Gigma Media

13/01/2023

7 Steps To Create An Effective Solar Lead Gen Facebook Ad 🧵

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Clearly define your target audience:/ Before creating your ad, think about who you want to reach and tailor your ad messaging and visuals accordingly. You can use Facebook's Audience Insights tool to learn more about your target audience's demographics, interests, and behavior.

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Use eye-catching visuals: Visuals are crucial for grabbing people's attention on Facebook. Use high-quality images or videos that clearly communicate your message and stand out in the news feed.

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Write compelling ad copy: Your ad copy should clearly and concisely convey the value of your product or service and encourage people to take action. Use action verbs and make sure to include a call-to-action that tells people what you want them to do (e.g., "Sign up now" or "Book a call").

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Test different ad variations: It's important to test different versions of your ad to see which ones perform the best. You can test different ad copy, images, and targeting to see which combination works best for your business.

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Use the Facebook Pixel to track conversions: The Facebook Pixel is a piece of code that you can place on your website to track the actions people take on your site. This can help you see which ads are leading to conversions (e.g., appointments or leads) and optimize your ad targeting and messaging accordingly.

6/
Set a budget and bid strategy: Facebook allows you to set a budget and bid strategy for your ad campaign. You can choose between different bidding options (e.g., cost-per-click or cost-per-impression) and set a daily or lifetime budget. It's important to carefully consider these options to ensure that you're getting the most out of your ad spend.

7/
Monitor and analyze your ad performance: Use Facebook's ad analytics to track the performance of your ads and see how they're resonating with your target audience. This can help you identify which ads are working well and which ones need to be adjusted.

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24/11/2022

🎯𝗦𝗼𝗹𝗮𝗿 𝗟𝗲𝗮𝗱𝘀 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: 𝗧𝘂𝗿𝗻 𝗢𝗳𝗳 𝗧𝗵𝗲 ‘𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗧𝗲𝘅𝘁 𝗣𝗲𝗿 𝗣𝗲𝗿𝘀𝗼𝗻’ 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗙𝗼𝗿 𝗬𝗼𝘂𝗿 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗦𝗼𝗹𝗮𝗿 𝗔𝗱𝘀 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻

𝙒𝙝𝙮 𝙨𝙝𝙤𝙪𝙡𝙙 𝙮𝙤𝙪 𝙩𝙪𝙧𝙣 𝙤𝙛𝙛 𝙩𝙝𝙚 “𝙊𝙥𝙩𝙞𝙢𝙞𝙨𝙚 𝙏𝙚𝙭𝙩 𝙋𝙚𝙧 𝙋𝙚𝙧𝙨𝙤𝙣” 𝙛𝙚𝙖𝙩𝙪𝙧𝙚 𝙤𝙣 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝘼𝙙𝙨?
👉Primary text, Headline and Description of your solar ads will be automatically interchanged thus causing your ads to not make sense to prospects viewing your solar ad
👉Reduces ability for you to customize your ad as you will have less control over your solar ads
👉This feature is catered towards beginners who want Facebook to do all the heavy lifting.

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📲Schedule a consultation call with me if you want to book 10+ qualified solar appointments per month via Facebook Ads
https://calendly.com/sathishgigmamedia/45mins

https://www.youtube.com/watch?v=t5yIbVICjzE...

✅We guarantee solar business owners 10+ qualified solar appointments per month via Facebook Ads, or you don't pay, and I'll send you a $100 check for wasting...

23/11/2022

🎯𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗣𝗘𝗥𝗙𝗘𝗖𝗧 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱 𝗕𝘂𝗱𝗴𝗲𝘁 𝗳𝗼𝗿 𝗦𝗼𝗹𝗮𝗿 𝗟𝗲𝗮𝗱𝘀 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻?

✅The minimum amount per month is the amount where if you were to invest $X on Facebook Ads this month and you generate no sales or leads for the first month, it will not affect your solar business
✅However, the amount cannot be too small.
✅The amount has to be both little where you can afford to lose it but emotionally, you are not willing to lose it as you want to see sales or leads
✅This is so that you will take the initiative to actively keep testing your solar ads since you have a sense of accountability if you lose the investment.
✅Once you see a good return on ad spend within your min budget, you can proceed to scale

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We guarantee solar business owners 10+ qualified solar appointments per month via Facebook Ads, or you don't pay, and I'll send you a $100 check for wasting ...

16/11/2022

❌𝗗𝗼𝗻’𝘁 𝗨𝘀𝗲 𝗧𝗵𝗶𝘀 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗙𝗼𝗿 𝗬𝗼𝘂𝗿 𝗦𝗼𝗹𝗮𝗿 𝗟𝗲𝗮𝗱𝘀 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻

👉Facebook has recently auto-enabled the “Reach people beyond your detailed targeting selections” feature
👉This feature is extremely helpful when you are running solar ads to cold prospects since your ad will reach a broader audience
👉However, don’t use this feature for retargeting solar ads aimed at warm prospects
👉This is because your retargeting message will be shown to cold audiences who will be unable to relate to your reminders or upsells
👉For example, if your retargeting ad is to specifically remind prospects who have landed on your landing page but have not booked an appointment with you, then there is no point showing this ad to a cold audience who has not even visited your landing page.
👉Therefore, this mistake could burn a hole in your pocket since your ad budget is being allocated to the wrong prospects

🗨️Comment “USEFUL” if you found this valuable.

📲Schedule a consultation call with us if you want to book 10+ qualified solar appointments per month via Facebook Ads
https://calendly.com/sathishgigmamedia/45mins