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Beau Regard Media helps brands and businesses create compelling content and strategically distribute that content to engaged consumers, building brand awareness and converting those viewers into paying customers for our clients.
Congratulations to on his Grammy win last night..! The first ever African DJ to win a Grammy award! Coffee said in his acceptance speech that he was a “small artist”, but that couldn’t be further from the truth! He’s a giant in South Africa and it’s time the rest of the world took notice of his amazing talent. It was an honor to direct the video for Drive..! Sending much love.
In a world where brands are chasing the holy grail of engaged consumers with their branded content, publishers have built up engaged followers by giving their consumers content they want. I'll discuss the benefits of an engaged audience with the Chief Content Officer of Gallery Media Group Mary Kate McGrath and discuss why now more than ever publishers are a brands best choice for reaching the widest audience possible.
Dr. Cornel West's words of hope and love for all of humanity inspired this video.
The dreams of many girls in Ghana often go unrealized due to the massive gap in gender equality throughout the country. A few years ago Right to Dream became the first football academy in all of Ghana to start a girl's program, focused on excellence in football as well as academics.
In the third and final Gold Telly Award winning short film, Fati Salifu's powerful spoken word poem teaches us all that no one has the right to tell us what is possible and that our dreams are our own to make.
For any brand or business great content alone cannot guarantee that it will reach your core consumers. In order to ensure a campaign's success you must have a strategic paid media plan as well. However, just putting money behind content does not guarantee that it will reach and resonate with the paid audience.
This week I'll discuss the power of paid media across all social channels with Jeff Nicholson, CEO of Tracer. Jeff has managed millions of paId media dollars for some of the biggest brands in the world. Jeff and I will talk about how paid media has enable even the smallest of brands to compete, and in some cases dominate larger brands through engaging creative and a comprehensive media plan.
With media spends on Facebook at an all time low, if you are a brand or business owner you must tune in to this episode.
Amazing day for Beau Regard Media yesterday. We won a Gold (Right to Dream) and Silver (FIFA SHEROES) Telly Award for both of our campaigns from last year. I'll be reposting each film in both series throughout the next couple of weeks.
Here is the one that started it all - Gold Winner for Best Not For Profit Social Media Series - A Dream is Born - The Right to Dream Academy.
So proud to have had Jason Beauregard co-direct this commercial with Iván Mena-Tinoco. They had an amazing team, that put in a ridiculous amount of overtime, sweat, and tears to get this one done. Traveling a massive crew and the entire Bud Clydesdale team across 6 states in under two weeks was not an easy task.
Huge shout out to our Director of Photography Joe Victorine.
Working with the Clydesdales will forever be one of the highlights of Jason's career.
Gone are the days when traditional advertising agencies took a few months to sell a brand on a marketing idea, another month of testing that idea on an audience, a month to adjust their idea based on that audiences' reactions, another two months for production, and a final round of audience testing before releasing that commercial onto the world. Sounds crazy but that's how massive brands, only a couple of years ago, would produce commercials. Now brands and businesses must find more efficient and quicker ways to make content if they have any hope of staying relevant to their core consumers.
In this episode of Redefining Advertising, I'll discuss with Steve Babcock, how brands and businesses need to own their creative capabilities and how they need to stop making commercials their consumers scroll past but rather tell stories that stop them in their feeds.
So many brands and businesses have reached out to me and asked how much content should they create every month. I tell them to look at their own personal lives...
If you get a text message every day from someone you know only wants to be friends because they want something from you, you're probably going to block that person's phone. But if you get only one message from a true friend, a month, and that message connects with you on a deep, personal level, chances are you're going to respond and keep that friend close to your life.
Brands need to think of their content the same way - Yes you can bombard potential clients with your commercials, and you MAY be able to buy a few casual customers, BUT to have loyal consumers, it's about sending the right message that builds a long term connection to your brand or business.
For three centuries most brands/business have used advertising to reach, acquire and retain customers. Marketers would consistently interrupt their consumers' TV shows and through repetition, at scale, it would build brand awareness which pushed people to a sale.
However, consumers are now blocking, swiping past and subscribing to services like Netflix, all in an attempt to rid their lives of unwanted interruptions from brands. Brands and businesses are faced with an advertising and marketing crisis and the only way to reconnect and engage with those lost consumers is by creating engaging content they want to seek out, not content they screen out.
Danielle Dardashti and I will discuss the strength of storytelling and how it is the key to a brand/businesses' success in reconnecting with their core consumer.
Now is THE time for brands and businesses large and small to take advantage of E-commerce.
If you own a business that does not offer e-comm services or if your a massive brand that has used it but haven't pushed it's potential give a listen to the first episode of my new podcast series with Sabir Semerkant - an e-comm vet of 20+ years. His knowledge and insights on a company's e-comm potential could save your business and push your brand to new financial success.
-commerce
While having a plan for distribution should be an important part of a brand/business' marketing strategy, you must always first focus the story/message you want to tell.
❌Don't be concerned with video length, format, or platform "best practices."
✅ Be concerned with making the best content that clearly communicates your brand's purpose to your core audience.
You know how most brands think they understand their customers but continually communicate to them using the same stereotypical advertising rhetoric?
My company can help solve that by producing engaging content using compelling storytelling that actually resonates with a brands' target audience.
For proof, check out this video we produced for FIFA - distributed primarily through their YouTube channel it has garnered over 475K organic views and another 66K on Instagram.
We have helped FIFA redefine how they make content marketed specifically for their female audience and we can help your brand/business achieve the same results.
Tag, DM, or book a call with me at www.redefiningadvertising.com
We have developed THE perfect tool that allows us to continue creating high quality content while maintaining social distancing.
But seriously IF you are a brand or business that needs to continue creating engaging, high quality content while respecting social distancing, we can help.
We have crewed small productions all over the world that have safely captured incredible stories for brands and businesses while in lock down.
Great content is not defined by how many people you have in your crew. It's about having the RIGHT people.
Book a call and let's talk about how we can help your brand/business create great content even during these unprecedented times.
www.redefiningadvertising.com
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If you're a small business and you want to learn how to start, build, and make a huge profit through e-commerce then join me and my guest Sabir Semerkant as we discuss the basics, the benefits, and the long term success of taking your business on-line.
Advertising as we know it will forever be changed due to all that has happened socially and economically over the last two months.
Now more than ever brands and businesses are looking for more meaningful ways to have deeper relationships with their consumers. How brands and businesses communicate to their customer will be the true test of the strength for those relationships moving forward. In a time when the high cost of traditional advertising agency and production services inhibit brands and businesses from creating effective stories that reach their consumers, everyone from CMOs, Entrepreneurs, to Small Business Owners are looking for cost efficient ways to keep their consumers engaged. That's why I am staring this podcast to help those brands and businesses find answers, create new strategies, and execute with partners that can drive results and sales for your brand or business.
The first episode will feature Sabir Semerkant (https://www.linkedin.com/in/sabirsemerkant/) a 20+ year E-Commerce Veteran.
Sabir is the perfect guest to kick this podcast off and I hope that you're able to tune in this Monday, May 11 at 11:30 A.M. EST I 8:30 A.M. PST
Link for the Live Feed
👉 https://www.facebook.com/beau.regard.media.01/live/
🖐The "typical" ad agency is built around hand offs.✋
❌Internally among the agency from account managers to strategy, to creative, back to account managers.
❌Externally to production company, to paid media company, to analytics company.
❌It's a broken system that promotes a ton of bloated unnecessary hours of interoffice and external communications that inevitably breakdown, causing confusion that typically leads to wasted time and money.
❌It encourages territorial behaviors that protect each individual "team" rather than promote a collective, collaborative effort of partnership, across all teams, in service of producing the best content for the brand/business.
💯We believe that cohesive teams, formed at the beginning of each and every project, across all disciplines, not only produces the best results but also saves the most time and money.
If you are a brand/business that needs content guaranteed to deliver effective results we can help. We create engaging content that speaks directly to your target audience driving brand awareness and sales.
👉Book a 10 minute call at www.correctthecurve.net
A brand's voice needs to tell a compelling story that resonates with its consumer.
We help brands not only find their authentic voice but also tell a clear, engaging story that speaks to and attracts consumers.
It's not enough to make content and hope people will listen - you need to make engaging content that your core consumer identifies with and we can help you not only reach them but retain them for years to come.
You know how most brands think they understand their customers but continually communicate to them using the same stereotypical advertising rhetoric?
My company can help solve that by producing engaging content using compelling storytelling that actually resonates with a brands' target audience.
For proof, check out this video we produced for FIFA - distributed primarily through their YouTube channel it has garnered over 475K organic views and another 66K on Instagram.
We have helped FIFA redefine how they make content marketed specifically for their female audience and we can help your brand/business achieve the same results.
Tag, DM, or book a call with me at www.redefiningadvertising.com
MAY 1ST MAY BE THE DAY "LIFE RETURNS TO NORMAL" FOR MANY STATES, BUT IT WILL BE NOWHERE NEAR NORMAL FOR SMALL BUSINESS OWNERS.
If you're a small business that could continue doing business on-line through e-commerce or virtual offerings my company can help get your business up and running on-line, and more importantly, making money in less than 48hrs.
We can help:
✅ Build Your Company's E-commerce Web Site
✅ Product Packaging
✅ Shipment
✅ Sales Pipeline and Management of Potential Customers
✅ Payment Setup, Processing and Invoicing
✅ Content Creation
✅ Marketing to Existing and New Customers
✅ Paid Media Across All Social Media Channels
NOW IS THE TIME - To take your e-commerce and virtual offerings into your own hands.
❌ Many Supply Chain Pipelines are Broken
❌ Customers are Waiting Weeks for Goods Purchased Through Amazon
❌ Third Party Sellers are Experiencing Massive Delays on Amazon, Impacting Sales and Income to Those Sellers
MEANWHILE
✅ Everyone is Online
✅ Everyone is Looking For Guaranteed Delivery Options
✅ Media Buying Across All Social Media Channels is at an All Time Low
For more information and to set up a meeting with us click this link.👇
www.correctthecurve.net
While everyone is focused on "Flattening the Curve", business owners are suffering through a curve of their own.
The "Shelter At Home" mandate has killed all foot traffic to local businesses and even if/when your state "Opens For Business" it will not be business as usual.
NOW IS THE TIME FOR BUSINESSES TO TAKE THEIR E-COMMERCE AND ONLINE OFFERING INTO THEIR OWN HANDS.
AND WE CAN HELP
✅ Build Their E-commerce Web Site
✅ Product Packaging
✅ Shipment
✅ Sales Pipeline and Management of Potential Customers
✅ Payment Setup, Processing and Invoicing
✅ Content Creation
✅ Marketing to Existing and New Customers
✅ Paid Media Across All Social Media Channels
We can help your business stay in business.
For more information and to set up a meeting with us click this link.👇
www.correctthecurve.net
Helping businesses stay in BusinessNo matter if your business has a web site or not, we can get you online and generating revenue. We can build your site, set up your e-commerce or virtual offering, manage product fulfillment and distribution, set up billing and payment, create content, and market y...
KEEP YOUR BUSINESS IN BUSINESS
The life of your business should not hang on decisions made by your individual state governments. Regardless of when or IF your state opens you have the ability to keep your business profitable, by establishing, marketing and growing your e-commerce and online offering.
AND WE CAN HELP.
We have helped companies:
✅ Build Their E-commerce Web Site
✅ Product Packaging
✅ Shipment
✅ Sales Pipeline and Management of Potential Customers
✅ Payment Setup, Processing and Invoicing
✅ Content Creation
✅ Marketing to Existing and New Customers
✅ Paid Media Across All Social Media Channels
NOW IS THE TIME - To take your e-commerce and virtual offerings into your own hands.
❌ Many Supply Chain Pipelines are Broken
❌ Customers are Waiting Weeks for Goods Purchased Through Amazon
❌ Third Party Sellers are Experiencing Massive Delays on Amazon, Impacting Sales and Income to Those Sellers
MEANWHILE
✅ Everyone is Online
✅ Everyone is Looking For Guaranteed Delivery Options
✅ Media Buying Across All Social Media Channels is at an All Time Low
Regardless of how long we are ordered to "Shelter in Place" the harsh reality is we will be walking into a "New Normal" with tons of unknowns.
Businesses cannot profit from "unknowns."
We KNOW how to help bring more clarity to your business' future.
For more information and to set up a meeting with us click this link.👇
www.correctthecurve.net
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In a world where brands are chasing the holy grail of engaged consumers with their branded content, publishers have built up engaged followers by giving their consumers content they want. I'll discuss the benefits of an engaged audience with the Chief Content Officer of Gallery Media Group Mary Kate McGrath and discuss why now more than ever publishers are a brands best choice for reaching the widest audience possible.
The dreams of many girls in Ghana often go unrealized due to the massive gap in gender equality throughout the country. A few years ago Right to Dream became the first football academy in all of Ghana to start a girl's program, focused on excellence in football as well as academics. In the third and final Gold Telly Award winning short film, Fati Salifu's powerful spoken word poem teaches us all that no one has the right to tell us what is possible and that our dreams are our own to make.
While having a plan for distribution should be an important part of a brand/business' marketing strategy, you must always first focus the story/message you want to tell. ❌Don't be concerned with video length, format, or platform "best practices." ✅ Be concerned with making the best content that clearly communicates your brand's purpose to your core audience. #socialmediatools #marketing #digitalmarketing
You know how most brands think they understand their customers but continually communicate to them using the same stereotypical advertising rhetoric? My company can help solve that by producing engaging content using compelling storytelling that actually resonates with a brands' target audience. For proof, check out this video we produced for FIFA - distributed primarily through their YouTube channel it has garnered over 475K organic views and another 66K on Instagram. We have helped FIFA redefine how they make content marketed specifically for their female audience and we can help your brand/business achieve the same results. Tag, DM, or book a call with me at www.redefiningadvertising.com #contentmarketing #content #contentproduction #contentcreation #contentstrategy #videoproduction #videoproductioncompany #mediaproduction #marketingvideo #marketingagency #digitalmarketing
If you're a small business and you want to learn how to start, build, and make a huge profit through e-commerce then join me and my guest Sabir Semerkant as we discuss the basics, the benefits, and the long term success of taking your business on-line.
A brand's voice needs to tell a compelling story that resonates with its consumer. We help brands not only find their authentic voice but also tell a clear, engaging story that speaks to and attracts consumers. It's not enough to make content and hope people will listen - you need to make engaging content that your core consumer identifies with and we can help you not only reach them but retain them for years to come.
You know how most brands think they understand their customers but continually communicate to them using the same stereotypical advertising rhetoric? My company can help solve that by producing engaging content using compelling storytelling that actually resonates with a brands' target audience. For proof, check out this video we produced for FIFA - distributed primarily through their YouTube channel it has garnered over 475K organic views and another 66K on Instagram. We have helped FIFA redefine how they make content marketed specifically for their female audience and we can help your brand/business achieve the same results. Tag, DM, or book a call with me at www.redefiningadvertising.com #contentmarketing #content #contentproduction #contentcreation #contentstrategy #videoproduction #videoproductioncompany #mediaproduction #marketingvideo #marketingagency #digitalmarketing
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