18/04/2024
Track after track, Pinoy hip-hop continues to dominate the Philippine charts — amassing a historic number of streams in the past year alone. But, it's about time they make it onto the global stage.
Hev Abi, FELIP, PLAYERTWO, O $IDE MAFIA, Illest Morena, Tus Brothers, Zae, and HELLMERRY are currently the most revolutionary and innovative artists in Filipino hip-hop. These eight young acts are truly in a class of their own, worthy successors to the Pinoy rap greats that came before them, while contributing their own styles and flavors to keep the genre evolving.
Celebrate the past, present, and future of one of the most popular and challenging genres in the country.
Print copies are available at SariSari.Shopping, and the Sari Sari Kiosks in Estancia Mall, Festival Mall and Eastwood Mall.
Discover more: https://billboardphilippines.com/cover-story/the-pinoy-hip-hop-class-of-2024-weigh-in-on-what-makes-the-genre-different-and-what-it-takes-to-bring-hip-hop-to-the-world-interview/
Photography by Everywhere We Shoot. Creative and Fashion Direction by Daryl Chang.
Styling by Daryl Chang, assisted by Kurt Abonal and Maria Paz Gamus.
Hair (Costa Cashman, Gee Exclusv, Madman Stan, Hev Abi, Al Tus, Zae, Rudyrude, Ivo Impresso, Luke April, Wave P, Hellmerry) by Nix Institute of Beauty & Makeup (Costa Cashman, Gee Exclusv, Madman Stan, Hev Abi, Al Tus, Zae, Rudyrude, Ivo Impresso, Luke April, Wave P, Hellmerry) by Estee Lauder PH. Hair (Felip) by Mark Familara. Makeup (Felip) by Mac Igarta.
Photography assisted by JV Rabano and Don Calopez. Shoot Coordination by Mikaela Cruz.
Written by Kara Angan and Lex Celera. Billboard Philippines, April 2024.
On all artists: ZARA varsity jacket.
On Gee Exclusive: ZARA t-shirt. On Madman Stan: UNIQLO button-down shirt, H&M sweater. On Hev Abi: UNIQLO button-down shirt, GENTLE MONSTER eyewear
On Al Tus: BERSHKA parka jacket, H&M t-shirt. On Zae: UNIQLO button-down shirt, GENTLE MONSTER eyewear. On FELIP: UNIQLO button-down shirt, GENTLE MONSTER eyewear. On Illest Morena: ZARA knitted vest, UNIQLO button-down shirt and high-neck sweater. On Rudy Rude: H&M t-shirt. On Ivo Impresso: H&M hoodie jacket. On Luke April: UNIQLO knitted vest and button-down shirt. On Wave P: UNIQLO button-down shirt. On Hellmerry: UNIQLO knitted vest, PULL & BEAR t-shirt.
