05/01/2021
“I wish you a kinder sea.”
This quote is most often attributed to Emily Dickinson, a 20th century American poet known for writing about flowers, gardens, death, and dying. It’s thought to be a phrase from a letter to her sister-in-law, Catherine May Scott. But it’s more likely that if this quote did exist in one of Dickinson’s letters, she quoted it from one of Plato’s poems, loosely translated by Michael Burch:
“Mariner, do not ask whose tomb this may be, but go with good fortune; I wish you a kinder sea.”
Whatever the origin, I love this quote.
Is it possible to be kind in business and marketing?
I think it is.
When it’s time to work, ask yourself: Who needs my help today? Are there any failures (learning opportunities!) that I’ve encountered lately, and if so, can I share my experience with someone else to make their sea a little kinder?
Here are some ways you can be kind in your business:
Backlink and promote content from others you admire, value, and want to help.
When connecting with potential new clients or customers, aim for a sincere, genuine connection instead of a cold sales pitch.
When someone hires you to do a job or buys your product, they’re hoping you’ll help solve their problem. Care about that.
More ideas about how to approach business with a kind heart? Share them in the comments
