Elle.Social

Elle.Social Social media marketing specialist. Sharing my years of knowledge + insights 🤩 Helping you to create meaningful content that converts.

The tutorial you’ve been asking for 🤩I’m a big fan of these easy graphic style Reels - it’s as simple as creating the ta...
04/10/2024

The tutorial you’ve been asking for 🤩

I’m a big fan of these easy graphic style Reels - it’s as simple as creating the table in Canva and uploading it over any b-roll footage.

The thing I like best is editing the text in Canva so I’m not messing around with the text button on Reels 😅 but this is dependent on if you want all the text to show at once or not.

Scroll through to see examples of how I’d use this style as a SMM, photographer and hybrid athlete (yep, you get a sneak peak photo of me at F45 👀)

Who’s gonna give this a go next week?!

Let’s get into it ⤵️Like with most ‘problems’ on Instagram, there’s a simple fix but it takes an experienced coach to id...
02/10/2024

Let’s get into it ⤵️

Like with most ‘problems’ on Instagram, there’s a simple fix but it takes an experienced coach to identify the specific solution you need.

That’s where I come in 😎

I’ve been in the game a long time, so when people like you need my help, it’s like a map in my head getting to the route of the problem.

And I love a challenge!

Post your questions below and I’ll get back to as many people as I can.

If you’re just here to absorb the value— but sure to stick around for all the free advice I’m going to be dishing out here on my feed and in my Stories 🔥

I’m shocked it’s 2024 and people are still telling you to just post ‘valuable’ content 🫠Whilst I work with many more coa...
25/09/2024

I’m shocked it’s 2024 and people are still telling you to just post ‘valuable’ content 🫠

Whilst I work with many more coaches than coffee shops, this is a prime example of two things that sound the same on paper, BUT…

When you say to a friend “hey, let’s grab a coffee” you also consider:

→ The location
→ The Google rating (if you actually care about coffee)
→ What else they sell - you know, in case you get peckish 😋

Which can absolutely be applied to coaches too:

• Location = can you work with them online or in-person?
• Google rating = testimonials and happy clients
• What else they sell = can they help you achieve other goals?

So for me, simply telling everyone to post ‘funny’ and ‘valuable’ content doesn’t cut it.

Your pillars should let your uniqueness flourish, because these are the reasons people will choose to work with YOU over someone else.

If you’re like heck yesss 👏 let me know in the comments!

More importantly, if you want to get your content pillars outlined ASAP Rocky ⤵️

✅ Comment CTC
and I’ll DM you the link to my Content Pillars workshop (called Content That Counts)

The power of ‘small’ accounts 🔥As I’ve grown my entire business on Instagram (getting my first client with less than 2k ...
19/09/2024

The power of ‘small’ accounts 🔥

As I’ve grown my entire business on Instagram (getting my first client with less than 2k followers without selling anything), I LOVE helping others do the same.

I always say…

If you’re not making money from your Instagram, it’s a hobby— not a business.

➡️ Comment or DM me ‘IAP’ to sell out your services on Instagram

Getting consistent leads on Instagram isn’t:
❌ Having 10,000+ followers
❌ Going viral
❌ Posting 3x a day

It’s as easy as:
✅ Strategy
✅ A reliable process
✅ Intentional efforts

And as you’ll see from this post, this is exactly what I did with to get immediate signups for her retreats (selling out both) AND getting 2 new coaching clients.

Huda even said to me “Honestly, my business has grown since your program and I’m juggling to organize myself between teaching yoga, coaching clients, and planning/selling my on-going retreats and workshops. Still finding my footing here as a one woman show.”

I don’t know about you, but that sounds like a good problem to have 😅

If you want to sell out your services using Instagram, comment or DM me ‘IAP’ and I’ll show you how inside my Instagram Accelerator Program.

Which one of these hit the hardest for you?As a coach, I’d choose no.6 - I see too many people holding back because they...
18/09/2024

Which one of these hit the hardest for you?

As a coach, I’d choose no.6 - I see too many people holding back because they don’t want to be ‘bad’ when they start. But you need the confidence to start in order for clarity to follow.

For me personally, I’d choose no.1 because it’s so rewarding when an unexpected opportunity presents itself and you see the true impact of your social presence beyond Instagram insights.

Let me know which one you’d choose and share it on your Stories to bring a little positivity to your follower’s day 💜

Hit that refresh button 😌💡And these tips aren’t just for new pages! Whether you’re…✏️ starting a new page🫠 OR have an es...
12/09/2024

Hit that refresh button 😌💡

And these tips aren’t just for new pages! Whether you’re…
✏️ starting a new page
🫠 OR have an established account that’s not performing how you want

These 4 areas are how you’ll:
• grow your following
• become known on Instagram
• + build trust to sell your products and services

This is exactly the type of criteria I compare my client’s accounts to when we perform an account audit over a 1:1 coaching call.

So if this post has left you feeling like you need more help than ever 😅

Fear not, I’ve got you covered!

Simply comment POWER HOUR and I’ll send you the link to book a 1:1 coaching call with me.

We’ll have a whole hour to audit your account, answer 3-5 big questions, and get you the specific Instagram advice you’ve been craving 💜

The reason I pivoted into Instagram coaching ⤵️(From Social Media Management) was because I’d rather teach you how to do...
11/09/2024

The reason I pivoted into Instagram coaching ⤵️

(From Social Media Management) was because I’d rather teach you how to do it yourself with ease and enjoyment rather than have you rely on me forever.

It sounds like bad business - giving you the goods that allow you to flourish without me.

Even when I was a SMM, I’d host a monthly call to explain to my client exactly what I’d done and WHY so they could eventually take over.

Yep, I was coaching before I was officially a coach 😅

My methods were (and are) so logical and clear that I didn’t want to keep them to myself.

For me, the fun comes from the results and seeing the client evolve alongside their Instagram page.

So when Shannon told me she’d gotten everything she needed from our time together (after completing my 3 month Instagram Accelerator Program and having monthly 1:1 coaching calls for a further 8 months) I was PROUD to say goodbye to her.

She’d achieved more than she thought was possible for her IG, herself and her business, and neither of us could think of a better outcome 💜

If you’re looking for an Instagram Coach that is there 24/7 for as long as you need that fully understands you and your business to give tailored, trusted advice then look no further!

Simply comment RESULTS and I’ll send you a DM to discuss your goals and how we can work together to make them a reality ✨

Flying back to the UK today - back Sept 10 ✌️Heading home for my brothers wedding and to celebrate our engagement - yaaa...
24/08/2024

Flying back to the UK today - back Sept 10 ✌️

Heading home for my brothers wedding and to celebrate our engagement - yaaas your girl just engaged!! 🤭💍

It’s going to be an incredible two weeks full of love, old friends and family. Is there anything better?!

I’ll reply to DMs verrrry occasionally.
So if you’re waiting for a response, I’m just not looking at my phone.

See y’all Sept 10 💜

The awesome hook handbook 🏆If you don’t know what a hook is…It’s the first thing(s) you see/hear! Such as:→ 0-5 seconds ...
22/08/2024

The awesome hook handbook 🏆

If you don’t know what a hook is…

It’s the first thing(s) you see/hear! Such as:
→ 0-5 seconds of your Reel
→ First slide of your carousel
→ First line of your caption

In short— it’s VITAL to your posts success because it’s when the person on the other end decides if they want to stay on your post or scroll right past.

So I thought I’d share 4 ways to spot a good hook vs a bad one (taken right from my workshop in IAP yesterday) to help you write better hooks 🤩

Want to access the full workshop + get my 3-step formula for a winning hook every single time?

Comment IAP to join my program today and watch the workshop on repeat!

Boost the bounce (+ your content) 🎾🎾If you’ve been here a hot minute, you’ve heard me talk a lot about posting intention...
16/08/2024

Boost the bounce (+ your content) 🎾🎾

If you’ve been here a hot minute, you’ve heard me talk a lot about posting intentionally 👉 this is one way to do that!

❌ Instead of scrambling to think of what to post every time

✅ I’m going to show you how to keep people in your Instagram bubble, bouncing from one place to another

The key is to make it NATURAL
And utilize more than just your feed posts!

You’ve got:
⚡️ Feed content
⚡️ Stories
⚡️ DMs
to play around with, and each feature has its own perks:

FEED CONTENT
You can direct people to other posts or create a series.

STORIES
Share a post directly to your Stories or encourage people to reply right there and engage with polls/stickers with ease.

DMs
Set up saved replies or automations to build relationships and drop links.

Stop thinking about 1 post at a time.

Use content to influence new ideas, and cherry-pick parts of your content that can be utilized elsewhere in a new format to really boost its performance 🔥

Are you loving this way of posting with a purpose?
Let me know in the comments!

And share this with someone else who’ll find it valuable too 💜

The power of ONE word 👏I love everything about this social campaign: the eye-catching red, the bold capitalized font, an...
15/08/2024

The power of ONE word 👏

I love everything about this social campaign: the eye-catching red, the bold capitalized font, and mostly the impactful message it brings in just two slides.

This sets the perfect stage for the to start in 2 weeks!

What are your thoughts on this campaign?

You must get tired of hearing the same advice on Instagram 🫠→ Post consistently→ Use a strategyYeah, yeah. We get it!But...
14/08/2024

You must get tired of hearing the same advice on Instagram 🫠

→ Post consistently
→ Use a strategy
Yeah, yeah. We get it!

But here’s the thing you don’t see— each person and business has their “AHA!” moment at very different times.

If you’re struggling to make sales on Instagram, your aha moment could be in my messaging and positioning modules.

If managing your time and posting intentionally is your clutch, then my content calendar module is going to blow your mind.

No two clients are the same, and that’s what I LOVE about my job!

So if you haven’t found the help you need yet— don’t worry 😌

THE BEST 2 WAYS WE CAN WORK TOGETHER DIRECTLY ARE:

☝️ Power Hour Coaching Call

Each call is one hour and we can cover 3-5 big questions you have. From an account audit to getting specific feedback on your content, or learning my strategy to generating specific content ideas together - we cover A LOT in 60 mins.

✅ Comment 1:1 to get the link to book

✌️ My Instagram Accelerator Program

The ONLY program you’ll ever need to invest in to scale your business on Instagram. In just 12 weeks, you’ll learn, implement and tweak my proven content ideas based on my GNC content strategy to reach more of the right people, build an engaged community and increase your leads/sales on Instagram with ease.

I’ve built my entire business on Instagram, and I teach you everything you need to know in IAP with me as your personal IG Coach every step of the way.

✅ Comment IAP to join today

I can’t wait for you to be my next success story!

The basics of a great burger 🍔 aka growing on InstagramYes, I made that link hahaThis idea came to me after a client cal...
12/08/2024

The basics of a great burger 🍔 aka growing on Instagram

Yes, I made that link haha

This idea came to me after a client call last week where she said there’s just too much conflicting advice for how to grow on Instagram.

My client’s LOVE having one trusted source of Instagram expertise to ask their questions and get clear, actionable advice specific to their page.

So here are the essentials for you, in burger form… 😅

🥯 BREAD = STRATEGY
🫘 PROTEIN = CONTENT IDEAS
🥬 SALAD = COMMUNITY
🍯 SAUCE = TRENDS
🍅 EXTRAS = TWEAKS

Which areas are you confident in?
And which do you need to improve the most?

(Feel free to post your answers in emoji form, just because it’s fun 🍔)

From flop to flourish 🙌Because we’ve all had that post that we do a little happy dance about, excited about how much our...
08/08/2024

From flop to flourish 🙌

Because we’ve all had that post that we do a little happy dance about, excited about how much our audience is going to love it…

…and then it FLOPS 🕳️

And we’re left wondering if we even know what’s good content anymore or if we should just quit Instagram all together.

THIS is when you need my repurposing mastery!

There’s lots of reasons why your post might not have performed the way you anticipated, so understanding how to break that down and flip the script is essential to:

🪩 maintaining momentum to keep showing up on Instagram
🪩 seeing the results you know you deserve
🪩 enjoying the process of creating content

And that’s exactly what we cover in my Instagram Accelerator Program!

The first step is easy:
Comment or DM me FLOURISH ✨

Welcome to the right side of Instagram 💜Where we’re here for our businesses and to help people, rather than chasing like...
25/07/2024

Welcome to the right side of Instagram 💜

Where we’re here for our businesses and to help people, rather than chasing likes and follows.

And we create ways to enjoy showing up, with our own style and systems.

Because Instagram isn’t a one-size fits all road to success - so we shouldn’t be squeezing ourselves to try and fit in that box.

Here’s what we don’t need more of on Instagram:

❌ Posting just to get something out
❌ Feeling overwhelmed by the algorithm
❌ Copying others to try and see some progress

The grass is absolutely greener over here!

Join the gang 💜💜

Truly making content creation easy 😌🧠💡⚡️ Comment IRIS to access my exclusive content on Flick 50% off ⚡️If you want to c...
25/07/2024

Truly making content creation easy 😌🧠💡

⚡️ Comment IRIS to access my exclusive content on Flick 50% off ⚡️

If you want to create Instagram content with a purpose and make the process as quick and efficient as possible, this is where it’s at.

Bonus features I didn’t mention in this post:

🌟 Search trending posts and use Iris to recreate it for your niche

🌟 Add media so Iris can create the visuals for you as well

🌟 Make tweaks anywhere, and Iris will learn from them

Try Iris today [and access my strategies and posts] by commenting IRIS and I’ll DM you all the information to get started!

The boost you needed this week ⚡️🔋I’m back with the second post of my new series, showcasing real-time wins by my wonder...
18/07/2024

The boost you needed this week ⚡️🔋

I’m back with the second post of my new series, showcasing real-time wins by my wonderful IAPs.

🌟 I hope this inspires you
🌟 I hope this helps you see what’s possible right now on IG
💜 And I hope this makes you feel like you’re not in it alone

Scaling your business on Instagram can feel overwhelming and confusing, especially if you don’t have anyone to bounce ideas off of or talk things through with.

Inside IAP, we value community.

We lift each other up, recognize our failures and celebrate our wins!

And I’m so proud of what my IAPs are achieving that I wanted to share it with you too.

Did you spot how different each win was?

That’s because we’re always at different points in our business.

And that’s exactly why getting personalized advice specific to you and your business is the key to success (and succeeding as quickly as possible).

So if you want to get tailored coaching, and be my next success story 🤩

➡️➡️ Comment IAP ✨
And let’s get you enrolled!

Transparency = Trust 🧅Many creators hold themselves back because they feel they need to show up in a certain way.✖️ You’...
16/07/2024

Transparency = Trust 🧅

Many creators hold themselves back because they feel they need to show up in a certain way.

✖️ You’re not expected to know everything.
✖️ You’re not required to always be blissfully successful.
✖️ You don’t have to please everyone.

The worst thing you can do (for yourself and for your business) is be inactive because you’re worried about doing the wrong thing.

Be raw and real, and be yourself!

The way that you show up on Instagram should evolve as you and your business progress.

Don’t be afraid to let that shine ✨

Embrace your daily/weekly/monthly challenges.

It’s actually one of my favourite ways to keep my content feeling fresh.

Did you need to hear this acceptance today?

Hit me with a ‘YES 🫶’ in the comments if you did.

-

Here’s why nothing compares to being in the kitchen 🍽️My client mentioned this analogy right at the end of our 1:1 coach...
15/07/2024

Here’s why nothing compares to being in the kitchen 🍽️

My client mentioned this analogy right at the end of our 1:1 coaching call two weeks ago.

And why this struck deep with me was because it wasn’t the content pillars or the strategy that changed the game for her…

It was the “golden nuggets” and “tweaks” SPECIFIC to her and her page that she wouldn’t have picked up on if she didn’t work with me directly.

Things like how to showcase her product in Reels, how to tweak her messaging and ways to improve reach with her target audience.

You can get the recipe card from anyone.

But nothing compares to being in the kitchen with Nana herself 💜

If you’d like to develop a secret sauce directly with me, comment POWER HOUR and let’s get a 1:1 coaching call booked in!

⚡️⚡️

Psst—Thanks to my awesome client for inspiring this post

Don’t give away all your secrets 👀Simply posting more and sharing endless value won’t generate sales on Instagram!Why? B...
11/07/2024

Don’t give away all your secrets 👀

Simply posting more and sharing endless value won’t generate sales on Instagram!

Why? Because motivating people to spend their money goes much deeper than this.

Content that generates sales considers:

➡️ Their frame of mind
➡️ Their familiarity and trust level with you
➡️ How big of a problem they’re facing
➡️ If they belief you have (or are) the answer

Which is why I teach you this buyer mindset and how to make smart decisions with your sales content inside IAP - my Instagram Accelerator Program.

It’s time to flip your content from educational to motivating!

So you generate leads and sales rather than just likes and saves.

Comment 🪄 or IAP to do this with me by your side as your personal Magic Guide!

Okaaay, *Instagram Coach.

My entire Instagram Accelerator Program is designed to scale your business easily and effectively on Instagram 💰💜

Let’s get into it 🤭It could be a word or phrase that annoys youAdvice you hear all the timeA type of content you don’t l...
10/07/2024

Let’s get into it 🤭

It could be a word or phrase that annoys you
Advice you hear all the time
A type of content you don’t like
An expectation or assumption
Or just simply something you want to change about Instagram

Share it below 👇

I’ll be pinning the best answers!

I can’t wait to see where this goes 😅👀

How to make your reviews SHINE 💡✨You’ve done the work, you’ve got a happy client — now let’s squeeze the juice from your...
09/07/2024

How to make your reviews SHINE 💡✨

You’ve done the work, you’ve got a happy client — now let’s squeeze the juice from your lovely testimonial!

Posting it as a standalone quote is not the way 🙃

But sharing it as a client case study is!

Introduce your client, let us connect with them and take us on the ride!

Every time I post a client case study (which I try to do weekly) I get tons of potential leads popping up in my comments and DMs.

And I’ve got MANY more content ideas so you can generate consistent revenue on Instagram too!

Join my Instagram Accelerator Program today to steal my proven convert content ideas AND get coached every step of the way by me personally.

Your success is my success, and I’ll LOVE watching my clients thrive 🔥

The first step is easy…

Simply comment or DM me ‘IAP’
and let’s make Instagram your biggest money-maker 💰

Get your creative juices flowing 🧠🌊It’s writing prompts like this that make you think out of the box!We don’t need more ...
03/07/2024

Get your creative juices flowing 🧠🌊

It’s writing prompts like this that make you think out of the box!

We don’t need more of the same.
We need to find ways for you to stand out!

And that’s exactly why I’m here— to help you think differently and own your corner of Instagram 💡

Yes, you can use these prompts for your next post. And you can also use them to add a fresh twist to your messaging and stop your target audience in their tracks.

Demand the attention you deserve 👏

Need help with your messaging?

➡️ Join my Instagram Accelerator Program and stop writing generic content that no one reads.

Simply comment or DM me ‘IAP’ to enrol today!

Your business is too important to be ignored ❤️‍🔥

Is your content doing better than you thought? 💡Most people tend to only track their follower count and likes…But you’re...
10/06/2024

Is your content doing better than you thought? 💡

Most people tend to only track their follower count and likes…

But you’re missing out on MAJOR insights if you stop there.

(You’re going to want to hit save if you haven’t already!)

If you’re intentional with which analytics you track depending on your goals, you’ll be able to spot what’s working (and what’s not)

Just like having an intention for a post helps it perform better 🙌

Which is why I’ve broken down the most important analytics into the 3 areas of my GNC content strategy:

🚀 Growth
🫶 Nurture
💰 Convert

So for example, I know if a growth post has been successful if it results in a lot of non-follower reach and new followers.

And I know if a nurture post performed well if it got lots of comments.

Have you ever thought about insights like this?

Let me know 💬

Hit that refresh button 😌💡And these tips aren’t just for new pages! Whether you’re:✏️ starting a new page🫠 OR have an es...
06/06/2024

Hit that refresh button 😌💡

And these tips aren’t just for new pages! Whether you’re:
✏️ starting a new page
🫠 OR have an established account that’s not performing how you want

These 4 areas are how you’ll grow your following, become known on Instagram and build trust to sell your products and services.

This is exactly the type of criteria I compare my client’s accounts to when we perform an account audit over a 1:1 coaching call.

So if this post has left you feeling like you need more help than ever 😅

Fear not, I’ve got you covered!

Simply comment POWER HOUR and I’ll send you the link to book a 1:1 coaching call with me.

We’ll have a whole hour to audit your account, answer 3-5 big questions, and get you the specific Instagram advice you’ve been craving 💜

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