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MARKETECH APAC We deliver the latest marketing news, trends, and best practices that serve everyone in the industry

Hyundai's four-part reality show will follow four teams of celebrities as they embark on a journey from Perth to Sydney....
15/11/2024

Hyundai's four-part reality show will follow four teams of celebrities as they embark on a journey from Perth to Sydney.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-[Awards] Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

Hyundai, in partnership with Innocean Australia, FINCH, and Maker Real has launched a new reality TV show, ‘The Big Trip’, showcasing its range of electric and hybrid vehicles.

For Grab, being featured on the Times Square billboard was an opportunity for these merchants to be recognised as vital ...
15/11/2024

For Grab, being featured on the Times Square billboard was an opportunity for these merchants to be recognised as vital representatives of their communities on an international stage.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-[Awards] Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

For Grab, being featured on the Times Square billboard was an opportunity for these merchants to be recognised as vital representatives of their communities on an international stage.

Landmark Group's investment is set to boost its retail footprint by 20% by 2028, alongside increased commitments to e-co...
15/11/2024

Landmark Group's investment is set to boost its retail footprint by 20% by 2028, alongside increased commitments to e-commerce, supply chain, and technology enhancements.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

Celebrating its 50th anniversary, Landmark Group has announced a $1b investment to fuel its expansion across the Gulf, India, and Southeast Asia, aiming to open 400 new stores over the next three years.

41% of Singaporeans would only reskill if necessary, showing further reluctance while GenAI professional use is becoming...
15/11/2024

41% of Singaporeans would only reskill if necessary, showing further reluctance while GenAI professional use is becoming more prevalent.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-[Awards] Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

Only 53% of Singaporeans are willing to reskill amidst the generative artificial intelligence (GenAI) era to stay relevant in the industry, a report found.

Bigbasket and Talented’s campaign offer frustrated parents a quick toy delivery service to end their kids’ boredom when ...
15/11/2024

Bigbasket and Talented’s campaign offer frustrated parents a quick toy delivery service to end their kids’ boredom when all options of entertainment have been exhausted.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

BigBasket, an India-based online grocery delivery platform, has partnered with advertising agency Talented for a campaign offering frustrated parents a quick toy delivery service to end their kids’ boredom.

Brand Finance has recently released its rankings of valuable brands in the ASEAN region–with fast food chains Mang Inasa...
15/11/2024

Brand Finance has recently released its rankings of valuable brands in the ASEAN region–with fast food chains Mang Inasal Philippines and Jollibee, as well as BPI and Globe Telecom seeing significant growth in their respective markets.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-[Awards] Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

Brand Finance has recently released its rankings of valuable brands in the ASEAN region–with fast food chains Mang Inasal and Jollibee, as well as the Bank of the Philippine Islands (BPI) seeing significant growth in their respective markets.

As part of its 'The Maverick Academy' sponsorship, Mastercard is launching an exclusive ‘Lap of Luxuries Around Asia’ ta...
15/11/2024

As part of its 'The Maverick Academy' sponsorship, Mastercard is launching an exclusive ‘Lap of Luxuries Around Asia’ tasting menu, jointly curated by Chefs Alvin Leung and Yuda Bustara, the program’s winner, and will be featured at their first concept restaurant LUMA.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-[Awards] Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

By purchasing the menu, diners will also be contributing to Mastercard’s Priceless Planet Coalition reforestation initiative.

In his new role as country manager for Australia, Matt Coote is tasked to lead the sales team and the expansion of GumGu...
15/11/2024

In his new role as country manager for Australia, Matt Coote is tasked to lead the sales team and the expansion of GumGum’s presence in the country.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-[Awards] Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

In his new role, Coote is tasked to lead the sales team and the expansion of GumGum’s presence in Australia.

Magnite’s report revealed that 86% of surveyed viewers in India believe ads on streaming TV platforms boost a brand's cr...
15/11/2024

Magnite’s report revealed that 86% of surveyed viewers in India believe ads on streaming TV platforms boost a brand's credibility, while 88% say they trust the brands advertised on these platforms.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

Majority, or 86% of surveyed viewers in India, believe ads on streaming TV platforms boost a brand's credibility, while 88% say they trust the brands advertised on these platforms, a report by Magnite revealed.

The partnership enables Nativex to leverage Google’s ecosystem of ad platforms, solutions, and global reach.     -------...
14/11/2024

The partnership enables Nativex to leverage Google’s ecosystem of ad platforms, solutions, and global reach.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-[Awards] Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

The partnership enables Nativex to leverage Google’s ecosystem of ad platforms, solutions, and global reach.

In an exclusive conversation by MARKETECH APAC with Neha Bhasin, director of marketing and brand communications at ZALOR...
14/11/2024

In an exclusive conversation by MARKETECH APAC with Neha Bhasin, director of marketing and brand communications at ZALORA, she stated that given that the 11.11 Sales period is their biggest event of the year, they wanted to capture attention with something that would resonate with people offline and create buzz online as well for their latest campaign.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-[Awards] Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

The campaign, done by ZALORA’s in-house team, drew inspiration from the energy and vibrancy of the digital shopping experience and the universal excitement around a good deal.

In time for the film’s debut in theatres, Starbucks is set to release Wicked-themed products on Nov. 20 across select ma...
14/11/2024

In time for the film’s debut in theatres, Starbucks is set to release Wicked-themed products on Nov. 20 across select markets in Asia-Pacific.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-[Awards] Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

Starbucks has teamed up with Universal Pictures to celebrate the cinematic release of Wicked through new beverages and merchandise launches.

In an exclusive interview with MARKETECH APAC, Jess Davey, managing director at GUT Asia details how GUT's Singapore exp...
14/11/2024

In an exclusive interview with MARKETECH APAC, Jess Davey, managing director at GUT Asia details how GUT's Singapore expansion was a dream five years in the making ever since its founders--Anselmo Ramos and Gaston Bigio--founded the agency in 2018.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-[Awards] Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

Davey had noted that GUT’s founders–Anselmo Ramos and Gaston Bigio–have long dreamt about opening shop in Asia since the agency was founded in 2018. With that in mind, Davey has expressed that the agency is optimistic about working with a lot of regional and global clients in the region, given...

DANA and Epic Idea’s campaign reimagines the classic PSA format, showing that scam prevention can be fun, memorable, and...
14/11/2024

DANA and Epic Idea’s campaign reimagines the classic PSA format, showing that scam prevention can be fun, memorable, and distinctly Indonesian.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

Indonesian e-wallet platform DANA has partnered with Epic Idea on a new campaign that creatively uses humour and wordplay to make digital scam awareness both memorable and engaging.

14/11/2024

Get ready for the WhatsApp Marketing Masterclass: Leveraging Proven Strategies for Effective Customer Engagement on 𝟓 𝐃𝐞𝐜𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟒, 𝐟𝐫𝐨𝐦 𝟗:𝟎𝟎 𝐀𝐌 𝐭𝐨 𝟏𝟐:𝟎𝟎 𝐍𝐍 𝐚𝐭 𝐒𝐡𝐞𝐫𝐚𝐭𝐨𝐧 𝐏𝐞𝐭𝐚𝐥𝐢𝐧𝐠 𝐉𝐚𝐲𝐚, 𝐌𝐚𝐥𝐚𝐲𝐬𝐢𝐚.

Here’s what you’ll learn in the workshop:
💬 𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 𝐟𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬
🔒 𝐁𝐞𝐬𝐭 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬
❓ 𝐖𝐡𝐞𝐫𝐞 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 𝐒𝐡𝐢𝐧𝐞𝐬
⚙️ 𝐇𝐚𝐧𝐝𝐬-𝐨𝐧 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧

Register your interest here: https://marketech-apac.com/workshops/whatsapp-marketing-masterclass-malaysia-2024/

Through the partnership with Rifle, Digital Turbine provides Australian brands and agencies with access to mobile campai...
14/11/2024

Through the partnership with Rifle, Digital Turbine provides Australian brands and agencies with access to mobile campaign capabilities.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-[Awards] Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

Through the partnership with Rifle, Digital Turbine provides Australian brands and agencies with access to mobile campaign capabilities and its software development kit.

Reiner Erlings’ leadership and expertise will empower amp to leverage the rapid digital transformation in the APAC marke...
14/11/2024

Reiner Erlings’ leadership and expertise will empower amp to leverage the rapid digital transformation in the APAC market, where demand for impactful brand experiences is on the rise.


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-[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA

-Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

amp, the global sonic branding agency within the Landor group, has appointed Reiner Erlings as managing director for APAC and the Middle East, a strategic move to expand the agency’s footprint and drive innovative sonic branding solutions across these high-growth markets.

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Making marketing for all

We aim to create an ecosystem where brands, agencies, media and tech companies have an equal voice to share and learn from one another. We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises. We are MARKETECH APAC, making marketing for all. --- CONTACT US Editorial - [email protected] Sales [email protected] Other matters - [email protected] --- WRITE FOR US We believe that marketing is for all, and everyone should be given a platform to share their opinions and best practices that are important for the APAC marketing community. If you are a marketing leader who would like to share your thought-leadership pieces or be part of MEG (MARKETECH Experts Group) where we could invite you to share your opinions for story building or for speaking opportunities, we want to know you! (https://forms.gle/fpNiMkWbHTBwLEyT8) If you have a passion for writing and have a high interest in marketing, and would like to be a contributor, we want to hear from you! This is your opportunity to expand your network and get connected to marketing experts and be the trumpet of the latest marketing news and trends in APAC. Register here - (https://forms.gle/nRDsGNwJA71FLfT96)