ARtillery Intelligence

27/12/2024

"The dilemma is that you can’t achieve a graphically-rich UX with dimensional graphics and holography…while also having stylistically-viable eyewear."

Since Ray-Ban Meta Smartglasses launched, multimodal AI has gained importance. What is it? Who else is working on it, and why does it matter?

27/12/2024

The past year has brought a renaissance in the smart glasses category. What are the new design standards and directions?

27/12/2024

"In an age when AI headlines dominate every corner of the tech world, Rikard Steiber’s Supercharge Your Life with AI arrives as an unexpected gift for the holidays."

In an age when AI headlines dominate the tech world, Rikard Steiber’s Supercharge Your Life with AI offers practical everyday applicability.

27/12/2024

"Enterprise AR use cases include AR visualization to support assembly and maintenance in manufacturing contexts."

What are best practices in Enterprise AR? We show rather than tell in this ARtillery report, including a deep dive into campaign case studies.

27/12/2024

5 Principles of Effective Audio Design in VR ARtillery Intelligence

Audio in VR influences perception, spatial awareness, and emotion. Developers can thus use it to enhance experience and presence?

27/12/2024

"As the eighth wave of this mobile AR research, results are in and we’ve synthesized the takeaways throughout this report."

What are consumers saying and doing with AR? We go straight to the source in this ARtillery Intelligence report.

27/12/2024

Following our review of Tom Emrich's The Next Dimension, We spotlight his recent livestream interview with Ori Inbar in this week's XR Talks.

27/12/2024

"Recent history has brought a few notable milestones in XR subcategories ranging from mixed reality (MR) to low-immersion smart glasses, to Apple Vision Pro."

What's the state of spatial computing and its many subsegments? We break it down in this ARtilery Intelligence report.

27/12/2024

"Multimodal AI helps sidestep a design challenge that’s plagued consumer smart glasses for years."

Since Ray-Ban Meta Smartglasses launched, multimodal AI has gained importance. What is it? Who else is working on it, and why does it matter?

27/12/2024

"Software sales can grow during periods that hardware sales decline, as software is installed on a cumulative base of active hardware that’s associated with prior-year sales."

How is VR revenue materializing, and what sub-sectors see the most traction? We break it down in an ARtillery Intelligence forecast.

27/12/2024

Audio in VR influences perception, spatial awareness, and emotion. Developers can thus use it to enhance experience and presence?

27/12/2024

"As for price sensitivity, VR demand inflects when prices fall into the $200-$400 range and lower."

What are consumers saying and doing with VR? We go straight to the source in this ARtillery Intelligence report.

27/12/2024

AR Insider Bookshelf: Supercharge Your Life with AI

In an age when AI headlines dominate the tech world, Rikard Steiber’s Supercharge Your Life with AI offers practical everyday applicability.

27/12/2024

"the 'spatial spectrum' deserves more nuanced analysis as there are varying growth curves across AR and VR subsectors."

What did we learn in the last year in XR and what's the outlook for the next year? We break it down in this ARtilery Intelligence report.

27/12/2024

How Is XR Reshaping Real Estate? AR Insider

Of all the verticals and business categories where XR applies, real estate holds some high-stakes potential.

27/12/2024

The AR glasses revolution is delayed but not dead.

How is headworn AR revenue materializing, and what sub-sectors see the most traction? We break it down in an ARtillery Intelligence forecast.

27/12/2024

"Multimodal AI describes the technology that allows cameras to sense one’s surroundings (visual input) to inform object identification and other AI assistant functions."

Since Ray-Ban Meta Smartglasses launched, multimodal AI has gained importance. What is it? Who else is working on it, and why does it matter?

27/12/2024

Global XR revenue is projected to grow from $21.41 billion in 2023 to $41.78 billion in 2028.

How much is being spent on XR today and over the coming years? ARtillery Intelligence's forecast dives into numbers and narratives.