Social Voltage

23/02/2024

If you haven't seen the news, where have you been?!

Celebrity Big Brother IS BACK! 👁 And we can't wait to get started!

Starting Monday 4th March at 9pm on and

22/02/2024

Project Spotlight 🔦 I'm A Celebrity Get Me Out Of Here!

I’m A Celebrity returned in the winter of 2023 with an all-star cast.

With the return of the popular programme, and with an iconic selection of camp mates, ITV knew that interacting with their viewers through iconic content moments and community management was key for the duration of the show being on air.

Working closely with the ITV team and the I’m A Celebrity production team, we worked on teasing the show coming as well as giving round the clock content and community management support for the show on both the ITV and ITVX platforms.

We provided live content creation every night to capitalise on those iconic jungle moments (of which there were many!) and ensured that these were shared on social to keep up with the conversation.

As well as content creation and community management, we also kept a close eye on conversations around individual camp mates to ensure a thorough report back to the ITV team to ensure we were acting with the correct duty of care.

Congratulations again to Sam Thompson for being crowned King of the Jungle! 👑🐍🦋

20/02/2024

Thrilled to be brought back on board by the ITV team to work on the new series of Celebrity Big Brother!

They can run, but there is one place they can't hide...

Starting 04.03.2024

Celebrities… you can run, but there’s one place you can’t hide 👁

Celebrity Big Brother: Live Launch starts 4th March, 9pm on ITV1 and ITVX

26/01/2024

Client Spotlight 🔦 Big Brother x ITV

Big Brother returned in the autumn of 2023 on its new home, ITV and ITVX

With such an iconic series, ITV knew that viewers would be keen to see as much content as possible around not only the house and the housemates, but also the iconic eye logo.

Working closely with the ITV team and the Big Brother production team, we worked on teasing the show coming as well as giving round the clock content and community management support for the show on both the ITV and ITVX’s platforms.

What a return for this iconic show, and we can't wait to see what the next series has in store!

20/12/2023

We've had the pleasure of working on some fun projects this year, but being able to collaborate with the ITV team for this year's 'I'm A Celebrity Get Me Out Of Here' was a definite highlight for us.

And when the show you're working on has golden moments like this between Nick Pickard and Josie Gibson - well, work doesn't feel like work!

13/12/2023

Our brilliant client Ruby Wax has extended her tour into 2024!

Following the success of her one woman show, 'I'm Not As Well As I Thought I Was', a host of new dates have been added to bring the show through to 2024.

Tickets are available now from https://www.rubywax.net 🎟

And here it is! My one woman show, 'I'm Not As Well As I Thought I Was' is back in 2024 with some new dates.

If you didn't get to see the show this year, I hope you'll be able to come along to one of these new dates.

Tickets are available now from my website: https://www.rubywax.net/

Look forward to seeing you in the new year!

11/12/2023

"He said he was called in when Lady Diana got in a car accident."

The extraordinary story behind the rise and fall of the superstar surgeon, Paulo Macchiarini, and the stories he told others to continue his web of deceit.

Bad Surgeon: Love Under the Knife is a 3-part series you don't want to miss.
Stream now on Netlix.

10/12/2023

Client Spotlight 🔦
Ruby Wax

Ruby Wax was looking for a social team with experience in entertainment to not only grow and help manage her social media presence, but to also work closely with her wider team on promoting her many projects, partnerships and campaigns. This also included working closely with her mental health charity, Frazzled Café, to help spread the word about the amazing work they do facilitating safe spaces for people to come and talk with others about their own mental health struggles.

Not only is Ruby a well-known TV personality, she is also a passionate mental health campaigner and has been awarded an OBE for her services to mental health. She’s a best-selling author and has penned seven books to date, from mindfulness guides to modern day musings.

In 2023 she released her latest book, I’m Not As Well As I Thought I Was, which she then toured across the country as a one-woman show of the same name.

We worked closely with Ruby to understand her priorities and ambitions with her social media as well as her projects and campaigns to ensure that her social media management felt like an extension of Ruby herself.

06/12/2023

It's official! Bad Surgeon: Love Under the Knife has secured a spot in Netflix's global Top 10.

With 7.4m views in its first week, this is a 3-part series you don't want to miss.

Stream now on Netflix 📺

01/12/2023

Bad Surgeon: Love Under the Knife is the #2 show on Netflix USA, UK and Australia!

If you haven't yet watched this 3-part global thriller that charts the personal and professional life of Italian super surgeon Paulo Macchiarini, then add it to your list - you won't want to miss it!

In 2013, at the height of his fame, Paolo begins a whirlwind romance with award- winning American journalist Benita Alexander. She is working on a story about Paolo’s pioneering procedure on a toddler, whose life is in his hands. With the charisma and looks of a Hollywood star, this George Clooney lookalike sweeps Benita off her feet. He invites her into his lavish jet-set lifestyle, showering her with exclusive gifts and flying her to some of the most extravagant corners of the globe. Their very first trip to Venice, one of the world’s most romantic cities, is just the beginning of a fairy-tale love story on steroids.

Bad Surgeon: Love Under the Knife, out now on Netflix

26/11/2023

Client Spotlight 🔦
Beavertown x Corner Pin Pub

Beavertown is the much-loved Out Of This World Beer, Drank On Earth. Famous for their colourful cans and their award-winning beers, with recognisable names from Gamma Ray through to Neck Oil, Beavertown Brewery is one of the coolest beer brands in a crowded alcohol market.

When Beavertown approached us about their latest venture, we jumped at the chance to be working with such a recognisable and loved brand, and one we personally enjoyed ourselves!

Sticking with their roots in North London, Beavertown took over the site of the old Tottenham Hotspur ticket office and created the Corner Pin Pub - a portal into the Beavertown Universe.

Set over three floors with a beer garden and kitchen serving up stacks of crowd-pleasers, Corner Pin was destined to become a big hit. So with this exciting new site, Beavertown tasked us with taking over their community management to help manage booking enquiries, customer questions and audience engagement in their already brilliant brand tone of voice, with a little Social Voltage flavour.

26/11/2023

Bad Surgeon: Love Under the Knife coming to on Wednesday 29th November 2023 is a cutting edge 3-part true crime story where medical, science, crime, love and ethics collide.

Through the testimony of whistle-blowers, journalists and lovers we reveal how Macchiarini lied to his colleagues, committed research misconduct, and performed cutting edge surgery without prior testing. Macchiarini inserted at least 8 plastic windpipes into patients, all of whom bar one died.

📺 Premieres: Wednesday 29th November, on Netflix.

20/11/2023

Client Spotlight 🔦
Penguin Random House x Puffin

Artemis Fowl - 20th Anniversary
April 2021 marked 20 years since the first Artemis Fowl book was released into the world, unleashing Fairies, Dwarves, Gnomes, and of course the incorrigible Artemis Fowl onto us all.

To mark this momentous occasion, we decided to do something a little different and deliver a fan experience across the Puffin social channels.

We worked closely with author Eoin Colfer to write a very special 20th-anniversary message for both Artemis Fowl and the fans and converted this into a coded message using the Gnomish alphabet, for super fans to crack.

Fans loved cracking the code and we saw a great response for the activity.

15/11/2023

Client Spotlight 🔦
Channel 4 x Visit Britain

Comedian Rosie Jones went on a mission to discover how inclusive and accessible travel in the UK can be, and in each episode was accompanied by a fellow comedian.

Heading across England, Scotland and Wales to stress-test exciting hot spots, adventure activities and notoriously inaccessible locations, Rosie along with Channel 4 put together a guide to taking short and accessible breaks in the UK.

Working with the Channel 4 commercial team and Visit Britain, we had a number of creative social assets created with accompanying copy to help promote the show, and each episode as it was released.

We wanted to ensure that each social platform was catered for and had almost 30 pieces of content made for the 4 episodes, all subtitled to ensure accessibility was considered at all points.

Head to Channel 4's YouTube page to watch all episodes of Mission: Accessible.

08/11/2023

Client Spotlight 🔦
Britbox x Spitting Image

To launch the brand new series of Spitting Image, we worked with the BritBoxTV team to formulate a community management plan to not only monitor all conversation and mentions around the show, but to also tap into similar fan groups who might also enjoy viewing the show.

The return of Spitting Image was an exciting launch for the platform as it was the first BritBox Original, and the return of an 80s classic with a 2020 twist.

We worked closely with the marketing team to make sure we were making the most of the social talking points when managing the community and worked in tandem with BritBox’s social media team to make sure we could collaborate on content going out from the social pages.

Using social listening, we were also able to feedback to the production and content teams about which characters were being talked about on social and in what capacity to feed into our content plans.

24/10/2023

Ruby Wax's one-woman tour, 'I'm Not As Well As I Thought I Was', based on her Sunday Times Bestselling book of the same name, continues through to November with more dates to come in 2024.

After 6 weeks of rehearsals at The Playground Theatre and a handful of preview nights, the tour kicked things off in Brighton.

If you haven't already picked up a copy of 'I'm Not As Well As I Thought I Was', or a ticket to the show, then treat yourself, you won't want to miss this!

"Honest, warm and very funny!"
"We came to the show last night and it was amazing"
"Thank you for your honesty and for making us laugh"

15/09/2023

It's been a while since we've shared any client work but It's been a busy few months gearing up for the publication of Ruby Wax's newest book, I'm Not As Well As I Thought I Was, and her supporting tour of the same name which started in Brighton last night.

With interviews and appearances on Sky News, GMB, Loose Women, The Observer, The Sun on Sunday, Magic FM, BBC Radio 2, The Times Radio and LBC, to name a few. An array of bookshop signings, festival appearances. and reaching no. 4 on the Sunday Times Bestsellers list.

Huge thanks as always to the brilliant teams at YMU, Penguin Random House UK, How To Academy, FMcM, Frazzled Cafe, Touchpoint Live Media, Live Nation and many others!

And to quote the very wise words of Joanna Lumley, if you only buy one book this year, make it this one.

22/12/2020

It's been a really wild year for us having only launched in February right before the first lockdown, but my what a year it's been!

A huge, huge thank you to everyone who has recommended us for work, tagged us in jobs shout outs, liked, commented or shared our social content, and most of all a big, big thank you to all of our fantastic clients who took a chance on us this year - we might only be a small team, but we're mighty ⚡️

Wishing you all a fantastic Christmas whatever you get up to, and hoping for a happy and healthy 2021 for all of you - stay safe! 🖤✌🏻

13/12/2020

What is an influencer? With so many people claiming to be 'influencers', it's often hard to know where to draw the line.

Generally speaking, an influencer is someone within your industry or niche who has influence over a target audience.

They have specialised knowledge, experience or authority on a specific subject, and this can make them a valuable asset to a brand looking to expand within that specific niche.

According to Sprout Social in 2017 85% of marketers engaged in some kind of influencer marketing, and 92% said their campaigns were effective.

So what types of influencers are there?

Influencers used to be celebrities or people with large social media followings who would be seen as appealing to brands due to the size of their audience, but with changing consumer perceptions, the idea of an influencer has evolved.

Currently, influencers tend to sit in one of the camps below:
👉 Celebrities - Athletes, musicians and artists
👉 Industry experts - thought-leaders and people with extensive industry experience
👉 Bloggers - Bloggers, Vloggers and other content creators
👉 Micro influencers - People with humble followings who others look to with respect and trust

Micro-influencers have grown in popularity over the last few years due to the saturation of larger influencers and people being overwhelmed with recommendations and product pushes. In recent years, people are turning more to micro-influencers, family and friends for product recommendations and influence.

So how do you work with an influencer?
Generally, there are three ways that brands do this:
👉 Gifting - offering an influencer product in exchange for social content
👉 Sponsored posts - working with an influencer to create a sponsored (paid for) post or shout out for your brand
👉 Guest spots / takeovers - partnering with an influencer to 'take over' your socials for the day or to write a guest article or blog for your site

There are also lots of guidelines you need to stick to when working with influencers (e.g. how they declare the partnership or tag the post) so make sure you know the rules before embarking on this kind of marketing or you could get stung 🐝

12/12/2020

Hello 👋

We're Social Voltage - We are a nimble social media agency that helps businesses bring their brand to life online. We work with brands to identify and connect with current and new audiences through strategic thinking and kick-ass content.

We specialise in working with brands in the TV and entertainment spaces ensuring community is at the heart of everything we do. We’ve also partnered with world-loved luxury brands when they need a bit of a spark in their online messaging!
We are passionate about people and communities and are here to help you find yours.

Looking for help with your social media? Get in touch 👉 💻

11/12/2020

The Christmas wind-down has begun and your stress levels are probably at an all-time high trying to tie everything up before the Christmas break 🤯

We get it.

If things have slipped through the net or you've got something to get off your chest, here's the place to do it - what has ground your gears this week?

Let us know 👇

10/12/2020

A question we get asked time and time again, "How do I grow my Instagram account?" 🤔

There's no one-trick pony approach guaranteed to take you from 0-1k followers (despite what many accounts on Instagram might tell you), BUT there are a few things you can start implementing to ensure your account continues to grow, so let us share a few of these with you:

⚡ Optimise your bio
Your bio is the first thing people will see when landing on your account so make sure it's clear exactly what you do and how/who you help. This is your first point of contact so make it count.

⚡ Engage
Social media isn't a one-way conversation, it's a dialogue. Posting content and hoping for engagement in return isn't a guarantee, you need to be prepared to engage with your audience to encourage them to engage with you in return.

⚡ Hashtags
Hashtags help your content to be featured in the right areas, so make sure you're using the right ones. A mix of larger and smaller hashtags are good, but don't go over anything with 1m posts and be sure to use the maximum 30 hashtags in your post.

⚡ Utilise Stories
Stories are the first thing people engage with when opening the app, so make sure you are using them.

⚡ Reels + Guides
Reels and Guides are the newest roll-outs on the platform so make sure you're using them! Generally, newer features on the platform have the highest amount of eyeballs on them, so get in there quick.

⚡ Be consistent with your content
If people are interested in you and your content then they're likely to follow and engage, so if you're seeing growth don't be tempted to try something wildly different. Stay consistent with your output.

⚡ Avoid fake followers
Growing an account can take time, and you might be tempted to just pay for followers as a quick win - AVOID THIS AT ALL COSTS. You'll be wasting your money on fake accounts, potentially flag your account to Instagram as spam and also completely ruin your engagement.

Now, this is just the tip of the iceberg but hopefully this is helpful - what other tips do you have for growing your Instagram account? ⬆️

Don't forget to save this to come back to later 😉

09/12/2020

Why is building and managing an online community so important? 💛

You can create the best product on earth, and you could be creating incredible content to showcase it, but without strong community management and engagement, your brand success could be stunted.

A strong community management plan can really make or break a brand online. I'm sure everyone of you can think of a time where a brand went the extra mile to make you feel looked after when getting in touch with them, and equally I'm sure you can remember a time when another brand had the opposite effect on you. You'll be able to see clearly how both approaches differed and what impression each gave you of that brand and how they treat their customers.

A great community manager will be able to keep up your brand's reputation, engage your audience and keep them excited about what your next move will be, and they will also be able to keep a finger on the pulse of what is trending and exciting opportunities for your brand.

Community management is so valuable, and getting it right it absolutely key! It allows you to speak directly to your customer base and be able to rectify issues before they spiral out of control.

Equally not building a community and not engaging them can have the opposite effect. People can feel like your brand doesn't care about its customers, that they have no choice but to air their opinions about your brand elsewhere, and this is where issues can arise.

So take some time to really look at the community you're building and ask yourself what else you can be doing to grow this group and how you can super-serve them and make them keep coming back to you, and better yet to keep recommending your brand to others.

Save this post if you need to come back to it for your community management plans ⚡

Image: a red neon anatomical heart

08/12/2020

We're a social media agency, but what does that mean exactly?

Well, it means we can help with a whole host of things relating to your social media, from answering your social media woes on here right through to building and managing your social media strategy and output. From running paid ads, to creating and scheduling your social media content - the list goes on!

If you're looking for social media support, to make things easier we've pulled together a list below that details what services we offer:

⚡ Social media strategy
We can help you to build and implement a robust social media strategy for your brand or business. We look at your objectives and create a plan to help you to get there.

⚡ Community building and management
Community is so important within social media, and if you're running a business, community should be at the heart of everything you do, so let us help you find yours and start a conversation with them.

⚡ Crisis comms
It's always good to have your house in order to avoid any possible 💩 hitting the fan, so if you're looking for a crisis comms plan or help to steer some rough seas, we can help.

⚡ Listening and insights
Understanding what people are saying about your brand is key - and better yet, spotting opportunities to get involved in those conversations is so important. It's also good to see how you're currently performing and find ways to build upon your successes.

⚡ Social media audits
Whether you're looking for a meaty plan or just some topline insights, we can help you to audit your profiles.

⚡ Competitor insights
Chances are you will have some competitors, so let's see what they're doing and spot any opportunities for your business.

⚡ Social media team training
Looking to up-skill your in-house team? Large or small, we can help!

⚡ Consultation
And if you're looking for something completely bespoke, we'd be happy to have a chat and see how we can help.

When you have a million and one things to do, staying on top of your social media can be a challenge.

Whether you have a plan in place or are starting from scratch, we we can build a plan that suits you - so get in touch and let's see how we can help you ⚡

07/12/2020

Why should you hire a social media manager for your brand or business?

Well, you wouldn't buy a dog and bark yourself, would you?
Chances are you're a busy person, spinning multiple plates to keep your business going. And whilst you can easily manage a small account on your own — at least in the beginning — as your brand and business grows, so will the need for multiple channels and communication streams. And the more work you do, the less time you'll have to manage your social media plages.

So let's take a look at a few reasons why you might start to seek social media management help:

👉 You see social media as a side job or something to worry about later
We get it! Running a business is time consuming, so adding social media pages into the mix is going to be more upkeep. BUT, did you know that people who have had a positive experience with a brand account online are more likely to stick with that brand in the future? See, just another reason to make sure your social pages are considered touch points for your business.

👉 You're too busy to keep up with emerging social trends
Social media is a fast and rapidly evolving landscape, with new platforms and functionalities popping up every week. It can be daunting wondering how to keep on top of emerging trends, but a social media manager can absolutely help you to navigate this and make sure you're always at the cutting edge of what's popular.

👉 You don't have time to come up with heaps of content or output
Content creation, account management and community engagement can be time consuming but the great thing about social media managers? They're used to this and have many tips, tricks and tools to working more efficiently. They're strategic and often have great ideas for lifting your output and repurposing content, so absolutely worth getting help here if you need it.

So if you're looking to expand your business next year or just want to make sure you're reaching the right people, then definitely look at how you can get some social media support, either from an individual or a social media agency and you'll soon see just what a benefit they can have on your business 😉 ⚡

06/12/2020

What are the social media tools or platforms that you absolutely can't live without?

Working within social media, there are heaps of tools and services out there designed to make your life easier. The choice can sometimes be overwhelming!

But we're curious, what are your favourite social media tools that make your day-to-day life just that little bit easier? 💻

For us, it has to be - it not only allows us to easily schedule and plan out our content but it let's us get a deep dive into performance, insights and analytics of both ours and our clients content.

So let us know your favourite social media tools and why you love them! 💕
Let's share the knowledge 😄 👇

Image: text that reads What's your favourite social tool?

05/12/2020

Looking to put a bit of spark in to your social media?

We'll soon be taking bookings for social media services in 2021, so if you're looking for support or a team to come in and shake things up then we could be the people for you 😉

Drop us a DM or get in touch via the contact form on our website and let's get you fired up for 2021! 🎉 🍾

04/12/2020

That's right, it's Friday again!

How's the week been for you? Has it been a winner, or something you are glad to see the back of?

If there's something you want to get off your chest about this week, let us know in the comments below and we can collectively wave goodbye to it and the week together 👋

03/12/2020

What are your social media woes? 😫

Now, this differs for all of us - but what do you struggle with on social media, or is there something you'd like to know more about?

The best thing about social media is that when it's not working for us or we need help with it, we can use the very same tool to speak to others who might have the answers.

So let us know in the comments below, what are you looking for help with? 🤔 👇

02/12/2020

IT'S DECEMBER 🎄 Is your business ready for Christmas?

We won't be the first to say this, and we certainly won't be the last, but HOW ARE WE ALREADY IN DECEMBER?!
The end of 2020 has certainly crept up on us, but there's still time to make sure your business is ready and raring to go for Christmas.

Whether you run a product or service-based business, there's still plenty you can do to make sure you're prepared for the festive season and the two key things to remember?
Planning 👏 and 👏 communication 👏

Whichever side of the business fence you sit on, planning and communication are KEY for this time of year, and here's why:

Holidays 🎄
This is the time of year where we start to wind down and take time for ourselves to relax over the Christmas break. BUT, it's important to let our clients and customers know when we're going offline for our holidays. Giving plenty of notice and communicating dates we'll be offline is so important to both parties, so make sure you're clear about when you'll be available and when you won't be.

Post 📮
If you run a product-based business or will be needing to get things out in the post to people you work with, remember that postal deadlines will be quickly approaching! (We've listed the Royal Mail last dates below for ease).
Friday 18 December 👉 2nd Class and 2nd Class Signed For
Monday 21 December 👉 1st Class and 1st Class Signed For
and Royal Mail Tracked 48*
Tuesday 22 December 👉 Royal Mail Tracked 24*
Wednesday 23 December 👉 Special Delivery Guaranteed

Scheduling ⏰
Schedule what you can in advance to ensure you can properly relax over the Christmas period. Batch your content and schedule, plan and automate your emails and newsletters and get those OOO's written and scheduled to keep your customers in the loop.

So, is your business ready for Christmas? Let us know what else you're doing to make sure you're ready for a well-deserved break when the time comes - and don't forget to save this post if you need to! 🎄 🎁