The MERGE Creative

21/03/2022

WHAT MAKES SOME HOTELS, RESTAURANTS, OR CAFES MORE SUCCESSFUL THAN OTHERS? 🤔

Yeah.. Your venue might have the finest sauce in the city, but how come your competitor is winning the game? 🙉

REMINDER: YOU CAN ONLY UNDERSTAND IF YOU READ TO THE END! 🔖

Are you ready? 😏

SUCCESSFUL HOTEL, RESTAURANT, & CAFE FOLLOW THESE SIMPLE PERSONALISED SOCIAL MEDIA STEPS! 👇🏻

👉🏻 Consistency
There's no need to post every day, but those who consistently post relevant content have often been found to generate the most audiences.

👉🏻 Capture the Moments
Showcase the things happening right now or share behind-the-scenes snaps of what it takes to keep your venue running smoothly. This helps your business gain more trust from your audience.

👉🏻 Audience Interaction
Make it a point to respond to comments and questions. Be natural, friendly, and fun. Create honest conversations that could help you build stronger relationships with them.

👉🏻 Hashtags Utilization
Hashtags are a very effective way to expand the reach of your posts, so be sure to include relevant hashtags specific to your business in your captions.

👉🏻 Create a Unique Voice
Finally, make sure that your posts make them feel like they are just interacting with a "trusted friend" and that you're creating a valuable connection with them.

Creating a successful social media presence for your hotel, restaurant, or cafe business is not an easy feat! My own experience as a venue owner & social media manager has taught me NOT to take everything written above for granted! 💯

FOUND THIS HELPFUL? Don't forget to REACT & SAVE THIS POST FOR LATER! ↗

12/02/2022

Yeah, your food and drinks at your spot are superb but people haven't heard about your brand even once! 😱Results? Majority wont really know you serve theeeee best! 😩

There's more to social media than having an account with your business address on it! 😒

It is not enough to have a business page but no concrete strategy plan to build a community. 💯

Most social media users are image, aesthetics, and video inclined. 🤩

This is why you should go the extra mile to create relevant and engaging content, such as visually appealing images, and relatable short videos that makes people aware of your brand. 🤳

So if you think, it's kinda slow lately... cross check your resources. You might just have missed to make of use your social platforms! 😏

I would love to hear what you think about this. Comment below what you think or slide into my DMs! 💬

26/01/2022

Let's face it, a nice creamy chocolate cake does a lot for a lot of people; it does for me... 🍫🍰

Specially when it's guilt FREE! 😱

Huge shout out to the best chocolate cake ever creator 👉🏻 📸

BRB! Gotta bake some chocolate KETO goodness! 😋

24/01/2022

There are a lot of unsung heroes in the world, and most of them go unnoticed. 🌱

That’s why I’m taking the time out of my day to tell you how I appreciate all of you! ✨

A huge shout out to our community managers for doing a brilliant job and going above and beyond for our clubs and communities! 🌟

Our clubs and communities were nothing without you! 📣

Is there someone who works as a community manager in your team? Be sure to tag them in this post! 👇🏻

23/01/2022

No pain, no gain. ⚡️

Moving forward, growing and achieving is difficult. 👈🏻

It’s hard to feel like pushing yourself sometimes but you’re moving in the right direction and that’s what matters. 🙌🏻

Did this inspire you? Comment your thoughts through emoji! ✨

20/01/2022

Cheese, wine and friends must be old to be good! 🧀🍷🥂
- Proverb

Are you a cheese lover? Grab your favorite cheese and a glass of wine, as well as some old friends! 'cos we're all celebrating Cheese Lovers Day! ✨

Goat cheese and brie are my top favorites! How about yours? 😋

17/01/2022

✨ SELF CARE IS HIRING A SOCIAL MEDIA MANAGER ✨

Let that sink in.... in 1 2 3....

👉🏻 Put an emphasis on what you CAN control and let go of what you CAN'T control.

👉🏻 You'll be able to go forward without feeling overwhelmed this way.

👉🏻 Remember to show up on time and to avoid following trends that aren't in line with your principles!

Social media managers are here to help you and your business for good reason! 🙌🏻

16/01/2022

To help more hospitality and technology businesses this 2022! 💜✨

14/01/2022

I'd love to assist you if you're getting lost in your existing social media approach. 💕

You can contact me using the link in my bio or schedule a coffee chat with me. ☕️ ✨

22/10/2021

People use social media for three major reasons! 🤯

They want to be: INFORMED, ENTERTAINED and CONNECTED. The user has a certain level of expectation for their social media experience. 💭

To stay on top of the latest happenings, they often turn to social media to learn, be entertained, and feel connected. 🙌🏻

And while the expectations of the user may be met, this does not mean there is no need for improvement in how it is done. Many people on social media understand the nuances of it enough to know what they want and expect from their experience there.

✨ INFORMATION: Gone are the days when people were just excited about getting a friend request or alike on their post on social media! People nowadays want to learn about a lot of things! From simple cute life hacks, things they haven't heard about before, to extraordinary information. This is truly important because people who learn from social media tend to feel more satisfied spending time using each platform.

✨ ENTERTAINMENT: Entertainment plays an integral part of any good time spent online, whether you're scrolling through your feed or watching someone else's post go viral! Entertainment can be found in everything from funny videos to a current dance trend!

✨ CONNECTION: Social media is a great way to stay connected with friends, family and other people around the globe! Instead of face-to-face interaction, we use technology like Instagram, Facebook, TikTok, etc. which allow us all over again to connect & stay updated in real-time!

These are three main reasons why people use social media nowadays. It's easy to see how each one could be a platform unto itself, but that is not the case with social media. The magic of social media lies in its ability to bring these three things together and provide a good experience for everyone involved. 🙌🏻

Do you think I missed adding more? Tell me what you think in the comments! 💜✨

18/10/2021

The world of social media is rapidly changing. People are spending more time on social media than ever before, according to some reports - an average of 145 minutes a day! 🤯

It's clear that we can no longer ignore this medium! 🙊

There are a lot of people with brands these days, but only a few take social media seriously as a marketing tool! 🥺

If you're not using these platforms to expand your business, reach your customer base, and boost engagement with current customers, it's time to rethink! 👀

Tag someone who needs to hear this right now!

💜✨ .vets

17/10/2021

Crooo croooo 👻

Good morning 😂 halloween na ba in your countries? 🤣

14/10/2021

AHHHHH! I gifted myself some social media break! 💜

Good to be back! ✨

Yaaaay! Belated happiest birthday to me 🎂

05/10/2021

Earlier today, people expressed their frustration with Facebook, Instagram, and Whatsapp being down. 😱

In the same vein as the others, I was thinking "how am I going to complete my task today?", "is it because of my internet connection?" "Did my scheduled post fail?" (refresh hundreds of times). 🤔

This is a nightmare for most brands, marketers, and others who rely on these applications daily. 💯

But the situation also made me realize something: What if, as life reminds us, this is just a courtesy: "Take a little break. Focus on something else right now. These apps will come back later. I promise." 💜

What was your first thought when you were having trouble with Facebook/ Instagram earlier today? Comment down below! 🙌🏻

19/09/2021

And no, I'm not going to say anything else.

I'm just dropping by to remind you to listen to your body. It might already be screaming for some good rest!

Have a wonderful Sunday! 💜✨

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15/09/2021

As entrepreneurs, it's very important for us to learn how to get the right guidance that we need for our business.

Don't wait for that moment when you no longer can survive from the exhaustion, stress, or burnout. Better to find help that you need! Right here! Right now! 💜✨

These days it's really easy to get caught up in all of the noise and forget about the basics!! 🙉

I am soooooo glad to be able to join the $100k Agency Journey - AMA with Coach Dina Samuel! I truly admire how Coach Dina is always giving so much value to people!! ⚡️

The way she answered all our burning questions made our eyes literally PEELED! 👀 So many goosebumps and AHA moments with these lovely entrepreneurs! 🙌🏻

A big THANK YOU to Coach Dina Samuel for sharing valuable tips she has learned over her years in digital marketing business. 💜✨

11/09/2021

Finally! I can share with you what I was cooking last week! 💜✨

YAY! Created a short-form video for a local makeup brand!! 💋

While working on the video edits the other day, I realized one thing- social media visibility is very powerful! It's amazing how a brand could appear and sound so REAL-TIME to their audience (even they're actually not)! ⚡️

When a brand does their social media in a humanised way, the audience can feel that they're genuinely talking to them. As a result? They get to imagine that a real human being is just literally behind the content you have been producing. Whether it's been scheduled months before or have it manually posted, what really matters is to talk with your audience just like when you are talking to your family or friend! 🙌🏻

How do you develop a personalised connection with your customers/ clients on social media? What are your strategies to gain their trust?

Please share your thoughts in the comments below! 💜✨

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06/09/2021

CTA or Call-To-Action 📣 are powerful words that set the stage by creating potential and hopefully sparking positive feelings of moving forward.

Your "call-to-action" simply tells people what you want them to do! Without it, even the most brilliant post will fall flat. 🌾

Pssst! Don't forget to SAVE this post for later! 💜✨

_________

Do you need some help expanding your marketing efforts through social media? DM me "Gracefully Converts" to begin! 💜✨
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24/08/2021

Do you talk 'at' your customers? or do you talk 'with' them?

Remember, people buy from people. Nobody would want to talk to someone who only wants to talk about themselves. 💜✨

20/08/2021

Why guardian angels, you ask? 💭

Because aside from taking away the burnout, stress and overwhelm on your plate as a business owner, Social Media Managers are like heaven-sent who watches over your platforms "in-dept" each day. ✨

Don't believe me? I don't blame you!

But social media managers are watching over your brand's growth! 💜

And think of this: where would your company's marketing efforts be without them? ✨

07/08/2021

Three months ago, I dreamed of having my own website for my business! 🥺

At first, the prospect of making this dream a reality seemed impossible and overwhelming to me because it was so difficult for me to understand how web development work works - or anything involving coding! 😫

That's why when Shyra Creates offered her help with branding, designing and coding development my heart soared. Her support has been invaluable as we've navigated through all the exciting decisions together. 🙌🏻

Well, it's true, building a website for your biz can be challenging at first but those brain juicing times are totally worth it. 💯

And believe me, I only took action in order to make my dream a reality today. 💜

So, how is it going for you? 🤔

Do you have something in mind that you've been contemplating or planning for a while, but aren't sure when to take action? 💭

06/08/2021

It's no surprise that job interviews are a tricky process! 😩

They require you to prepare for paper resumes,

cover letters, get ready for the meeting,

meet with your interviewer and answer their questions,

and then review everything afterwards to ensure it went well.....

Then here comes the 2nd interview, the final interview,

then before you know it, there's one more final- last interview! 🙈

In today's age of technology, interviewees no longer have to worry about the hassle of travelling and preparing for an interview,

thanks to video resumes!

This kind of technology is being used by Vidaura to assist the hospitality industry in Australia since 2019.

Recently, TikTok launched in order to provide even more value to users by using the app for recruitment purposes.

Video resumes allow employers to better evaluate future employees without having to review a lot of documents,

reach out to 10 candidates out of hundreds, schedule interviews with them,

and then, before they know it, the candidates they chose did not match their expectations!

Surely, there are always new developments in the world, and job applications are no exception.

Thoughts?

30/07/2021

TikTok short-form video content creation is still underrated... but how will you explain this?

1 MILLION ORGANIC VIEWS? 😱

Have you ever loved something......

then lose interest in it for a little while but then realised why did we stop enjoying ourselves when in reality what makes us happy is actually good for our well-being? 🥺

I stopped creating content on TikTok for a while! (Oh nooooooo!!!!)🙊

TikTok has been such an amazing tool with an organic reach! 💯

I love this platform and really am grateful that there are so many opportunities to engage through short-form video creation! 💜

But after being gone from posting content regularly due to personal reasons, I had lost all motivation as time went by which led me into disconnecting myself slowly away from one of my favourite platforms. 😓

So here's me, sharing this photo as a reminder of how important it is to get back at creating videos again before going too long without taking action - staying dedicated to our identity means never giving up on the things we love! 💜

And yes, 1 million organic views on the platform! You don't get that to other social media channels. 😏

Are you on TikTok? Leave your handle! Let's connect! 🎥

27/07/2021

Brace yourself and get ready to have a social media brand visibility that Gracefully converts.... ✨

04/06/2021

Been trying to stay away from carbs! 😩

But I'm a social media manager who just blew an entire afternoon working remotely on making an authentic photograph especially for National content for my client! 😜

It's always a pleasure to create fun and witty content for my clients. 🥳 Plus, it's nice to have the opportunity to have an excuse to get a piece of doughnut for myself! (Ooops!!) 🙊

What's your favourite doughnut flavour?

Mine's originally Choco Butternut! Definitely, a must-try when you visit the Philippines! 🇵🇭 (eating a blue doughnut today to support my client's branding) 💙

Virtual 🍩 cheers to everyone who happens to see this post and is about to get a piece for themselves!

09/05/2021

Did you know that studies show that people find videos more engaging specifically with a short-form video? To give you an example......... 🧐



https://fb.watch/5nQiMNUY4I/

09/05/2021

If you are curious who's the person behind the brand "Expressing Brand Personality" tagline! 👩🏻‍💻

Hello! It's Gracey Mel here! The mind, heart, and soul of The MERGE Creative 🙋🏻‍♀️ and I’m a Freelance Social Media Manager, who used to be a fight attendant.l But not REAL QUICK! I've also been on a bit of before take-off cross-checks and am now finally cruising. ✈️

It wasn’t easy, but with God, as my co-pilot, I finally found my biggest WHY... This is to push through my passion for social media and help technology service companies get a more high-converting social media presence.📊

Biggest thanks to Lea, a great leader and CEO of Ceana Technology, she's one of my first ever clients who trusted my services! 👏🏻 (check their FB & LinkedIn for reference) 😏