EtchaSteph Designs

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EtchaSteph Designs Crafting Authentic & Joyful Brands for Female CEO’s: Social Media | Branding | Graphic & Web Design
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From first glance at my profile it may look like I p**p butterflies and fart rainbows all day but the truth is, one of m...
11/06/2024

From first glance at my profile it may look like I p**p butterflies and fart rainbows all day but the truth is, one of my greatest joys is my ability to design in a variety of styles. ✨ It's like my magic power - turning your ideas into stunning, functional designs that perfectly capture your vision. Seeing your brand come to life in the way you imagined is what makes my heart sing.

And if you want a unicorn, rainbow, glitter, fairy, flower explosion brand.... then you already know I am SO down for that. 🤪

If you're ready for a social media glow-up, "Brand Brilliance Boost" is open for applications! Over 3 months, we’ll work together to make your brand truly shine. Here’s what you’ll get:

🚀 A Kickoff Strategy Session
🧠 Personalized Ideation Framework Onboarding
✍️ Copywriting Coaching
🎨 Design Bank Development - Receive a curated collection of 36 custom graphics, delivered as 3 posts per week over 3 months
📈 Monthly Progress Review Calls
📱 M-F Implementation support in Voxer

What's the point of running a business if you aren't having fun?When you pick a design aesthetic that looks like it popp...
22/05/2024

What's the point of running a business if you aren't having fun?

When you pick a design aesthetic that looks like it popped right off your Pinterest board, it will feel 10x more fun and exciting than if you were to pick a design aesthetic just because you **think** that's what your dream customer would want.

And when you get those dreamy, drooly, feelings for your own brand, you feel more aligned when you need to show up.

And when you feel aligned when you show up for your business you attract those dream customers you were looking to get from the start!

Remind yourself it gets to be that simple.

"THE TIME IS NOW."Two years ago, on April 21st, 2022,  I took a leap of faith and completed my final day of work as a de...
20/05/2024

"THE TIME IS NOW."

Two years ago, on April 21st, 2022, I took a leap of faith and completed my final day of work as a dental assistant. With only a handful of social media management clients and no backup plan, I stepped into the unknown.

It was one of the most terrifying yet liberating moments of my life.

I had been silently battling unidentified health issues for over a year. I endured countless doctor visits, an endoscopy, and a cystoscopy (a procedure I would not wish upon my worst enemy). A few jabs here, another round of medicines there, and all the while it was only continuing to get worse.

As my physical and mental health continued to decline, so did the work environment I was spending most of my waking hours in. You would think that working in health care would mean working for and with people who understand health struggles... but I digress. I knew something needed to change.

When I quit my job to take on entrepreneurship full time, the main thought that pushed me was “It will never get any easier to get started” because the truth is… life happens. Over and over and over again.

I had no idea what the future would hold. I just kept telling myself "The time is NOW."

Reflecting on these past two years of business, I can't help but think of the card that was given to me on my last day of work. Most of it wasn't filled with heartfelt goodbyes, but rather single sentences of "Good Luck."

Turns out, their luck paid off. Today, I’m thriving in my business, healthier, and happier than ever. I've pivoted away from social media management and focused my areas of expertise on my true passion for design.

Here’s to taking risks, believing in yourself, and always remembering that there is no better moment to bet on yourself than today.

I want the world to see the Brilliance of your Brand! 🌎✨I have 2 spots left for Brand Brilliance Boost until August!!If ...
17/05/2024

I want the world to see the Brilliance of your Brand! 🌎✨

I have 2 spots left for Brand Brilliance Boost until August!!

If you’re looking for your summer social glow-up, apply here🔥
https://www.etchastephdesigns.com/brand-brilliance-boost

DM me your questions!💕

DO YOU KNOW WHO YOUR IDEAL CUSTOMER IS? Save this post if you want to find out! 🏷Every single time you post to Instagram...
16/05/2024

DO YOU KNOW WHO YOUR IDEAL CUSTOMER IS? Save this post if you want to find out! 🏷

Every single time you post to Instagram, send an email to your list, show up on stories, or release a new product or course you should be thinking about who your ideal customer is. It should feel like you are talking right to them.

And guess what?

🙅‍♀️ You are not your ideal customer.

🙅‍♀️ Your friends and family are not your ideal customers.

🙅‍♀️ That one rude popular chick from your high school is not your ideal customer.

So who should you be calling in? These 20 questions will help you determine exactly that.

Once you unlock how to truly speak to them, they will come. They will buy. And they will be so obsessed with you and your offers that they will keep buying.

DM me to apply to join my

DM me to apply to join my program Brand Brilliance Boost! Not only are we going to get LAZER focused on who you are speaking to, but we are going to design a social media marketing strategy that attracts those people like no other.

LOVE YOU. MEAN IT.

Welp. Somehow I had accidentally scheduled this for today with absolutely no caption written which I guess really matche...
06/05/2024

Welp. Somehow I had accidentally scheduled this for today with absolutely no caption written which I guess really matches the vibe😂

I hadn’t quite decided what I wanted to say about this yet. Something to do with cutting out perfectionism and just letting your content be perfectly imperfect.

Yeah, I think that’ll do it.

In a world full of AI, we are so desperate for connection with *real* humans online. And guess what? Nobody is perfect. So let this be your reminder that failure (if you even want to call it that) is sexy.

What if all you had to do to build a magnetic brand was wake up in the morning and be yourself?What if authenticity was ...
02/05/2024

What if all you had to do to build a magnetic brand was wake up in the morning and be yourself?

What if authenticity was the ✨secret sauce✨ you needed to make your business pop tf off?

What if you didn't have to decide what colors, fonts, imagery, logos etc, would "make the most money" or "perform the best" for your brand and you just picked what you liked best and it actually worked???

We often overcomplicate our design processes because we are too worried about what's "trendy" and what other people think.

When in reality, the best thing you can do for your brand is be true to yourself and the things that you love, and know that the people who align with YOU, value YOU and your products or services, and want to pay YOU the big dolla billz 🤑🤑🤑 will follow.

Sincerely,
A girl who just had her highest-grossing month to date after drinking that little pink bottle of authenticity potion 🧃

If you want more autonomy over your content calendar, then you need to hire a content designer!If you want to write your...
29/04/2024

If you want more autonomy over your content calendar, then you need to hire a content designer!

If you want to write your content and feel supported with guidance and copywriting coaching from someone with experience developing endless marketing materials for many different types of businesses, you need to hire a content designer!

If you want your logo, branding, website, social media, and other marketing materials to all have the same look and feeling then you need to hire a content designer with experience designing all of these things!

Don't get me wrong here, this is no shade towards social media managers. You guys are amazing and I don't want to discredit what you do. Simply stated: different businesses have different needs.

If your social media needs a refresh, Brand Brilliance Boost is for you! In just 3 months we will completely transform your feed with 36+ new pieces of content. Get your thoughts organized with my custom ideation frameworks and copywriting coaching so you feel supported through the entire process. This program is built with monthly check-ins and weekly implementation support in Voxer and I promise by the end of it you'll feel more clear on your social media strategy than ever before!

Link in Bio or DM for more details 💚

Your Instagram is your brand’s free space on the internet and it should feel just as magical as you are!!! Make it silly...
26/04/2024

Your Instagram is your brand’s free space on the internet and it should feel just as magical as you are!!! Make it silly. Make it bold. Sell as much as you want. Or don't sell at all! It's a blank canvas and should be anything but boring!! Add fun design elements and quirky copy everywhere. The grid is your oyster🤪

This got a lot of attention on Threads lately 🧵 Whether you’re a diehard Swiftie or not, you can’t deny that Taylor’s ne...
25/04/2024

This got a lot of attention on Threads lately 🧵 Whether you’re a diehard Swiftie or not, you can’t deny that Taylor’s new dual album release is proof that repetition is key with your audience 👌

this is me btw if you even care 🪄 I designed Brand Brilliance Boost for all you little trash pandas out there.🦝 Story Hi...
17/04/2024

this is me btw if you even care 🪄 I designed Brand Brilliance Boost for all you little trash pandas out there.🦝 Story Highlight BBB✨ or Link in Bio. K love you byeeeeee

I promise you, there is no IG sky daddy keeping your posts from your people.If the majority of your Instagram followers ...
11/04/2024

I promise you, there is no IG sky daddy keeping your posts from your people.

If the majority of your Instagram followers don't see or interact with your content, it's because you're not leveraging the majority of the ecosystem.

Here's how I like to break it down for my clients:

⭐️ Carousels - Where you show your authority, used for educating your audience, almost like “mini masterclasses”

⭐️ Graphics - Great for a singular lesson or quote, think of it like a journal entry

⭐️ IG Lives - Perfect for longer storytelling + brand updates, often underused but wildly impactful

⭐️ Reels - Your opportunity to be more vulnerable, show authenticity, and are the strongest community growth tool designed to reach more faces

⭐️ Stories - Quick brand updates, selling courses or services, behind the scenes of your business and lifestyle content

When you understand the purpose of each medium and learn to optimize their unique roles you'll see more visibility, trust, growth, and ultimately sales!

What Instagram medium to you struggle with?

Hot girls don't gate-keep💁🏼‍♀️ Here are some color combinations that I've been loving lately! Use the hex code underneat...
04/04/2024

Hot girls don't gate-keep💁🏼‍♀️ Here are some color combinations that I've been loving lately! Use the hex code underneath the color to get the exact match. Which one is your favorite?? I've been obsessing over that kelly green color in the last pair.

3 months ago I was listening to a future-self meditation that transformed me from a trend follower to a trendsetter.I wa...
03/04/2024

3 months ago I was listening to a future-self meditation that transformed me from a trend follower to a trendsetter.

I was instructed to imagine my future self walking down a path. It was winter so I pictured snow and barren trees. She was wearing boots and a coat. But despite my icy gray surroundings, she was radiant, glowing, and joyful. She had short hair just under her chin. She wore a brightly colored hat and checkered coat. She stood out like a sunflower growing through cracks of dark pavement. She didn't care. She was happy being herself.

In the following weeks, I had lined up a hair appointment and 7+ inches of hair off. I've since upgraded my wardrobe and have decided to embrace my love for colors instead of following the neutral, capsule wardrobe trend I had previously researched but couldn't quite nail down.

When I embody my future self, I move forward as a trendsetter, not a trend follower. I do embrace the things that bring me joy whether I think other people will like them or not. I love my style, my brand, and my way of living. I know that I'm different and I love that about me.

The future version of you?? She should be your biggest girl crush. It might surprise you how relaxed she actually is. She would not be running around like a chicken with her head cut off, frantically trying to get her to-do list done. Of course, she would always be building momentum but she knows that things are always working out for her. She knows with every ounce of her being how limitless she is.

The next time you don't know what step to take next, ask yourself:

✨ What would your future self do? ✨

Some recent  🧵
29/03/2024

Some recent 🧵

Evolution: the driving force behind life’s adaptation and business innovation.
08/03/2024

Evolution: the driving force behind life’s adaptation and business innovation.

I said what I said🌶️
28/02/2024

I said what I said🌶️

Hey friends! I started a YouTube channel!🥰 I’ve thought about doing this for years and I finally went for it! I hope to ...
05/02/2024

Hey friends! I started a YouTube channel!🥰

I’ve thought about doing this for years and I finally went for it! I hope to share more longform content exclusively to this platform in the future but for now you can enjoy a 3 minute vlog of me taking down my Christmas Tree😂 and talking about vulnerability!

I’ll be sharing my experiences as a single mom as well as insights into full-time entrepreneurship and content creation. Hope you enjoy!❤️

Just a real life Mom talking about real life things as I clean up my real life apartment! ...

Probably my favorite testimonial I've ever received... I just... 🥲
03/01/2024

Probably my favorite testimonial I've ever received... I just... 🥲

Nothing ignites the fire in my soul more than this 🔥
01/01/2024

Nothing ignites the fire in my soul more than this 🔥

Posting on social media shouldn't be a money grab...It takes time to design strong graphics to match the copy you've exp...
14/12/2023

Posting on social media shouldn't be a money grab...

It takes time to design strong graphics to match the copy you've expertly crafted.

No, you can't spend ALL of your time curating images through a perfectionistic lens...

BUT you also can't afford to disregard brand visuals as unimportant.

The graphics you have on your feed help to form an emotional connection with your customers. Here's how:

✨Storytelling & Recognition: Visual elements help create a consistent and recognizable brand identity and are powerful tools for storytelling. Consistency in branding builds familiarity, making it easier for customers to identify and remember your brand.

✨Credibility and Trust: High-quality and professionally designed visuals contribute to the perceived credibility of a brand. A visually appealing and well-designed brand suggests attention to detail and a commitment to quality.

✨Unique Visual Elements: Distinctive, memorable visuals help your brand stand out from competitors and are more likely to stick in the minds of customers. When customers can easily differentiate your brand through visuals, it contributes to a stronger emotional bond as they associate those visuals with a unique and positive experience.

✨Multi-Channel Consistency: Consistent visuals across various channels, from social media to packaging, contribute to a unified brand image. Customers interacting with a cohesive brand presence are more likely to feel a sense of reliability and continuity.

Ready to make waves in the visual landscape of social media? Start today, and let's build lasting emotional connections together!

There is this shift that happens when you realize your brand is your most valuable asset.I see it time and time again fo...
07/12/2023

There is this shift that happens when you realize your brand is your most valuable asset.

I see it time and time again for service providers. We start our businesses to have freedom, flexibility, and creativity - but somewhere down the line, we end up with a dynamic where we are in service to everyone else and have no time devoted to growing and developing the business that would allow us to have everything that we desire!

What would happen if you flipped the script and started treating your own brand like your most important client?

HOT STUFF🪩 is for women who are ready to put themselves first.

In this three-month container, we will rehaul your social media systems so that you can…

- Get out of analysis paralysis and create stronger, more precise content
- Masterfully craft an aesthetic feed
- Gain clarity on your brand and turn your ideas into pieces of art
- Turn your profile into a lead engine and attract an audience of obsessed superfans
- Focus your energy and open up more capacity to grow your business
- Be empowered with knowledge by co-creating with an expert

In JUST 90 days together we will catapult your business into a new timeline. Are you ready to step into this new version of you?

Tap the highlight bubble on my profile for more details or DM me HOT STUFF for more information! 

Tap into your unique energy and stop giving af about what everybody else is doing.Learning how to show up and sell or sh...
01/12/2023

Tap into your unique energy and stop giving af about what everybody else is doing.

Learning how to show up and sell or share or post in your own magical way is what will magnetize your people to you.

I feel like the last two years have been one big journey of me learning how to do this very thing. And now I'm beyond excited to teach you how to do it too. Because honestly it just feels so GOOD to show up authentically and know that people are excited to learn from me. They are excited to buy from me... just from ME being ME!

That's what being magnetic is!!! When you can peel back all of the layers of what people tell you you're "supposed" to do and just be yourself.

I love it and I will do this work until I die because everyone deserves to feel this way.

I'm calling in 3 women who want to learn from me. HOT STUFF is open for enrollment. Tap the highlight bubble on my profile for details. 💃.

What if you had your own space in the online world that was a creative playground of all the people, places, and things ...
27/11/2023

What if you had your own space in the online world that was a creative playground of all the people, places, and things that you are passionate about?? And what if it could also make you massive amounts of money over and over again??

Essentially you do with social media. And I’m going to teach you how to tap into your limitless potential as an artist using your social platforms.

Comment HOT STUFF if you want in❤️‍🔥

Who’s ready for the HOT STUFF LAUNCH?!🪩🔥
27/11/2023

Who’s ready for the HOT STUFF LAUNCH?!🪩🔥

Everyone's talking about stepping into a new ERA, so I wanna know... what's your WHY?Let me know in the comments below i...
24/11/2023

Everyone's talking about stepping into a new ERA, so I wanna know... what's your WHY?

Let me know in the comments below if you don't see yours here! 👇

I'm calling in 3 powerhouse women who want to turn their signature offers into visual experiences with my new offer HOT ...
24/11/2023

I'm calling in 3 powerhouse women who want to turn their signature offers into visual experiences with my new offer HOT STUFF 😛

HOT STUFF is a 3-month social media management container for service providers where we will...
- rehaul your content creation systems so that we can masterfully craft an aesthetic feed
- get you out of analysis paralysis & create stronger, more precise content
- gain clarity on your brand & turn your ideas into pieces of ART
- focus your energy & open up more capacity to grow your business
- be empowered with knowledge by co-creating with an expert
- turn your profile into a lead engine & attract an audience of obsessed superfans.

I hope my energy and excitement for this launch is coming across in my content as much as I think it is because I can truly CANNOT wait to show you all the visual experience I've created for HOT STUFF🔥🤪

Right now I'm offering a super secret early bird special to anyone interested in joining before I go live on Monday! So get in my DMs ladies!!

If you're unsure of whether you're ready for a social media manager, here are the signs that it might be time to hire so...
23/11/2023

If you're unsure of whether you're ready for a social media manager, here are the signs that it might be time to hire someone.

🚩Inconsistent or Infrequent Posting:  If your accounts are suffering from irregular posting schedules or lack a consistent content strategy, it's a red flag. Regular, high-quality content is essential for keeping your audience engaged and your brand visible.

🤔Limited Expertise:  If you lack the expertise or time to develop and execute a comprehensive social media strategy, co-creating with a social media manager can be a game-changer. As a professional in the field, we can analyze your insights, translate numbers into actionable steps, and implement strategies, tailored to your needs, to increase your brand's reach, engagement, etc.

😓Time Constraints and Burnout:  Juggling social media responsibilities along with other core business functions can lead to burnout and diminished results. If you're stretched thin and struggling to meet deadlines, or wanting to develop other areas of your business but can't find the time, it’s time to hire a SMM.

Bringing a social media manager onto your team is not a sign of relinquishing control; rather, it's a strategic move to leverage the expertise of a professional who can navigate the ever-evolving landscape.

I’ve developed a new container for women who want to ensure your brand remains relevant, engaging, and competitive in the digital realm. DM me “HOT STUFF” to access an exclusive early bird discount before I launch next week!❤️‍🔥

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Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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