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Elle.Social

Social media marketing specialist. Sharing my years of knowledge + insights 🤩 Helping you to create meaningful content that converts.

19/06/2025

Which updates are you loving / hating?

💬 5 min voice notes
↕️ Sorting comments by follower count
👎 Downvoting comments
📌 Reordering your grid

19/06/2025

It’s not personal 💜

When I was sat outside in the sun writing all my points for this post on Tuesday afternoon, I genuinely came up with 15 😂

So let me know if you’d like a part 2 because I’m ready to (hopefully) not hurt your feelings with some more brutally honest Instagram marketing advice

18/06/2025

Now that’s the way to return from vacation 🌞

Because (if you’re like me) when you’re on vacation, you want to be ALL IN on vacation.

No stressing about posting content at the right time or logging in to reply to new DMs. I didn’t open my business account once.

And when I came back - I had to block out my availability to deal with the influx of bookings 🔥

There’s a knack to creating content that keeps up with you, feels fresh and actually motivates people to want to work with you. I’ve built my entire business right here on Instagram perfecting that skill over the last 9 years - and I’m happy to share the secret sauce with you inside IAP!

Simply comment IAP and let’s get the conversation started 💜

12/06/2025

Never stress about what to post on Stories again 🤩

I’ve found most of the people I work with fall into 2 buckets with Instagram Stories…

🪣 Bucket 1//
NO IDEA WHAT TO POST ON STORIES

If this is you, you’re in good company - most people find themselves here.

Each week is a constant battle of “oh yeah I need to post on Stories… but what should I post?”

This is usually because you don’t have a reliable strategy, so there’s no rhyme or reason behind that you’re posting.

How would that help?

Well, if you knew what purpose that Story should serve - ie increase views so the next day you can post a sales Story and actually get decent views on it - then you’re already 5 steps ahead in deciding what that Story should include!

[Comment RTR to get my GNC strategy]

🪣 Bucket 2//
POSTING EVERYTHING ON STORIES

Then there’s a smaller group of people who share endlessly on Stories because they find it “easier” but actually it’s so they can avoid creating more strategic content for their feed.

I love that Stories require a lot less production and editing than a feed post, but that doesn’t mean they don’t require any thought!

Either way, Stories shouldn’t be a forgotten or stressful task for you each week.

With a little strategy and effort, you can whip up Stories that work their magic for you in just a few minutes!

Comment IAP to access all my Story templates AND work directly with me to tailor them specifically to your page 🔥

10/06/2025

It’s been a wild ride 🥹

I first downloaded Instagram on my phone in 2014 (when I finally switched from my Blackberry to an iPhone)

I was at uni at the time, studying Fashion Marketing & Branding and used the app to share bad quality snaps of my food, outfits and sunsets.

It wasn’t until early 2017 that I landed my first Social Media Manager job and started posting on Instagram for business purposes.

This totally opened my eyes to creating content to build trust, create brand awareness and ultimately make money!

Rather than just personal gratification and keeping up with friends.

→ I jumped on the release of carousels
→ I saw Guides and IGTV come and go
→ I was over the moon when Stories launched
→ And hesitated at the launch of Reels

A LOT has changed in the last 9 years, but I’m still here thriving in my own business and helping others do the same.

If you need any help with your Instagram marketing, I’ve got you 💜

Check out my pinned post “5 ways to work with me” and let’s kickstart your success!

And if you can’t invest just yet, follow me for free advice and get involved with my free IG coaching on my Stories every Tuesday

29/05/2025

Coming to you from the airport 👋

I love working for myself (literally don’t think I could ever work for anyone else again) but it does mean you’ve got to plan ahead!

Typical that I came up with a new content series I wanted to start just before I leave 😅 but excited to record this for y’all when I get back June 9

I won’t be checking this account or replying to DMs so please know I’m not ignoring you! Back soon 💜

29/05/2025

Comment PLAN to get my free guide to create your own weekly content schedule for Instagram 🤩

You’ll know what to post, when to post it and what purpose it serves to hit your IG goals quicker and easier than ever!

27/05/2025

This is why your reviews aren’t working their magic ✨

Because when you’ve done the hard work, and you’ve got a happy client, you deserve better than relying on a standalone quote that no one else cares about.

Introduce your client, let us connect with them and take us on the ride!

My client case study posts always get my comments and DMs popping with potential leads, and I want the same for you 💜

If this isn’t happening for you yet - you need to get inside my Instagram Accelerator Program where you’ll unlock exactly what you need to post on Instagram to sell your services through your content.

There’s so many ways you can build trust with your followers, become the go-to in your niche and get people excited to work with you on Instagram!

And all of this is waiting for you right now inside IAP ✨✨

Comment IAP and I’ll DM you about jumping in

23/05/2025

I’m loving this trend 🤩

It’s as easy as—

Hook: Propaganda I’m not falling for…

Text: 3-6 bullet points

Caption: Keep it simple by saying what niche it’s for and then asking if there’s anything they’d like to add (or even disagree with)

For example, my caption was:
Instagram marketing edition 🔥
→ What else would you add?
→ Any you’d fight me on?

Let me know if you’re gonna give this a go!

And be sure to share with someone else to make content creation super easy next week with one post ticked off their list ✅

21/05/2025

Save these to try in your next posts 🔥

Or even easier, comment SHARES and I’ll send the CTAs straight to your DMs!

The Head of IG has been ranting about increasing your Shares for a while, so it’s time to listen up.

Here’s the thing - if your followers love the post for whatever reason, yeah, it’s more likely they’ll share it anyway.

This is where understanding your audience and what content they want to see is crucial!

But as you’re discovering what works best (and to give your content a natural boost) these CTAs will give you a nudge in the right direction.

When we’re scrolling through IG, we’re all guilty of loving a post and STILL scrolling straight past it without hitting like, leaving any comment or sharing it.

THIS IS WHERE CALL-TO-ACTIONS COME IN!

It’s a little reminder to your viewers to take a specific action - helping them spread the love and you actually see the love 💜

📣 Comment SHARES + I’ll email you this list for easy access!

21/05/2025

Comment SMART to get your custom-built weekly content schedule for Instagram 👌

20/05/2025

Include all of YOU in your niche ✨

Niching doesn’t have to be a tiny, closed box!

I’ve found that you’re niche enough as long as you have that ONE thing that you want to become known for on Instagram - aka if someone recommended your page to a friend, what reason would they give to follow you?

Do you make hilarious music videos of you dancing whilst your guinea pigs snack on veggies? *I legit just followed someone for this exact reason 😅

Or maybe you sell candles but you have the most sarcastic sense of humour and it adds an extra twist…

For me, I want to make Instagram marketing easy for businesses. But anyone (with the expertise) could do this well, so I want to include more of myself to make my content stand out…

You’ll notice that I talk about working out, my plants and baking sourdough once every 1-2 weeks or so. But NOT in a way that, if you didn’t know me, you’d think that’s what this page is about.

Here’s the difference—

🌿 PLANT PAGE:

“Look at my 3 new Monstera leaves! I encouraged this growth by fertilizing month (yes, even in winter) and putting the aerial roots in water”

➡️ MY PAGE:

Using my plants as the backdrop of my Reels and in the background of my Stories, with polls about Instagram over the top.

🍞 SOURDOUGH PAGE:

“I just realized what difference it makes when I weigh out the flour-water-starter ratios 🤯”

➡️ MY PAGE:

“I need to reply to your Q&A questions, so I’m going to answer as many as I can whilst my sourdough bakes” as a little fun motivator.

Your niche is the headliner, but everyone’s showing up to the festival for the whole vibe!!

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