Elle.Social

Elle.Social Social media marketing specialist. Sharing my years of knowledge + insights đŸ€© Helping you to create meaningful content that converts.

Should you be using Edits for your Reels? 👀Instagram released the Edits app earlier this year, and they’ve clearly been ...
26/08/2025

Should you be using Edits for your Reels? 👀

Instagram released the Edits app earlier this year, and they’ve clearly been struggling to get people to use it


You might’ve noticed the ‘Made in Edits’ badge or heard that Instagram might boost your reach for Reels made in the app → both attempts at trying to drive more users

Butttt when I asked y’all on my Stories if you’d used Edits before, over half of you (52%) said no and 12% didn’t know what Edits was

So here’s my honest review of the Edits video-editing app, as a first time user

For comparison, I’ve used CapCut for well over a year now to edit all my video content (and I still do) whereas this was my first (and maybe last) time using Edits. So like with anyone’s opinion, take it with a pinch of salt!

If you love Edits → tell me what you love about it!

If you’ve never used it → does this make you want to try it or nah?

I’ve been debating this for a while
My brand hasn’t changed too much over the last 6 years on InstagramI’ve kept it simp...
21/08/2025

I’ve been debating this for a while


My brand hasn’t changed too much over the last 6 years on Instagram

I’ve kept it simple, and it’s worked!

My font and my colors (especially the lilac 💜) are easy to spot in the crowd of Instagram creators and I’ve got my content templates locked down

But I feel like I’ve been confined to keeping my business running as usual


I got comfortable in the comfort
Wrapped up in my usual daily routine
Doing things like I’ve done them for a while now

I feel ready for a refresh, for new opportunities and to shake things up!

If you’re a brand designer or you’ve worked with someone that you highly recommend - please comment below or send me a DM so we can have a chat

I have a few people in mind already that I’d like to work with but the great thing about this community is that the right people can find this and I could hire someone I’d never have found myself

And if you’re here simply because you love my branding, I’d reeeally love to hear from you! What do you like? What’s instantly recognizable? What do you feel is ME? I want to know what things I should keep to stay true to the brand presence I’ve already built

Get on the phone right now, you’re HIRED 👏👏
19/08/2025

Get on the phone right now, you’re HIRED 👏👏

These are my go-to’s for sharing testimonials 🎯Sharing clients wins, testimonials, reviews, whatever you want to call th...
15/08/2025

These are my go-to’s for sharing testimonials 🎯

Sharing clients wins, testimonials, reviews, whatever you want to call them, is hands down the best way to showcase the possibilities of working with you and enticing new people to want to sign up immediately!

When I was more consistent with my posting schedule (note to self to get more organized again 😅) I was posting a client win at least once a week on my feed and in Stories and I was consistently making sales, booking discovery calls and getting DMs to work with me every single day.

And you can have so much fun with these!

One of my highest converting posts was actually about how my client said she didn’t need to work with me anymore


Which might sound crazy at first (which is what made it such a good hook) but it was an opportunity to show all the incredible things I helped her achieve for her business on Instagram, to a point where she levelled up so much that she was ready to hire a business coach and release even more offers 👏👏

So if you haven’t already, save this post and get your client wins posted this week!

And if you need a little help getting this done, jump into IAP and I’ll personally help you craft the best dang client wins post to get you those clients!!

What keeps me going? 🐎When you talk about struggling to find time for posting whilst running your day-to-day business, I...
12/08/2025

What keeps me going? 🐎

When you talk about struggling to find time for posting whilst running your day-to-day business, I get it.

When you need your content to generate sales because Instagram isn’t a hobby, it’s what you rely on to keep your business afloat, I’m right there with you.

When you question your every move because you’re not seeing the results you need from your efforts, I’ve been there.

So what keeps me consistent after 8 years of this grind?
→ believing in WHY I do what I do
→ knowing how to pick myself back up again
→ resetting and refreshing every few months
→ understanding that it can’t always be easy
→ being grateful for what I’ve done, what I do and what’s to come

How long have you been marketing your business on Instagram? Share the days/months/years below and give ONE tip that’s motivated you to keep showing up 💜

So you feel like you’ve “tried everything” and yet you’re bombarded with all the things you could still do on Instagram,...
08/08/2025

So you feel like you’ve “tried everything” and yet you’re bombarded with all the things you could still do on Instagram, at the same time đŸ„Č

I get it— all of the advice floating around on Instagram is overwhelming

Everyone’s shouting from their profiles about this one thing they promise blew up their sales or skyrocketed their following, and you’re left wondering why you can’t see the same success - even if you replicate what they told you

That’s because there’s no singular fix that works for everyone

And thank goodness for that!!

How boring would it be if we all shared the same information in the same way and the exact same results?

The IG algorithm is nuanced because we’re nuanced! And the algorithm is based on what WE like to consume

So stop copying others and wishing there was a magical solution, and focus on the fun of it all!

đŸ«¶ The giddiness you feel when you’ve created a post that you’re proud to share because it’s from the heart

đŸ«¶ The excitement when you share a thought and others reciprocate the feeling

đŸ«¶ When clients reach out to work with you because you spoke to their soul, and not their wallets

THIS is what crafting your unique messaging is all about - and that’s exactly what I’ll do with you inside IAP 💜

Now THESE are some updates I can get behind 👏Watch time was one thing for Reels, but that signals more about when people...
06/08/2025

Now THESE are some updates I can get behind 👏

Watch time was one thing for Reels, but that signals more about when people drop off (aka didn’t like) vs when they showed their love for our video. So I’m loving this new ‘When people liked your Reel’ insight đŸ”„

And doing this for carousels too?
PER SLIDE?!
Brilliant!!

I updated my app yesterday and have access to all of the first 4 updates. I snuck in the release of ‘Views’ too so you know what’s coming, but this isn’t out yet.

Curious to hear your thoughts on switching to views instead of reach though?

Would you have noticed the difference? Do you think it’s Instagram trying to show us higher numbers? Or do you think it’s great because why see reach when you can see all views (even if it’s you viewing your own content 10x 😂)

The painful, the positive and the persistent đŸ« Since all the medical tests came back clear, I’m focussing on physio, chir...
01/08/2025

The painful, the positive and the persistent đŸ« 

Since all the medical tests came back clear, I’m focussing on physio, chiro and calming down my nervous system at the moment

I’m all ears if you’ve experienced anything like this (or know anyone that has) and what made it better/worse 💜

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