11/06/2024
T!LTed Thinking? đ€ Itâs not just about traveling and making awesome experiences. đ Itâs about seeing the world through a different lens and finding inspo everywhere we go! âš
T!LT is more than a strategic communications agency, more than a production company or experiential marketing group. We are these things and so much more!
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2017 was filled with some unforgettable moments. Many of them weâd like to forget. The BBC realized it needs to pay their interviewees more money to afford reasonable broadcasting studios. Donât remember? Now you do. Decades ago a man from Portland ignored normal brain function and nearly went blind staring at the sun for an extended period of time. Well last year, as we approached âThe Great American Eclipse,â the media declared our country completely incompetent and lacking all intuition when they felt the need to bombard us with countless articles detailing the harmful effects of staring directly at the sun. (Exhibit A Exhibit B Exhibit C) Another disappointing headline in this country was when the USA Menâs National Team stunningly found a way to not qualify for the World Cup which is happening right now â so what do you watch instead? Our advice is to continue watching more of whatever you normally watch; in other words, still not soccer.
BUT there was one amazing event that took place in 2017 worth remembering. Actually, there were several. For example, you celebrated a birthday! You enjoyed a delightful dinner at your favorite restaurant with the chef who cooks that dish you love so much! You also bought a pair of jeans that really makes your butt look good! And not that we donât care about that stuff (okay, you caught us, we donât), but there was also a birth that will go down in the history books. We arenât talking about Prince George or Princess Charlotte of Cambridge. Weâre referring to a clean birth. No doctors needed. No hospital or midwives â no sanitized products of any kind! In fact, it was quite the opposite. Hygiene took a break. Proper meals were put on hold. Everything normal was paused while three very different personalities came together with a common vision to bring a unicorn baby into this world. This baby would forever be known as T!LT, spelled with a red exclamation point because we have something to say, dammit! (see what I did there), and she he it was born on July 1, 2017. It was a beautiful, sunny day, not a cloud in the sky. Actually it may have poured that day (is that the day Braidenâs car was hit with the hail damage?). We canât really remember because there were a ton of late nights and early mornings along the way; but we do know there was weather that day.
Itâs been quite the roller coaster to get to where we are now but thereâs one big question that needs answered: Are we happy we did it?
Youâre damn right weâre happy. Now we get to play shuffleboard and foosball when weâre not stuck in meetings. We get to stick our hands into the vending machines and attempt to grab the chips on the lower level without judgment. When weâre not brainstorming creative or building production schedules, we can sing kumbaya and have philosophical conversations about why the chicken crossed the road.