The moment I stopped building my content around content pillars...is the moment creating my content because A LOT easier for me.
I'm not saying creating pillars or content buckets is completely trash BUT it can feel limiting...especially to online service providers.
Instead of the four basic pillars you know the "educate, engage, inspire, convert" --- I plan my content around the buyers journey....I plan my content around my buyer types.
I know I need to produce content that builds authority / trust.
I know I need to create content that brings awareness around my offers.
I know I need to create content that actually drives sales.
And because I know the buyers journey...I am able to seamlessly do this without feeling like "OH SH*T TODAY I NEED AN EDU POST" insert major cringe
Wanna learn how to use the buyers journey and buyer types to create content? Grab the sales training bundle for 50% off
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YES...your content can actually sell for you.
If you wanna make more money in your business and FINALLY learn how to create content that is going to drive sales...I've got just the thing for you.
My 4-part sales training bundle WILL help you learn how to create content that converts.
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SHOW UP FOR YOURSELF -- cos guess what...no one else is.
You gotta get out of the comfort zone, take the leap, and do the work.
It's the best thing you can do for you. 😘
If you want those "OMG THIS IS ME", "IT'S LIKE YOU'RE IN MY HEAD", "SOO RELATABLE", "CALLED OUT" messages from your content....you need to actually learn and understand who your ideal client is and start speaking to them.
I know you skipped over this part when you started your business.
It's not a fun or sexy process but it's important... ESPECIALLY if you want consistent dream clients begging to pay you.
And before you say "but my ideal client is 'women in business' --- jail babe...you need to go deeper.
And if you still don't believe me...I dare you to prove me wrong and take my quiz to truly test how well you know who your ideal client is.
https://www.tryinteract.com/share/quiz/65cbca2596db5e0f9ee09c38
For my service providers and coaches that want to start signing clients through your content....THIS IS FOR YOU 😘
If Nosey Nancy doesn't like what you have to say....THAT'S OKAY
The moment I decided I didn't care if everyone liked my content was the moment I started seeing real success in my business.
I started to only focus on speaking to my ideal clients...the people that light me TF up when I work with them.
If your content turns people away...that's actually a GOOD THING.
It means you have target messaging and only your ideal clients will love it.
One of the biggest mistakes I see my clients making when it comes to making sales is this...
NOT TAKING THE TIME TO GET SUPER CLEAR ON WHO THEY ARE SERVING
Doing this is what is going to help you create that content that gets inside your audiences' head makes them think "wow she really gets me" and reach out ready to work with you.
If you've been looking for a shortcut to fix your messaging problem, create a content strategy and make sales from you content then comment "SHORTCUT" for a mini course on how to actually create content that's going to make you sales.
I know you wanna refine your sales skills and FINALLY learn how to market & sell your offers in a way that feels empowering AF.
You're tired of focusing on booking as many sales calls as possible, you've never been a fan of cold DM'ing people, and you just want your bank account to finally reflect the work you put into your business.
Hiiiii bestie 😘
You're in the right place.
As your marketing and sales coach, I'm going to help you learn the sales skills you need to finally start signing clients consistently.
But sales and marketing isn't the only thing you and I will focus on together...you're building a business.
You need systems and strategies set up and in place for long-term business grow...you want more white space in your calendar...you want to spend weekends away from your computer.
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How I doubled my 9-5 salary within 6 months of starting my online business.
I got really clear on WHO I wanted to serve, HOW my offers were going to help them reach their goals and benefit their life and I STOPPED creating boring content that was all about me.
I made my content about my audience and I continued to show up and serve them.
Instead of thinking 'how am I going to sell today", I asked myself "what does my audience need to hear today to feel empowered to take action".
Once I made those changes to my strategy, I started getting consistent inquiries and I started signing dreamy AF clients.
I dunno about you but I'd MUCH RATHER make consistent sales than try to go viral and have to deal with a bunch on internet goblins....
The #1 mistake I see when it comes to your content strategy & how to fix it.