24.9 million in July 2020, marking a 26% rise in just one year (Talkwalker, 2020).
🔴 Treading into . The global time spent on TikTok grew 210% year over year in 2019, as a result of its efforts to expand its user base and increase users’ time spent (App Annie, 2020).
🔴 Building trust to combat “fake news.” Consumers are tired of misinformation and will seek out trusted media brands in 2021, making it imperative that companies strive for transparency to prevent their brands from becoming tainted.
🔴 Social commerce on the rise. In 2021, we can anticipate seeing added features and updates from as they pivot their focus towards social commerce. According to Absolunet, 87% of e-commerce shoppers believe social media helps them make a shopping decision, so it’s no surprise that only two years after launching Instagram Shop, they’ve seen more than 130 million users tapping to view Instagram shopping tags on photos each month.
🔴 Live content grows in popularity. A survey by software company Livestream and New York Magazine shows that 80% of audiences prefer live-streamed videos to blog content, so brands should seriously consider incorporating live content into their 2021 marketing plan.