25/09/2021
So what is content marketing?
Content marketing is a marketing technology for creating and distributing popular content to attract a target audience. The task of the technology is to encourage the consumer to target actions, to involve him in your conversion scenario. Content marketing is the information received by your potential buyer at the right time and in the right place.
Do you think that you have good prices? But your client doesn't even know about it!
Do you think that you have a real competitive advantage? But your client doesn't even know about it!
Do you think that your products and services are the best on the market? But your client doesn't even know about their existence!
Everything that your client is looking for on the Internet is information. Properly submitted information, distributed through the right channels – is the essence of content marketing.
Now, to make it more clear, let's give an example. You are selling a certain product. Your page literally begs the visitor: well, buy-and-and-and-and! Content marketing technologies are fundamentally different from this. We take your product and the products of competitors and make a review on the topic "Why your product is better". We give the consumer to make their own choice – which product to choose, and this choice should be in your favor. After all, your product is really the best on the market? And most importantly, there should be many such reviews. More precisely-a lot. Even more precisely – very, very much.
