19/01/2022
Three Easy Ways To Fill Your Calendar | Dental Marketing Tips
1) Do Less.
Seems counterintuitive right? However when you strip down to the bare bones of what's necessary to engage your prospective patients, you boost your results and minimize your workload. This means you need to focus on bringing your patients the best possible service, and assigning all other tasks to someone more proficient in that field. Whether it be your sibling, a friend, or an agency that handles the variables outside of service delivery, (marketing, web design, SEO, etc.) you're improving your clinic's productivity and overall scalability.
2) Speak Directly to the Prospect's Needs.
When people come to Facebook, they aren't necessarily looking for dental implants or teeth whitening services. They're looking to be entertained by their friends pictures and content they have to share. Because of this, you have to take a very strategic approach to advertising. If you advertise blabbing on about your business, no one will pay attention. However, if you speak directly to their subconscious wants, you will intrigue them to stop scrolling and at minimum, read your ad.
3) Focus on one channel of marketing first.
As a dental clinic owner, its easy to bounce around with a bunch of marketing channels and platforms without committing to a single one and mastering the necessary skills needed to get results with a single one. However if you truly want CONSISTENT results with your marketing efforts, its a necessity to master a specific platform 1st, and learn how to generate results with it before you branch out. Now this process ideally doesn't have to be done by you - as stated earlier you can have a friend, sibling, or an agency (preferred method) to master this for you, and use the skills in order to achieve results for your clinic.
If you want a way to fast pass this process and have the opportunity to work with an agency that focuses on driving results for your dental clinic, click the link below to learn if you qualify.
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