12/08/2022
Canopy Growth Corporation, a world-leading diversified cannabis, h**p, and cannabis device company, announced the continued expansion of its cannabis beverage portfolio and a brand campaign that drives awareness of its wide range of cannabis beverages just in time for the summer season. Boasting the category’s fastest growing brands,1 Canopy Growth continues to show its leadership in beverages and ongoing commitment to meeting customer demand.
The Company showcases its diverse portfolio of cannabis beverages in its new Just Hits Different brand campaign which offers adult consumers a new way to enjoy familiar experiences, and a different type of drink to consume during special summer occasions like long weekends. The campaign comes to life across digital and social channels and aims to drive traffic, create awareness, and convert sales in store.
The campaign also features an interactive and educational flavor sampling program, the biggest the category has ever seen. Consumers can visit one of more than 1,400 Canadian cannabis retail locations to try a non-active flavor sample of products like Tw**d Fizz Mango, Tw**d Iced Tea Lemon, Deep Space Limon Splashdown, and Quatreau Passionfruit & Guava. The pop-up sampling events give consumers an opportunity to learn about the products, engage with brand ambassadors, and experience the flavors before adding them to their shopping cart.
When consumers arrive in store, they will see a bigger-than-ever range of flavor-forward cannabis beverages from brands like Tw**d, a 5 mg THC segment leader, and Deep Space, a high potency 10mg THC brand known for its bold, nostalgic flavors with a unique twist. Familiar favorites from Quatreau and Ace Valley, plus new offerings from Vert, round out the summer line-up, giving consumers a wide variety of options.
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