Goli Marketing

04/11/2021

What Is Negative Space in Design?
Basically, negative space – or white space, as it’s often called – is the area of the layout that is left empty. It may be not only around the objects you place in the layout but also between and inside them. Negative space is a kind of breathing room for all the objects on the page or screen. Not only does it define the limits of objects but it also creates the necessary bonds between them according to Gestalt principles and builds up effective visual performance. Due to that, white space is a rightful design element that has a big impact on positive user experience. “White space is like a canvas: it’s the background that holds the elements together in a design, enabling them to stand out” – says Mads Soegaard
Negative space in graphic design is often seen in logos, on illustrations, posters and creative lettering where it becomes an active part of the visual presentation making key objects even more expressive.

04/11/2021

Why Is Negative Space Important?

Both clients and some designers may want to put as many elements and features as possible on one page or screen thinking that it will save the game and will be helpful for clients. But that’s a mistake: in fact, users don’t need everything at once. Even more, too many elements without enough air significantly raise the level of distraction: overloaded with information and interactive elements most of which they DON’T need, users will have to make an effort to find what they DO need. As Aarron Walter mentioned, “if everything yells for your viewer’s attention, nothing is heard”.

04/11/2021

Among the benefits of a thoughtful approach to negative space in design, we could mention the following:
* it supports scannability of the page
* it enhances visual hierarchy
* it makes the bonds between the elements visible and naturally perceived without additional means like tables, frames, arrows
* it provides enough air on the page so that it didn’t feel cluttered
* it sets the user’s focus on core elements and reduces the level of distraction
* it adds style and elegance to the page.

Branding: if you check any logo guideline, you will find that designers define the appropriate amount of negative space around it so that it was perceived correctly. Breaking these rules is harmful to visual performance.
Nature of the resource: negative space has an impact on the so-called design tone. For example, news resources will have less white space on the home page than blogs to set the mood and understanding that the platform is full of data that appears dynamically.
Attention ratio: enough negative space enhances visual hierarchy and allows users to focus on the key elements.

04/11/2021

What Is Negative Space in Design?
Basically, negative space – or white space, as it’s often called – is the area of the layout that is left empty. It may be not only around the objects you place in the layout but also between and inside them. Negative space is a kind of breathing room for all the objects on the page or screen. Not only does it define the limits of objects but it also creates the necessary bonds between them according to Gestalt principles and builds up effective visual performance. Due to that, white space is a rightful design element that has a big impact on positive user experience. “White space is like a canvas: it’s the background that holds the elements together in a design, enabling them to stand out” – says Mads Soegaard

Negative space in graphic design is often seen in logos, on illustrations, posters and creative lettering where it becomes an active part of the visual presentation making key objects even more expressive.

30/10/2021

***FREE OFFER FOR MULTANI INFLUENCERS***

Social media, for many companies, can be viewed as a giant scoreboard: you win when you get the most followers. While having numbers on your side can be powerful, there needs to be meaning to those connections. ROI increases with authentic relationships being built across your social media platforms. You could pay to get thousands of free followers, however, this wont benefit the company and usually get followers away from where business may be done (e.g. overseas). Social media managers place focus on marketing techniques to build meaningful connections; from effective and asking questions of the audience, to connecting with industry influencers and replying to comments or mentions – there are many ways to build meaningful relationships with your audience..
Social media, now more than ever, is a necessary part of any business strategy that can facilitate meaningful connections with consumers. With changes in trends and technology, individuals with know-how and experience are key to exercising effective social media engagement and management.

29/10/2021

***BUILDING BRAND RECOGNITION***

Your brand is your unique fingerprint in a sea of competitors. How do you want to be presented to the world? What is “that thing” only you can offer? In knowing which platforms are ideal for your brand and then regularly posting, creating guidelines for relevant posted topics, ensuring visuals align across profiles consistently, and developing a specific voice – your personality can be reflected to connect with your audience and draw engagement. With that said, gaining traction can be a challenge many business face with social media branding when they don’t know where to start; results don’t happen on their own and it takes consistency and effort to promote social media profiles whenever possible.

29/10/2021

***CONTENT CREATOR***

The content created and adapted for social media is a vital component of marketing. Capturing pictures and video for Facebook and Instagram, writing short and effective twitter posts, creating several iterations of post copy, or making novel and buzzworthy content for a growing following; these are just some of the ways a social media manager makes impactful content appropriate for each network. When you pay for professional to manage and make content, you are paying for their graphics software, efficient social media management platforms, creativity, and excellent language proficiency.

29/10/2021

***EXPERTS SAVE YOU TIME AND ENERGY***

With proven strategies for increasing brand awareness and engagement, the guesswork and risk of unanticipated pitfalls is taken out for you. Your time is valuable, are you willing to sacrifice another area of business for social media management? Some of the many roles social media manager takes off of your plate include keeping a watchful eye on your accounts day-to-day, personalizing your reputation, evaluating trends, creating and curating content, conducting time consuming content research, and scheduling posts in a streamline process.

29/10/2021

Without tracking data, you won’t be able to determine the performance of your social media marketing tactics. 
Google Analytics is a terrific social media marketing tool that may help you measure your most successful social media marketing efforts and determine which ones should be abandoned.
You may measure each social media platform to learn more about which of your social media post and content is performing best with your audience.
Hence, a professional with insights and data analytics skills is a must for your business.

29/10/2021

Instagram has over 1 Billion monthly users, Facebook has over 1.5 Billion monthly users, and LinkedIn has 250 million monthly users. 
A survey shows that there are 4.33 billion active users on social media around the world.  These numbers tell you that the target audience for your product or service is available on these Social Media platforms. This is why it is important to leverage social media as a marketing tool.
Targeting this audience through Social Media has become one of the essential aspects of Digital Marketing. 90% of businesses that do Social Media Marketing have observed a marked increase in their business exposure.
Social Media is a minefield for lead generation as well as customer acquisition and there are plenty of benefits of marketing on social media. 

29/10/2021

Not everyone on social media will fit your brand. Defining your target audience will let you concentrate your social media marketing efforts on people who are genuinely interested in your product. However hard you work, if you do not know your audience, you will record lackluster results.

29/10/2021

Social media marketing is an effective way for companies of all sizes to reach out to prospects and customers. 
Your customers are already interacting with brands on social media, and if you’re not speaking directly to them on platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out!
The total number of Social Media users has been growing every year, and they are expected to keep increasing.

29/10/2021

Come up with a list of specific objectives you want to achieve, then create a budget and an easy-to-follow plan of action. This should clearly outline what you hope to achieve, how you intend to measure your results and the number of resources you might need.

29/10/2021

Social Media is a minefield for lead generation as well as customer acquisition and there are plenty of benefits of marketing on social media. 

28/10/2021

**GAIN MORE REPUTE THROUGH SOCIAL MEDIA**

On one hand, active social media networking can help a medical practice dominate the search engine page results (SERPs). And on the other hand, it can help a doctors maintain a good online reputation. The Internet is essentially a free medium that makes it extremely difficult to control or manage an individual’s online image or reputation.
For instance, third party reviewers on the Internet can make or break a professional’s reputation, and there is not much the professional can do about it. However, with a greater degree of personalized control over social media networks such as Facebook, Twitter, YouTube, Google Plus, LinkedIn, and Flickr, it becomes possible for a professional such as a dentist to manage his or her online reputation in a far better way.

28/10/2021

**SOCIAL MEDIA MARKETING ADVANTAGE FOR DOCTORS**

Independent medical practitioners have a clear advantage, like most other small businesses, in shifting their marketing strategies toward social media. Zoomerang, a leading online survey firm, conducted a study of 1,180 small and medium businesses (SMBs) and 500 customers to understand what is driving SMBs and independently practicing professionals to leverage the marketing power of social media. It revealed three key reasons:
➢ High visibility to a large number of people
➢ Personalized connectivity with potential clients
➢ Personal image enhancement and self-promotion

28/10/2021

**LEAD TOWARD MORE POTENTIAL PATIENTS**

Potential patients are increasingly embracing social networks as an integral part of their everyday lives. The interesting part is that the phenomenon is no longer restricted to the young. Even the over-50 population is joining social networking in staggering numbers.

Dental practitioners and dermatologists cannot afford to ignore the fact that Facebook alone has more than one billion active users worldwide.

Almost 23% of the time an average user spends online is on social networking. These numbers are compelling a growing number of small businesses and professionals, including doctors, to consider leveraging the immense power of social media to their marketing advantage.

28/10/2021

**COMMUNICATE, ENGAGE, GET MORE CLIENTS**

More people now get their news from social media than from newspapers. For those aged 29 and younger, social media is the most common source of news, topping all other information sources. That makes social a key place to share breaking information.

28/10/2021

**REACH MORE PATIENTS**
Raising awareness about credible sources makes it easier for your followers to counter inappropriate healthcare social media claims they see in posts from their own social connections.

Social media by their very nature help spread information quickly to diverse groups of people. That’s great when the information is fact-based, helpful, and clear.

28/10/2021

**LETS HELP TOGETHER**
Social media and healthcare are a powerful combination. Social networks have become an important health and information resource.
For example, 76% of respondents to a survey said they used social media “at least a little” to learn about Health. Raising awareness can be as simple as reminding followers about common sense health practices. Or addressing common healthy living concerns. BUT as a doctor you don’t have much time to work on your social profile where our job comes in.

23/10/2021

**STRATEGIES**

Networking is the art of chatting to other business owners and forming a web of contacts throughout the business world. The concept of networking is simple: the more people you know, and the more people who know you, the more likely you are to receive referrals directly from your contacts. While traditional business networking is done face-to-face, networking online via social media is quickly catching up in terms of effective ROI.
How do you use social media for networking?
* Find five "influencers" (people with lots of status and followers) in your industry and follow them. Make it your mission to get to know these people better and make them part of your network.
* Join 3-5 groups or discussion forums connected to your social media platform (such as groups on Facebook or LinkedIn, or conversations on Twitter) and start actively participating.
* Make around 20% of all your updates sharing something someone else has created. Make sure you include their details so they can see you sharing their stuff.
* Approach companies that have synergies with your own through their social media platforms - perhaps project managers, contractors or mortgage brokers - and ask to connect.

23/10/2021

Remembering that on all social media platforms, your updates aren't going to be seen by everybody, I'd recommend the following frequencies:
* Facebook: between 3-5 times per week.
* Twitter: between 1-5 times per day.
* Google+: between 2-5 times per week.
* Youtube: 1-4 times per month.
* Tumblr: 2-10 times per week.
* LinkedIn: status updates 1-4 times per week, and appearing in discussions 1-5 times per week.
* Instagram + Pinterest: 1-10 uploads per week.

23/10/2021

***WAYS TO KEEP YOUR AUDIENCE AND CLIENTS ENGAGED***
* Link to interesting posts you read in the media about your industry, or to things business owners should know.
* Link to your own blog posts about the industry.
* Ask questions about what your audience is having trouble with. What are they looking for in an architect? Social media can be an excellent tool for conducting market research.
* Give out short and snappy daily or weekly tips.
* Share links and thoughts on new, innovative and visually stunning architecture projects from around the world.
* Talk about something funny that happened in the office today.
* Talk about a common problem your clients experience and how to solve it.
* Bust a myth about your industry.
* Use to join conversations with other people in your industry.
* Reply to consumer questions, or join in discussions on other profiles.
* Start a conversation with influencers in your industry.

23/10/2021

First, you need to choose a platform. Start with one social media platform, and add others later if you want to expand your reach or try something different. Which platform to choose depends on what you're comfortable using, and what would be best for your product and audience. Don't stress too much about this choice – as any social media platform can be successful if you learn how to use it strategically.

23/10/2021

***DO NOT BE A FOOL!!!***
What if I told you that 82% of consumers are more likely to trust a company if their CEO or senior leadership use social media? Or that 81% of the Inc. 500 (the fastest growing companies in the US) are using LinkedIn? Or that 95% of small businesses found blogging to be an effective marketing tool, second only to email marketing?

As an architect, you've got to be a part of this discussion, and that means getting on to social media.

23/10/2021

Twitter. Facebook. LinkedIn. Instagram. You've probably heard these words before. Social media has been one of the hottest topics among marketing professionals for several years now. They're all doing it – posting their latest blogs in LinkedIn groups, tweeting about their lunch, spamming their Facebook feed with marketing tips. "And that's all well and good for them," you think to yourself, "they're in the digital space. But I’m an architect. I build stuff in the real world. My clients don't have time to stuff around on social media. So all this advice doesn't apply to me."
BIG MISTAKE!!

23/10/2021

23/10/2021

CONNECT IN WAYS TO KEEP CLIENTS AND POTENTIALLY NEW CLIENTS ENGAGE
* Link to interesting posts you read in the media about your industry, or to things business owners should know.
* Link to your own blog posts about the industry.
* Ask questions about what your audience is having trouble with. What are they looking for in an architect? Social media can be an excellent tool for conducting market research.
* Give out short and snappy daily or weekly tips.
* Share links and thoughts on new, innovative and visually stunning architecture projects from around the world.
* Talk about something funny that happened in the office today.
* Talk about a common problem your clients experience and how to solve it.
* Bust a myth about your industry.
* Use to join conversations with other people in your industry.
* Reply to consumer questions, or join in discussions on other profiles.
* Start a conversation with influencers in your industry.
As to how often you should post, this depends on the platform you're using and how often people want to hear from you

23/10/2021

GET ON WITH SOCIAL MEDIA. choose a platform. Start with one social media platform, and add others later if you want to expand your reach or try something different. Which platform to choose depends on what you're comfortable using, and what would be best for your product and audience. Don't stress too much about this choice – as any social media platform can be successful if you learn how to use it strategically.

23/10/2021

DO. NOT. BE. A. FOOL.**

What if I told you that 82% of consumers are more likely to trust a company if their CEO or senior leadership use social media? Or that 81% of the Inc. 500 (the fastest growing companies in the US) are using LinkedIn? Or that 95% of small businesses found blogging to be an effective marketing tool, second only to email marketing?

As an architect, you've got to be a part of this discussion, and that means getting on to social media.