The Rising Social (2024)

12/04/2023

Picture this 👀👀
You create an amazing, informative, entertaining, relevant piece of content that attracts a bunch of potential customers to your brand.

They click from the content over to your profile to learn more.
And......

That's where their journey with your brand ends. 🫠
Because your profile isn't giving them the information they need to become knowledgable about your offer, to learn about who you are, or to take the next steps towards making a purchase.

In marketing, we talk a lot about the buyer journey. It's important to keep in mind with your content strategy, but there's honestly no point in having a great content strategy if you don't also have a fully optimized profile! (Hate to be the one to say it!!)😬😬

➡️So, how do you fix this?
My signature 5 step framework for profile optimization makes it easy to check if you're covering the basics.
1. keywords - self-explanatory. Are you actually conducting keyword research or just guessing which keywords you should use?
2. placement - are you putting the keywords in the right places?
3. Features - are you maximizing allllll of the features the platform offers to you to make who you are, what you offer, and how to get it more clear?
4. make it obvious - are you mentioning things to your audience one time and expecting them to know what to do? or is it SUPER slap me in the face obvious how I can buy from you?
5. Make it easy - from the second I decide i may want to buy from your brand, how difficult is it for me to actually get to the check out process?

✨Want to know where you stand on these 5 things? Get a 3 minute-video audit of your profile by heading to the stan store in my bio! I give you quick, actionable steps you can implement to improve your profile right now. (only $20/audit!)✨

04/04/2023

The 3-click rule is a well known rule for web design. This is it reimagined for social media.
The idea is that it should be as EASY as possible for a potential customer to buy from you.

What does this mean in the social media marketing world? PROFILE OPTIMIZATION.
Your profile should be optimized for SALES, which makes it as easy as possible for your audience to understand who you are, what you offer, and how they can get it from you.

Give your audience somewhere to go when they see a piece of your content. AND make sure they can get there in 3 clicks or less!

29/03/2023

Keywords are so important for ensuring your profile is optimized for business and sales. 📈

Do you know how to find relevant keywords to use on your profile and in your content?🔍
I used to just think of words that had to do with my industry or content and see if they popped up when typing out my hashtags (lol).

If that's you... I'm here to help.🙋🏼‍♀️
This is a quick breakdown of how to use Instagram to search for keywords, find related keywords, and discover which words are popular right now.

GUESSING keywords, isn't a strategy. Using the data Instagram readily provides for us, is!

➡️To get more in depth help with your social media strategy, book a 1:1 strategy session with me via the stan store in my bio. Only 5 slots available/month currently."🚨

29/03/2023

Keywords are so important for ensuring your profile is optimized for business and sales. 📈

Do you know how to find relevant keywords to use on your profile and in your content? 🔍
I used to just think of words that had to do with my industry or content and see if they popped up when typing out my hashtags (lol).

If that's you... I'm here to help.🙋🏼‍♀️
This is a quick breakdown of how to use Instagram to search for keywords, find related keywords, and discover which words are popular right now.

GUESSING keywords, isn't a strategy. Using the data Instagram readily provides for us, is!

➡️To get more in depth help with your social media strategy, book a 1:1 strategy session with me via the stan store in my bio. Only 5 slots available/month currently.

24/03/2023

The social media landscape is constantly evolving, but video content isn’t going anywhere.
🎥Videos have the power to engage, inform, and entertain audiences in ways that other forms of content just can’t.
➡️However, video content requires a different strategy, as well as much more time and effort than traditional social media content.

✨For the business owners who are ready to step their video content game up, but need a little extra support, I’m now offering TikTok/Reels services.
✨Receive prompts, scripts, and examples of video to shoot, and have the edited final product delivered to you ready-to-post.

**Pricing based on # videos required**
**content shoots available for a more hands off experience - DM for info!**

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24/03/2023

Let’s talk about it! 🗣️
If you prefer to talk things out 1:1, a strategy session is for you. In a 45 minute zoom call, we go over overall social media strategy related to your business and industry, suggestions and tips for changes you can implement on your own, profile optimization, AND you’ll have a chance to have any questions you may have answered.

**currently limited at 5 calls/month - booking link in the Stan Store in my bio**

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24/03/2023

Just getting started on Instagram OR feeling like your profile could use an overhaul? The IG Revamp was created just for you! ✨

You want your profile to accurately reflect your brand voice, style, and overall vibe. You also want it to accurately portray who you are and what you offer!
Sometimes you can just FEEL when your page isn’t aligned with what you envision for your brand. Other times, your content may not be performing the way you expected it to. Or maybe you’re getting great engagement on your content, but not a lot of conversion.

➡️With the IG Revamp, you get a grid-full (9 squares) of ready-to-post content tailored to your brand and industry. Your brand colours, style, and voice will be taken into consideration. If you don’t have a branding guide, a simple Canva brand kit will be created for you!

➡️The IG Revamp also includes a complimentary profile optimization (profile photo, bio, link in bio) to ensure your page is set up best for the algorithm, SEO, and for increasing sales overall!

✨Ready to revamp? This offer can be booked at the Stan store link in my bio.✨

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24/03/2023

The cross-platform strategy that brings warm leads directly to your offer. Done-For-You and packaged into an easy to follow Strategy Guide. 📝

Is a Done-For-You Social Media Strategy for you?
📈You have the daily management of your business socials down.
📈You’re creating content, showing up on stories, and happy to keep doing those things yourself! BUT, you’re not getting the return on your effort that you’re looking for.
📈If you had a social media strategy in front of you to follow, you’d be able to do it yourself, but you’re a bit lost on where to start with creating something like that!
📈You can create quality content, but aren’t sure where to start when it comes to your target audience, keyword research, SEO for social media, or building a marketing funnel for your customer’s journey on social media.
📈You can figure out one platform well enough, but aren’t sure the best way to go about making the different social media platforms work together to drive results

➡️This offer also includes a 1:1 call with me to discuss your social media marketing goals and for me to get to know your specific business. Book via the Stan Store linked in my bio.

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24/03/2023

Maximize your brand’s potential with social media management. The Rising Social’s most comprehensive offer! Content created with your target audience in mind, to increase engagement and drive growth.

❓How to know if social media management is for you?
🤝 You’re ready to outsource the management of your social media platforms, including content creation, caption writing, publishing, video content ideation and editing, and utilizing analytics to drive strategy
🤝 You need more time to dedicate to other aspects of your business - social media management allows you to be fairly hands off
🤝 Your business is on social media, but you’re not seeing the results you’d like from your marketing efforts - being here is a great first step, but let’s make sure your social media is working for you!

Social media can and should be the bread and butter of your marketing efforts, but it does take expertise, practice, and a solid strategy in place to make massive waves in your business.

Are you a good fit for social media management? Fill out the application at the link in my bio and I will reach out to you! 💌

**please note this offer is a 4-figure monthly investment**

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18/01/2023

rebrand loading ✨

17/10/2022

your Monday morning reminder 👍🏼

But, if not the algorithm, then what could it be? 🤷🏼‍♀️

➡️ you’re posting content with no rhyme or reason
➡️ you’re talking at your audience instead of connecting WITH your audience
➡️ you’re not paying attention to your insights and what works
➡️ you’re not catering your content to the specific platform you’re on
➡️ you’re ONLY focused on vanity metrics

If it was the algorithm’s fault, no one would be successful 😜

17/10/2022

your Monday reminder 👍🏼

If not the algorithm… what could it be? 🤷🏼‍♀️

➡️ you’re post content without any rhyme or reason
➡️ you’re talking at your audience instead of connecting with your audience
➡️ you’re not paying attention to your insights and what works
➡️ you’re not catering your content to the specific platform you’re on
➡️ you’re ONLY focused on vanity metrics

If it was the algorithm’s fault, no one would be successful 🤷🏼‍♀️

12/09/2022

⁉️What is SEO for Social Media?

Social media is becoming more and more like a search engine (think Google). Rather than heading to Google to search for things/look things up... people are more and more often turning to social media! 👀
What does this mean? 🤷🏼‍♀️
➡️We need to be crafting our posts a little differently to make them as searchable as possible to our ideal target audiences. 🔎

Let's start with the basics.
SEO stands for Search Engine Optimization. In simple terms, it is implementing tactics that make your page (historically your website pages) rank higher on a search engine (historically Google, Bing, etc).

So how does this translate for social media? ➡️We want to ensure your page and posts (on social media platforms) rank higher with the algorithm, leading to MORE people seeing your content. 📈
When your social media performs well and drives more viewers to your website (here's why it's important to have a funnel system set up to bring people from finding you on social media to heading to your website), it also causes search engines like Google to index your site higher, so more people will find your site organically on these search engines!

✨ SEO best practices on social media = increased viewers & engagement across social media platforms = Increased brand awareness = more traffic to your website = your website ALSO ranking higher on search engines like Google. ✨

Pretty cool, right?

I know, now you want to know HOW to implement SEO best practices in your social media content.
Stay tuned for another post on that!
☝🏼turn on post notifications for my account so you don’t miss it!

13/08/2022

Before posting a piece of content, ask yourself:

1) Am I hooking people in ASAP?

2) Does this content provide value?

3) Am I telling my audience what I want them to do?

If the answer is yes, great! Post away ✨
If the answer is no… time to make some adjustments ✍️

Higher engagement will bring more eyes to your profile! Make sure your profile is ready for business by downloading my FREE IG for Business Checklist at the link in my bio!

05/08/2022

IG UPDATE ALERT!
I think you might actually like this one!

Instagram is trying to increase its presence as an outreach platform. This means it wants to help you get NEW eyes on your content.

This could potentially be a huge leg up for smaller creators and businesses IF you are properly prepared for the update!

Outreach only gets you so far. If you want to increase followers and conversions, you need an OPTIMIZED PROFILE. Download my FREE IG for Business Getting Started Checklist by heading to my bio.
(It’s great for beginners OR for anyone who wants to do a mini audit of their profile and ensure it’s optimized and ready to go!)

26/05/2022

REELS DOs & DON’Ts ✅❌

Reels are a great tool to increase your reach, connect with your audience, educate, entertain, and inform! Make sure you are optimizing your reels to get you the best results possible!

Looking for a sign to post a reel today? This is it 👀

Follow .rising.social for more tips! 📲

09/05/2022

📣 IG FEED UPDATES … yes more of them 🤪

These are soon to be in testing, BUT here are some new updates coming up and how you can use them to your business/brand’s advantage!

1) FULL screen news feed! (Yes, like TikTok but with photos AND video).
With this update you’ll be wanting to use the 9:16 crop for your content! If you post a photo with smaller dimensions, the empty space will be filled with a gradient. This is still way better than it is now, because now if you post in square crop or a landscape photo, you’re just so easy to scroll past. With this new update, you’ll be full screen no matter what, BUT we want to be using that real estate to its full potential - so fill it up!

2) Original content will be prioritized over re-posted content AND will be shown to non-followers. So, if you’re posting just for the sake of posting so your followers don’t forget you… stop that! QUALITY over quantity will be even more important with this update.

3) Reels. That is all.

What are you most excited about with this new update?! 📲

07/05/2022

A lot of business owners start out thinking they’ll just run their own social media accounts.. I mean, anyone can create an instagram account and post some photos, right?
Hiring this task out can seem like a hard thing to justify spending money on, at least at first.

Here’s the thing. A social media manager can allow you the biggest return on investment of all. You get your TIME back to focus on the business activities you excel at.

CAN you create your own graphics and write your own captions? Sure. But will you take into account trending styles & topics? Do you know best times for your account to post? Have you looked at your insights to figure out which content your audience responds best to? Do you know how to treat Instagram as a search engine and make sure you’re using key words that will help improve your posts?
These are all things that a good social media manager will already know and be able to implement.

If you’re posting just for the sake of posting, and don’t have any true social strategy going on.. it might be time to delegate your social media accounts! DM me and let’s create a personalized package for the exact type of social media management your brand requires! 📲

11/02/2022

The 6 apps I use daily for social media management & content creation!

1) Canva - for creating these graphics!
2) InShot- for video/reel editing
3) Later- for scheduling content in advance
4) Duo Mobile (ok I don’t use this one daily, but it is working away in the background daily to make sure I don’t get hacked)
5) Lightroom- for photo editing & presets
6) Preview- to quickly preview my feed with different post orders/graphics, etc…

Download these to start upping your game!

What app do you use the most for social media related activities?

03/02/2022

Share this post with a friend who needs help optimizing their profile for business! 📲

If you’ve done any reading or research on social media marketing, you’ve probably seen the advice to “optimize your profile.” But... what does that even mean?
Here are FOUR quick and simple steps you can take to optimize your profile RIGHT NOW. (Seriously, it’ll only take a few minutes... do it now!)

In a nutshell, profile optimization lets people know exactly who you are and what you offer from the get-go AND makes your page more searchable on Instagram. You want to make it as easy as possible for people to enter your sales funnel and for IG to figure out what type of business you are, so it can show your account to the right people!

18/01/2022

Need some ideas for what to share in your stories?
✨SAVE this post to come back to later!✨

Why is showing up in your stories important?
• it builds connection with people who already follow you
• provides an opportunity to increase engagement and push your account on people’s feeds
• allows you to get to know your audience
• share less curated, in the moment, and behind the scenes content
• more casual communication style than other forms of content
• builds personality for your brand

Getting followers is great. How are you connecting with them on a daily basis? THIS is where stories really shine. ✨

11/01/2022

Wondering why having a social media STRATEGY is so important for your business? (I’m not just talking about creating an account and posting whenever it’s convenient for you)…

1) Social media is the best way to increase brand awareness in 2022. A strategy is important to ensure that you’re utilizing the best platforms for your target audience & type of business, AND to ensure that you’re delivering quality content that your audience will connect with.

2) Control over your target audience. In traditional marketing methods, it can be a little harder to ensure that your content is actually reaching who you intend it to reach (your ideal customer). It’s also not as trackable as social media. If you have a billboard up, how can you really know if a customer came to you through that platforms, how many people actually saw it, etc.

3) Stay ahead of your competition! You’d be amazed how many businesses still in 2022 don’t even have a social media presence, or if they do.. Don’t have any sort of strategy to go with it at all! If you’re one of those companies right now.. you have a chance to get a leg up on your competition by allocating some time and resources towards your social media brand presence.

4) More bang for your buck! How many marketing opportunities are straight up free? Organic traffic is extremely achievable on social media and if you do have an advertising budget.. you are looking at a larger return on your investment than other marketing tactics can provide.

Not sure where to start when it comes to setting up a social strategy for your business? Let’s connect! 🤝
Book a social strategy call with me via the link in my bio to get started 📲

07/01/2022

✨NEW FEATURE ALERT✨

The head of IG has officially announced the comeback of the chronological feed. WITH a couple other options!

With this new feature, you’ll be able to choose which feed you’d like to view. The options will be:

1) Home: the same as the home feed is today
2) Following: chronological feed!
3) Favourites: view ONLY accounts you have favourited

As always, this feature will be rolled out to accounts slowly, but you may start seeing it soon!

I’m curious 🤓… Which feed are you most likely to use?! Let me know below! ⬇️⬇️⬇️

03/01/2022

New Years resolutions
✨IG edition✨

In 2022 we are NOT flying by the seat of our pants when it comes to social media marketing … we have a PLAN. Right? 😜

What are your resolutions for 2022 for your biz? ⬇️⬇️⬇️

09/12/2021

Your bio is one of the most important things on your profile, and building it is an integral part of optimizing your page for business!

When someone finds your profile and clicks on it, they should be able to tell 1) WHO you are, 2) WHAT you offer, and 3) what their NEXT STEPS should be… all from looking at your bio.

You should also ensure that your bio is clear and concise, AND that you are using keywords for your niche. (Instagram is a search engine, and your bio is prime real estate for search terms!)

Follow these steps to help you create a bio that leads to more followers & more website clicks! ✨

OR, if you’re still stuck, DM me the words “bio help!” And I’ll help re-build your bio for $30 🤗

21/11/2021

BLACK FRIDAY WEEK STARTS NOW! ✨🖤

From today until Saturday November 27th (small business Saturday), I’m offering 20% off all services.
This includes:
• social strategy calls (30 mins)
• social media audits
• first month of any social media management package

If you’re not sure what would be best for your business/brand, book a free 20 minute discovery call where we can discuss your specific needs! ✨

Link is in my bio for more information on my services.
Send me a DM to get started! 📩

18/11/2021

Not sure what to post? 👀👀

Each of these types of content can achieve different goals for your business. This is why it’s important to have an overall content strategy that includes different amounts and different types of content depending on your current goals.

Use these tips to get started! Book a social strategy call with me to go more in depth on creating an overall strategy specific your your business goals and your page! 👩🏼‍💻

16/11/2021

✨Affirmations for connecting with your ideal client/customer✨

I will…… fill in the blank below! ⬇️⬇️⬇️

13/11/2021

Questions to ask yourself when creating new content! ✍🏼✍🏼✍🏼

1) your content should serve a purpose! Are you providing any value? Is your content educational, teaching your audience something new, providing entertainment, focused on connecting? Know your purpose so you know which insights to look at when you’re auditing your content later!

2) Do you know what topics your audience enjoys and posting more of them? Auditing your social media can help you figure out what to post more of. And make sure you ASK your audience what they want to see!

3) fail to plan, plan to fail.. or something like that 👀 content without a strategy isn’t going to get you very far!

4) Use different features! Instagram rewards people who use multiple different features (especially new ones). Want to “beat the algorithm?” Figure out which features will work well for your page and your business, and use multiple!

If you found this helpful, follow .rising.social for more! ✨✨

10/11/2021

🚩🚩SOCIAL MEDIA RED FLAG 🚩🚩

If this is your “strategy”, it’s time to re-think some things. 👀👀

If you don’t have a plan and a purpose for your content, how can you even tell if it’s performing how you want it to? Is your goal to increase your reach and find new leads? Is it to connect with your current audience’s pain points and increase sales? Maybe you want to grow your email list and fill your funnel.

All of these goals require different types of content and a different content strategy. Without a plan, it’s hard to know what insights to look at AND if something does go viral.. it’s almost impossible to know how to leverage or replicate that!

✨follow .rising.social for more tips on how to avoid this red flag!✨

The Rising Social

12/04/2023

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