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Optimized Reality Educating female entrepreneurs on the true analytics of their business and how to turn it into action that transforms and improves success and sales.

28/08/2024

Here’s the truth…

(I’m on vacation and I’m thinking about your business! Sikeee I’m sipping piña coladas🍹)

Now back to business… You’re feeling stuck because you don’t have a clear direction, and I totally get it! it’s frustrating! 😳 It’s like trying to reach a destination without a map; you’re just going in circles.

That’s why I want to help you set S.M.A.R.T. Goals. Specific, Measurable, Achievable, Relevant, and Time-bound, that actually work for you. These aren’t just any goals; they’re your goals, designed to fit your life and your ambitions.

Imagine waking up each day with a sense of purpose, knowing exactly what steps to take because your goals are not only inspiring but also totally doable. No more second guessing yourself or feeling overwhelmed. With the right plan, you can finally start moving forward with confidence, seeing real progress that brings you closer to the life you’ve been dreaming of. I’m here to help you get there, one step at a time! ✨Let’s get you in the right path! DM me to get started! ASAP!

26/08/2024

Have you ever wondered if a CRM (Customer Relationship Management) system could boost your sales? Here’s how not having one might be affecting you:

✨Disorganized Info: Without a CRM, tracking customer data can be a mess, and you might miss out on sales opportunities.

✨Lost Leads: CRMs help you manage and follow up on every lead. Without one, some potential deals might slip through the cracks.

✨Inconsistent Communication: A CRM ensures your messages are consistent and personalized. Without it, your communication might feel scattered.

✨Missed Insights: CRMs provide valuable data and insights. Without them, you might overlook important trends and opportunities.

✨Inefficient Processes: CRMs streamline your sales process and automate tasks. Without one, you might end up bogged down with admin work instead of focusing on sales.

✨Forgotten Follow-Ups: CRMs automate follow-up reminders, ensuring no lead is neglected. Without one, you might miss crucial follow-ups.

I hope you found this helpful and that you’re now considering implementing a CRM into your business! It’s a game-changer! 💥

“Data isn’t just numbers; it’s the story of your business, waiting for its moment to shine. 📊Does that make sense? What ...
21/08/2024

“Data isn’t just numbers; it’s the story of your business, waiting for its moment to shine. 📊Does that make sense? What does your data say about your business story?

✨ Every figure you see holds secrets about your journey and potential. Imagine turning those raw numbers into a story that not only reveals where you’ve been but also guides you toward where you’re headed.

Let’s dive into your data together and craft a narrative that drives success and resonates with your audience. Ready to uncover the story behind your numbers and elevate your business?

🙌🏽I’m here to help! ”

20/08/2024

Entrepreneurs 🌴 For me, being isn’t just a trend! It’s a lifestyle! 🙌🏽

I’ve learned the importance of stepping away from business and truly enjoying life. 🧘🏽‍♀️ Here’s a peek into my world to remind you: you can chase your dreams and still find time to embrace your femininity. Trust me, you deserve it! 💕

Hey SIS!💕It’s Alicia, and (if you don’t know, now you know) as I’m all about empowering female entrepreneurs, LIKE YOU c...
16/08/2024

Hey SIS!💕It’s Alicia, and (if you don’t know, now you know) as I’m all about empowering female entrepreneurs, LIKE YOU confidently market and optimize their businesses using data & analytics. It’s time to increase your visibility, boost those sales, and unlock the soft life you’ve earned. Wouldn’t you agree!? But guess what…you MUST understand how to achieve it ALL first! DATA!

With over a decade of experience driving major brands to success, I’ve mastered the art of using data to transform 8-9 figure businesses. Now, I’m ready to bring that same expertise to you, my fellow small business owners. Let’s build the strategies and tools to take your business to the next level! Built on facts, not fiction!💃🏽

What are some business goals you’re looking to accomplish, but you just don’t know how to achieve just yet!? Do tell! 👇🏽👇🏽👇🏽

Rule  #1: No Gatekeeping. 👇🏽It’s Black Business Month! So let’s put the spotlight on some of our favorite Black-Owned, W...
15/08/2024

Rule #1: No Gatekeeping. 👇🏽

It’s Black Business Month! So let’s put the spotlight on some of our favorite Black-Owned, Woman-Owned businesses! 🖤

Tag your business bestie or a Black woman you admire! We MUST stick together sis and collaborate so that we can all profit! It’s a win-win! 🏆

There is power in Numbers so be sure to connect with every woman in the comments, if you’re really about that networking life!

Ready, Set, Profit! Now tag her! 🔖 & show some love! 💕

13/08/2024

🎉 It’s your BIRTHDAY girl! Happy Birthday to our fearless leader, the one and only Data Queen herself, 👑 Alicia! Optimized Reality community, let’s turn up and celebrate Alicia!

Alicia, we hope you’re relaxing on a beautiful beach somewhere, soaking up that golden sunlight ☀️ Enjoy this day and every day to come! You absolutely deserve some “me time,” sis! It’s all about you today! Happy Birthday! 🎉

06/08/2024

Female Entrepreneurs !!!!! I’m never going to stop 🙌🏽 saying this 🔽🔽🔽 Data is Queen! 👑

IT IS EXTREMELY IMPORTANT that you understand the numbers and analytics behind YOUR business in order to drive sales growth, improve performance, and optimize their business.

How else can I stress the importance of this! You cannot truly see the success that you desire until you start taking your data & analytics seriously 🤦🏽‍♀️

It’s SOoooo IMPORTANT that you regularly monitor your key metrics, test new strategies one at a time, and use data-driven insights to make informed decisions! But first you must truly understand how to utilize them!

Stop playing 🛑 and let’s break it down according to YOUR BUSINESS! DM ASAP, let’s take a look at your numbers sis & Prepare you for Massive Success!

P.S. What’s your biggest takeaway!?

06/08/2024

LISTEN UP SIS ✅Analytics is not a monolith! Just like we aren’t 👏🏽There are a variety of different components to consider when monitoring your business success!

In order to truly scale your business you must pay attention to all of the above. By reviewing these regularly you can make data-driven decisions to optimize your business operations, marketing efforts, and overall strategy! You hear me sis! 🎧

What does this mean for your business?
You can do less guessing and more celebrating your successes! 🎉🎉🎉But making moves that you KNOW will work!

I have a couple of free 1:1 consults available! Message me to get started ‼️Don’t wait! Improve your business today! Who’s down!!?

➡️ Do you understand your analytics and how to use them to grow your profits!?

31/07/2024

It could all be so simple (*in my Lauryn Hill voice 🎶)

(Imagine me singing this…)

🎶Focus on providing value to your existing clients. It’s a key strategy for increasing sales in your business. By proving your worth and delivering results, you WILL encourage conversions and referrals from your current customer base. See Simple!

Also Try THIS💥 Follow up Sis! Go back through your CRM, those emails, etc. Build that list up with past clients & potential clients whom you’ve never worked with. Start with a simple check-in. Ask them “How can I help or support you? What are some of the struggles you’re experiencing?”

Then introduce them to some of your current offers that could add value and improve their business!

You’re welcome! 🫶🏽You know I got ya!

🚀Sis, let me upgrade ya🚀 Ready to take your business to the next level? Or share this with someone who does! 🙌🏽 Secure y...
30/07/2024

🚀Sis, let me upgrade ya🚀 Ready to take your business to the next level? Or share this with someone who does! 🙌🏽

Secure your spot for your very own, customized VIP Day and let’s upgrade your marketing strategy with data-driven insights! 📊

Here’s what’s in store for you:

🔍 4-hour virtual experience to master your analytics game
🎯 Customized methods to optimize your marketing based on performance
📈 Go-to-market action plan tailored to your business
💡 Clear understanding of how analytics boost your sales and marketing efforts

Upgrade your business game and gain the confidence to make informed decisions! ✨ It’s your time to shine, sis! 💫

Ready to secure your seat? Head to our website and apply for our next cohort! Link in our cio🌟 💻

29/07/2024

I HAD A FULL IDENTITY CRISIS ‼️🔈Most people don’t even know this but… I’ve had self doubt take over my confidence at times! Especially during my time at Northwestern & also being a mom in grad school. I used to question myself often!

I’m so happy that I finally started to believe all that God told me! “The amazing thing about God is that he called me to these places and he equipped me.” So now I rest in knowing this! You can too Sis‼️

Thank goodness for all of the amazing mentors and sponsors I’ve had that have helped me get here! My success was not accomplished alone, I had an entire village! Now I’m happy to apply that same knowledge I e gained in corporate to my women entrepreneur clients!

Data & Analytics is kinda my thing and I’m passion about it because I understand the power of it and how it helps businesses scale bigger and more effectively!

🙌🏽Thank you to for this conversation! Make sure you’re following her podcast!

Schedule your 1:1 with me so we can talk and evaluate your business and your current marketing plan. Then let’s utilize the facts, to help you grow!!! 💰

Who’s ready for growth!? Drop a 🙋🏽‍♀️in the comments 🔽

26/07/2024

‼️Consistency Builds Trust and Relationships in Business‼️

It’s important to be consistent in order to build relationships with potential clients and other female entrepreneurs. In fact it’s a requirement. Consistency is Key 🔑 and helps establish trust, which ultimately leads to clients purchasing the speaker’s services. Period, Sis!

Just thought you should know! I’m your girl and you know I’m going to hold you accountable! DM me to improve your current business data & analytics plan! 📈

26/07/2024

Question ‼️Do you ever feel like you’re just guessing when it comes to making business decisions? 🤔 I know the struggle! I hear it all the time from entrepreneurs!

That’s why I’m excited to invite you to my Performance to Profit Intensive! It’s the game-changer you’ve been needing! 🎉

Here’s what you’ll walk away with:
🔍 A clear understanding of how to use analytics in your sales and marketing strategies.
📈 Insights into the metrics that really matter for your business.
🛠️ A custom tool to keep track of your performance regularly.
🫶🏽The confidence to make informed, data-driven decisions.

Let’s stop 🛑 with the guesswork and start making decisions with confidence! ✅Join me and take your business to the next level. Stopping play around!

📅 Ready to get started? Sign up now!

🔗 Visit our site ASAP to claim your spot or better yet just send me a DM to discuss how we can implement this game-changing program into your business!

23/07/2024

📣Sis, You hear me! Yell the truth, are you making this content harder than it needs to be!? Stop overwhelming yourself with unrealistic expectations!

Well how do I do that Alicia ⁉️
Well, sis I’m glad you asked! 😂

Start by setting SMART goals! Then begin to make life easier for you! BATCH create all of your content. Now I know you’ve hear this before, but when I say it, I really mean it!

On those days where you’ll feeling vibrant, looking good, in the mood to create, make 👏🏽it👏🏽happen! Sis, you have no choice! In order to accomplish the goals you’re aiming to achieve, you MUST get to work! Plus enjoy ☀️

But let’s start working smarter, not harder, yet accomplish even more success! 🙋🏽‍♀️If you can relate, drop a 🙌🏽in the comments and/or tell us how you plan to make your business life easier!? ⬇️

18/07/2024

YOU CAN’T DO IT, unless you truly create a strategy that works! 🪽You have to understand the entire marketing funnel, in order to truly reach the BIG profits you desire to accomplish! 👏🏽Don’t worry I got you!

Stop 🛑 guessing, and let’s make those happen! I can help you create a strategic marketing plan that will guide you through your success journey! But only if you’re ready for real, for real! DM me I have a spot that just opened up! 🙌🏽

!

18/07/2024

I’m outchea this Summer Sis! Are you with me!? 🙋🏽‍♀️

I am trying to make the most out of my summer, going to happy hours, rooftops, mixology classes, networking events, pottery classes, walking clubs - ya girl is trying to do it ALL.

It may be a slow season in business but let’s make the best of it! In addition to being outchea there are some other productive activities that we can do during this time! Take advantage of the slow season!

It gives us a moment to relax, refresh and reset! Let’s goooo! And come back in the new season fully charged and prepared to profit! 🙌🏽💕

In today’s blog, we talk about strategies that can help increase visibility and engagement, attract new clients, and maintain existing clients during a slower time in your business! ⏰

I would love to hear your thoughts on how you navigate slow seasons in your business and any strategies that have worked well for you. 👇🏽Tell us in the comment below 👇🏽

12/07/2024

💥It’s so important that you effectively communicate the benefits of your business and service to drive sales💥

Are you communicating effectively, sis⁉️

➡️ On top of communicating effectively you MUST be able to analyze your sales conversion rates and improve your messaging across marketing channels and the sales process.

Visit OptimizeReality.co ASAP to learn more about effective communication strategies for your business so that you can begin converting your followers into clients! 💥FREE.99

11/07/2024

Girl you just gotta find YOuR rhythm! 💃🏽🎶 Once you find your tribe, the right mentor (me of course), the knowledge, and gain the experience you need, you begin to 🔑 unlock a new level of success and confidence! This right here ⬅️ is what allows you to begin attracting your tribe!

Time out for investing time and money in marketing tactics that aren’t yielding ⚠️ the best results‼️

Just keep going!
Trust the process, for real!
& Watch what happens.

He did it for me 🙌🏽 Anybody else wanna testify!?

I’m so blessed to do what I do, helping women find their lane in business, based by facts 💯 not fiction! This automatically gives my clients confidence in themselves and their business!

If you’d like some of the confidence and a data-backed approach and systems in place to help you reach your new levels, hit me up! My Performance to Profit program will uncover all of the gems you need!

08/07/2024

😂 They not like us sis! At the end of the day I’m just one 👏🏽of 👏🏽the 👏🏽girlie’s! One that loves Hip-Hop, R&B, and all of the things! 🙋🏽‍♀️

05/07/2024

SIS💥Do you feel like you have Room for Improvement in your Marketing Strategy? Be honest!

Are you not achieving the business goals that you desire, yet but ready to move forward! To a new level! 🎬 I FFEL YA!

It’s hard!🤦🏽‍♀️When you have no idea what direction you’re headed in! In order to achieve the MASSIVE amount of success you desire, you have to get out of your comfort zone! It’s what you don’t know YET that is holding you back!

I’ve had this conversation with countless entrepreneurs and it amazes me that you ladies haven’t tapped into the power of your analytics! And guess what, you don’t have to do anything else in order to use it!

Now I’m not beating up on ya! I’m just enlightening ya! ✨🙌🏽Sis, Stop playing and let’s start over and review what you’ve accomplished thus far! Whether you just started earlier this year or have been in business for decades, I have the strategy you need! BUILT ON FACTS 💯 not guessing!

Let’s just set aside a few minutes of your time, review your current data & analytics to create a new and improved version that you can use for months to come! You’re welcome! Also, feel free to comment your questions below 👇🏽

01/07/2024

🤑Ready to profit more in your business!? 🙋🏽‍♀️& Improve your performance? Who wouldn’t! (I’ll wait…) Drop a money bag in the comments! 💰

With our Done-For-You services we will start with a pre-questionnaire to gather all the necessary information about your business and goals.

Then, get ready for a VIP day filled with strategic planning and implementation. All things data and analytics! We will deep dive into ways to improve your business! 💻

And don’t worry, our monthly performance assessments will keep you on track for success. You’ll eventually become a pro at determining how to achieve your goals and objectives! 📈

Let’s take your business to the top together, Sis! 🙌🏽 You ready!? 💃🏽(in my Beyonce voice) If so shoot me a DM to get started.

🔖Steal my Customer Avatar template! Fill-in-the blanks to fit your particular niche! Ready, set, go! 🏎️I know a lot of y...
27/06/2024

🔖Steal my Customer Avatar template! Fill-in-the blanks to fit your particular niche! Ready, set, go! 🏎️

I know a lot of you lovely ladies tell me you are struggling 😩with what to post and how to deliver results to your clients via social media, well this is where 👏🏽it 👏🏽all 👏🏽begins! Once you master this you have achieved a MAJOR part of the foundation!

FYI. You cannot market to everyone! IJS. Some people disagree, however in my expert opinion I KNOW it’s a requirement! Understanding your . And it cracks me up when people skip this step! I don’t want that to be you!

P.S. Once you complete this template, Feel free to DM your responses and I’d love to take a look for ya! 👀 Or better yet we can chit chat one-on-one if you’d like to truly dig deep! It’s levels to this! Let me know how I can support you!

📣Another One! We just dropped some new gems sis! It’s all about teaching you emotional intelligence! THIS IS SO IMPORTAN...
26/06/2024

📣Another One! We just dropped some new gems sis!

It’s all about teaching you emotional intelligence! THIS IS SO IMPORTANT!

Are you cognizant to that fact that you may not be showing the necessary emotional intelligence to your clients! You have to be intentional with it!

By ✨Practicing Empathy ✨Making their experiences personal ✨and most importantly YOU MUST measure the impact!

It’s all about building real relationships! Tell the truth, could you do better!? If so, this blog is just 👏🏽for👏🏽you! Head over and grab that step-by-step blueprint sis! Let me know how you love it! & how it positively impacts your business!

24/06/2024

Ladies, is that girl for professional networking and marketing! 🌟 It’s not just a digital resume, it’s a powerful tool for business growth. Here’s how to make the most of it:

✨ Build a Strong Profile: Showcase your skills and accomplishments with pride.
✨ Expand Your Network: Connect with industry peers, potential clients, and mentors.
✨ Engage Meaningfully: Comment, share, and join discussions to boost visibility.
✨ Share Valuable Content: Post insights, articles, and multimedia to establish thought leadership.
✨ Utilize Analytics: Track engagement and tailor your content strategy.

LinkedIn can be a game-changer for service-based businesses. From attracting clients to building credibility, it’s all about consistent, authentic interaction. Ready to level up? Lets connect via the link in my bio🔗

21/06/2024

💭Imagine this! You actually followed through on what you said you would do! About a month ago, I shared a challenge with you, and one of the steps was to create a Facebook and Instagram ad. Well, we finally did it! 👏🏽 Mission accomplished!

YOU FOUND ME! Or shall u say I found you! Hellooo 👋🏼To all my new followers, welcome to the family! I’ll be reaching out soon to see how I can support you better. I’m dedicated to helping my Optimized Reality family. Let’s get your marketing strategy in place, set up your analytics dashboard, and truly shift your sales! 💰

You’re welcome! See you soon. Remember, I’m just a DM away!📲

18/06/2024

Anybody else tired of doing too much!? 🤦🏽‍♀️This content is not for the weak!!!

When I was chasing after all the latest trends and getting frustrated with low views, it took a simple moment in my car with no eyebrows and no makeup to finally realize it doesn’t take all of that. Pop, lock, and dropping it!

Sometimes the most natural and relatable content is what resonates the most. Shoutout to all the entrepreneur moms out there who understand the struggle 💪🏽Authenticity Matters!

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