The Collective Company

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The Collective Company We are a Canadian influencer marketing agency representing the most influential players in the parenting category.

The Collective Company is a Canadian influencer marketing agency managing some of the country’s most influential players in the parenting category from coast-to-coast. Our roster is a creative and connected group of digital storytellers who collectively immerse themselves in the ever-changing social media space. Their content is authentic, impactful and create meaningful results! At The Collective

Company, we believe that the mommy/daddy blogger is the OG influencer. They inspire and influence today's generation of expecting parents creating a community of people to openly connect with and learn from. The Collective Company has led more than 1000 successful influencer campaigns with some of the world’s largest brand names, including, but not limited to: Walmart, Canadian Tire, McDonald’s, Pampers, Home Depot, Amazon, Little Tikes, Indigo and many more.

We have some new faces around here and we can't wait to introduce them further! ✨ Keep an eye out over the next few week...
18/10/2022

We have some new faces around here and we can't wait to introduce them further! ✨ Keep an eye out over the next few weeks as we share more about Madison, Olivia, James and Lindsey! Welcome to the team 💛😍

If one door closes, another is opening! Trust the process✨
16/08/2022

If one door closes, another is opening! Trust the process✨

Just under 4 weeks before BTS happens and summer activities start dwindling down. 😩🥺How are you spending the end of your...
10/08/2022

Just under 4 weeks before BTS happens and summer activities start dwindling down. 😩🥺How are you spending the end of your summer? Tell us below! 👇🏽

04/08/2022

Trying to explain influencer marketing and content creation to friends and family that aren’t in the industry 🙄

28/07/2022

A true dynamic trio 💪🏽✨

Campaign recap time! We love to reflect on what our creators have been up to 😍 Swipe to see for yourself! ✨➡️
27/07/2022

Campaign recap time! We love to reflect on what our creators have been up to 😍 Swipe to see for yourself! ✨➡️

22/07/2022

"We can help you gain exposure with our 300 followers" Anyone else experience these emails? 🙃Value your time and worth folks. It's okay to kindly decline!💪🏽

Summer is already flying by! Does anyone else ever wish winter went by this fast? Asking for a friend.
13/07/2022

Summer is already flying by! Does anyone else ever wish winter went by this fast? Asking for a friend.

Anyone else love a short week but feel like they always seem to be the busiest? 😅
29/06/2022

Anyone else love a short week but feel like they always seem to be the busiest? 😅

Meet Chloe!⠀⠀⠀⠀⠀⠀⠀⠀⠀Chloe Millar is a stay at home and resides in Prince Edward Island. She met her wife Jess back in 20...
28/06/2022

Meet Chloe!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Chloe Millar is a stay at home and resides in Prince Edward Island. She met her wife Jess back in 2015 and they tied the knot a few years later. Chloe is dental hygienist by trade and a certified yoga teacher, but after giving birth to their daughter Rosie, she decided to stay home full time and watch her grow. Hobbies include travelling, all things motherhood, wellness and normalizing her two mom family!

It’s recap time! So many fun spring/summer campaigns happening. Makes us want to sip something cold and soak up that sun...
15/06/2022

It’s recap time! So many fun spring/summer campaigns happening. Makes us want to sip something cold and soak up that sun ☀️ 🍹

Meet Cristina!​​​​​​​​​​​​​​​​Cristina is a lifestyle content creator based in Toronto. Her storytelling reflects her mu...
14/06/2022

Meet Cristina!​​​​​​​​
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Cristina is a lifestyle content creator based in Toronto. Her storytelling reflects her multiple passions as she navigates motherhood, fashion finds at 40 and styling her newly renovated home. As a kindergarten teacher and busy mom of three, she loves sharing reel life moments of parenting, affordable fashion, home decor along with some awesome DIY's! She believes in finding the good in every situation and her goal is to be an inclusive, positive, and inspiring space online for all women and creatives!

Something we get asked a lot is " What should I be charging for campaigns?". Quite frankly, there isn't a simple answer ...
09/06/2022

Something we get asked a lot is " What should I be charging for campaigns?". Quite frankly, there isn't a simple answer to this question. A lot of different things are considered overall but we are sharing a few of the top things that you too need to consider when setting a rate for a campaign. ​​​​​​​​
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✨Are you producing high quality content?​​​​​​​​
✨What's your engagement like? Are you reaching a high percentage of your following? ​​​​​​​​
✨The complexity of the campaign and what you are producing.​​​​​​​​
✨Timing of the campaign. Is it a quick turnaround or is there a unique ask to attend something or drive somewhere.​​​​​​​​
✨Your time and your overall industry experience.​​​​​​​​
✨Is there an exclusivity period that will prevent you from working on other opportunities within your niche?​​​​​​​​
✨Is the brand looking to use or whitelist your content?

Meet Sydney! ✨​​​​​​​​​​​​​​​​Sydney Socias is a blogger, entrepreneur, wife & mother. She currently lives in a quiet su...
07/06/2022

Meet Sydney! ✨​​​​​​​​
​​​​​​​​
Sydney Socias is a blogger, entrepreneur, wife & mother. She currently lives in a quiet suburb outside of Vancouver, BC with her husband, 9-month-old baby, Ryder & dog, Xavi. ​​​​​​​​
​​​​​​​​
Sydney started her blog in 2014, after earning a degree in Business & over a decade in the Marketing field. On her blog, you can expect to find her personal + realistic approach to life - outfits she wears on repeat, products she's obsessed with, shopping guides to the best sales all year, zero-fuss recipes & home decor solutions. Sydney aim's to provide her readers with real-life, relatable experiences, sharing her take on how to pull in more of the 'good stuff' without going overboard or over budget.

Instagram is introducing another new feature, reel templates + 90 second reel options! With reel templates, you can quic...
02/06/2022

Instagram is introducing another new feature, reel templates + 90 second reel options! With reel templates, you can quickly copy clip timings for an existing reel. Previously you would guess clip lengths required to sync with a specific audio track, and manually adjust your clips. This will save lots of time and energy, and make reel creation easier for everyone! What are your thoughts on these updates?

Happy first day of June! Where on earth did May go? Regardless, summer’s in the air and that’s the vibe ✌🏽✨☀️
01/06/2022

Happy first day of June! Where on earth did May go? Regardless, summer’s in the air and that’s the vibe ✌🏽✨☀️

We have some new faces around here and are over the moon excited to welcome them onboard. Over the next few weeks we wi...
31/05/2022

We have some new faces around here and are over the moon excited to welcome them onboard. Over the next few weeks we will posting introductions for each of our talented new faces so you can get to know a bit about them!

In the meantime, welcome to the Collective family , .in.colour , and ! We can't wait to see you work your magic.✨🥰
xx

It’s Friday, after a short week. Need we say more? 🙌🏼✨
27/05/2022

It’s Friday, after a short week. Need we say more? 🙌🏼✨

Ever heard of “whitelisting” and not know what it means? Whitelisting is one of many usage rights and licensing term typ...
24/05/2022

Ever heard of “whitelisting” and not know what it means? Whitelisting is one of many usage rights and licensing term types. Whitelisting means you are granting the brand permission to turn your content into an ad from your own handle. Essentially a "dark ad"! It’s something you can and should charge extra for as a content creator. 🤓

Much like on TikTok, Instagram is going to implement a new full-screen home feed with suggested video content. The main ...
20/05/2022

Much like on TikTok, Instagram is going to implement a new full-screen home feed with suggested video content. The main feed will take up the entirety of the screen, and users will need to perform a swipe-up motion to skip to the next post. What do you think of this update? Tell us in the comments below!

Raise your hand if you’re ready for the long weekend? 🙋🏼‍♀️🙋🏼‍♀️🙋🏼‍♀️
18/05/2022

Raise your hand if you’re ready for the long weekend? 🙋🏼‍♀️🙋🏼‍♀️🙋🏼‍♀️

It's Friday! We think that's reason enough to have a good day.
13/05/2022

It's Friday! We think that's reason enough to have a good day.

When you’re posting a reel, there are 4 things you can do to ensure you are creating something people will want to watch...
12/05/2022

When you’re posting a reel, there are 4 things you can do to ensure you are creating something people will want to watch and engage with.​​​​​​​​
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1. Using a trending audio​​​​​​​​
2. Be informative + provide value ​​​​​​​​
3. Target a specific niche (your niche) ​​​​​​​​
4. Add hashtags related to your reel

A friendly reminder that each day is a new one; a fresh start to try again!
10/05/2022

A friendly reminder that each day is a new one; a fresh start to try again!

It can be difficult to keep up with posting daily! Using these tips can help you stay organized and on track with your c...
06/05/2022

It can be difficult to keep up with posting daily! Using these tips can help you stay organized and on track with your content. ​​​​​​​​
​​​​​​​​
Are there any other tips that you use to keep yourself on track for consistent posting?

It’s always fun to see a shift in content from cold and cozy to warm and vibrant 😍☀️
04/05/2022

It’s always fun to see a shift in content from cold and cozy to warm and vibrant 😍☀️

Our team has grown again with the cutest 10 tiny fingers and toes. and family have just welcomed baby Drey into the wo...
03/05/2022

Our team has grown again with the cutest 10 tiny fingers and toes. and family have just welcomed baby Drey into the world on May 2 and we couldn’t be happier for them! He is an absolute dreamboat 😍 soak up those little snuggles mama 😘💛✨

The reminder we all need every once and awhile✨👏🏽
28/04/2022

The reminder we all need every once and awhile✨👏🏽

"You already have what it takes"
28/04/2022

"You already have what it takes"

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Trying to explain influencer marketing and content creation to friends and family that aren’t in the industry 🙄

A true dynamic trio 💪🏽✨

A true dynamic trio 💪🏽✨

"We can help you gain exposure with our 300 followers" Anyone else experience these emails? 🙃Value your time and worth folks. It's okay to kindly decline!💪🏽

Wondering what our role is as talent management? We've got you covered! We are here to do exactly that, "manage". We help with the day-to-day work load of our creators while also proactively pitching on their behalf. We manage their emails, contracts, negotiations and calendar organization all while building brand relationships! We handle the nitty gritty so you can do what you do best, create.

At least here in Ontario, the gyms closed before we could quit on our own new years’ fitness resolutions 😅 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Anyone else eating away their feelings and living their best carb life?

We are BEYOND proud of both @sheridaningalls and @thejeneralist! Such an incredible accomplishment for you both and something amazing to be proud of.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sheridan has been named the 2021 Family Influencer of the Year by The Influence Awards. We couldn't be more honoured to work with such an incredible and strong woman. Your hard work and dedication hasn't gone unnoticed. We've always known how amazing you are but this just shows the digital world does too! Keep on being you and inspiring your community. 💛😍⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Jennifer is the 2021 Runner up for Up & Coming Influencer of the Year. We are so incredibility lucky to have you on our team and can't wait to see what you accomplish in the coming year. Big things are happening for you and we are so thrilled to be apart of it! Watch out for this one world, she's coming in HOT.🙌🏼🥰⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Help us congratulate both women on their exciting accomplishments!⠀⠀⠀⠀⠀⠀⠀⠀⠀ xx

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