Taylor Parker Creative

02/02/2024

𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐚 𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞 𝐰𝐢𝐭𝐡 𝐉𝐞𝐟𝐟 & 𝐒𝐡𝐞𝐫𝐢 𝐄𝐚𝐬𝐭𝐞𝐫!

We are thrilled to announce a huge achievement for one of our long-time clients, Jeff & Sheri Easter!

Their YouTube channel has just surpassed 100K subscribers, and we couldn't be prouder to be part of this journey. Jeff & Sheri's success is a testament to our collaborative efforts. From content creation to strategic audience engagement, Taylor Parker Creative has worked with Jeff & Sheri for over two years to ensure organic growth across all of their digital channels.

Cheers to 100K subscribers and many more to come!

10/10/2023

Tuesdays are for client wins!

We have been working with The Crabb Family over the last year and a half to monetize their social media channels and increase their social media presence.

Here's what their minimum weekly social media content plan looks:

- 10 static Facebook posts
- 10 Facebook videos

Consistency. Strategy. Creativity.

Through a blend of creativity, strategic planning, and consistency our dedicated team creates content that not only resonates but also drives organic engagement, growth and month over month increases in monetization numbers.

06/10/2023

Ever pondered why certain accounts bloom on social platforms while others barely make it through? 🤔💭 The secret isn't that intricate!

✨ Human First, Algorithm Second:
While some ace the game understanding that 80% of social media thrives on comprehending people, others mistakenly chase the ever-evolving algorithms. Remember, algorithms were designed to mirror human behaviors, serving as a bridge connecting creators to consumers.

👀 So, if you find yourself caught in a whirlwind of questions like:

Why isn’t my audience engaging?
Why aren’t they buying?
Why is my follower count stagnant?

🔑 Here's Your Answer:
Refocus and realign your strategy with an emphasis on understanding and connecting with your audience. Algorithms will follow suit!

05/10/2023

🌟Client Spotlight: Jimmy Yeary! 🌟

We love getting to shine a spotlight on the immensely talented, inspirational, and our beloved client, Jimmy Yeary! 🎵✨

A force of creativity and musical genius, Jimmy has written some of the most popular Country, Southern Gospel and Bluegrass songs of our time. Jimmy creates melodies that resonate deeply with audiences worldwide.

As Taylor Parker Creative, we take immense pride in being associated with artists of Jimmy's caliber. Curating Jimmy's online presence over the last couple of years with him has been a journey filled with inspiration, learning, and tremendous growth!

🎤 Dive into Jimmy’s World! 🌐
Engage with him and get to know the genius behind the music by connecting with him on his social channels:

📸 Instagram:
🎥 YouTube:
📘 Facebook: Jimmy Yeary

Through his social platforms, we help Jimmy share glimpses of his creative process, snippets of upcoming projects, and moments from his vibrant musical journey.

To learn more about how we champion the work of extraordinary artists, visit our website: www.taylorparkercreative.com

03/10/2023

Tuesdays are for client wins!

We've been working with Andy for almost five months and we recently implemented a new strategy.
⁠
Here's what his minimum weekly social media content plan looks:

- 10 static Facebook posts
- 10 Facebook videos
- 10 static Instagram posts
- 10 Instagram reels
- 7 static X posts
- 7 X videos
⁠
Consistency. Strategy. Creativity.

Through a blend of creativity, strategic planning, and consistency our dedicated team creates content that not only resonates but also drives impressive engagement, growth and monetization numbers.

11/05/2023

Want to make the most of your social media presence? Here's a tip: while some posting is better than none, consistency is key. By creating and sharing content on a regular schedule, you can establish a reliable presence that keeps your followers engaged and your brand top-of-mind.

04/05/2023

Have you ever wondered how some business owners seem to effortlessly stand out from the crowd?

One of the things I hear the most when meeting new clients is that a competitor has a market advantage over them. That’s the pain point they are hoping my team can heal.

99% of the time that conversation ends up at branding. From personal brand to business branding if your business has a market pain point it most likely starts there.

Your branding sets you apart in a noisy digital world.

Using your brand to build trust and credibility by establishing yourself as an authority in your field drives clarity that consumers are searching for.

10/01/2023

We wanted to take a moment to reflect on our December numbers and give a big shoutout to all of our clients for helping us end the year on a high note.

We can't wait to see what 2023 has in store and to continue helping our clients grow their online presence and reach their business goals. Here's to a successful year ahead!!

05/01/2023

It's all about telling a story! Whether you're sharing a photo, a video, or just a simple text post, think about how you can connect with your audience and take them on a journey. Share the backstory, the process, or the emotions behind what you're showcasing. This will help your content stand out and make it more relatable and engaging for your followers. Happy storytelling!

05/01/2023

According to recent studies, the average consumer attention span is now just 8 seconds. This means that businesses have a very short window of opportunity to capture the attention of their audience and effectively communicate their message.

In the digital age, consumers are bombarded with an endless stream of information and distractions, making it more challenging than ever to get and hold their attention. This is especially true given that mobile devices allow people to consume content on-the-go and switch between multiple tasks at a rapid pace.

Given the limited attention span of the average consumer, it's more important than ever for businesses to be strategic and efficient in their marketing efforts. This might involve using shorter, more concise messaging, or incorporating visual elements like images and video to help convey their message.

Businesses should also consider the context in which their message is being consumed. For example, an ad that might be effective on a desktop computer might not be as effective on a small smartphone screen, where the viewer is more likely to be multitasking.

Ultimately, the key to capturing the attention of the modern consumer is to be relevant, engaging, and valuable. By providing content that meets these criteria, businesses can effectively communicate their message and achieve their marketing goals, despite the limited attention span of their audience.

Ready to see how you can get your target audiences attention?

03/01/2023

Just getting out of bed in the morning can sometimes feel like a monumental task. But once you're up and moving, the rest of the day usually seems a little easier.

It's the same with any goal or project. The hardest part is often just getting started. But once you get going, things tend to fall into place.

One of the most common statements I get from business owners we are beginning work with is that they just do not know where to start. Digital marketing can seem daunting at first, especially if you're new to it. There are so many different channels and strategies to consider, and it can be hard to know where to begin. However, there are some steps you can take to make the process more manageable:

1) Define your goals: What do you want to achieve with your digital marketing efforts? Do you want to increase brand awareness, drive traffic to your website, or generate more sales?

2) Understand your target audience: Who are you trying to reach with your marketing efforts? What are their interests and needs, and how do they prefer to consume information?

3) Choose your channels: There are many different channels you can use for digital marketing, including social media, email marketing, and paid advertising. Consider which channels are most appropriate for your business and your audience.

4) Create a content strategy: Determine what types of content you'll create and share to support your marketing goals. This might include blog posts, ebooks, infographics, or video content.

5) Measure your results: Use tools like Google Analytics to track the success of your digital marketing efforts and identify areas for improvement.

So if you're feeling stuck or overwhelmed as you try to tackle your 2023 marketing plan, try to focus working through these five steps to get you started.

Even the smallest of movements can lead to big things. Just start, and the rest will follow.

03/01/2023

We’ve all done it as business owners. We have sat and stared at a blank screen not knowing what to post.

One of the first questions we ask a new client in an onboarding session is “what do you not want to be?”

By eliminating options that aren’t a good fit, we can narrow our focus on what truly represents your brand and voice.

01/01/2023

2022 brought record breaking numbers, great clients, and new strategies.

2023 is going to be our biggest year yet, and we can't wait to get started!

12/12/2022

Short form video is typically used to create high-impact, effective content that is easy to consume and share. It’s also a great way to capture a viewer’s attention for a longer period of time, and to engage audiences in a way that is more entertaining, interactive, and memorable than traditional forms of content.

07/12/2022

Reels on social media can be a great way to engage with your audience, increase your reach, and build your brand.

Reels are a fun and easy way to create short-form video content that can be shared on platforms like Instagram, giving you the ability to grab the attention of potential customers and followers while also providing a unique and creative way to showcase your brand.

Additionally, Reels can help you reach a larger audience, as it is featured prominently on discovery pages. Reels give you the opportunity to stand out from the competition and reach new audiences with creative content!

11/11/2022

Are you monetizing your Reels content?!

Facebook Reels Play gives creators the opportunity to get bonuses by creating and sharing reels on Facebook. Here's the criteria:

- US-based creators who meet the following eligibility requirements are able to apply:
- Over the age of 18
- 5+ original reels created in the last 30 days
- 100,000+ reels plays in the last 30 days
- Follow all Facebook Monetization Policies

You can check your progress and eligibility at the below link:
https://www.facebook.com/creators/tools/reels

Once you have reached the above metrics you will need to opt in to begin earning money for plays. The process involves similar requirements to other Creator tools, like proving you are the account owner and providing legal information.

Once set up, you receive a payout for your reels at the end of 30 days.

Have questions? We'd love to help!
https://www.taylorparkercreative.com/letschat

07/11/2022

How different would your business look if 100 more people knew who you were?

𝐈𝐧 𝐎𝐜𝐭𝐨𝐛𝐞𝐫, 𝐰𝐞 𝐝𝐫𝐨𝐯𝐞 𝐨𝐯𝐞𝐫 𝟓.𝟐 𝐌𝐈𝐋𝐋𝐈𝐎𝐍 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬.

We kept our clients in front of 5.2 MILLION people that were either following them or their target audience.

Brand awareness is often a leading objective of social media plans in order to continuously drive new customers and fans. Driving impressions will always be a key to brand success.

Increased impressions lead to increased engagement and community size along with all the other metrics we use to measure social media success. But first and foremost, consumers need to know your brand exists.

So, how different would your business look if 100 more people knew who you were?
We are ready to talk about how to make that happen!

04/10/2022

I recently launched The Artist Revenue Generator. This service is all about building reliable income streams through consistency and process. The program began in 2020 at the height of Covid when artists in my network needed a way to monetize their audience, maintain their market value, and generate income. I spent the better part of 2021 developing and testing the process, and fully launched in July of 2022. As of September 2022 the Artist Revenue Generator has generated over $30,000 in ads income. My favorite part about this service? Typically, most artists won't pay a penny until we are generating an additional income stream for them.

Interested in learning more? I'd love to see how this program can help grow your brand!

The Artist Revenue Generator is all about building reliable income streams through consistency and process. The program began in 2020 at the height of Covid when artists in my network needed a way to monetize their audience, maintain their market value, and generate income. I spent the better part o...

03/10/2022

Great content creates awareness, improves your search rankings, generates quality leads, and helps convert leads into customers. Whether you're expanding your brand, educating on new products, or facilitating customer retention, my team knows how to create content that converts.

08/09/2022

26/05/2022

In the absolute truest Mack fashion . . . we did pre-k graduation pictures on his terms.

The gown was itchy to him so we compromised on a Spider-Man costume and his graduation hat.

Forever teaching me that his path is perfect. 💙

05/05/2022

Best part of this trip 😬