05/12/2020
Marketing POSITIONING.
The INVISALIGN game for Dentist is a raging war zone.
Everyone competes on price and your margins are at the messy of the Invisalign Labs.
A lot of I speak to believe patients BUY based on price.
Err Errrrrrrr wrong answer.
Patients buy based on the value you create.
Your VALUE is best communicated through message.
Your Story Is what positions you with your market.
Message creates belief.
For example.
The Smart Car messaging vs A Lamborghini message create contrasting beliefs to price.
One more example.........
The difference between £5 and £50 note is the message.
Having the right message is the best way to POSITION yourself differently.
DM me for free help figuring out your messaging.
Find your message will clarify;
👉🏾Your WHO (the flood of Patients who will buy at profitable margins).
👉🏾How you communicate with your WHO.
👉🏾How you move your WHO from prospect to a bum on your chair.
Figuring this is the fastest way to capturing your time.
Getting paid more for doing less.
