Fangirl Social

18/07/2023

Out of office. Very out of office. The ‘up in the Hollywood hills living my near lifelong dream of seeing LA’ type of out of office 🥹❤️🎬🇺🇸

13/07/2023

This time last year I would never have imagined I’d be sharing a post which features the term ‘Zuck is cuck’ on my business page, alas…

It’s already been a week since Meta’s Twitter competitor Threads made its debut. What are we thinking of it so far? 🤔

13/06/2023

From Dundee to Crail with a quick stop in the home of golf ⛳️☀️

Couldn’t resist the Succession reference 👀

27/05/2023

Here are some nice things people have said about me and my work which may or may not have made me shed a little tear. 🥲

Looking for social media support? Influencer sourcing and outreach? Creation of video content for Reels and TikTok? I’m your gal 👀

💌 [email protected]

24/05/2023

A family affair 🤝

This afternoon I filmed my mum reading from her second novel, ‘The Iron Brooch’ (to be shown at ).

Go check out ‘The Iron Brooch’ and her first novel, ‘The Water Bailiff’s Daughter’, if fantasy is your thing! 🪄

13/05/2023

Swipe to see how I scaled my business to six figures in one year 👀💭💸

… or not. 😇

I had been freelancing on the side for almost a year before (somewhat accidentally) going full-time.

It’s rewarding in many ways, but incredibly challenging in others.

I still have days where I get frustrated that I’m not doing the things I see people I follow on Instagram or LinkedIn doing - as if there’s a ‘right’ way of doing things!

But I wouldn’t change the past year. I don’t see myself as a failure because I don’t have certain clients, or 6 figures in the bank, or a fancy car (in fact, I have no car, I’m still learning to drive lmao).

I see myself as someone who worked extremely hard to find work, someone who ticked off her career goal of working with a client in the US (multiple times, in fact!), someone who has a wealth of skills and experience she didn’t have this time last year.

Is self employment the long term answer for me? I honestly don’t know. At this point, it’s too early to say. But let’s enjoy the journey ⭐️✈️

09/05/2023

At my happiest running about with my phone and tripod, be it on a beach or in a golf buggy in the rain 😌☔️

04/05/2023

This has got to be my most favourite Ayrshire Chamber of Commerce event to date 👀✈️

As a lover of planes it was incredible to get to tour Glasgow Prestwick Airport and learn about its operations. Not only that, but I was able to get close to some of the aircraft I watch on my flight tracking app and scramble to the window to catch a glimpse of. 😂

(I’m going to hold back on the Top Gun references for once)

12/04/2023

with yesterday. What a place and what a day for it! ⛳️☀️

06/04/2023

Barbie filter trend: social media manager edition. 👀

Looking forward to seeing Warner Bros’ PR and marketing efforts for this film in the months leading up to release as they’ve been pretty great already!

Who can relate?🫣

21/03/2023

Dates for your April content calendar 📆

😂 1st - April Fool’s Day
Prank your followers. It’s up to you how controversial you want to be. 🤭

🏃🏻‍♀️ 7th - World Health Day
Talk about what your brand does to promote healthy living.

🐰 9th - Easter Sunday
Wish your followers a happy Easter and promote any related offers you may have on.

🌎 22nd - Earth Day
Tell your followers about what your brand does to protect the environment and/or practice sustainability.

🦸🏻‍♀️ 28th - National Superhero Day (US)
Tell us about your brand’s superheroes! It could be anyone from celebrities who inspired you, to dedicated members of staff who repeatedly go above and beyond.

Happy content planning!

16/03/2023

I’m in this season’s Ayrshire Chamber of Commerce ‘Your Business’ magazine talking about why businesses shouldn’t shy away from video content!

Read the magazine here 📲: https://zurl.co/9jhq

15/03/2023

TikTok and Instagram Reels have in-app editing tools for a reason.

It's easy to get sucked into the video editing apps out there with wild effects and all the typefaces you could ever wish for, but the videos which perform best are the ones which are optimised for Reels/TikTok - and use the distinctive styles of text that come with each platform.

Remember - people aren't looking for Hollywood level productions on short form video platforms! 🎬

(We do love a few funny CapCut templates, however 😏)

13/03/2023

We're in the paper! 📰

Last Friday we attended Ayrshire Chamber of Commerce fantastic event at Ayr Rugby Club and found this photograph of Leanne with Meghan Downs Copywriting and Fangirl Social in the Ayrshire Post! 🤩

If you have a local business, we highly recommend popping along to Ayrshire Chamber of Commerce networking events. There's so much talent and support in the room, everyone is made to feel welcome and there's always a great atmosphere 💞

27/02/2023

According to research by , 90% of social media marketers agree that building an active online community is crucial to a successful social media strategy in 2023.

You often see big brands such as Aldi, Ryanair and Duolingo being praised for how they do community online - and rightly so - but what about smaller, more niche brands who have successfully built engaged online communities?

Meet and , two retail brands catering to fans of all things pop culture. Whether it's Disney homeware, superhero figurines, or hoodies emblazoned with childhood cartoon characters, Zavvi and TruffleShuffle will have what you're looking for! 🚀

Being a one stop shop for all things pop culture isn't the only thing these brands are good at, however: both have built engaged online communities. Swipe to see how these brands continue to keep their audience involved in the conversation 📲

24/02/2023

Nearly $16.7 billion was spent on cosmetic procedures in the US in 2020, with 11% of women surveyed admitting they were more interested in cosmetic procedures than they were prior to the pandemic (source: Baylor College of Medicine).

This increased interest in plastic surgery after 2020 doesn't come as much of a surprise. In a year which saw much of our lives being moved online and most of our communication happening over Zoom, we spent a lot of time staring at ourselves on camera. 😬

Of course, it's not just social media and Zoom causing problems - TV commercials and magazines were inventing insecurities for us long before the internet was a thing. Having said that, in days gone by we didn't have 24/7 access to people on our phones talking about buccal fat removal 👀

I think it's important for those of us working in the social media space to have conversations about the insecurities we can develop from spending a lot of time online as part of our job. How do you go about setting boundaries between your work and personal social media usage?

20/02/2023

From books to Barbie, here are some key dates for preparing your March content! 📲📆

10/02/2023

As a fan of live music, American football and - of course - adverts(😅) I’m once again looking forward to the Super Bowl. 🏈

But what can you do when you don’t have $7m to drop on a short commercial? Or a very limited budget, for that matter? 😰

SWIPE to see how you can build brand awareness without blowing your marketing spend 📲

02/02/2023

From parasocial relationships to dystopian futures, social media and technology have been major themes in film and TV for years now. Have you seen any of these films? Are there any not on the list you’d recommend? 🎬

24/01/2023

👩🏻‍💻 DEBUNKING SOCIAL MEDIA BUZZWORDS/PHRASES 👩🏻‍💻

We see buzzwords everywhere on social media. But what do they *actually* mean? 🤔

19/01/2023

From Super Bowl Sunday to Valentine’s Day - here’s everything you need to kickstart your February content calendar! ❤️

10/01/2023

In one of my recent posts I mentioned that the line between brands and creators will be blurred in 2023 - as in, people want to see the 'human' element of brands. With that in mind, I thought I’d reintroduce myself.

Although this will probably be the last 'about me' post for a while seeing as I'm running out of interesting facts 😂

03/01/2023

You heard it here first - BeReal will add video in 2023 👀

Okay, we don't know that, but video content is still on the rise.

Let’s take a closer look at my predictions:
🔘 Platforms will continue to adapt to accommodate video content. And you should too! Unsure how to? Start by recording little things to do with your business, and if you have an iPhone, make sure you have Live Photos switched on so you can turn photos into little video clips. You never know when this footage will come in handy! And if you’re unsure how to proceed, there are plenty of social media marketers who would love to help you out 😇😇

🔘 Be original - in 2023, the algorithm will continue to reward originality as opposed to following trends. That’s not to say you can’t hop on trends which are relevant to you and your business, but you want to be investing more time into original content which showcases your brand’s personality.

🔘 Brands will start to behave more like creators. This is happening already - we’re seeing more and more brands interacting with their audiences, hosting livestreams and web shows, and featuring team members in their content. Consumers don’t want to be explicitly sold to, they want to feel like part of the brand.

What are your social media predictions for 2023? 🤔

31/12/2022

Over and out, 2022 🫡

Clinging on to your last few days of holiday? Back at work already? Starting to look ahead?

Whatever your situation, I’ve put together a quick list of tasks to complete to ensure a smooth start to 2023. You might want to save this post for when it’s time to get back to your desk 🤭

🔘 check everything is up to date - your website, all your social media channels, all platforms you sell on
🔘 clear out the storage on your phone and/or computer to free up some space
🔘 organise and tidy your folders
🔘 new year, new me - do your social media templates need a refresh?
🔘 revise your ideal client persona - this will be beneficial when it comes to strategy planning or scheduling content

So, what can you expect from Fangirl in the coming year? Bigger and better. A focus on video content. New packages and services. Keep your eyes peeled! 👀

All the best for 2023,
Chloe x

22/12/2022

Wow, okay - we’re approaching the end of another year! Time to treat myself to a self indulgent post. 🫠

2022 was the year I became self employed almost accidentally. The year I took on my first long term clients. The year I went from Chloe Hendrie Media to Fangirl Social (a glow up, if you ask me). ✈️

I’m not going to pretend it’s all been smooth sailing. Self employment is wonderful in many ways, but I’ve had to deal with the not so desirable elements of it too - learning to do my own taxes, not having a stable income for months, the amount of unpaid admin work you have to do as a self employed person - that’s something people don’t really talk about! 🫣

Alas, I’m truly grateful for this path I’m on and for everyone I’ve worked with this year - and everyone who has offered me support along the way! I can’t wait to see you all in 2023 🥂

In the meantime… happy holidays!! 🎄

19/12/2022

‘But Chloe - we haven’t even had Christmas yet!’, I hear you say.

Take it from me - you’re going to want to have a few January posts lined up so you don’t have a meltdown when you return to work after the holidays.

If only I could take my own advice as that’s the way I seem to be heading. 🫠😂

16/12/2022

What’s that one Christmas film you just can’t wait to watch every year? My overall favourite is It’s A Wonderful Life, but I also love the funnier ones - think Elf, Home Alone and The Grinch! 🎅🏻🎄

I’ve also enjoyed a couple of new releases this year - Falling For Christmas and Something From Tiffany’s ❤️

01/12/2022

‘The John Lewis advert is out!’ - probably me. Every year. 🤦🏻‍♀️

The John Lewis ad has become synonymous with Christmas itself in British culture. It’s hotly anticipated each year, being seen by many as a sign that the festive season has truly begun.

But how did it reach such status in such a short space of time? Swipe to learn more about the origins of the ad and the winning formula which keeps people anticipating it year after year. 🎄

What’s your favourite John Lewis Christmas ad? Which one made you cry the most? Which song, band or artist would you like to get the John Lewis treatment?

John Lewis & Partners adam&eveDDB

28/11/2022

From pigs in blankets to politics, from Home Alone to Elf, from snow globes to skateboards - the major retailers have all unveiled their Christmas campaigns and I wanted to discuss my favourites 🎄🎁

What’s your favourite Christmas advert this year? ☃️

15/11/2022

We may only be halfway through November, but we all know there’s a busy month ahead!🎁

Here are some content ideas for December - get your posts prepared and scheduled now so you can spend the festive season right! 😜🥂🎄

07/11/2022

courtesy of Legally Blonde’s Elle Woods 💁🏼‍♀️

02/11/2022

Yesterday we discussed Black Friday content ideas for brands. Today, it’s all about the creators! 💡

01/11/2022

Black Friday is fast approaching! If you haven’t already got your content underway, here are some ideas (a few of which work well last minute!) 💡

31/10/2022

Don’t be spooked by your social media this Halloween! 🎃👻

25/10/2022

17/10/2022

📆 DATES FOR YOUR NOVEMBER CONTENT CALENDAR 📆

🎇 5th - Bonfire Night
❤️ 11th - Remembrance Day
👨🏻 19th - International Men’s Day
🏳️‍⚧️ 20th - Transgender Day of Remembrance
📚 21st - National Book Week

🖤 BLACK FRIDAY WEEKEND 🖤

🦃 24th - Thanksgiving
🛍 25th - Black Friday
💻 28th - Cyber Monday