Southpaw Marketing

29/01/2023

Came across this really interesting article about logo design. Descriptive vs. Nondescriptive. Choosing which one depends on your industry and niche.

https://hbr.org/2019/09/a-study-of-597-logos-shows-which-kind-is-most-effective?utm_medium=social&utm_campaign=hbr&utm_source=facebook&tpcc=orgsocial_edit&fbclid=IwAR0HGo4WkUoWs7FB2_bRv-onATGz0pfMOPx9RdzKFPUwl71qEs21ZFwquxw

Great logos help sell products. But what kind of logo is right for your brand? Researchers analyzed 597 companies to answer this question. They discovered descriptive logos (those that include visual design elements that communicate the type of product) more favorably affect consumers’ brand perce...

20/07/2022

You never know how something will turn out until you try!!

This is your reminder to take a leap of faith and do the dang thing! 👏

19/07/2022

Hi, I’m Julie, Owner at Southpaw Marketing 👋

I want to introduce myself to any newbies following our adventures here. 🤓

A little about me…
☀️ I am from sunny SoCal and moved to AZ (right before the world shutdown due to Covid in 2020)
🐶 My family is my life and I created Southpaw to have the flexibility to be a wife and mama
🏃‍♀️ I went to school to get into Physical Therapy school, and when that didn’t pan out, I discovered marketing in 2015. I started working at a Production Agency in Carlsbad and found my groove from there!
🐾 At Southpaw, we focus on SEO, brand development, and paid ads.

👇🏻 Tell me a fun fact about yourself!!

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14/07/2022

A day late to posting about our 2 year anniversary! But that can be expected when you have a baby crawling all over the place 🤣👏

Thank you to our loyal clients and support from friends and family. We couldn’t do this without you! 💕

I am truly blessed to be able to choose the awesome clients I have. Y’all are rockstars!! Keep up the amazing work 👏

15/06/2022

This is your reminder to set aside some time for yourself this weekend to meditate. Sit in silence. Focus on your breath. I find it is so easy to get caught in the swing of all the things and often have to remind myself to be still for just a minute. Your mind will thank you. 🧘🏽‍♀️ 🙏🫶

20/05/2022

Time for a THIS or THAT post!

Are you team or all the way??

Comment with an 🍎 or 🍑 below 👇🏻

01/04/2022

Today is April 1st which is the start of Q2 sales! Did you meet your sales quotas for Q1?
Let us help you level up your digital marketing strategy. DM to schedule a FREE consultation! 📬

08/03/2022

Sometimes the hardest part is getting started on a project. When you’ve got the right team in place, you can do great things!

07/03/2022

This color palette is giving us all the 💐 🐰 ☀️ 💖

02/03/2022

March is ☕️ if that means we get to celebrate by drinking allll the coffee, count us “in”! 🤣☕️

28/02/2022

This week’s term: ❎ CROSS-POSTING ❎

This means sharing the same content among all of your social media platforms — even text messaging platforms.
Though it is good practice to be regularly present on all platforms (aka: posting regularly/showing up), it is important to share some different content on various platforms. You will reach different audiences by adding some variety. Gotta spice it up! 🤪

22/02/2022

Even though our world revolves around digital everything, I’m still a huge fan of handwriting task lists and reminders. Anyone else the same way?? 🤷🏻‍♀️

22/02/2022

This week’s term: BRAND POSITIONING

How do you differentiate yourself from your competitors? 🔎
Do you have a specific niche market? Do you sell jewelry? Or do you make handcrafted earrings with only sustainable materials found in USA? What makes a customer want to buy from you versus your competitor?
Let us know in the comments 👇🏻

15/02/2022

We love when things go together. This candle is close to our branded mint color. 😍 nice work 👏 Now I know what our mint color smells like 😂

14/02/2022

This week’s term: BATCH WORKING

🤓Work smarter, not harder. Batch working is the idea of focusing your time on creating a bunch of content in one sitting to save you time on the day-to-day. This alleviates anxiety and frustration when determining when to post, the creative idea, what to talk about, etc. It will save you a lot of time in the long run. We like to create and plan content for our clients quarterly. This also allows time for one or two rounds of approval so there are no missed deadlines.

Do you follow this practice??
If not, is there another method that works better for you? 🤔

13/02/2022

We had a very restful time in Santa Barbara this weekend. 🥰 Much needed. Back to the grind tomorrow!
Also, does anyone know what these plants are called? I kept saying they looked like giant artichokes haha

11/02/2022

💕 February is the month of LOVE 😘
….and it’s also the shortest month of the year 🙈
What strategies are you and your team implementing this month to meet your sales goals??
Let us know in the comments ⬇️

07/02/2022

We are going to start a new tradition: Monday Meanings! 📖 This will be an informational post every Monday explaining a key marketing term and its use/purpose in today’s world.

🤓 This week’s term: CONVERSATIONAL MARKETING - This refers to a tool you utilize to communicate in real-time with your customers. It could be a chat feature on your website or even responding to DMs on social media. This helps establish rapport with prospective customers and offers a warm, welcoming feel while guiding them through the sales funnel.

Do you use conversational marketing in your business?? Comment below! 👇🏻

06/02/2022

Loving these sparkly can coolers ✨

01/01/2022

As 2021 comes to an end, we wish you and your families a blessed and prosperous 2022! Cheers to the new year! 🥂

26/12/2021

At Southpaw, we take focus on the client relationship. The relationship we have with the client is just as important (if not, more) than the deliverables. We are a small agency and that means a real human is interacting with you to help grow your brand and reach your marketing goals. Reach out to find out how we can help you and your team! 🙋🏽‍♀️ 🙋‍♂️

20/12/2021

Julie Khaled Founder at Southpaw Marketing Website Address: www.southpawmkt.com Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Julie Khaled from Southpaw Marketing. To learn more check out www.southpawmkt.com

17/12/2021

I had the privilege of being interviewed by Charlene Shirk, at Daily Ad Brief, on their segment of “Digital Champions”. 🎥

Julie Khaled Founder at Southpaw Marketing Website Address: www.southpawmkt.com Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Julie Khaled from Southpaw Marketing. To learn more check out www.southpawmkt.com

14/12/2021