Markigy

31/05/2024

2 Easy Tricks to Make a Phenomenal Podcast Recording Want to record a phenomenal podcast episode? These two tricks will make your guest appearance the best it can be! 1. Gather your Thoughts- A little preparation can go a long way. If you're appearing as a guest, you should have 2-4 main talking points you're there to share with the world. ...

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28/05/2024

In this episode we explore effective SEO strategies that prioritize business impact over mere traffic metrics. Sam Dunning, founder of Breaking B2B and an SEO expert, shares his journey from retail to SEO and offers actionable insights for creating high-quality content and competing in saturated markets. This episode is a must-listen for businesses looking to leverage SEO for genuine growth and revenue generation.

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21/05/2024

13/05/2024

Tune in as Robyn Showers, Director of Content at Apollo, unveils the pivotal role of content marketing within the organizational hierarchy. In this episode, Robyn delves into her extensive background in the marketing sector, sharing transformative insights from her experiences at HubSpot to her fresh endeavors at Apollo. She discusses the strategic importance of integrating content marketing directly into the core business strategy rather than relegating it to a supporting role. Listeners will gain a deeper understanding of how to leverage content not just for engagement, but as a driving force behind corporate goals and customer satisfaction.

Key Points:

Explore Robyn's career trajectory and her strategic moves in the marketing world.
Understand the integration of content marketing as a central, strategic function.
Learn why content should lead business strategies to enhance customer relations and drive growth.
Hear Robyn’s thoughts on the future interplay of AI and human creativity in content creation.
Marketing professionals, business leaders, and anyone interested in enhancing their organization’s impact through strategic content deployment should listen to this episode.

Perfect for those looking to transform their content approach into a robust strategic asset, instead of order takers and survival asset makers.

Robyn Showers: https://www.linkedin.com/in/robynshowers/

Leanne Dow-Weimer: https://www.linkedin.com/in/leannedow/

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24/04/2024

🚀 Ready to claim your space in a crowded market? How do you displace the competition?

Join us on LinkedIn Live where we get into actionable strategies to give your customers what they're searching for.

Don't miss out – tune in and transform your approach to competition!

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27/03/2024

In this insightful episode, we dive deep with Melissa Moody, a marketing visionary, leader and entrepreneur, to explore the essence of human-centric marketing and the critical importance of foundational values in today's digital landscape.

Join us as we discuss the significance of understanding the 'why' behind every marketing strategy, the power of simplification, and the necessity of forging genuine connections in an increasingly noisy world.

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13/03/2024

In this must-listen episode, with Alex Montas, marketing leader and expert we are unpacking what's ahead for us in 2024- and marketing with a tight budget. We’re talking about using what you've got smarter, and using our budgets wisely, balancing the now vs later. Alex shares why foundational marketing is not the broken record you think it is, and the why/how to use emotional intelligence to help your team reach its goals- hopefully reducing your stress too. How to take smart risks and really stand out. Get ready to grab your coffee and take notes – this one’s full of gems

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28/02/2024

Joining us is Neil Shah shares his journey from engineering to becoming a product marketing expert. With over 15 years in the field, he offers insights into effective marketing strategies and the importance of adaptability. Listeners will gain valuable tips for success in product marketing, and their marketing strategies making this a must-listen for professionals at any stage of their career

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31/01/2024

In this episode, Christina Garnett shares her expert insights on elevating customer experiences and fostering customer loyalty, emphasizing the importance of Chief Customer Officers, cross-department collaboration, and integrating empathy into brand strategies. Through practical advice and real-world examples, she and the host explore creating impactful, customer-centric strategies that truly resonate.

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17/01/2024

Host Leanne Dow-Weimer is joined by Nicky Dibben, strategy and marketing advisor, of Invention Marketing. Bringing her in-depth expertise, Nicky shares with us her insights for avoiding being on autopilot following a playbook that may or may not even fit, overcoming marketing that is all fluff and no sparkle.

Feel like you’re doing the same thing as everyone else and want to know how to get past it? During our conversation, we explore:

🚀Transitioning from Playbooks: There is a prevalent reliance on playbooks, which have their place. But it’s not possible to rely on them forever. Outgrow them for a competitive advantage

💼Embracing Strategic Thinking: Explore the shift to strategic marketing, and why it’s essential.

📊 Building Effective Strategy: The steps needed to create an effective strategy framework, addressing common challenges marketers face during the transition to a strategic mindset

Tune in to this episode and level-up your marketing strategies with Markigy, the Science of Marketing Strategy. Whether you're a seasoned marketer or just starting your journey, this episode is packed with actionable tips and inspiration to help you succeed.

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03/01/2024

No strategy works without internal buy-in.

What happens when you've got big goals in 2024? Amazing strategies you're gonna try out? You see that you need to pivot to meet changing demands?

You need alignment.

Guest Theresa Potratz shares how to get the buy-in you need.

Listen to today's new episode to hear about Startup Marketing Realities and Adaptability

01/11/2023

True leadership is about listening.

You need to listen to your customers, your employees, and all your stakeholders if you want to succeed in any business.

And that’s especially true at the startup stage — and doubly so when engaging in category creation.

That’s something our latest guest, Crystal Black, understands all too well.

Across her wealth of experience with early-stage category creators, she has learned that success stems from a solid understanding of the stories that matter in a business

— and using that understanding to cultivate an environment where everyone can bring their full selves to the table, showing up authentically and honestly.

In this episode of Markigy, Crystal and Leanne discuss:

How marketers can benefit from listening and learning
- The importance of value-alignment
- How to cultivate customer relationships and lead more effectively
- How to embrace customer stories and level up your marketing
- Why DEI builds stronger organizations
- The importance of defining “good” in the workplace
- The actionable takeaways mentioned in this episode are:
- Listening to your customers and key stakeholders is the key to long-term success
- DEI efforts aren’t just for show — it’s the secret to stronger businesses and better outcomes for everyone involved
- Smaller organizations need to capitalize on their nimbleness advantage

To learn more subscribe to Markigy with Leanne Dow-Weimer.

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18/10/2023

In the alphabet soup of marketing’s many acronyms and initialisms, it’s all too easy for a marketer's message to get lost in translation.
Joining the show today to spell out the true meaning of marketing is Peter Wheeler, proven innovator in GTM & product revenue growth.

Learn about his entrepreneurial journey from starting his first business at the age of 16 to his many sales and marketing leadership roles throughout his career — and how he’s moving beyond the acronyms and initialisms to define product led growth in a more meaningful way.

This episode explores how marketers can do more by leaning into empathy, better understanding their business and kicking their initialism habit to better define their goals and purpose

In this episode of Markigy, Peter and Leanne discuss:
- Why initialisms and acronyms are often just laziness in disguise.
- How to foster a stronger relationship between marketing and sales.
- Marketing metrics and when a marketer should want a quota.
- Marketing leadership and getting more from your teams

The actionable takeaways mentioned in this episode are:
- Referrals are worth a thousand hours of research.
- Results matter more than labels — acronyms are often laziness disguised as innovation.
- Accurate language and clear communication is essential for building trust.
- Empathy empowers marketers and sales teams alike to take greater ownership of their shared goals.
- Marketers should be eager for quotas, but only when they understand the entire customer journey and their role in it.



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04/10/2023

At the backbone of any customer relationship is direct communication. The most underutilized or misaligned strategy for fueling a dialogue to further the relationship is email marketing.

In this ever-evolving landscape, it's easy to be swayed by the newest platforms and trends. But amid the unpredictable tides of shifting algorithms and corporate buyouts, there's one medium that has consistently stood the test of time: email.

Yet, despite its longevity and the freedom it affords, many marketers struggle to reap the full benefits of email.

Casey Hill, Sr. Growth Manager at ActiveCampaign returns to the show to share the many secrets to successful email marketing.

In this episode of Markigy: The Science of Marketing Strategy, Casey and Leanne discuss:
The evolution of email marketing
The importance of optimizing your owned channels
Crafting the perfect subject line
The value of curation
The key to successful email marketing partnerships

The actionable takeaways mentioned in this episode are:
Make your subject lines more specific and maximize your ROI
Don’t confuse your reader with too many CTAs
Email marketing partnerships aren’t one-and-done; they are long-term plays predicated on building trust

To learn more subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

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20/09/2023

For every marketing problem, there are multiple solutions. Your job is to find the best solution for your organization.

Ryan Williams is the Head of Demand Generation at Nucleus Healthcare, where he draws upon his engineering background to find the marketing solutions that build the best bridges to the customer.

He joins the show to share how marketers can home in on the best solutions for their organization, using the full palette of options available to them.

In this episode of Markigy, Ryan and Leanne discuss:

- Integrated Approach to Marketing: Both Ryan and Leanne discuss the interconnectedness of different aspects of marketing. They emphasize the importance of integrating strategies, such as SEO and demand gen, rather than viewing them as isolated tasks.
- Demand Generation's Evolving Role: Ryan highlights how the role of demand gen has expanded over the years. What was once a specific job has now become an all-encompassing role, mirroring what a marketing manager did in previous times.
- Diverse Skill Set Requirement: Both speakers touch upon the necessity for marketers to possess a varied skill set. Whether it's SEO, paid media, content distribution, or CRM management, modern marketers need to be well-rounded.
- Value of Problem Solving: Stemming from Ryan's STEM background, there's a strong emphasis on viewing marketing challenges as problems to be solved. This analytical and problem-solving approach is presented as invaluable in the marketing field.
- Company Personalities & Custom Solutions: Leanne introduces the idea that companies have unique personalities, backgrounds, and needs. Hence, one-size-fits-all solutions often don't work, and strategies should be tailor-made.
- Growth and Strategy Balance: Ryan's role is centered on both immediate problem-solving (micro-level tasks) and long-term organizational impact (macro-level tasks). The theme here is the importance of balancing immediate needs with long-term strategy.

- The actionable takeaways mentioned in this episode are:

- Diversify Skills: In the evolving digital world, expertise in a single area isn't enough. Constantly broaden your skills, from SEO to CRM, for adaptability.
- Tailor Strategies: Avoid generic approaches. Understand your company's unique needs and craft specific strategies for the best results.
- Use Attribution Tools: For clear ROI insights on campaigns, invest in accurate tracking tools like UTM parameters.
- Embrace Integrated Marketing: Rather than isolating marketing components, view them as interlinked. Combined efforts, like SEO and content, often yield greater results.

To learn more subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

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05/09/2023

There is no point in filling your funnel if it leaks like a sieve. Just like your cybersecurity, your marketing needs to be free from any holes.
Clark Barron is a 3x Cybersecurity Marketing Leader, focusing on Demand Gen, where he often unconventionally tests marketing strategies and tactics to find these holes and fill them.

He joins the show to share the insights marketers can glean from cybersecurity to craft an impenetrable marketing strategy that achieves results. He points to the many many gaps present in most B2B marketing and presents the best ways to close them.

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22/08/2023

In the latest episode of Markigy: The Science of Marketing Strategy Podcast; we talk about Nurturing Internal Relationships in Marketing w/ Andrew Bolis

How have you acted as a change agent w/in your organization?

How has building rapport helped everyone in your organization be successful?

Listen to the full episode wherever you find podcasts!

08/08/2023

Julia Nimchinski is the CEO and Co-Founder of Hard Skill Exchange, the world’s first B2B marketplace where sales professionals trade best practices, strategies, and techniques to drive growth and crush quotas.

This serial entrepreneur and go-to-market maven joins Markigy to discuss how she decided to found Hard Skill Exchange. This platform and community helps B2B companies grow revenue by connecting like-minded sales professionals.

In this episode, you’ll hear about Julia’s unique approach to market research that is rooted in finding the human connection and having authentic conversations.

Julia’s vision for Hard Skill Exchange is to help top professionals learn from the best in the industry. Not the ones that necessarily get the most likes on LinkedIn or are household names but experts who really know what they’re doing in the realm of B2B. She shares her unabashed take on the state of B2B marketing today and details the pitfalls marketers typically fall into.

Another concept that has really taken the B2B industry by storm lately is Go-To-Market strategy and planning. It seems that everyone and their mother has GTM in their LinkedIn headlines.

So who really is an expert? Julia, for one. As a true GTM leader who has been talking about this and crafted GTM strategies long before it was a hype word, Julia pulls back the cover, outlining what GTM should really be about.

In this episode of Markigy, Julia and Leanne discuss:

- How sales enablement and GTM have evolved throughout the years.
- The benefits of having deeper business and financial understanding
- What B2B marketing is lacking today compared to B2C.
- Addressing the gap between industry courses and expert advice for what is actually useful to drive meetings and sales.
- How to be a successful founder.

The actionable takeaways mentioned in this episode are:

- In market research, building relationships is all about human connection, not titles.
- Human centric marketing requires conversations with people, not just surveys.
- Taking more risks and being more fun in marketing is a huge opportunity in B2B.
- Prioritize actionable sales and customer success training over theory.

To learn more subscribe to Markigy: The Science of Marketing Strategy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

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