Blue Biscuit Digital

08/31/2021

The average person is 37... so is Facebook really dead?

08/20/2021

Hey you! Stop being so dang precious with what goes on your socials. This may be surprising coming from a digital marketing expert, but micromanaging and making sure every little thing that goes out is perfect could actually be hurting you. Read more in our latest blog: https://bit.ly/3z0QHVQ

Stop Being Precious About Your Socials Ever had a SUPER cute/smart/hilarious idea for a series of posts on social media that just fell flat when you executed it? Like, maybe you heard crickets and saw a metaphorical tumbleweed roll by? Or, worse, maybe you were shocked to wake up to a bunch of snide...

07/30/2021

I love this quote because it reminds me of MY favorite thing to say: You should be posting what humans in your audience want to see, not what you WANT them to see. Let's be clear, you can absolutely market yourself or pump up your products, but it should always be done in an engaging way that THEY enjoy.

05/14/2021

Have you ever asked someone how to go viral? We have the answer and it may not be what you think.

Okay, guys, I’m not gonna bury the lead here. The number one way to go viral is… You can’t. And…I can’t either. Disappointing, I know. But, just think about it. If there were a tried and true method for going viral, everything would go viral. And if everything went viral, then going viral ...

04/22/2021

Social media is called just that for a reason. Your brand (and your page!) should be human and interactive or you miss connecting with your audience on a deeper level. Hint: That connection is what makes people convert!

04/16/2021

Providing value on your social media can sound really daunting, especially if you don't provide a direct service or product. We're breaking down the *actual* meaning of value and the four "value buckets" you can use to easily shift your strategy... and feel a little less overwhelmed!

Only 10-20% of your posts should consist of marketing. The rest should provide value in some way. Here's how to do that.

04/16/2021

Do you know your Facebook ad acronyms? These aren't even all of the C's!

04/14/2021

The internet is great for stalking, so why aren't you "stalking" your fans? If all you know about your audience is age, gender, and location, you're missing the whole picture of who your followers truly are. If you want to know what data to look for and some free tools on how to find it, read our latest blog below!

One of the very first things you should do when creating a social media plan or strategy is audience research. Here's how to do it for free.

04/07/2021

"Providing value" is something you hear over and over again in reference to marketing. What I often have to explain though, is that value doesn't solely mean "I learned this from this post." Sometimes, the value is that you made them laugh or showed them beautiful art. As long as at the end of the day, you're giving your audience something they want, you're winning 🏆

04/02/2021

Any brand or business can incorporate testing into their social media strategy! Not sure where to start? From colors to copy length, we broke down key parts of any social media plan that you begin testing right now.

Social media is in a constant state of change. While a quick google search will yield plenty of generic best practices, what works for one does not always work for all. This is where testing comes in. Your page should be in a constant state of testing. Things like different formats of content, itera...

03/31/2021

Using the boost post button is pretty much the equivalent of throwing cash at the wall like some old spaghetti and seeing if it sticks. You aren't offered the same granular targeting options when you "boost," so if you've tried and failed at ads this way, give it a shot in ads manager!

03/26/2021

"How much money should I budget for Facebook/Instagram ads?"
Raise your hand if you've asked this question before ✋

You're not alone. We're breaking down what you should look at to determine your spend on this week's blog:

Determining how much money you should spend on ads will depend on your industry, objective, and even time of year. We break it down for you.

03/24/2021

Betcha didn't see that one coming! It's SO easy to hear a bunch of rumblings or read one article and have your mind made up about something on social media, but always do your research! Facebook is NOT exclusively for "old people."

In fact, on average, Facebook has a much higher click-through rate on paid advertising.

03/19/2021

"Engaging with your audience on social media is one of the most important things you can do to create meaningful interactions and cement loyal followers.

It’s easy to sometimes forget that social media is a two-way relationship. Our audience is made up of humans that just want to be loved. So love them!"

Engaging with your audience is one of the most important things you can do to create meaningful interactions and cement loyal followers.

03/10/2021

We've been talking a lot lately about the rise of several new platforms and features this year. Many are tempted to quickly sign up in order to stay on-trend, but if your audience isn't there, the move might not serve you well.

03/05/2021

Diving into that TikTok life? Check out these 5 popular myths we've debunked, including age, hashtags, and more.

TikTok is a relatively new channel, so there's a lot of assumptions swirling around. We're here to debunk a few of those TikTok myths.

03/03/2021

Don't go a slackin' when it comes to looking at your insights on each channel. Your audience can grow and evolve just like your brand.

02/26/2021

Thinking about jumping on the TikTok/Twitch/ClubHouse train? Read this first!

Being everywhere will get you nowhere. Read that again, because while there are some nuances to that statement, it’s completely true. I take discovery calls every week and I almost always hear something to the tune of “We’re not on TikTok but we probably should be” or “I know Twitch is pop...

02/24/2021

TikTok isn't just for dance challenges and tweens anymore. The average age of TikTok's users is increasing and there is a niche for everything, so get in while you can!

02/19/2021

A nicely designed image isn't enough on social media. Are you playing by the right content rules?

https://bluebiscuitdigital.com/5-ways-social-media-content-plays-by-different-rules/

Because social media content aims to compete, educate, engage, & convert, it carries a different set of rules than typical design standards.

02/12/2021

A solid social media strategy takes a lot of hours, planning, and preparation for everything to come together smoothly. However, not everyone has the resources for hiring an expert, so how can you alleviate some of those “I know I should do this, but I don’t know where to start” feelings?

Batch. Your. Content.

https://lnkd.in/gTYeUPy

Overwhelmed with the thought of having to create social media content? Batching your content can save you time and stress. Here's how.

12/11/2020

Also, shadowbanning isn't real! I said what I said

https://bluebiscuitdigital.com/social-media-myths-to-ignore/

Social media myths have been circulating since the dawn of social media. Here are some common social media myths and the truth behind them.

06/01/2020

Here are some resources where you can take action and/or donate:

https://blacklivesmatter.com/
https://www.naacp.org/
https://www.gofundme.com/f/peoples-city-council-ticket-fund
https://www.blackvisionsmn.org/
https://unicornriot.ninja/

03/31/2020

Whether you're busy at home right now, or on tour in the fall (crosses fingers) here are some more tips on how to create content as a busy musician!

https://bluebiscuitdigital.com/how-to-create-social-media-content-as-a-busy-musician/

03/30/2020

I've seen so many brands during this time ask "What do you want to see from us?" and let me tell you, it warms my jaded social media heart. Right now, everyone is online and craving content that is motivational, entertaining, humourous, etc. Pay attention to what you can offer and do it! Now is the PERFECT time to step out of your comfort zone and try some things.

03/19/2020

As we're all working from home and our marketing events, strategies, and focuses shift... what are you struggling with? What questions do you have? I'll be releasing daily videos on managing this crisis in a sensitive way on social media, so hit me with any and all struggles you're experiencing below!

03/11/2020

This tab is ignored by many, yet it can boost your views and engagement by a significant amount if you use it correctly and consistently. There are tons of cool ways to use it. Go give it a try!

03/09/2020

If you've tried Facebook ads "a few" times and didn't see the results you've been hearing people rave about, this video is for you!

03/05/2020

NO other platform inspires purchases at such a high rate. Bands! Time to get creative with your posts about that killer new T-shirt your bassist's cousin designed. Service-based brands! Test different ways of showing value in an engaging way.

03/04/2020

It's surprising how often we get asked if a regular old iPhone is okay for gathering content. The answer is a big fat YES! Here are some tips on editing a perfect Instagram photo on your phone: https://bluebiscuitdigital.com/how-to-edit-perfect-ig-photos-on-your-phone/

Learn how to create flawless, professional-level photos using nothing but the smartphone you probably have in your hand right now.

03/03/2020

Let's talk V A L U E. You should be dedicating around 80% of your posts to giving your fans something of value... and that might not mean what you think.

03/02/2020

Did you try something once, not get 100,000 new album purchases, sales, subscribers, whatever, and bail? Well let me tell youuuu something buddy. Social media is not always success after success. It's not one size fits all. Most importantly, it is NOT immediate. Put that effort in to build your community and give them what they crave. Then you'll see those 100,000 new fans

02/28/2020

When you stare at the internet all day long, it's nice to look down and see this every now and then. Meet Tank, the worst employee ever.

02/27/2020

Yes, this does, in fact, include TikTok. You can't be everywhere at once effectively, so start with the social media channels a) you think are important for you b) you can manage well and are good at. Build something great and then expand when you're ready.

02/25/2020

There's more to Instagram stories than just throwing up that awkwardly close up video of you talking to the camera in your car. Here are a few ways to make sure your strategy is on point.

If you're noticing that your instagram stories aren't performing very well (or just want to reach more!), follow these tips to expand your reach.

02/21/2020

March is coming up quick! I actually can't believe it's almost spring already. Here are few things happening next month to help you with your content planning.

02/18/2020

SOOOOO if you're only looking at your , you might be doing it wrong.

02/13/2020

I love taking meetings with all my music clients because I get to wear band T's and jeans 👕

02/10/2020

If you don’t have brand clarity, you don’t have a solid foundation. How can you expect to grow without knowing who you are? This is why identifying your niche is crucial when building a business.

If you’re not sure where to begin, follow these steps to establish your niche!

If you don't have brand clarity, you don't have a solid foundation. Here's how to identify and capitalize on your brand's niche

02/05/2020

Say it again Craig! We try so hard to jam our music, products, whatever down our audiences throats on social media, but we rarely pause to pay attention to what they're actually reacting with and how we can be that. (I'm interested in chicken sandwiches and puppies and welcome much more of that in my feed).