Somad Social

26/10/2023

Architecture and Interior Design is all about forms, proportions and geometry with a touch of colours and textures.

The logo for was designed keeping in mind circles, following the golden ratio proportions and keeping the colour that of Brass as that is the signature material that the designer uses in her projects.

Swipe right to see what the logo means 👉🏻

01/10/2023

Happy International Coffee Day ☕️

Don’t know about you but Coffee surely beans a lot to us 🫘

30/09/2023

Function + Form + Emotions = Good Design ⚜️

BRANDING FOR
Space Design by

27/09/2023

BRAND IDENTITY | LOGO DESIGN | COLLATERAL DESIGN for

18/09/2023

A moodboard is a visual tool for designers and entrepreneurs to put across their ideas for a brand’s personality. It is a collection of photos, graphics and textures that together display a distinctive and cohesive theme.
This is the moodboard for from which we derived the colour palette for the brand (Swipe Right ➡️)

17/09/2023

What is the Golden Ratio?
Here’s a simple explanation!

01/09/2023

A mind stretched by new experiences can never go back to old dimensions.
Travel • Learn • Grow

📸 -

📷

26/08/2023

New Project loading…

23/08/2023

A set of common personality archetypes, representing a model image of a person that transcends, language, culture and time.
Brand Archetypes play an important role in influencing our behaviour on a subconscious level, leading to typical behavioural patterns, desires, values and motivations all driven by a single dominant goal.

Swipe right to read more about Brand Archetypes ➡️

19/08/2023

Photography is the story I fail to put into words…
Stories about spaces, stories about moods, stories about moments and stories about products.

Happy World Photography Day 📸

19/08/2023

Photography is the story I fail to put into words…
Stories about spaces, stories about moods, stories about moments and stories about products.

Happy World Photography Day 📸

10/08/2023

The goal of branding isn’t to attract everyone. It is to attract the right people that resonate with you and your brand.

A glimpse of one of our Branding Projects,

Here, you can see how branding has been incorporated from their Social Media Platform, to Photography, Website and their Packaging.

09/08/2023

BRAND IDENTITY | SOCIAL MEDIA STRATEGY (Jan - July, 2020) for

07/08/2023

A moodboard is like a guiding light for all visual elements of your brand.
Making a moodboard is the first step we follow before we start with any Branding project. It gives a clear sense of what overall theme the brand’s personality is going for and it keeps one on track ensuring all brand collaterals are consistent.

This is the moodboard for our Branding project, from which we derived the colour palette for the same (swipe right ➡️)

03/08/2023

There’s no time to be bored in a world as beautiful as this 🌴

30/07/2023

Happy Sunday ☀️

27/07/2023

Having a vision and bringing it to life in a way that it communicates the message clearly without the use of words is what Photography and Styling mean to me. - Ritu Shah

It is very important to ‘create’ the right mood and background for a product photograph in such a way that it adds to the beauty of the product, while keeping in mind the brand aesthetic without taking away focus from the product.

Keywords for the styling concept - Natural, Texture and Shadow Play

Styling & Photography -

23/07/2023

23/07/2023

With a keen eye for detail, madness for good aesthetics and love for all things luxury, our founder, has been a part of the design and luxury industry for over 5 years.

With a strong backing of visualisation skills as a Fashion Communication major from National Institute of Fashion Technology (.gandhinagar), experience in working with major brands like Anita Dongre, Manish Malhotra and SCENTIDO Niche Perfumery she is passionate about creating beautiful stories and visual assets for your brand.

23/07/2023

22/07/2023

Having a vision and bringing it to life in a way that it communicates the message clearly without the use of words is what Photography and Styling mean to me. - Ritu Shah

It is very important for the audience to be able to ‘connect’ with a product. And that becomes much easier if they’re able to relate to the usability of the product and get an idea of the proportions and feel of the product.
That’s what we have done with this particular photograph. It communicates the USP and utility of the product, which is it’s ‘travel friendly size’ and gives the idea of it’s proportions.

Keywords for the styling concept - Travel-Friendly and Beige with a pop of Pink (Brand Colour Palette).

Styling & Photography -
Sourcing -

19/07/2023

Photography has little to do with the things you see and everything to do with the way you see them - Elliott Erwitt

Having a vision and bringing it to life in a way that it communicates the message clearly without the use of words is what Photography and Styling mean to me.

This photograph was styled and shot for the Introduction Campaign of 3 perfume roll-ons with very distinct scents for
This particular background and props were chosen keeping in mind the brand aesthetics and values.
Keywords for the styling concept - Natural , Handmade and Green with a pop of Pink (Brand Colour Palette).

Styling & Photography -
Sourcing -

18/07/2023

We all know, to make a good photograph, you need a good photographer. But, to make a great photograph, you need a STYLIST!

Stylists are the most underrated when it comes to a photoshoot. A lot of brands, after spending a lot of money on a photoshoot end up getting unsatisfactory results. The reasons being:
- No creative direction
- Unable to achieve the right mood and atmosphere for the brand/product
- Nothing unifying the aesthetic of the entire shoot
- Visuals ending up looking the same and unable to communicate the objective behind the shoot, to name a few…

Swipe right to see how all the above can be avoided ➡️

Photography -
Creative Direction & Styling -

16/07/2023

It’s time to go MAD with Marketing Ideas and Design, as what’s fun about Not-So-Mad Marketing?

SoMAd stands for SOcial Media Marketing + ADvertising

Since we’re a design studio dealing with all things Communication Design, focused mainly on Social Media Marketing and Advertising, we chose a name that was catchy, edgy and made complete sense!

14/07/2023

Your business is the body, your Branding is the soul.
Brand Identity is what makes your brand stand out. It is what makes people resonate with your brand.
It’s not just about what you make people see, but how you make them feel.
Brand Identity is something that you will use throughout all channels from your Brand Collaterals like Business Cards, Brochures and Product Catalogues to Social Media and your Website.

A glimpse of one of our most recent Branding Projects,

12/07/2023

BRAND IDENTITY | LOGO DESIGN | SOCIAL MEDIA (1st October, 2021 - 9th May, 2023) for

12/07/2023

BRAND IDENTITY | LOGO DESIGN | SOCIAL MEDIA (1st October, 2021 - 9th May, 2023) for

Swipe right to see what the logo means and the different logo variations.

12/07/2023

BRAND IDENTITY | LOGO DESIGN | SOCIAL MEDIA (1st October, 2021 - 9th May, 2023) for

10/07/2023

A moodboard serves the most important purpose of acting as an inspiration around any project.
This is the moodboard for our new project, Namaskar Lifestyle from which we derived the colour palette for the same (swipe right ➡️)

05/07/2023

Great designs starts with great branding and the very first step of branding is Logo Design.

Checkout logo variations every brand needs and why!

03/07/2023

Coming Soon…

01/07/2023

With the on-set of Monsoon, we absolutely cannot wait to smell the scent of petrichor while enjoying a cup of hot coffee by our windows overlooking the flourishing gardens as the first drops of rain hit the ground.
Our senses immediately crave to see happy colours brought about by rainbows amidst the rain-clad clouds.

We wish you a very pleasant and delightful July!

28/06/2023

*Click. Create. Connect.*
A tagline is the highlight that every brand needs! It is what makes the brand memorable and simply communicates what the brand provides at the same time.

Things to keep in mind to create an effective tagline:
✅ Keep it short
✅ Make it memorable
✅ Ensure it communicates what your brand provides or stands for
✅ Alliteration or rhyming words always help