09/10/2020
[DAILY FACT #4]
Did you know that the best time to post on Instagram is between 2-3pm CDT?
Well… sort of. This one is complicated, but it’s still important so we want to bring it up. 😏
Best times to post organically do depend heavily on your individual business, your time zone, and the audience you want to reach. 🤷♂️
That being said, there are some general best practices you can follow, and according to research, the absolute best time to post for organic reach is between 2-3pm CDT on weekdays. 🕰
Again, though, this varies.
Hootsuite demonstrated exactly by how much when listing specific best posting times based on industry, which includes the following data:
✅ Travel and Tourism: Friday between 9 a.m. and 1 p.m.
✅ Media and Entertainment: Tuesdays and Thursdays from 12 p.m. to 3 p.m.
✅ Food and Beverage: Fridays at 12 p.m.
✅ Retail: Tuesdays, Thursdays, and Fridays at 12 p.m.
✅ Professional Services: Friday, Tuesday, and Wednesday at 9 a.m. or 10 a.m.
✅ Non-Profit: Tuesday at 4 p.m. or 10 a.m.
✅ Non-Retail E-commerce: Thursday at 9 p.m. or 4 p.m.
✅ Pharma and Healthcare: Wednesday and Sunday at 9 a.m.
✅ Personal Care: Friday and Thursday at 1, 2, or 3 p.m.
✅ Technology: Monday and Tuesday at 2 p.m.
✅ Education: Thursday at 4 p.m. or 5 p.m.