Rawat Consulting

21/03/2023

21/03/2023

21/03/2023

02/11/2022

7 KILLER TIPS - SKINCARE marketing strategies!

You gotta 'Fix the pain points
You need to think of 'What is the problem?'
You need to solve the customer's problem logically (they didn't even know they had)

1. Make your product different

2. Building social proof/trust
- UGC (User Generated Content)
- IGX (Influencer Generated Content)

3. Sourcing content
- Content is 80% of the equation when it comes to your ads and then structuring budgeting, and targeting is 20% (back-end stuff)
Fashion brands with a strong product and content foundation are going to kill it in the field

4. Leveraging paid acquisition
- You should have at least retargeting campaigns setup

5. Building email list.

6. Influencer marketing.
- Hype & excitement are keys for IGC

7. Choose the right platform.
- Shopify for e-commerce fashion entrepreneurs is the way to go (14day free trial)

12/07/2022

Apple, Nike, Coca-Cola.
3 legendary companies. 1 common marketing trait:
Great copywriting.

Here are 10 copywriting tips to help you master marketing:
-Nail the headline.
-Don't sell features. Sell superpowers.
-Address their concerns.
-Make them laugh.
-Incentivize action.
-Use numbers.
-Rhyme.
-Sell outcomes instead of features.
-De-risk the decision.
-Write a killer call-to-action (CTA).

09/06/2022

Find your trampoline.🙌

I am a big fan of supportive communities! I have been a part of many different ones, and each one has contributed to my growth in some way.

The most important thing that a supportive community can offer is a safe space for growth. In a community like this, members are encouraged to be themselves and to share openly. This allows everyone to learn and grow together.

Another advantage of a supportive community is that it can provide a network of people who can offer advice and support. This is especially helpful when you are facing a difficult situation or challenge.

Finally, a supportive community can be a great source of motivation. Seeing other people achieve their goals can inspire you to reach for your own.

Do you belong to any supportive communities? If not, I encourage you to seek one out!

26/05/2022

📢ATTENTION

Are you still confused about writing your ‘perfect’ sales page?

I got your back!✨

The key elements that you shouldn’t miss out on while writing a sales page are,

📌1. Headline

A crispy eye-catching headline is undoubtedly the most important thing on your sales page. The customer's interest in your product is hugely dependent on your headline. Your headline should make your customers read till the end of your page. So play wisely in the headline hunt.

📌2. Testimonials

Online shopping made people guard themselves up. The most important step of converting your audience into a customer is to earn their trust. If you provide real testimonials on the sales page people will find it relatable and they will get connected easily with the product. So never forget to add testimonials.

📌3. CTA aka Call-to-action

The final key but the crucial key is the CTA of your sales letter. Hundreds of thoughts are passing through your customers’ minds so it is more than important to provide a clear action to your customers so that they won’t get confused. Always try to provide a better Call-to-action on your sales page. The simple mistake of not providing a CTA can cause you a 50% loss of customers.

Now make sure your sales copy has all these elements. Then you are all set to enter the sales game. 🤗

If you have any questions regarding copywriting feel free to message me.

Let me help you❤️

08/05/2022

What is the effective way to use retargeting for your e-commerce Fb ads?🧰

We know retargeting is the holy grail of Fb ads.

I believe that if we have a great product/service that can solve a specific problem or attain a specific desire, then we’re doing a disservice by not informing people about this to make their life better.
This allows us to capture interested folks and has a higher conversion rate at a lower CPC.😀
But how can we squeeze the best out of retargeting?

💡Maximize the number of people who enter the funnel - test out maximum cold audiences - make the top of the funnel wider.
How do we do it?
Create that great first impression with your ads so that people who have at least a 1% chance to become your customer enters the funnel.💗
Any type of content that can create a powerful first impression works here -
✅ if it’s video content, make sure you capture the attention in the first 2-3 seconds,
✅ if it’s a graphic/image, make sure you address the pain point/desire at the first glance,...
If we don’t create that initial impression, we miss out on the opportunity for the users to solve their problems using our product/service.
Once we have them in the funnel, we have our magic tricks to provide more information about the products and discounts, and whatnot.
Also, make sure that you use relevant ads and messaging for specific retargeting audiences.🎯
I believe that if we have a great product/service that can solve a specific problem or attain a specific desire, then we’re doing a disservice to not inform people about this to make their life better.
Making your cold audiences enter the Fb ads funnel at scale and utilizing retargeting to provide them with what they need is a sure-shot way to e-com success.🔥

e-com business owners, if you need help with maximizing your sales and revenue using high-converting Fb ads strategies, please book a free strategy call here 👇

https://calendly.com/bs9rawat/30min

01/05/2022

The days where you can dump vanilla ads copy aka (“fast shipping, 1-year warranty, 10% off, click below) are simply gone.

People became so accustomed to that kinda messaging, that it just flies over their heads now…
Add to that the new “data shortage” that came with iOS 14, and you’ll see why it’s crucial to connect emotionally with your audience since the first time they ever see your brand
Your ability to do the latter, will depend on how much effort you’ve put in your market research, and please, do yourself a favor and go beyond “male and female, 30 yo, $70k household income...etc)
Bear in mind that people buy on emotions and justify with logic.

Add to that the new “data shortage” that came with iOS 15, and you’ll see why it’s crucial to connect emotionally with your audience from the first time they ever see your brand.

24/04/2022

“There is so many DTC brands that focus on vanity metrics, it’s mind-boggling”

Does not matter if it’s consciously or subconsciously.

There is a fine line between focusing on looking professional & branded vs focusing on actually resonating with your audience and converting them into actual customers.

Great example is your content on social media.

If steady graphics, gifs or some animations are outweighing your UGC (User Generated Content) and customer testimonials, you’ve got a problem.
Don’t get me wrong, you still need those graphics and sure they can be useful, but their purpose is to remind and keep the potential/actual customer in the loop.

Always keep in mind: “People connect with people.”

Simply to attract new customers and get their attention, you need to put another person in front of them who has been in the same situation and your product solved the problem for them.

Why?

Because that person will mention the same problems and struggles that your potential customer is actually going through, which will resonate with them on a totally different level.

UGC is a powerful tool which can turbocharge your business… Leverage it
!
“There are so many DTC brands that focus on vanity metrics, it’s mind-boggling” Generated Content) and customer testimonials, you’ve got a problem.

10/04/2022

Skincare Marketing fact:
96% of people that visit your website aren’t ready to buy.
The key to keeping them around?
Provide value:
• lead magnet
• mini-guide
• "social proof retargeting"
• value/create "FOMO"
• blog posts

Build trust.

04/04/2022

Good marketing copy has:
• Hook → angle that fuels curiosity
• Lesson → teaches a new skill
• Emotion → relatable storytelling
Use these and your copywriting will drive results.

Some more points
1. Write to create a connection
2. Repeat call-to-actions
3. Create urgency
4. Make it fun to read
5. Make it easy to get to the point
6. Add action verbs
Add benefits PLUS also be VERY SPECIFIC!
Use these and your copywriting wil drive better results.

"Specificity is one of the biggest keys."

Drive really specific traffic to a specific landing page that’s clear and prompts action with a good offer and it’s hard to lose!
Use these and your copywriting will drive better results.

just book a call with the .
Link on our page.

01/03/2022

Studies show that we tune out to blatant adverts because we are so used to seeing adverts online so we automatically ignore them. Instead, look for other ways to obtain value from your advert.

11/02/2022

Advertisement is modern-day alchemy.

Many are too costly to attempt. One of these is changing people's habits.
For instance, one 'Green' supplement brand may spend much space and money to educate people to eat vegetables 🥦
Such a cost is almost unthinkable. One might not in a lifetime get it back in sales.
No advertiser could and should afford to educate people on the benefits of a clean healthy diet full of greens.
Such things are done by authorities through countless columns of unpaid-for space.
But there's great success going to people already educated and satisfying their created wants.
The same thing applies to the service-based B2B industry. For example, changing a prospect's opinion on the 'uselessness of SEO' for their business is a much harder task than convincing a prospect who sees the value in SEO that YOU are the agency they should go with.
But it is a very different thing to create that fashion, taste or influence for all in your field to share.
Same thing applies to the service-based B2B industry. For example, changing a prospect's opinion on the 'uselessness of SEO' for their business is a much harder task than convincing a prospect who sees the value in SEO that YOU are the agency they should go with.
It is a very profitable distinction to make too 🚀

23/01/2022

You’re laying on the couch watching your favorite TV show or reading a book.

Suddenly the doorbell rings.
It’s late and you’re expecting nobody.
So you’re kind of curious and surprised…
You walk toward the door.

You put your hand on the door handle to open it. And as soon as you do you hear this…
“Great design, high-quality materials 10% off, buy now”
The heck is going on here!
Angry, you smash the door and you go back to your couch.
You see, we all find that kinda shouting at people’s faces completely unnatural and weird in the real world.
Curiously, ppl, especially ECOMMERCE brands, think that it’s okay to do that online…
It’s NOT!
Especially not to cold traffic!
Once you accept that your ad copy is a little salesman knocking on people’s doors, you’ll start approaching it in a radically different way.
The byproduct of that will naturally be better ROI on your marketing efforts!

20/01/2022

How do SKINCARE brands make consistently $50k-$100k/month?

If you have started your ECOM business, you probably know how difficult it's to make those numbers without a proven step-by-step process that allows you to acquire new clients every single day.

All you need is a strategy:
A proven method that brings interested people ready to buy your product.
The strategy I use is called ATOS.
I work with SKINCARE brands that are stuck at $10k-$20k per month and are struggling to scale and acquire new eyes on their clothing line.

I've applied the strategy for more than 20 + businesses and helped them 3-7X their sales.
A: Market Analysis
T: Rapid Testing
O: Optimisation and stabilization
S: Scaling phase
That is the process I use every day to achieve these results for my clients.
That's the process that EVERY E-COMMERCE owner should apply!
If you'd like me and my team to go over exact the framework that we use to deliver insane results for our clients, shoot me a message!

02/01/2022

Smartest ORGANIC FASHION marketing HACK....

Invest in building a BRAND and an engaged community.

To build a brand that engages a community you need to understand who the community is and how receptive they are to different marketing techniques and strategies before hitting the jackpot.
Word of mouth is your best channel.
The best advertising is done by satisfied customers. 👍🏻
Smartest ORGANIC FASHION marketing HACK... ECOMMERCE brands MRR in 90 days or less (GUARANTEED) while having predictability and consistency in place, feel free to reach out!

01/01/2022

SCALING IN 2022???
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Scaling can be a task, especially in 2022.
The update has caused a few complications for everyone, including us at the agency.
As a way of giving to the community,
I’ve shortlisted some changes we've made to key pillars that are essential for scaling your Facebook ads. ​
​
Your ads aren’t as profitable as you’d like them to be.
Having trouble increasing the budget because the ROAS takes a hit.
Or you can’t even get a good base ROAS to continue scaling with.
It gets frustrating because you really believe in the product and store but it just isn’t congruent with the ads manager.​
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If this sounds like you, give this post a thorough read 👍​
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BEFORE YOU SCALE YOU NEED TO OPTIMISE​
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It goes without saying, you can’t build a house on weak foundations.
Optimisation is key when it comes to pre-scaling preparation.
Cutting off the stuff that doesn't work, eliminating all the losses.
You want to have a solid idea of what audiences respond best to your ads and which specific ads are more optimised for each audience.​
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Here’s a way we identify what to cut off:​
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Initially, we look to spend 2-3 times the Average Order Value (AOV) on an ad and kill it if the lifetime ROAS is not the KPI we want to hit.​
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E.g If we are targeting a 3X ROAS and noticed a considerably lower lifetime ROAS on the adset after spending 2-3 times AOV, we would kill it.​
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INTRODUCING NEW ADS​
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This follows through with my last point. To optimise and know what works, you need to introduce new ads.
New audiences, angles, starting clips and ad copy. Identify the best performing ads, start making slight alterations to them to appeal more to sub pockets in your audience.​
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Try different ad formats, carousel, photos instead of videos.​
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Break it down into further age groups, genders to further optimise. But it's a good idea to keep your audiences generally broad, because of the data limitations.​
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SCALING​
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Here’s when we get into specifics with upping the budget, driving up that reach and overall increasing your store revenue.
This is really where you reap the rewards for your meticulous testing and identifying.​
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Here’s how to go about it:​
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If the lifetime ROAS is greater than the desired KPI, increase the budget by 20% once a day.​
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Keep maintaining this cycle if the frequency is below 3.​
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Another method is duplicating adsets or campaigns at a higher level, this, however, would require a lot more optimisation as you would do this with a watertight campaign that's been tweaked to near perfection.​
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There are many complex strategies out there, some that I cover myself.
But this serves as a general overview, oftentimes people forget the basics when caught up in the complexities.
Generally, it’s a game of testing and knowing your target audience to the core and finding ways to have your brand appeal to them.
No special magic scaling strategy out there will save you if you don’t practice knowing your customer avatar.

26/12/2021

How to drastically increase conversions​ for your brand...
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By targeting customer drop-off points​
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Customer drop-off points are key points in-between the stages of the customer journey where you may experience people 'dropping off' instead of converting into a customer. 💸​
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Whilst this is almost unavoidable, as not every person will convert, you can certainly identify and target these points to maximize conversions! ​
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The key drop-off points for an e-commerce store would be between viewing or clicking an ad - adding to cart - initiating checkout - purchase.​
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Some methods to target these areas are:​
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• Using retargeting Facebook ads for all website visitors​
• Creating audiences of people who have added to the cart & initiated checkout, and using dynamic product ads to show them the EXACT product they viewed​
• Effective email marketing​
• Limited time offers​
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And to convert somebody from a customer to an advocate, provide excellent post-sale service and support via email and social media 📩​
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Another way to reduce drop-offs is to prevent them.​
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Take a look at your landing page and ask yourself ​
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• is this optimized for conversions?​
• Could the site loading speed be improved?​
• Could we provide more clear information?​
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OR do you need to create a specific landing page for paid traffic?​
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Considering this within your strategy will drastically improve your conversions.

23/12/2021

Everyone talks about features and benefits when writing copy.
And yes, it’s important to focus on the benefits of your product or service.
But it goes deeper.
How do you know which benefits to focus on? Most products have multiple benefits.
It’s simple.
First, you NEED to understand exactly what your audience is starving for. What’s the end result they actually want?
Say you’re selling dog beds:
Most people focus on what?
The comfort and support of the bed. Their ‘big benefit’ is that the dog gets a good night’s sleep.
But what if the owner is more concerned about how expensive it is to own a dog?
Instead of focusing on the comfort of the bed...the real benefit is that “We’ve put extra care into designing in-built spinal support to save you thousands in vet bills, and so you can enjoy a happier, healthier dog.”
Choose the benefit that aligns most with what your customers are wanting and your copy will outperform everyone else’s.

21/12/2021

A simple technique that you can leverage TODAY to improve ad or landing page copy . . .

We often tend to write long and complex sentences. We end up using several conjunctions and commas in a single sentence.
A simple way to improve the impact and readability of copy is to let one sentence express one thought. This requires restructuring the sentences and breaking them up.
Here is an example:
In this highly competitive exam, one more mark could translate to a call from a dream college, gain edge over other candidates by learning some powerful techniques to increase your reading speed without losing out on accuracy.
This long sentence can be hard to read, and the message is not getting delivered with impact. This can be rewritten as:
In this highly competitive exam, one more mark could translate to a call from a dream college.
Gain that edge over other candidates!
Learn some powerful techniques to increase your reading speed. Without losing out on accuracy!

16/12/2021

One of the most vital metric most E-Com Founders overlook....​
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That is your Customer Lifetime Value​:
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Today I’m going to talk about Customer Lifetime Value (LTV). ​
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Even though it’s one of the most important metrics, most businesses ignore it. ​
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I can’t stress enough how important it is to know your LTV.​
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Why is Lifetime Customer Value important?​
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Your LTV helps you determine the worth of your customers and allows you to make the right decisions for KPIs​
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especially for acquisition since you’ll understand the real costs to acquire new customers. ​
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It helps with maximizing the value of existing customers, determining revenue generated from specific customers, and segmenting customers by identifying patterns that your most profitable customers have in common. ​
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And all of the above helps with better aligning your messaging to acquire more valuable customers​
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How to calculate Customer Lifetime Value​?
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To calculate the Customer Lifetime Value for each of your customer segments, you’ll need to track down three key pieces of data​
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AOV = Total Sales Revenue / Total Number of Orders​
PF = Total Number of Orders / Total Number of Unique Customers​
CV = Average purchase value * Average purchase frequency rate​
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Now you have calculated all the above things calculating the CLV is as simple as taking your Customer Value and multiplying it by the average customer lifespan.​
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Customer lifespan is the length of time that your relationship with a customer typically lasts before they become inactive and stop making purchases permanently.​
How to improve your customers LTV?
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To improve, you need to look at your average order value and customer loyalty.​
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Customer loyalty takes time to build and depends on the business model, but there are other ways to encourage customers to spend more. ​
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One is to increase AOV. A few ideas are: free shipping, bundles, upsell/cross-sell. ​
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While increasing repeat Customers Loyalty generally rewards programs work well.​
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Comparison pricing helps make decisions for customers​
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Social proof:
- Try incorporating an Instagram feed into your product pages to show off how other customers are using your products.​
Not only will your customers feel inspired, but they’ll also be more inclined to purchase​
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Scarcity
= Encourage your customers to act now and place larger orders by setting up sales with fixed deadlines.

12/12/2021

We've BATTLE-TESTED thousands of HEADLINES...

Here are 5 easy tips to spice up your FB ads headlines right now
1. Keep It Short And Sweet
"Learn To Cook With Gordon Ramsay"
"Complete Weight Loss Course - Save 90% Now"
Use 7 words max.
It's a headline, not an audiobook.
2. Make Benefits Stand Out
If you can’t come up with a headline,
Simply tell ppl what your product will do for them.
And make it so enticing that your prospects would want to read on.
Just don’t overcomplicate
3. Write Disruptive Headlines
How?
By using power words and adjectives to emphasize and compel ppl to read.
People don't respond to weak actions & descriptions.
4. Statistics Spark Curiosity

For example:
"16 Million Americans Experience Back Yearly"
It's a shocking and even thought-provoking statement that instantly grabs attention.
And makes ppl who suffer from back pain curious enough to read thru your entire ad copy.
5. Ask Questions
By asking a question, you’re able to enter the conversation already going inside your prospect’s mind.

Tip:
Ask a question that frames your product as a solution...
So it makes ppl want to know more about how it can solve their problems
TLDR
1. Use 7 words max
2. Highlight benefits
3. Use power words
4. Use statistics
5. Ask questions
A headline should tease but never give the whole story away.
Its job is to engage, entice, and capture ppl's attention so they drop whatever they're doing and click on your ad.

11/12/2021

Split-testing Audiences Tip:

When it comes to split testing audiences, you always want to ensure that you put 1 audience (LLA/ interest) per ad set.
This will make it much easier for you to see what is converting and what isn't.
In terms of audience size, you need to make sure that the audience are bigger than 150k and smaller than 2.5 million.
If the audience size is smaller than 150k then you need to 'stack' similar interest in order to make it bigger than 150k.
Conversely if the audience size is bigger than 2.5 million then you want to do what is called 'flex targeting'.
This is where you selected interest and then select 'must also match' another interest.
For example you may choose entrepreneurship and see that's over 2.5 million so then you flex target and select must also match Gary Vee which will then bring it under 2.5 million.

09/12/2021

Emojis help a lot to get attention and add emotions to the message.... 😋🤷🏻‍♂️

Having said that, it is very important to use it wisely.
Extensive use of emojis can make your brand unprofessional and it will look annoying.
• Adding emojis led to higher CTR in many cases
• Emojis help a lot to add emotions to your message
• Emojis can be used as attention magnet and are highly engaging compared to normal text
It is crucial to choose emojis based on your industry. engaging compared to normal text
Extensive use of emojis makes your brand less professional. think about it before you use them on your ads.
Different emojis carry different message and you should think about it before you use them on your ads.
Extensive use of emojis make your brand less professional.
Make sure your ad is not annoying and unreadable.
Are you using emojis on your ads?🧐
Drop your thoughts!

07/12/2021

• How to increase your E-Com Brand's revenue by 40% without spending any money on ads!​
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How??
= by Email marketing ​
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Email Marketing brings a lot of money to the table. ​It generated millions for our clients.​
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Today, in this post I’m going to share with you 1 email flow that you must set up for your ecom brand.​
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And that is Welcome Series Flow:
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• What is WELCOME SERIES?
⁣​
Welcome Series is an Email Flow that is sent automatically whenever someone joins the newsletter. ⁣​
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Welcome Series flows earn $8,527 per month on average.​
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The main aim of the WELCOME SERIES should be to Welcome the Email subscribers to our list and convert them to a loyal customer by the end of the flow.⁣​
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• Number 1 Mistake 90% of Ecom Brand makes:
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E-com brands just embed a form saying JOIN OUR NEWSLETTER there’s not a strong cause as to why join the newsletter.​
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We have to give our visitor a strong cause and reason to join the newsletter​
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A newsletter is the most high-yielding email list, So having more people in it means More sales ​
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• How to set up Welcome Series Flow properly?
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1. High converting pop-up form (split test - I tried everything from the pop-up, embedded form, sliding form but pop up is far better than normal form​
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2. Give them a reason - as i mentioned previously instead of saying join our newsletter give them a strong reason to sign up ​
For ex - you can say something like GET INSTANT 10% OFF ON YOUR ORDERS.⁣ ​
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You can also tell them to join and receive daily tips regarding your niche, you can also tell them to join for exclusive discounts and giveaways.​
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3. Train Them to Open the Email - don’t neglect this, you should train your subscribers to open emails​
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If you are running a pop-up campaign giving a 10% discount, never gave them a discount on the site after they enter their email, Instead, send it to their Email Address and ask them to check their Email to receive their Discount code​
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The ideal number in your welcome flow should be around 4-6​
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• Types of email to be sent:
• Welcome​
• Back story​
• Thank You​
• Discount code​
• The unique selling point of ​ your company​
• Customer Testimonial​
• Product Recommendation​
• Product testimonial​
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• How to take the FLOW to the next level?
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Targeting your welcome series based on the gender of your subscribers is also a popular and effective way to hone in on a more specific audience.​
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Another great way to target your audience is by collecting email preferences - i.e., ask them about the type of messages they would like to receive.​
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Some may only want to know about product updates or only want to receive emails or texts on a monthly basis.​
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Others may want to receive daily emails. By collecting this information up front, you can avoid bombarding subscribers with messages down the line as well as provide them with more relevant content.

06/12/2021

Is overlapping AUDIENCES a BIG issue?
(why are they called the silent killer of your FB ad performance.)

It depends, overlapping audiences can be a big problem in certain circumstances.

We’re a big fan of using one CBO campaign, especially when advertising a single product or offer.

Within your campaigns, you may have a scenario where you are targeting different audiences in each Adset but those audiences overlap.

This will often make people think that this is going to be an issue. Yet that is incorrect, given you have them in a CBO.

Overlapping audiences are an issue if those audiences have their own separate budgets and Facebook isn't able to navigate and divert that budget accordingly.

That’s why we set the budget at the campaign level so that Facebook can navigate the issue by itself.

Having separate budgets for separate audiences is when the overlap causes an issue. The same concept applies to having two separate CBO campaigns with an overlap.

This is obviously okay if you’re advertising a different product or offer.
The main issue with overlap is that people may see your ad far too often.