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MARKETECH APAC We deliver the latest marketing news, trends, and best practices that serve everyone in the industry
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Leveraging AI in digital content creation elevates purchasing confidence, streamlining the shopping experience and build...
19/07/2024

Leveraging AI in digital content creation elevates purchasing confidence, streamlining the shopping experience and building trust.

Participating in a panel discussion that will tackle on the power of AI in our upcoming ‘E-Commerce Marketing in Malaysia 2024’ conference is Ravi Shankar, chief marketing officer at AirAsia MOVE.

He will be joined by Nicole Chin, head of marketing technology, CRM & product growth at Mindvalley and will be moderated by Katherine Denise Sy, regional head of content at Marketech APAC.

Join us this coming 25 July at Sheraton Petaling Jaya! Register HERE: https://marketech-apac.com/conference/e-commerce-marketing-in-malaysia-2024/

Stay on top of marketing and advertising trends with our weekly Wrap-up, showcasing key industry shifts and notable deve...
19/07/2024

Stay on top of marketing and advertising trends with our weekly Wrap-up, showcasing key industry shifts and notable developments across the Asia-Pacific.

1. In an exclusive conversation with MARKETECH APAC, Natalja Voronova stated that her new role consolidated ASEAN and Australia/New Zealand (ANZ) into 1 cluster with a total scope of 8 markets, which is strategically important and well-positioned to capitalise on the broader growth opportunities for The Goodyear Tire & Rubber Company in Asia. 🌏👩‍💼https://lnkd.in/gR7teESq

2. Toyota Motor Asia’s campaign with Dentsu Creative Singapore features a series of films dedicated to the Dual Heroes, highlighting each Team Toyota Asia athlete as a champion of both sport and social good. 🏅🤝https://lnkd.in/g-bQxrDc

3. Supreme is set to be acquired by EssilorLuxottica for US$1.5b after the brand’s parent company VF Corporation entered into a definitive agreement with EssilorLuxottica to acquire said brand in cash. 👕💰
https://lnkd.in/gsYAxZSt

4. According to Kantar’s study, Meta is the most effective platform for driving offline and online sales, giving the highest return on ad spend (ROAS) delivered at 1.8x across traditional and digital platforms. 📊📱https://lnkd.in/gKESy4i7

5. The RM100 million financing facility secured from AmBank Group will empower CARSOME, significantly enhancing its capacity to grow and innovate. This substantial funding will enable CARSOME to extend its reach, enhance its services, and drive sustained growth. 🚀💸
https://lnkd.in/gJ_mP_3y


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4

Anuwat Nitipanont brings over 20 years of creative leadership to his new role as CCO at YDM Thailand, where he will over...
19/07/2024

Anuwat Nitipanont brings over 20 years of creative leadership to his new role as CCO at YDM Thailand, where he will oversee the creative department, social content, influencer marketing, and production of both FCB Bangkok and MullenLowe Bangkok.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

YDM Thailand Group has appointed Anuwat Nitipanont as chief creative officer, where he will spearhead creative initiatives for both FCB Bangkok and MullenLowe Bangkok.

Calling marketing and industry leaders! 📢MARKETECH APAC and Infobip introduces the ‘Conversational experience trends 202...
19/07/2024

Calling marketing and industry leaders! 📢

MARKETECH APAC and Infobip introduces the ‘Conversational experience trends 2024’ report, which dives into consumers seeking deeper connections with brands and how mobile messaging apps, chat apps, and social media are experiencing the fastest growth as the most preferred conversational channels between businesses and customers.

Here are the key takeaways:
💬 Customer Journey Conversations
📲 Communication Channel Trends
💡 AI Strategies
🗺️ Regional Spotlight

Discover the current trends in business communication based on over 473 billion interactions! Check out the sneak peak of the industry report below:

Or DOWNLOAD your free copy here: https://marketech-apac.com/report/conversational-experience-trends-2024/

Through this campaign,   allows fans to own one of 2,000 pairs of Macca's famed limited edition Nuggies boots. They need...
19/07/2024

Through this campaign, allows fans to own one of 2,000 pairs of Macca's famed limited edition Nuggies boots. They need to get McDonald's Chicken McNuggets and find one in the shape of a boot. After grabbing a McNugget, they scan the QR code on their pack using Google Gemini.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Those who want to enter must buy some Chicken McNuggets and locate one in the shape of a boot. They then scan the QR code on their pack after grabbing a McNugget. To access the entry form and scan the correct morsel, users can use the phone's camera to use the scanner app. This promotion is the firs...

19/07/2024

Assembly Global has announced the appointment of Jordan R. Heathfield as the agency’s vice president of connections and brand experience for the APAC region. In this newly established role, Heathfield will be instrumental in driving the integration of creative and strategic media solutions to deliver true brand performance for clients.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

His appointment reinforces Assembly's commitment to delivering transformative results for brands such as Lenovo, Marina Bay Sands, and Nike. Heathfield is based in Singapore and will report to Assembly APAC CEO Richard Brosgill.

Popular streetwear clothing brand Supreme  is set to be acquired by EssilorLuxottica for US$1.5b after the brand’s paren...
19/07/2024

Popular streetwear clothing brand Supreme is set to be acquired by EssilorLuxottica for US$1.5b after the brand’s parent company VF Corporation entered into a definitive agreement with EssilorLuxottica to acquire said brand in cash. The transaction is expected to close by the end of CY2024, subject to customary closing conditions and regulatory approvals.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

The transaction is expected to close by the end of CY2024, subject to customary closing conditions and regulatory approvals. The Supreme brand runs a digital-first business and 17 stores in the U.S., Asia and Europe. The sale of Supreme is expected to be dilutive to VF’s earnings per share in fisc...

Singlife has committed to sponsoring the award-winning film 'Wonderland,' which portrays the idea that with proper plann...
19/07/2024

Singlife has committed to sponsoring the award-winning film 'Wonderland,' which portrays the idea that with proper planning and patience, ambitions are attainable, and financial freedom is possible. 'Wonderland' is a poignant story about Singaporeans' dreams for a better life.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Through the sponsorship, Singlife aims to emphasise the message that aspirations are attainable with appropriate planning and patience, and that financial freedom is feasible. Singlife portrays itself as a trustworthy financial partner committed to assisting Singaporeans in achieving a better path t...

Crunchyroll has announced the rollout of a new brand identity, centred around how its new look, feel, and sound will ref...
19/07/2024

Crunchyroll has announced the rollout of a new brand identity, centred around how its new look, feel, and sound will reflect the joy that anime brings to fans, tapping into an ethos of fun and celebration.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

The updated brand identity rollout will officially begin on July 25 with San Diego Comic-Con at the United States, and will be rolled out across all fan touchpoints of the organisation over the next year.

Malaysia Digital Economy Corporation (MDEC) and 1337 Venture’s DTIL initiative drives impactful innovation, contributing...
19/07/2024

Malaysia Digital Economy Corporation (MDEC) and 1337 Venture’s DTIL initiative drives impactful innovation, contributing to the digital transformation of Malaysia’s tourism industry and making a tangible impact on local communities.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

The Malaysia Digital Economy Corporation (MDEC) hosted the Digital Tourism Innovation Lab (DTIL) Demo Day Cohort 2, marking the second phase of an initiative designed to foster tourism tech innovation across Malaysia.

Themed 'Our People are Our Strength,' TOYOTA Motor Asia’s campaign with Dentsu Creative Singapore features a series of f...
18/07/2024

Themed 'Our People are Our Strength,' TOYOTA Motor Asia’s campaign with Dentsu Creative Singapore features a series of films dedicated to the Dual Heroes, highlighting each Team Toyota Asia athlete as a champion of both sport and social good.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Toyota Motor Asia has partnered with Dentsu Creative Singapore for the latest phase of their global corporate initiative, 'Start Your Impossible’, celebrating the journeys of 11 exceptional Global Team Toyota Athletes (GTTA) from Asia.

Media.Monks has opened an office in Indonesia, adding a strategic location and local talent to its Asia Pacific business...
18/07/2024

Media.Monks has opened an office in Indonesia, adding a strategic location and local talent to its Asia Pacific business. As part of the office opening, Media.Monks has appointed Masayu Difa as its business director, who brings over 15 years of client leadership in Indonesia and experience across both local and international brands.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

As part of the office opening, Media.Monks has appointed Masayu Difa as its business director, who brings over 15 years of client leadership in Indonesia and experience across both local and international brands. She previously held senior client roles at Lion & Lion, Grey, McCann and Geometry.

The pilot by Infocomm Media Development Authority of Singapore will run for one year and equip 100 SMEs with sophisticat...
18/07/2024

The pilot by Infocomm Media Development Authority of Singapore will run for one year and equip 100 SMEs with sophisticated digital solutions to deepen their digital capabilities, drive digital transformation, and build business resilience for growth in a digital economy.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

The pilot will run for one year and equip 100 SMEs with sophisticated digital solutions to deepen their digital capabilities, drive digital transformation, and build business resilience for growth in a digital economy.

The RM100 million financing facility secured from AmBank Group will empower CARSOME Malaysia, significantly enhancing it...
18/07/2024

The RM100 million financing facility secured from AmBank Group will empower CARSOME Malaysia, significantly enhancing its capacity to grow and innovate. This substantial funding will enable CARSOME to extend its reach, enhance its services, and drive sustained growth, reinforcing its commitment to delivering exceptional value across all facets of its operations.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

This substantial funding will enable CARSOME to extend its reach, enhance its services, and drive sustained growth, reinforcing its commitment to delivering exceptional value across all facets of its operations.

Golin’s DiverSCENTS collection is set to debut on July 21st in celebration of Singapore's Racial Harmony Day. The line f...
18/07/2024

Golin’s DiverSCENTS collection is set to debut on July 21st in celebration of Singapore's Racial Harmony Day. The line features fragrances honouring the cultural essence of Singapore, Shanghai, Taipei, Hong Kong, and Beijing.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Interpublic Group agency Golin has launched DiverSCENTS, a unique fragrance collection celebrating Diversity, Equity, and Inclusion (DEI) that captures the rich diversity of Golin’s Asian markets.

New data from YouGov has revealed that football followers in Australia are most likely to have noticed event sponsors (5...
18/07/2024

New data from YouGov has revealed that football followers in Australia are most likely to have noticed event sponsors (57%), while half of football followers in Hong Kong (51%) and Indonesia (50%) say the same. In contrast, under two-fifths in Singapore and Thailand (38%) say the same.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

New data from YouGov has revealed that football followers in Australia are most likely to have noticed event sponsors (57%), while half of football followers in Hong Kong (51%) and Indonesia (50%) say the same. In contrast, under two-fifths in Singapore and Thailand (38%) say the same.

Shell’s latest campaign with GrowthOps features Malaysian film icon Remy Ishak as Roger Hensem, portraying a family man ...
17/07/2024

Shell’s latest campaign with GrowthOps features Malaysian film icon Remy Ishak as Roger Hensem, portraying a family man who embodies the spirit of adventure in his daily routine.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Shell has partnered with GrowthOps Asia, a marketing transformation agency, to launch its latest nationwide campaign, 'Kembara Lebih Jauh (Quest for More),' encouraging Malaysians to embrace daily adventures.

In the latest enhancement, users can now link their Gojek Singapore accounts with their yuu accounts, which will enable ...
17/07/2024

In the latest enhancement, users can now link their Gojek Singapore accounts with their yuu accounts, which will enable them to earn yuu Points with every Gojek ride taken. This is applicable across all Gojek service types.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

In the latest enhancement, users can now link their Gojek accounts with their yuu accounts, which will enable them to earn yuu Points with every Gojek ride taken. This is applicable across all Gojek service types. In the near future, users will also be able to use their yuu Points to directly offset...

Publicis Media China will oversee Nestlé’s media requirements, including planning and buying for social, mobile, and per...
17/07/2024

Publicis Media China will oversee Nestlé’s media requirements, including planning and buying for social, mobile, and performance media in China. The agency's responsibilities will also span Nestlé’s entire product portfolio in China.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Global food and beverage giant Nestlé has named Publicis Media China as its new media agency, tasking them with managing the company's comprehensive media portfolio across China.

In this piece, Khairul Helmi, business director and digital tech stack development at JOLT Digital shares his insights o...
17/07/2024

In this piece, Khairul Helmi, business director and digital tech stack development at JOLT Digital shares his insights on the various strategies marketers should do in tackling digital marketing this year and beyond, ranging from AI and data-powered decisions to utilizing various digital channels where their customers are more present.


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-[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa

-[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M].

-[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

The proliferation of digital channels, the rise of AI, and the critical role of data-driven decisions have created a multifaceted environment where traditional methods no longer suffice.

17/07/2024

We're thrilled to announce that Shopify x SweetMag is joining us as the Event Partner for the 'E-Commerce Marketing in Malaysia 2024' conference! 🎉🎊

SShopifyis a leading global commerce company providing tools to scale, market, and run innovative brands; and Sweetmag Digital specialises in e-commerce website development, UX/UI design, and digital marketing. With Shopify Plus, Sweetmag has successfully grown multiple brands in Malaysia!

Join us for an exclusive opportunity to gain insights from top industry leaders at AEON Group Malaysia, POS Malaysia, MABECS Malaysia, KKaspersky SShopBack TIME dotCom, and more!

Click here to REGISTER: https://marketech-apac.com/conference/e-commerce-marketing-in-malaysia-2024/

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Making marketing for all

We aim to create an ecosystem where brands, agencies, media and tech companies have an equal voice to share and learn from one another. We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises. We are MARKETECH APAC, making marketing for all. --- CONTACT US Editorial - [email protected] Sales [email protected] Other matters - [email protected] --- WRITE FOR US We believe that marketing is for all, and everyone should be given a platform to share their opinions and best practices that are important for the APAC marketing community. If you are a marketing leader who would like to share your thought-leadership pieces or be part of MEG (MARKETECH Experts Group) where we could invite you to share your opinions for story building or for speaking opportunities, we want to know you! (https://forms.gle/fpNiMkWbHTBwLEyT8) If you have a passion for writing and have a high interest in marketing, and would like to be a contributor, we want to hear from you! This is your opportunity to expand your network and get connected to marketing experts and be the trumpet of the latest marketing news and trends in APAC. Register here - (https://forms.gle/nRDsGNwJA71FLfT96)