MARKETECH APAC

  • Home
  • MARKETECH APAC

MARKETECH APAC We deliver the latest marketing news, trends, and best practices that serve everyone in the industry

๐ŸŽ‰ ๐–๐ก๐š๐ญโ€™๐ฌ ๐๐„๐—๐“ ๐ข๐ง ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ : ๐’๐ข๐ง๐ ๐š๐ฉ๐จ๐ซ๐ž ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“ ๐ก๐š๐ฌ ๐จ๐Ÿ๐Ÿ๐ข๐œ๐ข๐š๐ฅ๐ฅ๐ฒ ๐ฐ๐ซ๐š๐ฉ๐ฉ๐ž๐ ๐ฎ๐ฉ๐ŸŽ‰โ€”and what an incredible journey itโ€™s been!  From gr...
20/02/2025

๐ŸŽ‰ ๐–๐ก๐š๐ญโ€™๐ฌ ๐๐„๐—๐“ ๐ข๐ง ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ : ๐’๐ข๐ง๐ ๐š๐ฉ๐จ๐ซ๐ž ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“ ๐ก๐š๐ฌ ๐จ๐Ÿ๐Ÿ๐ข๐œ๐ข๐š๐ฅ๐ฅ๐ฒ ๐ฐ๐ซ๐š๐ฉ๐ฉ๐ž๐ ๐ฎ๐ฉ๐ŸŽ‰โ€”and what an incredible journey itโ€™s been! From groundbreaking ideas to engaging panel discussions, we brought together the brightest minds in the industry to shape the future of customer marketing in Singapore. ๐ŸŒŸ

A huge thank you to our amazing speakers from Canon Singapore Pte Ltd, DHL Express Singapore, Fitness First Singapore, FairPrice Group, Riot Games, Tiffany & Co., and more for sharing their expertise and insights. ๐Ÿ™Œ

Shoutout to our sponsorsโ€”Braze, Sparkline, Telesign, Clickr, and our event partners, Digital Ark Creatives, GrabAds, Meiro CDP, PR Newswire, and Sinch for making this event a massive success. We truly value your support! ๐Ÿ’™

๐Ÿ“ธ ๐ƒ๐จ๐งโ€™๐ญ ๐ฆ๐ข๐ฌ๐ฌ ๐ญ๐ก๐ž ๐ก๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌโ€”๐œ๐ก๐ž๐œ๐ค ๐ญ๐ก๐ž๐ฆ ๐จ๐ฎ๐ญ ๐ง๐จ๐ฐ!

Capping off the What's NEXT in Marketing conference in Singapore, MARKETECH APAC's Katherine Denise Sy delivers her clos...
20/02/2025

Capping off the What's NEXT in Marketing conference in Singapore, MARKETECH APAC's Katherine Denise Sy delivers her closing remarks.

Our last panel discussion is centred on the power of influencer marketing, with industry leaders Ke Wei Chua of Fitness ...
20/02/2025

Our last panel discussion is centred on the power of influencer marketing, with industry leaders Ke Wei Chua of Fitness First Singapore, Sahaj Khunteta of Intel, and Joon Ming Yeo tackling how brands can leverage consumer-generated content can boost business growth. The conversation is moderated by Sylvia Chan.

Up next, we have Health Promotion Board, Singapore's Brenda Maderazo, Trust Bank Singapore's Mira Bharin, and DHL's Alys...
20/02/2025

Up next, we have Health Promotion Board, Singapore's Brenda Maderazo, Trust Bank Singapore's Mira Bharin, and DHL's Alyssa Ng as they gather for a panel discussion on branding and divs into building meaningful relationships with their consumers. Sam Knight of H&M is moderating the session

By acquiring The Company We Keep, Opus Agency broadens its capabilities in event ex*****on and experiential marketing, s...
20/02/2025

By acquiring The Company We Keep, Opus Agency broadens its capabilities in event ex*****on and experiential marketing, supporting brands in delivering cross-border initiatives and engaging audiences more effectively.

Experiential marketing agency The Company We Keep (The CWK) has been acquired by Opus Agency, a global events and experiential marketing agency, in a move that strengthens Opus Agencyโ€™s presence in the Asia-Pacific region.

Our next panel discussion focuses on performance marketing and the shift to mobile strategies. Industry leaders Caitlin ...
20/02/2025

Our next panel discussion focuses on performance marketing and the shift to mobile strategies. Industry leaders Caitlin Nguyen of MNC Pharma Company, Pei Ee Chng of Canon Singapore and Julien Dahmoun of StarHub shares different strategies for effective cross-channel marketing campaigns. Deanson Lee of Havas Village Singapore moderated the session.

Beginning first quarter of 2025, Hearts & Science will manage integrated planning and media strategy for Warner Bros. Di...
20/02/2025

Beginning first quarter of 2025, Hearts & Science will manage integrated planning and media strategy for Warner Bros. Discovery across Theatrical and Streaming campaigns in Singapore, New Zealand, Taiwan, Malaysia, and the Philippines.

This win follows Hearts & Scienceโ€™s successful management of the Max launch across seven markets in November 2024, further showcasing the agencyโ€™s ability to deliver large-scale, multi-market campaigns with precision and creativity.

VML Hong Kong has elevated Sandra Gin and Edward Ha to executive directors, entrusting them with spearheading regional a...
20/02/2025

VML Hong Kong has elevated Sandra Gin and Edward Ha to executive directors, entrusting them with spearheading regional and local market growth, respectively.

VML Hong Kong has elevated Sandra Gin and Edward Ha to executive directors, entrusting them with spearheading regional and local market growth, respectively.

Diving into the topic of data and analytics, Sparkline's Naohiro Yamaura discusses the future of measurement amidst risi...
20/02/2025

Diving into the topic of data and analytics, Sparkline's Naohiro Yamaura discusses the future of measurement amidst rising data privacy concerns in his keynote presentation.

We're finally back from our break! We kick off our afternoon session with a fireside chat that delves into leveraging re...
20/02/2025

We're finally back from our break! We kick off our afternoon session with a fireside chat that delves into leveraging real-time insights for a successful omnichannel strategies. Clickr Media's Michelle Tenoudji moderates the discussion as Tiffany & Co.'s Clarisse Desgeorge shares how brands can make customer journeys seamless.

Bomboraโ€™s integration into Quora allows marketers to target professionals based on job function, seniority, company size...
20/02/2025

Bomboraโ€™s integration into Quora allows marketers to target professionals based on job function, seniority, company size, and industry.

Knowledge-sharing platform Quora has partnered with Bombora to enhance B2B advertising, enabling precise targeting and account-based marketing (ABM) through intent data and audience insights.

As different companies gather for a roundtable session in our ongoing 'What's NEXT in Marketing: Singapore 2025', market...
20/02/2025

As different companies gather for a roundtable session in our ongoing 'What's NEXT in Marketing: Singapore 2025', marketers engage on a discussion of key marketing topics to fellow professionals, gaining perspectives from exchanging experiences.

In his keynote presentation, Telesign's Shawn Kok highlights how two-way engagement and data cleansing is essential for ...
20/02/2025

In his keynote presentation, Telesign's Shawn Kok highlights how two-way engagement and data cleansing is essential for personalised engagement across omnichannel platforms.

For our next panel discussion, Riot Games' Jem Loh moderates the conversation on enhancing omnichannel platforms with NT...
20/02/2025

For our next panel discussion, Riot Games' Jem Loh moderates the conversation on enhancing omnichannel platforms with NTUC FairPrice's Jaren Loy, Income's Saurabh Mathur, and Goodyear's Natalja Voronova sharing their insights on brand strategy.

For Hyundai Cardโ€™s โ€˜Culture Project 29,โ€™ renowned artist Tom Sachs will showcase approximately 200 works in Seoul for th...
20/02/2025

For Hyundai Cardโ€™s โ€˜Culture Project 29,โ€™ renowned artist Tom Sachs will showcase approximately 200 works in Seoul for the world premiere of his fifth space-themed project, โ€˜Space Program: Infinity.โ€™

After a seven-year hiatus, Hyundai Card is reviving its signature cultural initiative with โ€œHYUNDAI CARD CULTURE PROJECT 29 TOM SACHS,โ€ featuring the world premiere of Tom Sachsโ€™ โ€œSpace Program: Infinityโ€ in Seoul.

Delivering the latest marketing strategies in her keynote presentation, Braze's Zon Tay-Lim shares her insights into boo...
20/02/2025

Delivering the latest marketing strategies in her keynote presentation, Braze's Zon Tay-Lim shares her insights into boosting customer engagement in 2025.

Continuing the conversation on enhancing customer experience, EtonHouse International Schools and Pre-Schools's Bipasha ...
20/02/2025

Continuing the conversation on enhancing customer experience, EtonHouse International Schools and Pre-Schools's Bipasha Minocha, SleekFlow's Asnawi Jufrie, and Raushida Vasaiwala have gathered to talk about customer-centric strategies. Chris Baker, Totem Media's founder, leads the conversation.

Sun Life Hong Kongโ€™s partnership with Basketball Association of Hong Kong, China aims to build a sustainable basketball ...
20/02/2025

Sun Life Hong Kongโ€™s partnership with Basketball Association of Hong Kong, China aims to build a sustainable basketball ecosystem in Hong Kong while promoting active lifestyles.

Sun Life and the Basketball Association of Hong Kong, China (BAHKC) have signed a three-year, HK$10 million partnership to support athletes, promote basketball, and enhance community engagement.

Address


Alerts

Be the first to know and let us send you an email when MARKETECH APAC posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to MARKETECH APAC:

Videos

Shortcuts

  • Address
  • Alerts
  • Contact The Business
  • Videos
  • Claim ownership or report listing
  • Want your business to be the top-listed Media Company?

Share

Making marketing for all

We aim to create an ecosystem where brands, agencies, media and tech companies have an equal voice to share and learn from one another. We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether youโ€™re from small or big enterprises. We are MARKETECH APAC, making marketing for all. --- CONTACT US Editorial - [email protected] Sales [email protected] Other matters - [email protected] --- WRITE FOR US We believe that marketing is for all, and everyone should be given a platform to share their opinions and best practices that are important for the APAC marketing community. If you are a marketing leader who would like to share your thought-leadership pieces or be part of MEG (MARKETECH Experts Group) where we could invite you to share your opinions for story building or for speaking opportunities, we want to know you! (https://forms.gle/fpNiMkWbHTBwLEyT8) If you have a passion for writing and have a high interest in marketing, and would like to be a contributor, we want to hear from you! This is your opportunity to expand your network and get connected to marketing experts and be the trumpet of the latest marketing news and trends in APAC. Register here - (https://forms.gle/nRDsGNwJA71FLfT96)