Julia Schum - Sunbreak Social Media

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Julia Schum - Sunbreak Social Media Scroll-stopping social media and creative for coastal businesses.

📢 Ditch ChatGPT for your captions!It can be tempting to use, but the results it gives are cringe-worthy (and almost alwa...
06/06/2024

📢 Ditch ChatGPT for your captions!

It can be tempting to use, but the results it gives are cringe-worthy (and almost always obviously written by a bot)

If you rely on bots to market and grow your business, your business is going to sound... robotic.

When every caption sounds the same, people will get bored fast, because your business isn't made for AI platforms, it's made for real people in the real world.

Instead, write captions from the heart that tell your story and connect with your customers on a personal level that makes them feel seen 👀

Can you spot when captions are AI-generated?

Here's what to focus on other than followers when growing your business online 👀Followers are great, and as long as you'...
03/06/2024

Here's what to focus on other than followers when growing your business online 👀

Followers are great, and as long as you're growing a following of your target audience, they should be one of your goals. BUT...

There are so many better indicators of success on social media than followers.

Shares, saves, link clicks, comments, and DMs are much stronger metrics to keep track of...

And these are the analytics that help you see what content is actually getting you results and growing your online presence!

With June coming up in just a few days, I created a list of some holidays that are perfect for coastal businesses when p...
28/05/2024

With June coming up in just a few days, I created a list of some holidays that are perfect for coastal businesses when planning your content 🌴

Highlighting and putting your own spin on holidays is a great way to add timely and fun posts to your socials to boost engagement, increase brand awareness, and connect with your audience.

Personally looking forward to International Surfing Day and
International Pineapple Day ;)

19/10/2022

🦋 5 Ways to Attract More Instagram Followers for Your Clothing Brand

REMINDER: Followers ≠ success — if it was that easy, social media managers wouldn't exist ;). Still, a larger following can convey authority, build trust, and set you apart as a leader in the eyes of your customers.

🌼 Post more Reels
Instagram is now a video-centric app (RIP to the days of square photos). Post on-brand reels as often as you can — Instagram rewards more exposure to accounts that use its newer features.

🌼 Engage, engage, engage
Do not — I repeat, do not — post and ghost. Respond to your comments with genuine replies (no more single emojis!) and promote your newest posts with interactive stories.

🌼 Get involved
Oftentimes, people don't follow you because they don't know you. Interact with and find ways to collaborate with non-competing accounts in your industry to build awareness.

🌼 Use other platforms
Have a Pinterest or TikTok page that's doing well? Drive your audiences on those platforms to Instagram. If you have a physical store location, promote your socials in store on signage, business cards, and even clothing tags.

🌼 Consistency is key
Followers (usually) don't appear by the thousands overnight. Don't give up, and definitely don't abandon Instagram. When Instagram sees you're active, they'll be more likely to push your content.

12/10/2022

When you have a strong social media strategy, it's easy to reach the people who are looking for businesses just like yours 💗

Need help figuring out what that strategy looks like for your business? Let's get in touch.

So proud of these results from this past week! 😁 Just goes to show that social media is SO important for running a small...
16/09/2022

So proud of these results from this past week! 😁 Just goes to show that social media is SO important for running a small business—amazing reach and engagement on this Instagram reel we created.

Have a small business, but not the time, energy, or skills to reach new customers and grow it online? We can help with that.

Visit sunbreaksocial.com to learn more about how you can get your business seen, heard, and loved on social media.

Does this sound like you? ⤵️• No time for social media• Posting without a strategy or just to get SOMETHING posted• Soci...
09/09/2022

Does this sound like you? ⤵️

• No time for social media
• Posting without a strategy or just to get SOMETHING posted
• Social media is tiring you out
• You aren’t seeing results from your social media efforts

If you can relate, it may be time to work with a social media specialist.

Visit sunbreaksocial.com to see how we can help your business grow online, take the stress out of social media, and give you the time to put back into your business and the things you enjoy — without ever having to worry about your socials.

31/08/2022

Hi, I'm Julia! I'm a social media specialist who's here to help your business:

• Grow awareness online
• Stand out from the competition
• Attract your ideal customers
• Turn your online presence into a memorable brand.

I grew my own business to over 25,000 followers, was featured in Business Insider, and increased a client’s online sales by 81% in just six months of working together.

From working with influencers of over 2 million followers to being recognized by brands like Billabong, Freestyle Watches, and Sun Bum, I now use my experience to help other business owners reach their goals and grow online.

Want to learn more about how we can work together? Visit my website at sunbreaksocial.com.

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