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SK Copy Co

Midlands-based freelance copywriting & PR consultancy run by former journalist & PR professional

SK Copy Co is a professional copywriting company that provides businesses of all sizes, agencies and individuals with standout content at highly competitive rates. With 20 years’ experience, spanning journalism, corporate communications, PR and commercial copywriting, SK Copy Co instinctively produces engaging B2B and B2C content that meets your brief and adds value.

06/09/2024

04/09/2024

02/09/2024

This little nugget of feedback recently popped up in our Director's inbox in relation to a new client account she's been working on.

Since starting work on this particular account, Sanina's had to hit the ground running, immediately getting her head around briefs, identifying key info gaps, grasping industry issues and 'speak', working with limited information and turning everything round into a monthly suite of multi-channel content.

While it's not been easy, she's risen to the challenge and, more importantly, impressed everyone in the process.

💡 She puts it down to her 'journo brain' and passion for doing a good job and progressing outputs, regardless of the challenges.

📅 There is also the fact she's been doing what she does for the last 20+ years too 😉

30/08/2024

FRIDAY REMINDER | If you don't enter those awards...

Your competitors will.

𝐒𝐭𝐢𝐥𝐥 𝐮𝐦𝐦𝐢𝐧𝐠 & 𝐚𝐡𝐡𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐞𝐭𝐡𝐞𝐫 𝐨𝐫 𝐧𝐨𝐭 𝐭𝐨 𝐞𝐧𝐭𝐞𝐫?

Here are 5 reasons (in no particular order) why it makes sense to enter industry awards:

🏆 𝐄𝐥𝐞𝐯𝐚𝐭𝐞𝐝 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 - walking away as a winner, and even, a finalist, instantly shows the world you're industry-leading.

🏆 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐥𝐞𝐚𝐝𝐬 & 𝐬𝐚𝐥𝐞𝐬 - your increased industry status means you are front of mind when prospects are in the market for your products/services.

🏆 𝐒𝐭𝐚𝐟𝐟 𝐦𝐨𝐫𝐚𝐥𝐞 𝐛𝐨𝐨𝐬𝐭 - employees can feel proud of and be pleased about the fact they are working for an award-winning company & delivering work that's been recognised as being best of the best.

🏆 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐬𝐭𝐚𝐟𝐟 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 & 𝐚𝐩𝐩𝐞𝐚𝐥 - working for an industry leader is appealing to both current and future employees.

🏆 𝐋𝐚𝐬𝐭𝐢𝐧𝐠 𝐥𝐞𝐠𝐚𝐜𝐲 - once you've won an award, you will always be known as an award winner! Nobody can ever take that title away from you 🌟🌟🌟🌟🌟

What's stopping you?

28/08/2024

MID-WEEK MARVELLOUSNESS!

Hot on the heels of being a judge for this year's Care Awards, our Director, Sanina, is on the judging panel for the Press 30 Under 30 Awards organised by Haymarket 👑

In fact, she's already made her mark by completing the online judging round.

All will be revealed, winners and all, in November.

Good luck to all of the finalists! 🤞 🏆

https://buff.ly/4eeQAKL

16/07/2024

⭐ Another wonderful client testimonial to add to the list! ⭐

We're feeling thankful, valued & positive, thanks to this fabulous testimonial from an ongoing agency-side client:

𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟

We've been working with this agency for a couple of years now, providing them with a mix of copywriting, content strategy & proof-reading support for several different clients.

𝐓𝐡𝐞 𝐨𝐮𝐭𝐜𝐨𝐦𝐞

Because we've been working together for a little while now, this particular client has peace of mind that:

⭐ We're available when they need us

⭐ We're familiar with their briefing process

⭐ We produce high quality, accurate work (that, in some instances, has generated positive feedback from their clients)

⭐ We always meet their deadlines and keep them posted on progress

⭐ We work effectively as an extension to their overall team - which involves logging in to and contributing to client meetings, when required

⭐⭐⭐⭐⭐

02/07/2024

🔸 5 SECOND FOCUS 🔸

𝐓𝐡𝐞 𝐜𝐥𝐢𝐞𝐧𝐭:

The founder and creative director of an established design agency.

𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟:

Help get the word out there that the agency has just scooped an award and also shine a light on their impressive design services and fabulous customer feedback.

The founder and creative director tasked us with writing all of the words and crafting the messages. He then wanted to take what we'd written and bring it to life with his creative magic ✨

𝐓𝐡𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧:

Our client wanted to use the content to populate their LinkedIn feed, which they don't get to update as often as they'd like to because a) they are too busy and b) writing isn't one of their strengths.

We talked through the information they had to work with - that focused on their award win and customer feedback - and then packaged it all up into a mini content package that comprised:

- A batch of 10x LinkedIn posts - 2x focused on the award and the rest focused on testimonials.

- A LinkedIn article about the award win - for our client to add to their profile feed.

- Copy for an A5 press advert and a pull up banner (separate brief - more on this to follow...)

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

When our client approached us, they had a mountain of info and no clarity on how they could use it effectively from a content marketing perspective. We:

* Advised them on - what their LinkedIn posts needed to focus on, how and why.

* Took their snippets of info - fleshed them out and turned them into engaging LinkedIn posts.

* Worked with bare minimum details - to produce an authentic article for their LinkedIn feed.

* Included prompts - e.g. links to third parties & other pages and image suggestions.

𝐁𝐲 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐮𝐬, 𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭 𝐝𝐢𝐝𝐧'𝐭 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐡𝐚𝐬𝐬𝐥𝐞 𝐨𝐟:

- Having to find the time to write all of the content and figure out how to carve it up by format.

- Worry about if the copy reads well.

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐠𝐨𝐭 𝐬𝐨𝐦𝐞 𝐞𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐧𝐞𝐰𝐬 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞 𝐨𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐭𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐩𝐫𝐨𝐦𝐨𝐭𝐞, 𝐛𝐮𝐭 𝐡𝐚𝐯𝐞𝐧'𝐭 𝐝𝐨𝐧𝐞 𝐚𝐧𝐲𝐭𝐡𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐲𝐞𝐭 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐨𝐟 𝐥𝐚𝐜𝐤 𝐨𝐟 𝐭𝐢𝐦𝐞 𝐚𝐧𝐝/𝐨𝐫 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬?

𝐆𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡: 𝐬𝐚𝐧𝐢𝐧𝐚@𝐬𝐤𝐜𝐨𝐩𝐲𝐜𝐨.𝐜𝐨𝐦

27/06/2024

When was the last time you uploaded a new blog post? 🤔

Last week, last month, three months ago, last year, even?

If it was week, then great. But make sure your next post goes live ASAP this week!

If it's been longer than that, our guess is that you've not had the time, resource, energy, ideas or headspace to keep churning out your blogs, which isn't the end of the world, BUT:

→ Blog pages are one of the main sections people tend to check out when they first land on your website.

→ Companies that blog get 55% more website traffic than businesses that don't (HubSpot).

→ Companies with blogs produce on average of 67% more leads a month than companies that don't blog (DemandMetric).

**Don't neglect your blog section**

📅 Before the month is out, make sure you're back on track with your blog plan and your blog production wheels are back in motion again.

And if you're stuck in your tracks because of a lack of ideas, time or resources, our DMs are always open to brainstorm angles and help you develop a slick blog production process that works for you 💡

11/06/2024

Don't leave your awards entries to the last minute
Don't leave your awards entries to the last minute
Don't leave your awards entries to the last minute
Don't leave your awards entries to the last minute
Don't leave your awards entries to the last minute

You only get one chance to enter.

Don't fluff it by leaving yourself with zero time and resources to submit something you are 100% proud of & ticks all of the judges' boxes ✅ ✅ ✅

30/05/2024

3 reasons your awards submission isn't going to win...

𝐑𝐞𝐚𝐬𝐨𝐧 #1: 𝐋𝐚𝐜𝐤 𝐨𝐟 𝐞𝐟𝐟𝐨𝐫𝐭

The most successful awards entries are planned way ahead in advance - we're talking 3, 6, even 12 months, beforehand.

👎 Plucking a project out of the air and hoping it will win isn't the way to guarantee success.

👍 But thinking about the category & awards you want to enter and then researching what you need to evidence and what the judges are looking for is.

𝐑𝐞𝐚𝐬𝐨𝐧 #2: 𝐋𝐚𝐜𝐤 𝐨𝐟 𝐭𝐢𝐦𝐞

Awards have a knack of suddenly creeping up on you. One day, you've got 6 months to enter them, and then before you know it, you've got 6 days.

👎 Lack of time leads to rushed entries, errors, information gaps and awards submissions that aren't 100% spot on.

👍 But if you think and plan ahead, then you'll know exactly which details are outstanding, what you can draft up in the meantime and how long you realistically need to complete everything with time for final checks and refinement.

𝐑𝐞𝐚𝐬𝐨𝐧 #3: 𝐋𝐚𝐜𝐤 𝐨𝐟 𝐢𝐧𝐬𝐢𝐠𝐡𝐭

Now your awards entry may be the most perfectly-crafted thing in the world, but it's not going to get you shortlisted if it contains irrelevant information.

👎 Submissions that don't specifically evidence the answers don't stand out to the judges.

👍 However, entries that fully answer the questions clearly and concisely AND are back up by supporting information (i.e. stats, visuals, testimonials) do.

Most people/teams picture themselves being crowned winners. But what many people don't realise is the sheer amount of time and effort that goes into clinching that win.

Want to make sure your next awards entry is a winner?

Get in touch today.

28/05/2024

Let's talk launch campaign content 🚀

Over the last few weeks, we've been busy working on two B2B new product launch campaigns for two ongoing clients, who operate in two very different sectors - medtech and proptech finance.

They both approached us with the same objective, to spread the word about their new products via their trade target media (in the UK and over in Australia), which involved:*

→ 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲𝐢𝐧𝐠 𝐭𝐡𝐞 𝐚𝐥𝐥-𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐏𝐑 𝐧𝐞𝐰𝐬 𝐡𝐨𝐨𝐤 - why their products are so pioneering, why now and why their customers should care

→ 𝐎𝐛𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐚𝐥𝐥 𝐨𝐟 𝐭𝐡𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐝𝐫𝐚𝐟𝐭 𝐚 𝐜𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐬𝐭𝐨𝐫𝐲 - covering what, where, when, why, how and who

→ 𝐒𝐜𝐨𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐚𝐫𝐠𝐞𝐭 𝐦𝐞𝐝𝐢𝐚 - and the type of angles and stories they are most likely to cover (news stories + thought leadership features)

→ 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐮𝐬𝐭-𝐡𝐚𝐯𝐞 𝐢𝐧𝐟𝐨 - i.e. the investment figures, results stats, success stories and quotes

→ 𝐀𝐝𝐯𝐢𝐬𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐚𝐬𝐬𝐞𝐭𝐬 - i.e. images that help illustrate the launch and feature the relevant company figureheads

→ And of course, some good old 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐫𝐞𝐩𝐮𝐫𝐩𝐨𝐬𝐢𝐧𝐠 - e.g. blog posts, social media updates and thought leadership features.

We've loved working our magic on these two campaigns, not just because they've generated some wonderful coverage, but because they're a great example of the power of PR + content marketing combined 👊👊

* Plus, the whole media liaison side of things, which is a whole new post in itself!

23/05/2024

Let's talk awards tips, shall we? 💡🏆

There are loads of things you can do to boost your entries, this year and every year.

We've been writing awards entries for over a decade now and have more awards-writing tips than you imagine, starting with these five:

💡𝗗𝗢: 𝗚𝗶𝘃𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗽𝗹𝗲𝗻𝘁𝘆 𝗼𝗳 𝘁𝗶𝗺𝗲 - start thinking about and identifying your 'winning' projects way before the awards go live.

💡𝗗𝗢𝗡'𝗧: 𝗙𝗼𝗿𝗴𝗲𝘁 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗮𝘁 𝗹𝗮𝘀𝘁 𝘆𝗲𝗮𝗿'𝘀 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 - and the reasons why they won. This will help you get more of a feel for what the judges are looking for.

💡𝗗𝗢: 𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗰𝗿𝗶𝘁𝗲𝗿𝗶𝗮 - it's there for a reason. Sticking to it will ensure your entry contains exactly what the judges want to see; nothing more and nothing less.

💡𝗗𝗢𝗡'𝗧: 𝗪𝗿𝗶𝘁𝗲 𝗶𝗻 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘀𝗽𝗲𝗮𝗸 𝗼𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗷𝗮𝗿𝗴𝗼𝗻 - use Plain English. Your submission needs to be clear and easy to read, from start to finish.

💡𝗗𝗢: 𝗕𝗮𝗰𝗸 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 - most awards allow you to submit additional information to further evidence your performance, e.g. stats, testimonial quotes and photos.

🏆 Key takeaway: Award-winning entries take time, effort and thought 🏆

21/05/2024

Did you know?

Our Director, Sanina, writes awards ✍️

And she judges them too 👑

Sanina is on the judging panel for this year's Palliative & End of Life Care Awards, which means she'll be spending the day hearing from ten fabulous finalists in the Innovation in End of Life Care category.

Run by Care Talk Magazine, the awards are aimed at showcasing and rewarding individuals and organisations, who provide high quality, person-centred, end of life and palliative care across the social care workforce and hospice network.

For more information about the awards, visit: https://buff.ly/3SFcQFs

15/05/2024

🔸 5 SECOND FOCUS 🔸

𝐓𝐡𝐞 𝐜𝐥𝐢𝐞𝐧𝐭:

A specialist property development finance lender.

𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟:

Research and write the company's monthly industry barometer report.

𝐓𝐡𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧:

I go into 'journo mode' with this task and scour all of the relevant sites to collate the most current and relevant updates.

Research complete, I then identify key themes and angles and turn them into five key takeaway sections. Given the fact this is a regular content piece, I make sure the updates:

→ Follow the same structure and flow.

→ Build upon previous months' reports.

→ Share the most interesting and relevant insight.

→ Are always of interest to the target audience.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

Detailed and well-written monthly industry updates that are delivered within deadline and are:

* A compelling read & are likely to be referred to and shared by readers

* Written in Plain English

* Backed up by the latest research

* Useful (from start to finish)

* Contain clear call to actions

13/05/2024

💫 Another positive piece of client feedback to add to the list! 💫

𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟:

Raise awareness of a specialist manufacturing company's 40th anniversary.

𝐓𝐡𝐞 𝐰𝐨𝐫𝐤:

We were tasked with generating lots of trade media coverage for Jenx Ltd, which involved:

- Determining the angles
- Drafting all of the relevant content
- Interviewing the relevant company spokespeople
- Pitching the stories to the news desks
- Liaising with the media

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬:

Several celebratory news stories in the company's target titles, as well as some PR 'extras' in the form of lengthier thought leadership articles.

08/05/2024

Are you guilty of being a perfectionist?

We hear you.

But the problem with being a perfectionist when it comes to content creation, is that you never get round to:

- Publishing that blog.

- Making your website go live.

- Completing that case study.

- Posting your social media posts.

*Sigh*

Because you want to (need to) go back and check everything is 100% right.

*Double sigh*

And in the meantime, your content is sitting there doing nothing. Day after day, week after week 😔

When it could be generating leads and helping convert prospects into customers.

Now we're not saying you should you put out content that's littered with errors and mistakes.

But as long as it makes sense and contains no errors, then get it out there!

You can ALWAYS revisit and refine it 👍

And if you still can't bear the thought of publishing your content, there's always people like the SK Copy Co team, who can:

1. Provide you with the objective viewpoint you need.

2. Check your copy for errors.

3. Review and refine your content.

4. Turn initial drafts into compelling finished pieces.

5. Take your ideas and run with them!

Don't sit on your content.

It's not doing you or your business any favours (plus, it's just giving you one more thing to have to think about...)

02/05/2024

🔸 5 SECOND FOCUS 🔸

𝐓𝐡𝐞 𝐜𝐥𝐢𝐞𝐧𝐭:

A major roofing products manufacturer.

𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟:

Write a batch of detailed product descriptions about a range of roofing felt, all with very similar features and capabilities.

𝐓𝐡𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧:

Bearing in mind the products were extremely similar, and we wanted to provide differentiation for each description and avoid the copy being penalised by Google, we analysed the technical sheets and then extracted every single detail (large & small) for each product.

→ We made sure the intros were benefit-led and captured readers' attention with the strongest product performance message.

→ With the overlapping details, we rewrote them in eight different ways (for eight different products).

→ We produced a list of key benefits - that were concise and backed up with proof points.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

Writing product descriptions for products that largely provide the same industry-leading results, except for a few variations isn't easy, not when there are content duplication & SEO considerations, as well as the overall customer journey and UX experience, to factor in too.

However, by outsourcing the work to us, the client was provided with a set of descriptions that:

* Are 100% objective

* Hone in on each product's top-line offering

* Don't downplay any products at the expense of others within the range

* Clearly explain the benefits offered by each product

* Flow from paragraph-to-paragraph

* Are a compelling read

* Don't contain any sales speak or jargon

30/04/2024

Are you producing content on a regular basis? E.g. blogs, social media posts, newsletters, email campaigns etc.

Great news! 😊

Next question, how consistent is it?

E.g. does it:

> Follow the same tone of voice?

> Reflect your key messages?

> Use the same wording & language?

> Follow a similar structure?

> Incorporate your brand guidelines?

👎 𝐈𝐧𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 = lack of brand identity = confusing outputs for potential customers/clients.

👍 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 = familiarity = trust = potential customers/clients being more likely to reach out to you when they are ready to buy.

25/04/2024

The one thing about entering awards that nobody ever tells you is:

They take time & effort to get right 🙄

Yes, you can quickly rattle off an awards entry and hope for the best 🤞

But the best entries (the ones that get shortlisted or win):

✅ Evidence the criteria.

✅ Are fully completed.

✅ Avoid repetition.

✅ Clearly show to the judges why you deserve to win 🏆🏆

Don't leave things to chance.

Because you'll have to wait another year to enter again (and potentially see your competitors win in the meantime).
__
If you're planning on entering an award, but haven't got the time or resources to give it your best shot, The Awards Clinic can help (and has already helped countless businesses become finalists and winners). You'll find all of the info about it right here: https://buff.ly/3T32D5Z

23/04/2024

10 blog mistakes to avoid (in no particular order):

1. Confusing headline.

2. No structure.

3. Disjointed sentences.

4. Long sentences.

5. Jargon/'company speak.'

6. No call to action.

7. Zero sub-headings.

8. No bullet points or numbered formatting.

9. Too sales-focused.

10. All text and no visuals.

//

Are you guilty of making any of these mistakes with your blogs? If you need help perfecting your posts because you're struggling for time or writing isn't your thing, we can help. Get in touch: [email protected]

21/04/2024

We're extremely proud to be supporting Wychbold Junior FC Under 12s 😊

It's an absolute pleasure to have been able to support the team - especially given the fact they are local & our office is based in the heart of the village.

Even better, the team have started things as they mean to go on, winning their first game of the season earlier today! 🏆 ⚽

| Alex Riordan

16/04/2024

⭐ Tuesday testimonial ⭐

This fabulous nugget of feedback is in response to a mini blog campaign we worked our magic on towards the tail end of last year.

𝐖𝐡𝐚𝐭 𝐝𝐢𝐝 𝐰𝐞 𝐝𝐨?

We took a series of written interviews with various key spokespeople and turned them into a blog series aimed at championing the company's expertise and celebrating the wonderful employees behind several industry-leading initiatives.

⭐⭐⭐⭐⭐

15/04/2024

CONTENT MARKETING TIP | Look at your content objectively

Do you look at your content objectively? Does it 100% make sense to the outside world?

You know what you mean by certain phrases and terminology, but will your prospects and customers?

Being too close to your content is something we are all guilty of, but it's a challenge that can easily be resolved by:

1. 𝐏𝐚𝐫𝐤𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐨𝐩𝐲 - and reviewing it with a fresh pair of eyes 24 hours later or more (depending on when it needs to go live). The longer you can leave it, the greater your chance of seeing it in more of an objective light.

2. 𝐒𝐞𝐞𝐤𝐢𝐧𝐠 𝐚𝐧 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞 𝐯𝐢𝐞𝐰𝐩𝐨𝐢𝐧𝐭 - i.e. an external trusted source or somebody from elsewhere within your organisation, who can spot the info gaps, highlight any queries and flag any 'company speak.'

🙏 If you aren't already doing this, please add this step into your content marketing process.

Not only is it best practice, it will help make sure your copy does what it needs to do - convert prospects into customers & existing customers into loyal brand ambassadors.

12/04/2024

***Friday reminder***

Stop procrastinating over getting your content live and hit 'publish.'

Because people aren't there to critique it. In fact, they're way too busy to.

Yes, they will notice if it's littered with mistakes.

But they'll be on to the next piece of content before you know it. And the next...

**BONUS REMINDER**

Keep showing up, keep being present and keep putting your brand out there.

And when the day comes when people do need you, or know somebody who needs your product(s)/service(s), you'll be at the forefront of their mind...

09/04/2024

Are you guilty of doing this?

Leaving your awards entries to the 11th hour, which invariably leads to:

* Feeling stressed out and under even more pressure

* Last minute scrambling around for info

* Overlooking important details

* Not being able to obtain key facts & figures

* Hoping you've done enough to just about scrape through to the short list

* Thinking you'll have to do a better job next time around

Over the years, we've seen so many clients experience all of these things and more. But they really didn't have to, not if they'd planned ahead and started writing their entries the second the submissions window opened.

Don't be in the 11th hour gang.

If you're thinking about entering an award, identify which award you want to enter and what you need to evidence NOW, even if the award isn't until next year.

It will save you a lot of time, hassle and wasted entry fees in the long-run and you're far more guaranteed to walk away with a win 🏆🏆

04/04/2024

Do you feel overwhelmed by the thought of entering an award?

Because you aren't sure what you need to cover or what 'good' looks like?

>> 𝐓𝐚𝐤𝐞 𝐚 𝐥𝐨𝐨𝐤 𝐚𝐭 𝐭𝐡𝐞 𝐚𝐰𝐚𝐫𝐝𝐬 𝐜𝐫𝐢𝐭𝐞𝐫𝐢𝐚 - you'll immediately be able to see what the judges want from you and if you've got all of the details.

👍 If you have, then great! Go ahead and draft your entry (top tip - make sure you fully complete all of the sections right up to the maximum word count).

👎 And if you haven't go all of the info right now...

👍 ...you can collate everything you need over the next few months to submit a winning entry next year.

02/04/2024

🌟 🌟 Some more positive client feedback! 🌟 🌟

𝐖𝐡𝐚𝐭 𝐝𝐢𝐝 𝐰𝐞 𝐝𝐨?

We wrote a one-off blog for one of our ongoing clients that specifically tied in with a key calendar date, Global Shading Day.

𝐖𝐡𝐚𝐭 𝐝𝐢𝐝 𝐢𝐭 𝐢𝐧𝐯𝐨𝐥𝐯𝐞?

> Proposed the blog angle.
> Conducted all of the research (which included reading the latest Building Regulations).
> Drafted the copy from scratch.

https://buff.ly/4aeGHLm

28/03/2024

⭐ LinkedIn testimonial No. 77 ⭐

This wonderful testimonial is for some internal comms work I carried out at the start of the year for the Imperial War Museum London.

More specifically, I was drafted in to provide the internal comms/marketing team with an extra brain and pair of copywriting hands for an organisation-wide campaign. My work involved drafting internal briefings & wider insight aimed at staff at all levels.

⭐⭐⭐⭐⭐

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Videos

Friday reminder.mp4

FRIDAY REMINDER | You don't need loads of target personas, multiple key messages & countless content downloads to generate leads and sales. You just need a clear & concise offer that's relevant to your target market. If your content strategy/creation has become too overwhelming to implement or even think about, strip it all back. And then ask yourself some key questions, starting with these: → What is your offering? → How does it help prospects overcome their pain points & challenges? → Why should they choose you over your competitors? #content #contentmarketing #contentcreator #contentmarketing101 #contentmarketingstrategy #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife #B2B #B2C #worcestershire #worcestershirebusiness #igersworcestershire #midlands

Once you've won an award.mp4

✨ Wednesday Wisdom ✨ 🏆 Once you've won an award, you've won an award. 🏆 You will always be known as an award-winner. 🏆 The end. Isn't it about time your business experienced some awards magic? If you're not sure where to start or need help with your entry, get in touch. We've been helping companies of all sizes win awards for more than a decade. And we've got a 90+% success rate to back up our extensive experience. #awardsmagic #theawardsclinic #awards2024 #awardswriter #success #content #contentcreator #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #worcestershire #worcestershirebusiness #igersworcestershire #midlands #communications #comms

TAC Friday reminder .mp4

FRIDAY REMINDER | If you don't enter those awards... Your competitors will. 𝐒𝐭𝐢𝐥𝐥 𝐮𝐦𝐦𝐢𝐧𝐠 & 𝐚𝐡𝐡𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐞𝐭𝐡𝐞𝐫 𝐨𝐫 𝐧𝐨𝐭 𝐭𝐨 𝐞𝐧𝐭𝐞𝐫? Here are 5 reasons (in no particular order) why it makes sense to enter industry awards: 🏆 𝐄𝐥𝐞𝐯𝐚𝐭𝐞𝐝 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 - walking away as a winner, and even, a finalist, instantly shows the world you're industry-leading. 🏆 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐥𝐞𝐚𝐝𝐬 & 𝐬𝐚𝐥𝐞𝐬 - your increased industry status means you are front of mind when prospects are in the market for your products/services. 🏆 𝐒𝐭𝐚𝐟𝐟 𝐦𝐨𝐫𝐚𝐥𝐞 𝐛𝐨𝐨𝐬𝐭 - employees can feel proud of and be pleased about the fact they are working for an award-winning company & delivering work that's been recognised as being best of the best. 🏆 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐬𝐭𝐚𝐟𝐟 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 & 𝐚𝐩𝐩𝐞𝐚𝐥 - working for an industry leader is appealing to both current and future employees. 🏆 𝐋𝐚𝐬𝐭𝐢𝐧𝐠 𝐥𝐞𝐠𝐚𝐜𝐲 - once you've won an award, you will always be known as an award winner! Nobody can ever take that title away from you 🌟🌟🌟🌟🌟 What's stopping you? #theawardsclinic #awards2024 #awardswriter #success #content #contentcreator #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #worcestershire #worcestershirebusiness #igersworcestershire #midlands #communications #comms

8d6f14b26e5b5bc96059b645b18a6e07.original.mp4

MID-WEEK MARVELLOUSNESS! Hot on the heels of being a judge for this year's Care Awards, our Director, Sanina, is on the judging panel for the Press 30 Under 30 Awards organised by Haymarket 👑 In fact, she's already made her mark by completing the online judging round. All will be revealed, winners and all, in November. Good luck to all of the finalists! 🤞 🏆 https://buff.ly/4eeQAKL #awardsjudge #awards2024 #journalismawards

Square.mp4

🎂 Happy 8th birthday to SK Copy Co! 🎂 Celebrating eight successful years with eight (and counting!) lessons learnt: 1. Trust your gut. 2. Stay focused. 3. Be realistic. 4. Plan your time. 5. Keep learning. 6. Be kind to yourself. 7. Celebrate your wins. 8. Believe in yourself. #eighthbirthday #content #contentmarketing #contentcreator #contentmarketing101 #contentmarketingstrategy #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife #pr #publicrelations #publicrelationslife #mediacoverage #B2B #B2C #freelancecopywriter #worcestershire #worcestershirebusiness #igersworcestershire #midlands #whatsinworcestershire

Awards success .mp4

Hump day? We don't think so! 💫 💫 💫 💫 💫 💫 Yet ANOTHER batch of awards entries we recently worked our magic on for a client has been shortlisted! That's 12 awards entries that have made it through to the final after getting the SK Copy Co touch. 𝐖𝐚𝐧𝐭 𝐲𝐨𝐮𝐫𝐬 𝐭𝐨 𝐛𝐞 𝐧𝐞𝐱𝐭? 𝐋𝐞𝐭'𝐬 𝐜𝐡𝐚𝐭: 𝐬𝐚𝐧𝐢𝐧𝐚@𝐬𝐤𝐜𝐨𝐩𝐲𝐜𝐨.𝐜𝐨𝐦 #awards #awardswriter #awardssuccess #copywriter #contentwriter #content #contentmarketing #contentcreator #contentmarketingstrategy #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife #pr #publicrelations #publicrelationslife #freelancecopywriter #worcestershire #worcestershirebusiness #igersworcestershire #midlands #whatsinworcestershire

🌟 Another happy SK Copy Co customer! 🌟 𝐓𝐡𝐞 𝐜𝐥𝐢𝐞𝐧𝐭: The leading professional body for residential managing agents in England & Wales. 𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟: To produce a series of Building Safety Fund-focused key messaging documents and holding statements aimed at different target audiences, including the media and MPs. Supporting newsletter, infographic, case study and website content was also produced as part of the three-month project. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬: Copy was provided on time and minimal amends were required. The client was kept updated on progress via email and in regular online meetings. They were also extremely pleased with the end result. #content #contentmarketing #contentcreator #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywriterlife #B2B #freelancecopywriter #worcestershire #worcestershirebusiness #midlands #propertymanagement

**Happy dance** ⭐ Another happy SK Copy Co customer to add to the list! ⭐ 𝗧𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁: A new property development company. 𝗕𝗿𝗶𝗲𝗳: 1. Produce a brand proposition and set of key messages. 2. Create company social media pages and populate them with messaging. We also worked with the designer on helping shape the overall brand look and feel. 3. Set up a Google My Business Profile and optimise it with relevant content and keywords. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: The batch of work was delivered on time and on-brief. The client had peace of mind these social/content strategy/creation tasks were being taken care of, so they could focus on setting up the business. ⭐ For more insight on what it's like to work with us, take a look at our full (and growing) list of testimonials: https://skcopyco.com/clients-comments/ #happyclient #content #contentmarketing #contentstrategy #proposition #keymessages #socialmedia #linkedin #Facebook #googlemybusiness #propertydevelopment #b2b #b2bmarketing

🌟 Another happy SK Copy Co customer! 🌟 The client: Award-winning brand & website design agency, Soka Studio, who needed some creative copywriting support for their client, Metsa Wood, one of Europe's leading manufacturers of engineered wood. The brief: Produce a batch of content, which included: ✏️ Print advert copy. ✏️ E-newsletter headings. ✏️Social media graphic text. Results: We turned the brief around within deadline and produced copy that was punchy and attention-grabbing and required minimal amends. Thank you for your positive feedback Sophie 🌟 #creativecopywriter #creativecopywriting #copywriting #copywriter #content #contentwriting #contentcreation #freelancecopywriter #freelancecopywriting #contentmarketing #socialmediacopy #socialmedia #socialmediacontent #newsletters #enewsletter

Happy Friday all! Well, it's been another productive week at SK Copy Co. We've written about: 🥡 Click & collect takeaway offers 🎄 Christmas party plans 👚 Clothes & accessories ⭐ NHS Foundation Trust performance 🏠Urban loft design 🧑‍🎓 Degree apprenticeships 🐶 Dog-proofing furniture 💰Restaurant promotions 🖌️Painting & decorating 🤝Employee on-boarding 👑Platinum Jubilee celebrations Which looks something like this... - Blogs - Push notifications - An annual report - Product descriptions - Social media posts - Web copy - Emails And there's still loads more for us to plough through today! ➡️ For more about who we are & how we can help you with all things content, PR & digital marketing-related, check out our website (link in bio). #freelance #freelancecopywriter #freelancecopywriters #copywriting #copywriters #content #contentcreation #contentmarketing #contentcreator #contentwriting #contentstrategy #copywritersofinstagram #worcestershirehour #worcestershire #midlands #publicrelations #PR #digitalmarketing #marketing

🌟 Another happy SK Copy Co customer! 🌟 The client: An incredibly successful recruitment agency that has gone from strength-to-strength over the past few years. The brief: Promote the launch of a new service on a local and regional level. Results: We produced a series of releases that were tailored for the Midlands and wider regional media. The PR campaign met the objective of generating widespread awareness of the new service, with coverage being achieved across several regions, including the West Midlands, Warwickshire, Worcestershire. #publicrelations #PR #marketing #positivefeedback

🌟 Another happy SK Copy Co customer! 🌟 The client: A rapidly-growing document scanning, storage and shredding business based in Warwickshire. The brief: Turn one of CitiStore's success stories into a case study that can be used to help generate new business within the legal sector. Results: I advised on the details that were needed to produce a compelling case study and the best structure for it. I then turned the information into an easy-to-digest, benefits-led piece of content. I also arranged for it to be designed and provided design recommendations from a copy perspective. CitiStore were delighted with the end result and plan to build on this initial case study with a bank of case studies, all targeted at various different sectors. #copywriter #content #copywritingskills #copywriting #casestudy #contentmarketing #design #success

⭐ Another happy SK Copy Co customer! ⭐ Brief: Create technical brochure content and social media posts for an established Warwickshire-based digital brand agency. We’ve worked with this agency on numerous occasions to produce various different product brochures for their client, who are a leading global digital and printing brand. Results: We worked with the brand’s marketing teams from across the country to understand their brief and produce the required content (using pre-existing templates so that the copy could be easily translated into different languages) within tight timescales. We also produced SEO-optimised web copy to promote the products, following a very specific writing process. #copywriting #content #contentmarketing #contentwriter #brochures #productmarketing #websitecontent #marketingcopy #socialmedia #copywritingskills #copywritingservices

⭐ Another happy SK Copy Co customer! ⭐ Grateful, as always, for the positive feedback! #copywritingservices #copywriter #copywriting #grateful #contentmarketing #contentwritingservices #contentwriting

⭐ Some more positive feedback for SK Copy Co! ⭐ This testimonial was in response to on-going copywriting work we carried out for this particular agency client across different accounts pre-pandemic. We've recently been called in again to provide content support for a new website they're developing for a high end window & door joinery company. #SEO #SEOcopywriting #onlinecontent #copywriting #websites #websitecopy #contentmarketing #contentcreator

Positive customer testimonial feedback from Laura Harrington

⭐ Another happy SK Copy Co client to add to the long old list! ⭐ Brief: Provide on-going B2B & B2C copywriting support for a busy, rapidly-expanding digital agency in London. Results: Content production ranged from blogs, eshots & SEO-optimised web copy, to landing pages, case studies & social posts. All copy was produced on time & minimal amends were required.

#WednesdayWisdom #Google #photos

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About SK Copy Co...

SK Copy Co provides businesses, agencies and individuals with reliable, quality B2B and B2C content/digital/social marketing and PR support at highly competitive prices.

Services include:

Content (online and offline) strategy and writing

Social media strategy and implementation

PR planning, ex*****on and monitoring

Digital marketing

Inbound marketing

Extensive experience

With more than 20 years’ experience, spanning journalism, corporate communications, PR and commercial copywriting, SK Copy Co provides clients across the UK with standout support that generates:

Brand awareness.

Leads.

Growth.

Why choose SK Copy?

Not sure about whether or not to use SK Copy Co? This blog will help you decide - https://skcopyco.com/why-choose-sk-copy-co/

What’s it like to work with SK Copy Co?

Hear from SK Copy Co’s growing list of clients right here - https://skcopyco.com/clients-comments/

Further details

To discuss your content, PR or social media requirements or to find out more about SK Copy Co’s services, get in touch today by emailing [email protected]