Soash Media

17/02/2024

🥳 Excited to be speaking as part of StartUp Saturday, at in High Wycombe, Buckinghamshire today..

Hosted by Enterprise Nation, as part of the Department for Business & Trade’s Levelling Up campaign, and sponsored by and It’s a day for startups to fill gaps in knowledge, often missed when starting up a business..

✔️ Get practical business startup advice.
✔️ A chance to connect with other local businesses. ✔️ Learn how to confidently grow your business.

There are always lots of questions to answer on social media!

Q: What platform should I be on?
Q: How regularly should I be posting?
Q: What hashtags should I use?
Q: Should I use hashtags?!

What question would you add?

30/01/2024

☕️ The perfect meeting space .home.office in .

🧁 Everything you need here.. snacks, coffee, desks, sofas, Pc’s (Note, snacks were first!) 😉

And parking 🌟 🙌 oh the parking! 🤗

⬇️ Have you visited yet?

22/01/2024

🎙️ Helping Women Founders in Buckinghamshire take control of their social media..

Today in business we are all thrown into social media as a way of marketing, and can feel like another job to do, and another hat to wear. If you’re not intentional, it can quickly feel like a burden..

But it doesn’t need to be..

✅ Researching your market, knowing who you are talking to, and planning your content with purposeful marketing messages, is the key to making it easy..

✅ Adding value for your audience is key to making the magic happen, where YOUR passion comes out, and where the fun starts! 🤸‍♀️

If it feels like a job, you’re not doing it right!

✅ Get clarity on your marketing goals, and plan for success with a social media marketing strategy.

If you want to gain control of your social media marketing, DM to book a discovery call to see how I can help you..

Allexia. x

19/01/2024

⭐️ Excited to be presenting at the Amersham group today.

We’ll be talking about how to Stand Out on Socials in 2024 with strategy, to make your socials work for your business, converting followers to sales.

After all, followers mean nothing if they don’t convert to sales!

Do you have the right audience to convert?

👙 👀 If you’re posting bikini shots on holiday and you don’t sell bikinis you will have the wrong audience for your product!

Create an active engaged audience, that is ready to purchase your product or service, and watch your conversion rate rocket! 🚀

Let 2024 be the year you smash your socials 💥

Are you converting?

DM for a Social Media Review to get started on how to make your socials work for your business..

01/01/2024

💌 So you’re posting, but are you posting the right content to convert to sales?

Many aren’t, with lots of scatter-posting and spammy ads. If this is you, STOP! 🛑

➡️ Posting starts with understanding your audience.
➡️ What are their pain points and motivations?
➡️ Why would they buy from you?
➡️ What makes you different to the competition?
➡️ Why would they continue to follow you after purchase?
➡️ What value can you provide other than your service or product?

There are lots of things that need to come together in order to create posts that convert to sales.

If you’re not sure who your audience are, or are unsure how to go about defining your audience, message me for a free guide to help you.

Let 2024 be the year you smash your socials 💥

22/12/2023

🎄 The last Social Media Review of the year delivered, ready for action in January 🗓️

If you would like a review of your current social media marketing, and a plan you can action, comment REVIEW or send me a DM to book a free discovery call.

Booking now for January.

19/09/2023

🎯“A goal without a plan is just a wish”

In social media, and in business, success begins and ends with a plan.

But knowing how to plan for success is a skill.

I plan ALOT! In the past I’ve been guilty of overplanning, and trying to shoehorn a weeks worth of work into a day 🙈 this was common, and looked like this;

🏃‍♀️Run at the wall.. crash, fall, realise you need a rest, REST, feel guilty for the rest and ‘wasted time’ and charge at the wall again 🙈

I realised this was not a good way forward!! And started planning better, thinking about the detail. And it works! This is now the foundation for my Social Media Strategy Course.

The GrowthClub session with James built on that, by defining our goals, and breaking down the actions to achieve it in a realistic timeframe.

It was a hugely productive day, with likeminded people and great food! Making connections with other business owners, all working to achieve their goals in 90 days.

🤫 I can’t tell you what the goals are! but I’ve been beavering away behind the scenes to bring you something special! so watch this space!!

09/04/2023

🙈 POV: your Easter content involves you wearing the worlds most unsexiest bunny suit, with matching foam head!!! every.year!! 🙈😂😂

Whatever you’re doing this Bank Holiday weekend, whether you’re busy at work, or relaxing and recharging, its all content! It’s how you use it👌

So don’t forget to take lots of photos for your Stories content.
To save time posting afterwards, save the best ones to an album > Easter 23

🐣 Happy Easter!

From the !! 🐰✌️

29/03/2023

A presentation for Rishi Sunak’s newly formed Department for Business & Trade..

The DBT supports businesses to invest, grow and export, creating jobs and opportunities across the country.

It was a pleasure to be invited to speak alongside Dr Alan Shaw, and Jennifer Shaw-Sweet, EMEA Lead at LinkedIn.

It was a great discussion on how SME’s can benefit from implementing a digital strategy, and how to implement, and effectively execute a social media marketing strategy.

With a few of my favourite examples of brands who are getting it right, and how they are, providing a lesson in how to reverse engineer your success. There was also a lively Q&A, answering possibly the most often asked question! ‘Do I have to dance on TikTok?!’

A: Only if you want to! If dancing and being entertaining aligns with your brands personality, you can deliver your message in this way, and your audience are on the platform, (and you want to!) then give it a go!

Do you have a social media marketing strategy for your business?

17/02/2023

A few ideas for today..

💜 Share charity posts
💛 Post a special offer or discount
💚 Share a personal kindness story
💙 Highlight community kindness
🧡 Talk about volunteering / corporate volunteering
❤️ Show the effects of acts of kindness

Repost charity posts on your grid using the Repost App.
Download on the App Store.

14/02/2023

❤️ What a testimonial! It’s a love-in here! because Rebecca .studio is one of THE most inspirational women I’ve ever met. With determination and motivation in abundance, her energy is infectious.
Setting up an underground alternative beauty studio and speakeasy at Whitworth Locke in Manchester.. and taking control of her socials at the same time 👊🏼 I can’t wait to pay a visit to Shallows and meet Rebecca in person.
Thank you for the lovely testimonial 😘

31/01/2023

🥰 Telling my story to Jill Hickey as part of

What’s your story?
What made you start your business?
What makes you stand out from the rest?

I started a new career after the death of my husband.
Originally planning on photography, a friend suggested social media marketing, and thought I’d be good at it. I loved it. Everything about it.

I’m never as happy as when I’m creating content and reels, working out strategies, building accounts and watching them grow.

It doesn’t feel like work, and my clients benefit from the relaxed friendly approach. It’s true what they say, “find something you love and you’ll never work a day.. “

And being able to help the charities that helped me and my children is the best bit.

Use National Storytelling Week to tell your brand story, with words, photographs, or both.

❗️Don’t forget to use the hashtag, and keywords for search engine optimisation.

31/01/2023

A few ideas on how to incorporate into your social media content this week.

Tell your business story, why you do what you do, and what makes you different? Draw attention to your unique selling point.

Or use the book link to talk about a story, book or author that inspires you in your business.

❗️Don’t forget to use the hashtag and keywords for search engine optimisation.

16/01/2023

☕️ How did you spend your ?

I spent mine at a Networking Event by in Tring at the rather lovely Farmhouse Kitchen. What a treat!

Eating cake, drinking tea, and talking to a lovely bunch of people, all local business owners, with a story to tell.

My idea of heaven! No here!

Networking groups can also be a great source of support, as well as an opportunity to get out and meet other local business owners for those working from home.

To find networking groups in your area, the local Chamber of Commerce is a good place to start.

14/01/2023

Ahead of , ‘officially the most depressing day of the year’ something lots of businesses will be posting about, maybe consider sharing a mental health charity post such as this from Baton Of Hope UK

Baton of Hope, set up by ex BBC and Sky News journalist Mike McCarthy, after the loss of his son Ross, are calling for a Workplace Charter, and commitment to supporting people at work with initiatives such as Mental Health First Aid. As well as encouraging talking about mental health and eradicating the stigma of su***de.

17 people die by su***de every day. It’s the biggest cause of death in under 35’s, more than cancer, more than traffic accidents. And it’s preventable.

So let’s prevent it and support causes such as Baton of Hope in their campaign this Blue Monday.

If you are a business owner, maybe consider adopting the Workplace Charter for your business, and share the news with your network.

SAVE THE DATE! The Baton of Hope is coming - JUNE 2023 🤩

📍 Glasgow Sun 25 June
📍 Edinburgh Mon 26 June
📍 Newcastle Tues 27 June
📍 Sheffield Weds 28 June
📍 Manchester Thurs 29 June
📍 Belfast Fri 30th June
📍 Cardiff Sat 1st July
📍 Birmingham Sun 2nd July
📍 Bristol Mon 3rd July
📍 Milton Keynes Tues 4th July
📍 Brighton Weds 5th July
📍 London Thurs 6th July

22/12/2022

🌟 Have you got a Linktree ? It’s free! and cleans up your social links.

User friendly, and easy to customise, a Linktree gives a professional look to your socials.
If you need help creating a Linktree get in touch.

22/12/2022

💝 Give a small business a free gift this festive season with a shout out.
We all know a small business, local business, a friends business, that could benefit from a referral, promotion or review.

📣 shout out a small biz!

22/12/2022

Group volunteering.. another way your business can get involved in the local community, create a positive impact with your brand, and help a local cause.
One Can Trust are based in High Wycombe and support local families struggling with the cost of living crisis.
👇 Get in touch to see how you or your business could help.

21/12/2022

A great new WhatsApp feature, Fingerprint Lock. You may have also noticed there is now the ability to ‘message yourself’, Give it a try.

14/12/2022

🔔 Reduce the time it takes you to engage, by turning notifications on for the accounts you follow.

✔️ Daily engagement is essential for keeping the algorithm happy, making your account look active for maximum post reach.

🔄 Contrary to popular belief social media marketing is not just posting adverts.
It’s networking, and engaging with other accounts, by liking, commenting, and sharing each others content to a like minded audience.

😞 If daily engagement seems daunting, and you feel you don’t have time for it, you may be following the wrong accounts.

🤓 If this is you, I can help you audit who you follow, and streamline your engagement, making it fit into the time you have available.

✨ Social Media Simplified

DM to arrange a free discovery call to see how I can help simplify your socials in 2023.

✨ Flexible Hourly Consultancy
✨ Ongoing Support
✨ Tutorials
✨ Reels Workshops
✨ Audits
✨ Social Media Strategy

01/12/2022

🎄December Awareness Days

Use these to inspire content linking to your products and services.

Examples:
❄️ Winter Solstice: Focus on the shortest day aspect, give tips on making the most of your time, does your product or service save time?

✨ Do you sell luxury items to indulge in? Focus on having longer evenings to enjoy the product.

#️⃣ All will have an associated Hashtag, so check before you post!

🤓 There are lots of ways to incorporate social media awareness days. If you want help creating content, or creating a content plan for the month ahead, get in touch.

BW. Allexia. x

29/11/2022

🤝 Networking doesn’t have to just be online. Get out there and network in your space, and in your local area.

Create opportunities for referrals and collaborations with like minded business owners, and connect online.

🤗 You never know who you’ll meet!

Someone I met networking, and now one of my very good friends is Neelam Challoner, (Instagram)

☕️ Neelam has now created COCO women founders | Beaconsfield] which is a fabulously inspirational group of female business owners in Buckinghamshire. Meeting for coffee and providing invaluable support and encouragement, alongside speaking events and inspirational workshops.

Networking groups can also provide much needed support for business owners struggling with decision making alone.

🧠 Mastermind sessions provide an opportunity to solve dilemmas as part of a team.

There are many local business networking groups, try your local Chamber of Commerce to see what they have to offer.

❤️ Charities often have corporate networking groups. Maybe consider a cause that aligns with your business or product, or something close to your heart, bringing personality to your brand, and making your brand part of the community.

For Buckinghamshire businesses, Thames Valley Chamber of Commerce Group, and Buckinghamshire Business First has a fab directory of local groups.

To join CoCo visit COCO women founders:

https://coco-womenfounders.com/coco-membership/

25/11/2022

🛍 On the biggest shopping weekend of the year, competition is HUGE. So how do you stop your customers scrolling and bag those sales??

Checklist:

✅ Are your posts eye catching?
Are you using a hook to encourage scrollers to stop and find out more?

✅ Is your offer clear and relevant?
In the current climate many retailers are seeking to offer basic savings such as delivery costs.

✅ Does your offer show the benefit to the customer?
Show benefits of your product rather than features. Does your product save them time as well as money?

✅ Don’t forget to use the appropriate hashtags or , or both!

✅ Include a call to action in your post.
Tell your customers what you want them to do, click a link in bio, visit your website etc.

🌟 Include email capture for gold standard social media marketing.
A contact form or request to ‘DM email address for discount code’ option will secure an email list of ready to purchase customers.
*rules apply to email lists.

🤓 Follow for more social media tips, tricks and strategy.

🛍 Happy Shopping!

17/11/2022

👊🏼 I’m so excited to tell you about my new Commit To Start programme starting in January..

🧑‍💻 Designed for busy business owners like yourself, that want to get on top of social media marketing, but either haven’t got the time or don’t know where to start.. so put it off!

You’re not alone! We can all be guilty of putting off something we aren’t sure about, maybe don’t have confidence with, or the time for.

Too often we then end up putting it off for too long, and having to do it anyway!

So what are you waiting for?

🙋 You want to sort your social media marketing out, right?

🙋 You want to understand what to post and when.

🙋 You want to increase your followers and convert them to sales.

👊🏼 Commit To Start is all you need to do, I can help you with the rest.. it’s easy when you know how..

Commit To Start will be starting from the first week in January, and will provide everything you need to get on top of your social media management, and then keep it going!

✨ Regular One to One Consultations
✨ Content Creation and Planning
✨ Tutorials and Training

Consistency is key for effective social media marketing, but it doesn’t have to be draining when done correctly.

The Commit To Start framework combines 3 key components often overlooked by busy business owners, as we struggle to wear all the hats.

⭐️ Time Management
⭐️ Organisation
⭐️ Accountability

We will be working together to streamline your social media management, and get you into a manageable routine that works for you. And I’ll be on hand throughout to help guide you and keep you on track.

☎️ It all starts with a Free Discovery Call to see where you’re at now, and where you want to get to. Message me to book your free call.

To make sure you get on the list for January.. book your discovery call today, no more delays!! 💪 let’s do this!

Allexia. x

15/11/2022

Repost The Hospice of St Francis

🫶 Networking, social media, and charity promotion, that’s what I do.

As part of The Corporate Partner Network, supporting and promoting the Hospice, it was my pleasure to attend the Christmas Winter Ball at Latimer House and speak about how the Hospice has helped me and my family.

Was it nerve racking? Yes! 140 people, and me, with a microphone, telling my real story. But you know what? it’s the real stories that people relate to, and connect with.

In marketing terms, if I were a brand post.. the sparkly dress would be the image to catch your eye and stop you scrolling, and the speech would be the content to evoke an emotive response. That response being to bid very highly in the following Auction! Which is what happened! 🥰

Whether it’s business marketing or charity promotion, people connect with people, not brands.

Don’t be afraid to show bits of yourself, (not literally! 🤪) show your personality, your face goes a long way to building trust, and show the passion for what you do and why you do it.

And of course, if you have a good cause, charity or campaign you are passionate about, connect with them. Corporate Partnerships and Sponsorships work both ways. I’ve made lots of friends and work connections working with charities I am passionate about helping.

And it doesn’t always cost money, maybe you can offer your services or products?

Has this inspired you to inject some of your personality and passion into your marketing campaigns? Or find and connect with a local cause or charity?

I hope so. Allexia. x

09/11/2022

❤️ Celebrating

It’s nice to be nice 🤗

😁 You know the best way to cheer yourself up is to cheer someone else up. Fact! 🤓

🫶 So spread some love today with your engagement, whether it’s a compliment or appreciation of their work, it goes a long way..

🤓 A key part of any effective social media strategy is daily engagement.

🫶 Making connections, building friendships and creating a network, is what it’s all about, so go out there, make friends, and spread some much needed positivity into our social media space today, you may be pleasantly surprised what comes back!

03/11/2022

Digital Boost
・Thank you Digital Boost ❤️
The queen of "power-packed" sessions... introducing our amazing mentor, media! 👑

Allexia volunteers her time and skills on our platform to help small businesses and charities thrive 🤝

In her sessions, Allexia helps mentees with content creation, social media strategy and data analytics 💪

Allexia is one of our top-rated mentors, consistently delivering exceptional 1:1 sessions that leave mentees feeling ready to take action on all the advice she gives 🎉

So thank you, Allexia! We appreciate you and all you do for our Digital Boost community ❤️

01/11/2022

📆 Awareness Days* are great for content ideas, linking your marketing to the hot topic of the day, and using the associated hashtag, is a well used marketing tactic.

✨ It should be relevant to your brand or industry though, otherwise it just comes off as spammy.

📚 As an example, National Authors day wouldn’t necessarily be linked to the book you are reading, instead link it to a book related to your business, something that inspired you to start your business, or your favourite recipe book if you’re a baker.

🌟 Use this opportunity to inject some personality into your brand. And don’t forget to include a service or benefit of connecting with you into your post.

📅 National and local events are also great opportunities to connect with your audience. Keep a diary of any events / trade events for your industry.

November Content:

💛 Children In Need will be a social media focus around 18th, so think yellow, rainbow polka dots, and teddies for indirect links to the theme.

🛍 Shopping days until Christmas will also gather pace from Nov 1st. Christmas post planning should be well underway this month, as well as sign offs for Christmas break and scheduling for the Christmas period.

📝 If you need help creating or planning your content, or even just want help brainstorming ideas, give me a call.

Available as ad hoc consultancy or as part of a nurture package..

💫 Book your FREE discovery call to see how I can help..

Allexia. x

(*not an exhaustive list of awareness days, there are lots more..)

28/10/2022

😘 Thank you to (Instagram) for having me to talk on Social Media today..

🙌 What a great way to spend a morning, helping inspirational women take care of business 💪

🤩 I look forward to working with you ladies and helping you grow your brands online (over tea & biscuits! 😉)

28/10/2022

📸 Repost Everyday Confidence Coaching
🙌 Absolutely! Your individuality is your USP, don’t dilute yourself to blend in.. show your personality in your marketing.. Be you ❤️

🤝 People buy from people.. not brands.

❤️ Show up online. Be authentic. Be you.