The Social Triumph

31/01/2022

The cost of not knowing what you don't know.

You must have come across the saying that " Ignorance is Bliss"

This is complete BS.

Rather ignorance will cost you in a way that you'll only realize much later until it cannot be undone.

Imagine what you would've done had you known in 2010 there is a thing called Bitcoin and it will get this big.

How would you look at money and money-making if you read "Rich Dad Poor Dad" and "Think and grow rich" when you were in school.

How much your brand would've grown if you knew platforms like Instagram and Facebook will have a billion monthly active users.

How much would you would've earned if you took your business online and placed yourself in front of people who
are interested in what you offer.

But you might ask.

How would have I known?

I have two things to say here.

No one can know everything, every time. Agreed.

But if you would have clearly known what you wanted.

Be interested enough in your area of work to see what new things are coming up, and curious enough to give them a try, the list of things you should've done way back would reduce drastically.

But here is the most interesting part.

Even today, if you look closely, there are opportunities coming up that has the ability to change the course of your entire life.

But the question is,

Are you curious enough?

05/08/2021

Why do you need this in your life?

After watching "LUCA" I realised there were so many things about this movie that I loved.

But the one that stood out among them was definitely this saying.

"Silenzio Bruno"

In a scene, where Luca is afraid to ride a bicycle, his friend Alberto teaches him to silence the negative chatter of his mind, (which he refers to as Bruno ) by authoritatively saying it to be silent.

Hence, Silenzio Bruno.

Luca started using this whenever he faced a situation in which he was not very confident.

And it worked.

It made me realise how powerful this is.

How often we want to do things that are out of our comfort zone but the negative chatter in our minds talks us out of it.

And we're only left with regret.

And if you pay a little attention, you will realise that you're talking to yourself all the time.

But it isn't happening consciously.

And for the majority of us, that chatter is a negative one.

It tells us to stay in our comfort zone, to not take risks,
that were not capable of it.

So next time you're in a situation when your mind is trying to talk you out of doing something which is good,

take the matters in your hand,

and say to it authoritatively,

Silenzio Bruno.

And do the thing anyway.

PS - Please watch Luca. Trust me. You'll love it.

And if you have already, do you agree with what I said?

31/07/2021

Let me explain,

Whenever you start something, a habit, a side hustle, anything, you do not see immediate results in the beginning.

The first day of the gym wouldn't make you ripped.

The first day of dieting wouldn't make you fit.

The first day of posting on Social Media wouldn't make you famous.

Heck, even the first week won't.

But does that mean they don't have any impact?

If you trust what your eyes see,

Then definitely not.

But if you trust your vision,

Then you will realise that the first steps are the most crucial ones.

Because you're already ahead of the majority who didn't even start.

And only by trusting what you see in your vision and not in your eyes, you'll be consistent in the process.

So next time you set to achieve anything,

trust your vision and

become a disciple of discipline.

18/07/2021

What did I miss?🤔

16/07/2021

Done.☑️

08/07/2021

3 things to immediately add to your Instagram bio

Relevant Keywords

Your Instagram bio does the job of SEO, therefore it's very important that you add relevant keyword related to your niche so that your start appearing in searches

Your best Link

Instagram provides only one place to add a link, so make the best use of it by taking your visitors to your desired page.

And please check it's not broken. ( bad impression)

A Call to Action

Simply telling your followers what to do, significantly increases their chances of doing it.

Is your Instagram bio perfectly optimised?

24/06/2021

𝗜𝗠𝗣𝗢𝗥𝗧𝗔𝗡𝗖𝗘 𝗢𝗙 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡𝗜𝗡𝗚 𝗜𝗡 𝗠𝗬 𝗟𝗜𝗙𝗘

This is one trait that I have very thoroughly applied in my life and has helped me immensely in adding different colours to how I see the world or myself.

Today is the easiest time to get someone offended.

We don't even need to know someone personally to pass a comment on their personality.

And it is not very rare to find the comment section of a public figure being littered by remarks so mean, that it might take a toll on even the most positive souls.

Anytime we pass someone doing something or being who they are, which is the opposite of what we believe they should do or how they should be, there comes a strange sense of saying of what WE FEEL is the right thing.

Some say it politely, some not all.

What it does to other person is any way out of the question because we rarely care how they would feel.

But, what it does to us is something that should matter to us.

It reaffirms our belief of whatever we feel is right. And overtime makes it so strong that even the slightest difference of opinion is enough to trigger us and destroy our mental state.

So what can we do?

I will share what I do.

Every time I see something which is not the way I'm used to seeing it, before reacting anything to it,

I STOP and QUESTION MYSELF.

WHY AM I FEELING THIS WAY?

WHY AM I FEELING OFFENDED?

WHY IS THIS MAKING ME UNCOMFORTABLE?

And 99 out of100 times the answer leads me to a belief, an opinion I had accepted to be true growing up without ever questioning it.

And what you have to believe in, cannot be the truth.

This single habit of questioning myself has helped me evolve in so many ways that there is a difference of day and night in the way I see the world around me.

Finally, even after questioning if you're not able to detach yourself instantly from your belief, please refrain from reacting negatively.

Just scroll past the person, the post, the situation.

And keep questioning yourself.

Over time you will find it hard to recognise yourself from your old self.

And unknowing you will contribute to making this world a little better and a little more inclusive.

23/06/2021

🎯 𝗨𝗟𝗧𝗜𝗠𝗔𝗧𝗘 𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗖𝗛𝗘𝗖𝗞𝗟𝗜𝗦𝗧 𝗙𝗢𝗥 𝗜𝗡𝗦𝗧𝗔𝗚𝗥𝗔𝗠 🎯

Engagement is the broader term given to the liveliness of your account.

Some parameter to measure it is the number of likes, comments, shares and saves your posts get in respect to the no of followers you have.

Below mentioned is a checklist that will help you tick off all the boxes to keep your engagement high.

🎯 𝘾𝙤𝙢𝙢𝙚𝙣𝙩𝙞𝙣𝙜 𝙤𝙣 𝙮𝙤𝙪𝙧 𝙉𝙞𝙘𝙝𝙚 𝙃𝙖𝙨𝙝𝙩𝙖𝙜𝙨 🎯

This is very famously known as Gary Vee's $1.8 strategy which basically means engaging with the hashtags related to your niche and doing it persistently.

🎯 𝙀𝙣𝙜𝙖𝙜𝙞𝙣𝙜 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙩𝙤𝙥 𝙖𝙘𝙘𝙤𝙪𝙣𝙩𝙨 𝙞𝙣 𝙮𝙤𝙪𝙧 𝙣𝙞𝙘𝙝𝙚 🎯

Make a note of the top accounts in your niche and start engaging with their content regularly.
A good comment always gets noticed.

🎯 𝙍𝙚𝙥𝙡𝙮 𝙩𝙤 𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚 𝙤𝙣 𝙮𝙤𝙪𝙧 𝙥𝙧𝙤𝙛𝙞𝙡𝙚 🎯

Make a note to reply thoughtfully to everyone who comes to engage with your content. In this age of scrolling, people taking time to engage with your content are precious.

🎯Be creative about engaging 🎯

Take the opinions of your followers in different ways, make a game, play a quiz, anything that sets you apart.
There are billions of users in IG and every one of them has the same option.
Unless you're creative about it, you won't catch eyes.

🎯 Getting personal 🎯

Show up your human side, your imperfections, your struggles, try to be relatable.
Let your followers really know you.
Let's see it this way. We generally tend to comment and engage the most with the profiles of our friends. Why?
Simply because we know them. Who they are.
Make your followers know the person behind the name.

Be consistent about all the above steps see the magic happen.

Are you applying these things to your profile?

23/06/2021

🎯 𝗨𝗟𝗧𝗜𝗠𝗔𝗧𝗘 𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗖𝗛𝗘𝗖𝗞𝗟𝗜𝗦𝗧 𝗙𝗢𝗥 𝗜𝗡𝗦𝗧𝗔𝗚𝗥𝗔𝗠 🎯

Engagement is the broader term given to the liveliness of your account.

Some parameter to measure it is the number of likes, comments, shares and saves your posts get in respect to the no of followers you have.

Below mentioned is a checklist that will help you tick off all the boxes to keep your engagement high.

🎯 𝘾𝙤𝙢𝙢𝙚𝙣𝙩𝙞𝙣𝙜 𝙤𝙣 𝙮𝙤𝙪𝙧 𝙉𝙞𝙘𝙝𝙚 𝙃𝙖𝙨𝙝𝙩𝙖𝙜𝙨 🎯

This is very famously known as Gary Vee's $1.8 strategy which basically means engaging with the hashtags related to your niche and doing it persistently.

🎯 𝙀𝙣𝙜𝙖𝙜𝙞𝙣𝙜 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙩𝙤𝙥 𝙖𝙘𝙘𝙤𝙪𝙣𝙩𝙨 𝙞𝙣 𝙮𝙤𝙪𝙧 𝙣𝙞𝙘𝙝𝙚 🎯

Make a note of the top accounts in your niche and start engaging with their content regularly.
A good comment always gets noticed.

🎯 𝙍𝙚𝙥𝙡𝙮 𝙩𝙤 𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚 𝙤𝙣 𝙮𝙤𝙪𝙧 𝙥𝙧𝙤𝙛𝙞𝙡𝙚 🎯

Make a note to reply thoughtfully to everyone who comes to engage with your content. In this age of scrolling, people taking time to engage with your content are precious.

🎯𝘽𝙚 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙚 𝙖𝙗𝙤𝙪𝙩 𝙚𝙣𝙜𝙖𝙜𝙞𝙣𝙜 🎯

Take the opinions of your followers in different ways, make a game, play a quiz, anything that sets you apart.
There are billions of users in IG and every one of them has the same option.
Unless you're creative about it, you won't catch eyes.

🎯 𝙂𝙚𝙩𝙩𝙞𝙣𝙜 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡 🎯

Show up your human side, your imperfections, your struggles, try to be relatable.
Let your followers really know you.
Let's see it this way. We generally tend to comment and engage the most with the profiles of our friends. Why?
Simply because we know them. Who they are.
Make your followers know the person behind the name.

Be consistent about all the above steps see the magic happen.

22/06/2021

𝟱 𝗡𝗢 𝗕𝗦 𝗪𝗔𝗬𝗦 𝗧𝗢 𝗜𝗡𝗖𝗥𝗘𝗔𝗦𝗘 𝗜𝗡𝗦𝗧𝗔𝗚𝗔𝗠 𝗙𝗢𝗟𝗟𝗢𝗪𝗘𝗥𝗦 .👇

𝙄𝙉𝘾𝙍𝙀𝘼𝙎𝙀 𝙏𝙃𝙀 𝙌𝙐𝘼𝙉𝙏𝙄𝙏𝙔 𝙊𝙁 𝙔𝙊𝙐𝙍 𝙋𝙊𝙎𝙏𝙎

This is simply probability.
The more posts you do, the more chances you give Instagram to promote them.If you're just starting out, 4 posts a week is a good goal to have. Also, while doing so try to cover as many formats present on IG as possible ( Reels, Carousels, Stories, IGTV etc. )

𝙄𝙉𝘾𝙍𝙀𝘼𝙎𝙀 𝙏𝙃𝙀 𝙌𝙐𝘼𝙇𝙄𝙏𝙔 𝙊𝙁 𝙔𝙊𝙐𝙍 𝙋𝙊𝙎𝙏𝙎

Now, this may seem the opposite of the above point, but hear me out. Don't chase perfection.
Firstly that doesn't exist and secondly, people are doing this for years who are using superior tools and been delegating this work to experts. So what do I mean by quality?
Simply, don't hold back on giving value, genuinely share whatever you know. With time you'll strike a balance b/w Quantity & Quality.

𝘽𝙐𝙄𝙇𝘿 𝘼 𝘾𝙊𝙉𝙉𝙀𝘾𝙏𝙄𝙊𝙉.

See, using graphics are cool.
But nothing builds a connection more than a human face.
Show up on Stories and let your followers know the person behind the name.
That is the only way to convert your following into a community.

𝙀𝙉𝙂𝘼𝙂𝙀 𝙒𝙄𝙏𝙃 𝙔𝙊𝙐𝙍 𝘾𝙊𝙈𝙈𝙐𝙉𝙄𝙏𝙔

Be genuinely curious about people in your community and have meaningful conversations.
Comment sincerely on the posts of your community and the hashtags related to your niche.
Don't leave generic comments. Nobody likes it. 10 seconds of thinking could make everlasting relations.Reply to every comment you get now, there will be a time when you can't.

𝙍𝙐𝙉 𝘼𝘿𝙎

If you can, then definitely run ads. Ads are targeted, fast and automated. You can very quickly make a community of hyper-targeted individuals.
Making an audience through ads is best if you later wish to monetise them by selling your courses or products.
Also, when I say to run ads I don't mean randomly boosting your posts. That is wasting your money.I am referring to making Strategically planned targeted ads, which will bring you, followers, on autopilot.

If you're the kind who does not want to worry about all of this or want faster results, message me and see how I can be of help.

19/06/2021

Finally cracked the Algorithm.

Gone are the days when your posts, irrespective of what you're posting, will get delivered to your audience sooner or later.

Today, if your posts do no make enough buzz in the initial hours of posting them, 80 % of your audience wouldn't even know about it.

Why?

One word, Algorithm.

All the major social platforms today employ some or the other kind of algorithm to generate the highest users retention. Because of which this word is getting very misinterpreted.

Every now and then someone seems to have cracked the algorithm only to realise it not working a few days later.

But if you go down the roots it doesn't take much logic to understand the basic motto behind every algorithm is that they want to make the users spend maximum time on their platform.

That is the only metric that matters.

If viewed in this light, everything you do from asking your users to save your post, share it, comment on it boils down to them spending more time on the platform as a result of your posts.

This gives a signal to the algorithm that this post is something that will make users stay longer on the platform and it boosts it further.

Keeping in mind the small tweaks you make while posting would put you in the good books of the platform and result in much faster growth.

What are your thoughts about this?

14/06/2021

It's just not worth it. 🤷‍♂️

Buying fake followers is like having a humongous set like in the movies.
It definitely looks good from the outside, but once you go inside, it's hollow and would not serve any purpose.
If you want the exposure, the numbers, then there are legit ways of doing them.

And spending on Advertising rather than buying fake followers will definitely give you the highest ROI .

08/05/2021

"Everything good needs time.

Don’t do work in a hurry. Go into details; it pays in every way.

Time means power for your work.

Mediocrity is always in a rush;

but whatever is worth doing at all is worth doing with consideration.

For genius is nothing more nor less than doing well what anyone can do badly."

-Amelia Barr

06/05/2021

Your level of success will rarely exceed your level of personal development because success is something you attract by the person you become.
-Hal Elrod

02/05/2021

5 checkpoints to create a perfectly optimised Fb Ads Campaign☑️

Facebook is undoubtedly the most preferred platform for advertisers to reach new audiences.🔥


With the monthly active users crossing the 2.6 billion mark, Sky is the limit for businesses that want to scale.

With that being said, it's not all easy to get with Fb ads and needs time and resources alongside a great strategy that will help your business scale to the moon.

Here are a few checkpoints to keep in mind when you're running your FB campaign to reach your target audience in the best possible way.☑️

1: WHO IS YOUR TARGET AUDIENCE? You should be absolutely clear about how does your ideal customer look like.

What are their interests, where do they hang out virtually, which pages they follow, and the amount of research you put into getting to know your ideal audience can significantly impact your ads' CPR ( Cost per results ).

2: Ad CREATIVES - We are living in a digital age, and the competition is to get the maximum number of eyeballs on your product, And this is where your creatives come into play. The images and videos you choose to run for your ads should be scroll stoppers. It should be intriguing and curiosity inducing so that it stimulates the average daily user to take notice of your ad and take action.

3: Ad Copy - The 2nd most important real estate for your Ads is your copy. Once your creatives make the user take note of your Ads and inquire more, your Ad copy should quench their thirst about your product, simultaneously being able to connect with them in a way that they become a lead.

4: KNOWING YOUR AUDIENCE -While running ads you should be aware of the kind of audience your ads are going to reach i.e whether they are COLD (not aware about you) WARM ( have seen your ads somewhere) or HOT ( are aware of you and your product). You cannot directly pitch to sell your product to someone who does not even know that you exist.

5: PIXEL: Pixel is the fuel that powers the Fb Machine. It helps in tracking the visitor who is coming to your website or landing page. Using this data we can easily separate the warm audience from the cold ones and convert them using retargeting Ads.

Is your campaign strategy ticking off all the points mentioned? Comment below 👇

27/04/2021

THERE IS MAGIC IN THE REPETITIONS.💫👇

In today's world of instant gratification, we often undermine the power repetition holds.

The way our mind works is always to seek pleasure and avoid pain.

Therefore whatever is pleasurable, say binging on Netflix or eating compulsively, we start repeating it unconsciously, and sooner or later it backfires.

The thing is, whatever is truly great, lies on the other side of repetitions.

And we run away from it because it does not feel good.

But becoming aware of the journey makes it achievable.

Your first exercise will always be tiring.

Your first writing will always be crap.

Your first video will always make you cringe
Your first meditation will always give you more thoughts than usual.

Your first attempt at making a habit will always be a failure.

Your first day waking up early will not seem worth it.

And this is where the majority gives up.

But you're not one of them.

You are the one who strives for greatness.

The one who always sees light at the end of the tunnel.

The one who will always give ANOTHER TRY.

So stick to the process my friend
and believe in the MAGIC OF REPETITIONS💫

They will transform you in a way
you didn't know was possible.💫

10/04/2021

Here's why👇

With trends of online selling only increasing every year,

people are selling anything and everything online.↗️

Whether its a course, an e-book or even editing presets.

You name it, its being sold online.🛒

With selling comes conversions.

Not everyone who views your product, buys it.

So the goal in selling anything is to increase the number of sales.✔️

And this is where landing page comes in action.

Landing pages are like websites with a single motto.

Websites like Amazon , have multitude of options to choose from.

You went to buy a bottle but instead you saw a book with good reviews and bought it.

With landing pages, these things don't happen.

And that is why the conversion rates of landing pages are crazy high.↗️

Some of the popular tools for designing landing pages are Clickfunnel, Groove funnel , Instapage etc.

Did you knew about landing pages earlier?👇

06/04/2021

🤔If you could use only 1 Instagram feature, 🤔

It should be IG stories.🎯

Stories is one of the hottest features of Instagram.🔥

It allows you the freedom to post whatever you want without much thought.🗨️

So you can express yourself freely and therefore can establish a deeper connection with your audience.💫

And that's the most important thing when it comes to growing a community.🤣

Mentioned below are some of the apps that will help you level up your Instagram Story game. 🚀

You're welcome 🤗

28/03/2021

24/03/2021

The Instagram algorithm is like our grandmothers.👵

If you visit your granny house and inform her that you're coming,
she is going to go out of her way to make all preparations for you.😋

So that you feel welcomed.💗

IG algorithm works the same way.

If it knows that it is going to receive a post from your account at a particular time,
it does all the preparations to boost your post to the majority of the audience
so that it is well received
and gets maximum engagement.🚀

And the only way to achieve this is
by being consistent.🌟

So that, for example, if you post 4 times a week, you always do that, so the algorithm granny knows what its gonna get and makes all the preparations.

How did you like the tip? Comment below👇

22/03/2021

Hi there, 👋

This is my first post. So let's start with introductions.

My name is Aayush.✌️

I'm a Digital marketer.

I hold expertise in experimenting with,

Instagram Ads, Fb Ads, Sales Funnel, Social Media Branding and Management.

So why would you care?

Good question.

Learning the above skills has helped me to leverage the most out of the greatest opportunity we as a generation have,

Social Media.

And that is what this space is about.

Sharing all I have learned to make you ace the social media game.‍🚀

So, keep an eye out for the value bombs I'm about to drop.🔥

Whose with me?