The Offshore Marketer Show

22/07/2022

So... you are about run a Facebook ad thinking "this looks awesome!.."

You press "RUN" campaign.

You start getting EXCITED by what you are about to see and things look promising...

The ad is active and running.

After a few hours, you come back and see how's it doing.

You tell yourself "so far, so good but I can improve it".

You try playing around with the interests, location, and even some of the text of the ad copy. You think it's good and you let it run for 24hrs.

The next day and you decided to do a split test with different audiences and even different graphics.

The ad runs for another 24hrs until you see one that has a lower CPC (or CPA, depending on what you are looking to do). You found a winner.

Out of nowhere, you get a message on FB ads Manager telling you, you've been restricted from creating new ads and you have no clue why...

That was me.

It was when there was a trend of creating a passive income by writing and selling ebooks on Amazon Kindle.

In my case, I targeted the Intermittent Fasting Niche which was (and still is) my jam.

I got banned 1st of all, I think, cuz of my "newbieness" 😅 (let's be fair)... and also because I probably said/wrote something that FB Compliance didn't like.

To understand the science of running online ads, I spoke to John Horn.

John is the CEO of Stub Group, which is a digital advertising agency and a premier Google Ads Partner.

We dived into various topics like:

How to spend money more effectively

Strategies for staying out of Google & Facebook "Jail" in a constantly changing environment;

Pay-per-click advertising;

Some of the biggest mistakes companies make when looking to hire an Advertising Marketing Agency (they might not be what you think)

And much more.

Check out the episode:

Watch it on Youtube

Listen using your favourite Podcast App.

Apple: https://pod.link/1559006138.apple

Spotify: https://pod.link/1559006138.spotify

All other platforms: https://pod.link/1559006138

How are you spending on ads more effectively?

Enjoy the episode
Fabio "Not Banned" Boulle

20/07/2022

Have you ever been in a situation so bad that all hell breaks loose?
(I can hear TD Jakes screaming...)

I’m talking about last-moment decisions you need to take after you talk to a lawyer so they tell you what you need to do…

During my treatment last year in US, I had to leave in less than 48hrs…

I immediately talked to an immigration attorney and she told me what I needed to do. After all, I had a GOOD reason.

When you have to deal with emotionally driven situations like immigration, bankruptcies, divorces, (and so many others..), it becomes a stressful period of our lives. It was for me.

And as marketers, the question goes on how should a law firm, attorney/lawyer, etc… should be marketing their services.

Cuz NO ONE wants to deal with any of the sensitive situations. You want only the problem to go away, like yesterday…

In this new episode, I explore the real differences between the legal industry and the rest of the industries.

Leonard Scheiner, the CEO at Geek Haus, a law firm marketing agency helped me uncover the truth on how to market in the Law Industry.
For the last 10 years, Leonard has been helping law firms & solo attorneys.
He helped his clients grow their brand, get new clients and transform revenue streams
One firm achieved a 300% increase in revenue.
Others earned millions through Leonard’s frameworks and tactics.

Check out the episode:

Watch it on Youtube - https://www.youtube.com/watch?v=RGn4GiV98C8&t=1s

Listen using your favourite podcast App.

Apple: https://pod.link/1559006138.apple

Spotify: https://pod.link/1559006138.spotify

All other platforms: https://pod.link/1559006138

Stay awesome and enjoy the episode!

Fabio Boulle

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01/03/2022

12/02/2022

It's been quite a while since you heard from me but I hope you are doing well.

So... I've been on a bit of a rollercoaster this past January.

About 10 days after the start of 2022, my wife and I got this virus that I think we are tired to talk about. It was a mild "experience" and, fortunately, we are all fine.

After this experience and isolating with Kids for 7 days, a Cyclone/Hurricane/Typhoon (whatever it is called in your part of the world...) decided to show up in the footsteps of Mauritius.

It was almost a direct hit...

And 150 km/h of wind gusts were recorded.

I saw trees failing...
The power kept going out...
And heard the wind howling for more than 48hrs.

REAL cyclonical weather.

And although a lot of the locals love this cyclonic weather.

Me? Not so much.

Only because if the "ta-ta" hits the fan, the island's infrastructure can be out for a month (or more) so that's not something I love to experience.

Despite this series of events, I still had time to organize and meet some awesome entrepreneurs (some of you to who I'm writing this email) :).

I'm organizing some interesting entrepreneurs that will tell us their secrets on how they have managed to create and grow 6, 7, or 8 figure businesses, and hopefully, this will help you on your journey.

So today, I'm sharing with you a conversation I had right before 2021 ended with Naresh Vissa, Founder & CEO of Krish Media & Marketing.

In our conversation, we dived into several topics amongst them being getting your 1st client, creating & growing your own agency as well as writing your own book.

Youtube: https://www.youtube.com/watch?v=NzNvS0UeQ00&t=25s

Podcast:
Apple: https://pod.link/1559006138.apple
Spotify: https://pod.link/1559006138.spotify
All other platforms: https://pod.link/1559006138

I hope you enjoy this episode as much as I did.

Speak soon
Fabio (the cyclone survivor) Boulle

29/01/2022

Do you know what type of entrepreneur you are?

Find out what find out his type: https://offshoremarketer.com/podcast/for-the-dreamers/

28/01/2022

So... what are you working on to get closer to your dreams?

14/01/2022

On our 1st FB live, our host Fabio Boulle gives you an introduction about the podcast, who is it for, and where you should start listening.

Don't forget to start listening: https://offshoremarketer.com/listen/

Apple Podcast: https://apple.co/3K8mvy7
Spotify: https://spoti.fi/3royCyC
Google Podcast: https://bit.ly/3Fs03MH

01/01/2022

What’s the motivation behind your copy? ❔

If it’s conversion rates, that’s simply a benefit.

Your reader should take center stage. 👓 📖

Discover a goldmine of useful copywriting tips in our blog post: https://copyhackers.com/2019/11/ux-copywriting/

24/11/2021

Get ready....! Season 2 is coming! Less than 24hrs 😍 🥳 🥳

23/11/2021

Get ready....! Season 2 is coming! 😍 🥳 🥳

02/10/2021

02/10/2021