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Elle.Social

Social media marketing specialist. Sharing my years of knowledge + insights 🤩 Helping you to create meaningful content that converts.

01/08/2025

The painful, the positive and the persistent 🫠

Since all the medical tests came back clear, I’m focussing on physio, chiro and calming down my nervous system at the moment

I’m all ears if you’ve experienced anything like this (or know anyone that has) and what made it better/worse 💜

31/07/2025

My point is, you can do what you like to show up and market your business on Instagram

The power and control is well and truly in your hands!

But if you’re tired of making it up with every piece of content you share and you’re sick of seeing everyone else get 2,000 replies to their freebie and making $10k months when you barely scrape by with 50 likes and 1 sale then I’ve got you.

My coaching is the perfect remedy to speak to an expert who understands your daily struggles (because hello, I’m right here marketing my business on Instagram just like you) and I pride myself in always giving totally custom solutions tailored solely to you 💜

No pressure - just putting the message out there that if you want my help, I’m here ready to help you

30/07/2025

Comment PLAN to get my free guide to create your own weekly content schedule for Instagram 🤩

With my plan you’ll know what to post, when to post it and what purpose it serves to hit your IG goals quicker and easier than ever!

29/07/2025

Personally, I’m here for this 👏 and I’ll tell you why

Most of you don’t have a content IDEAS problem - you have a content CREATION problem…

Ideas are all around you, but turning that into a fully formed post with cohesive points, communicated for your target audience with visuals to match is where things usually get messy.

Sooo if you can:

→ document what you’re doing in and out of your business that week

→ record a thought as it comes to you, no matter where you are or what you look like

→ share your realities (including the fun, the boring and the honest)

→ film your routines, habits and newly tried

And you’re happy to share this on your socials, your Instagram content will unfold right alongside you with ease 😌

What’s your stance on sharing just business vs bringing in your personal life?

28/07/2025

2 more secret weapons you can keep in your back pocket ⤵️

Because you might have an idea that could work as a Reel, carousel, single image or even Story - and you can’t choose how to share it…

First I’d do some testing to figure out…

📌 WHAT DOES YOUR AUDIENCE LIKE?

I’ve coached 1,000’s of businesses in various niches, and I’ve seen that some formats just don’t perform as well for specific industries.

Take the fitness industry for example; if you’re sharing workout videos I’d test if these perform better as carousels (with one exercise per slide) or Reels - and even for Reels do they want it in real time? Do they want quick snippets? Do they need full breakdowns and voiceovers? Do they want multiple muscle groups or super targeted visuals?

The only way to know is to test it yourself, and see what’s working well for people in similar niches.

📌 WHAT DO YOU CREATE BEST IN?

If you enjoy the content you create, it will be the best dang content you can create!

So if you’re confident in front of the camera and talk more easily than you write - record yourself talking on Reels.

If you like to narrate, try voiceover Reels.

If you prefer to write and you can inject your personality through your copy, go all in with text carousels and posts with long captions.

There’s no shortage of ways you can express yourself here on Instagram! Find what lights you up and roll with it

23/07/2025

Tailored totally to you 🙌

I will prefix this post by saying I don’t usually like to make my suggestions as broad as this, but I want to make it as applicable (and valuable) for as many of you as possible.

When we cover these things together - like posting times, formats, ideas, strategy - in ANY of my workshops or coaching (including the Smart Schedule call of course) I’ll get much more detail-oriented with your goals and preferences to ensure it’s personalized to support you in every way 💜

The more “YOU” your strategies are = the more you’ll want to stick to them = the best results you can get ⚡️

So use this as a baseline but comment/DM me SMART to really make it yours!!

17/07/2025

From hot right now to coming back around → these are the trends I’m loving on Instagram right now 🔥

Which ones are you going to try for yourself?

I’ve already ticked off the “advice I’d give if I wasn’t worried about hurting your feelings” and tried a few specific Trial Reels hooks, so I’m thinking of doing the “You look happier” trend next.

I shared my income back in 2021 - it felt icky then and it still does now. Which is okay! Remember not ALL trends are going to be right for you.

Pick the ones that actually play to your strengths, make sense for your page AND feel good to create 🍒

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