RT Creative Lab

17/02/2022

What a shiny day!

Finally these gorgeous Clio Awards statuettes have arrived at our office in the heart of mother Russia!

14 Award trophies:

🥈🥈🥈🥉 3 Silvers, 1 Bronze for Lessons of Auschwitz
🥈🥈🥈🥉 3 Silvers, 1 Bronze for Kids Drawings in VR
🥈🥉🥉 1 Silver, 2 Bronzes for The Endless Letter
🥉🥉 2 Bronzes for
🥈 Silver for The Endless Letter: Web Experience.

And that’s not all!

4 Awards trophies:

🥇🥈🥉 1 Gold, 1 Silver, 1 Bronze for the original soundtrack for the Endless Letter by Maxim Makarychev
🥈 1 Silver for the original soundtrack for the Lessons of Auschwitz by Петр Термен / Peter Theremin and Eldar Salamov.

AND:

🥉 1 Bronze for the Lessons Of Auschwitz.

Clio Entertainment is the original and definitive celebration of creativity in the entertainment business. Originally established by The Hollywood Reporter in 1971, the awards program recognizes excellence in marketing and communications across film, television, live entertainment and gaming.

15/02/2022

We’re beyond happy to share that RT Creative Lab has won 6 GOLD medals in the Inaugural Anthem Awards!

Selected by the International Academy of Digital Arts & Sciences (IADAS) 5 our projects have been honored with such recognition in Education, Art & Culture categories:

🏆 AR Photo Album (Research Projects/Publications)
🏆 War: Kids Drawings In VR Animation (Special Projects)
🏆 Lessons Of Auschwitz: VR Tribute By School Students (Special Projects)
🏆 The Endless Letter On Instagram Stories (Campaign - Brand)
🏆 : Social Media History (Campaign - Brand; Research Projects/Publications)

Presented by The Webby Awards, The Anthem Awards celebrate the purpose and mission-driven work of individuals, companies, and organizations worldwide.

The inaugural competition received nearly 2,500 entries from 36 countries worldwide. The jury includes, among others, actor, producer & activist Daniel Dae Kim, CEO & Chairwoman at Mozilla Mitchell Baker, President & CEO at Ad Council Lisa Sherman. Russia was represented by RT Creative Lab’s Creative Director Kirill Karnovich-Valua.

Congratulations to all the winners, we hope to see you at the first annual Anthem Voices conference and a star-studded virtual Awards Show on Monday, February 28, 2022.

https://www.anthemawards.com/winners/list/ -art-culture/awareness-categories-not-for-profit/1974/25364

14/02/2022

Thank you, Epica Awards!

Congratulations to RT Creative Lab on winning Gold in Social Networks for RT at the 2021 Epica Awards

04/02/2022

For the second consecutive year RT Creative Lab is listed in The Drum’s prestigious World Creative Rankings.

The World Creative Rankings benchmark most awarded campaigns, creatives and companies in the ad industry's biggest global awards shows during the previous calendar year.

This year 2,472 campaigns, 1,220 agencies and 21 creative festivals were assessed. RT Creative Lab was placed at 146th. Russia is also represented by РА Восход / Voskhod Advertising (53rd place) and BBDO Group (162nd). Congratulations to our colleagues for this outstanding recognition from The Drum.

https://www.thedrum.com/topics/world-creative-rankings

Furthermore, RT Creative Lab is now ranked in the 2022 Cresta Global Top 50 - recognising the top performing agencies in Cresta’s 2022 global awards.

“50 brilliant creative companies of all shapes and sizes, from all corners of the globe. All with one thing in common. The very highest creative standards” — Cresta International Advertising Awards.

Cresta, the Creative Standards organisation, is one of the world’s most prestigious creative awards since 1993.

See the full list of the 2022 Cresta Global Top 50 here:
https://www.cresta-awards.com/2022-global-top-50

31/01/2022

We are honored to announce that 11 of our submissions to the One Show 2022 by The One Club for Creativity have made it past the first round of judging! They will now be considered in the second round, where the jury will determine the winners.

Our projects Children of the Siege, The Endless Letter: Web Experience, , 100 Years of Russian Constructivism and Онлайн-мастерские ВХУТЕМАС poster series are among the shortlisted entries.

The One Show is one of the world's most prestigious advertising, design and digital marketing awards. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry.

The Finalist list (entries awarded Pencils and Merits) for The One Show 2022 will be released in late April.

See the full early entry shortlist here:
https://oneshow.org/downloads/results/2022OneShow_Shortlist-Early.pdf

27/01/2022

OTD in 1944, during World War II, the Soviet Union announced the end of The Siege of Leningrad, one of the longest and bloodiest sieges in history. In total, the 872 day siege is estimated to have cost up to 1.5 million lives. Most died of hunger, others by German bombs and artillery shells.

We mark the 78th anniversary of the end of the siege with an animated movie, ‘Children of the Siege. VR Sketches’, dedicated to the children trapped in Leningrad by N**i forces.

Since then, the Museum of the History of St. Petersburg (Музей истории Санкт-Петербурга) has kept about 700 children's drawings made during the siege (September 8, 1941 – January 27, 1944). We decided to give these drawings a new life using VR animation together with the world’s best VR artists.

The team of VR artists - Sa1nt Denis, Sutu Eats Flies, Vlad Vrhuman Ilic and VR Rosie - brought historical drawings to the virtual space. Each of them created a three-dimensional illustration in their own unique style.

The movie is a culmination of the ‘War: Kids’ drawings in VR animation’ Facebook series, which is part of a larger cross-platform project, dedicated to 75 years since victory over N**ism.

Find out more: https://on.rt.com/binq

26/01/2022

The first nominations of 2022 are in!

The International Academy of Digital Arts & Sciences (IADAS) announced finalists for the inaugural The Anthem Awards. Presented by The Webby Awards, the Anthem Awards celebrate the purpose and mission-driven work of individuals, companies, and organizations worldwide.

RT Creative Lab is honored with 6 nominations for 5 projects in Education, Art & Culture categories:

AR Photo Album (Research Projects/Publications)
War: Kids Drawings In VR Animation (Special Projects)
Lessons Of Auschwitz: VR Tribute By School Students (Special Projects)
The Endless Letter On Instagram Stories (Campaign - Brand)
: Social Media History (Campaign - Brand; Research Projects/Publications)

The inaugural competition received nearly 2,500 entries from 36 countries worldwide. The jury includes, among others, actor, producer & activist Daniel Dae Kim, CEO & Chairwoman at Mozilla Mitchell Baker, President & CEO at Ad Council Lisa Sherman. Russia was represented by RT Creative Lab’s Creative Director Kirill Karnovich-Valua.

Winners will be announced February 15.

See all the finalists here:

https://www.anthemawards.com/finalists/ -art-culture/awareness-categories-not-for-profit/25347/25364

13/01/2022

We are proud and happy for our friends and partners at Red Collar studio for this prestigious Agency of the Year nomination by awwwards!

RT Creative Lab had the pleasure and honour of working with Red Collar creating The Endless Letter website hopefully contributing to this amazing nomination.
https://endlessletter.com/en/

You can vote for the team here:
https://annual.awwwards.com/agency-nominees/redcollar

31/12/2021

2021 has become a real breakthrough for RT Creative Lab.

We’ve been honored with a The Webby Awards statuette by The International Academy of Digital Arts and Sciences. Finally!!

There was the excitement of 5 shortlists at Cannes Lions International Festival of Creativity, the much-desired Lion trophy is yet to come). So eyes on the prize in 2022!

We were really proud to achieve our first Emmy nomination for The News & Documentary Emmy Awards. That’s a profound achievement for our team.

To sum up, we won 121 🏆 awards, including 29 GOLDS 🥇.

Once again we would like to emphasize the role of collaboration in achieving this success. Школа дизайна РАНХиГС, Сергей Иванович Серов, катерина терехова, Петер Банков, Письма с фронта, Maxim Makarychev, Phygitalism, Red Collar, Sa1nt Denis, Marina Amaral - Photo Colorization, Sutu Eats Flies, Петр Термен / Peter Theremin, VR Rosie, Vlad Vrhuman Ilic, PLASTICINE PRODUCTION — this is recognition of your talent!

However, the most significant and overwhelming result for us is that RT Creative Lab has launched a huge project Онлайн-мастерские ВХУТЕМАС dedicated to the 100th anniversary of the first Soviet industrial design institute, Vkhutemas (the Higher State Artistic and Technical Workshops), often referred to as the “Russian Bauhaus”.

The project will be translated to English soon and we can’t wait to share this unique heritage to global audience.

Happy 2022 to all our dearest friends, colleagues and collaborators!

14/12/2021

RT Creative Lab wins BIG at 2021 Clio Entertainment Awards!

We’re honored to receive 14 (out of 15 shortlists!)

Award medals at the CLIO Awards!

🥈🥈🥈🥉 Lessons of Auschwitz won 3 Silvers, 1 Bronze for Best in Innovation, Sound Design, Long-Form Social Video, VR/AR.

🥈🥈🥈🥉 Kids Drawings in VR won 3 Silvers, 1 Bronze for Best in Motion Graphics, VR/AR, Video Promo Craft.

🥈🥉🥉 The Endless Letter won 1 Silver, 2 Bronzes for Best in Graphic Design, Social Content Campaign, Sound Design.

🥉🥉 won 2 Bronzes for Best Social Content Campaign.

🥈 The Endless Letter: Web Experience won Silver for Best Micro-Site.

Clio Entertainment is the original and definitive celebration of creativity in the entertainment business. Originally established by The Hollywood Reporter in 1971, the awards program recognizes excellence in marketing and communications across film, television, live entertainment and gaming.

See all the champs here:
https://clios.com/entertainment/winners

26/11/2021

Second year in a row RT Creative Lab proudly represents Russia in the jury of one of the world’s biggest creative awards — The One Show by The One Club for Creativity.

RT Creative Lab’s creative lead Anna Fedorova will be judging from the Brand-side Jury which will evaluate work produced by brands’ internal creative teams focusing on advertising and marketing of their product or service.

World’s top creatives have been included on The One Show 2022. Besides Anna Fedorova, the awards show will be judged by Jo Shoesmith, Executive Director, Global Creative Amazon.com; Kevin Frank, Executive Creative Director LinkedIn; Marc Sobier, Executive Creative Director Verizon; Jessica Cipolla-Tario, Vice President, Global Creative Services PlayStation and others.

Anna Fedorova, with RT since 2005, has been working on award-winning creative digital projects , , .Page and VKHUTEMAS.academy. She switched to the position of digital producer and creator following a 10-year-long career with RT as a presenter.

RT Creative Lab founder and director Kirill Karnovich-Valua was judge of The One Show In-House discipline in 2021.

See full jury list here
https://www.oneshow.org/jury/

25/11/2021

If you’ve ever dreamed of seeing a masterclass from the legendary Russian avant-garde and modern photographer Alexander Rodchenko, you're in for a treat. RT Creative Lab has recreated him using deepfake video technology for a masterclass in which you can discover his genius.

Watch full video https://vimeo.com/649247803

Rodchenko.LIVE is a series of videos in which the deep-faked artist discusses the legacy of the visionary Russian art and design school, Vkhutemas – the Soviet counterpart to Bauhaus. Between 1920 and 1930, Rodchenko taught construction and metalwork at Vkhutemas, pioneering design in Russia.

The series of masterclasses will consist of 4 videos, which will be released in 2021-2022. In the first episode "Experiments for Future" Rodchenko gives an introductory talk about his life and the creation of a new type of artist-engineer at Vkhutemas.

RT Creative Lab’s VKHUTEMAS.academy is dedicated to the 100th anniversary of the first Soviet industrial design institute, Vkhutemas (the Higher State Artistic and Technical Workshops) and the 130th anniversary of the artist and designer Alexander Rodchenko.

Vkhutemas, often referred to as the “Russian Bauhaus” was a major, avant-garde creative institution established in 1920s Moscow. There, an extraordinary group of creatives developed new education and art methods which defined design in 20th century Russia.

To revive the original spirit and excellence of Vkhutemas we created new online workshops, wrapping them in modern media formats - the way they would look today - in the era of webinars, long reads, explainer videos, masterclasses and new media.

The English language version of the VKHUTEMAS.academy will be launched soon!

https://vkhutemas.academy/

24/11/2021

We are honoured to be included shortlists for Epica Awards 2021.

The jury of editors and senior reporters has watched and analyzed over 3000 pieces of work from 64 countries. Launched in 1987, Epica is a unique prize judged by media representatives – senior editors and leading journalists from the most prestigious trade press titles in over 50 countries.

⚡️ The Endless Letter: Web Experience — Media

⚡️ — Public Interest - Social and Social Networks

Gold and Grand Prix winners will be screened during a special online ceremony on December 9. Silver and Bronze winners will be published on the Epica Awards website the next day, December 10.

See all the preselected entries here
https://www.epica-awards.com/2021-preselection

19/11/2021

We are thrilled to share that this year we’ve won 3 GOLDS and 2 SILVERS at the Promax Global Excellence Awards!

⭐ — GOLD for Best Organic Use of Social Media to Promote a Program or Series.

⭐ The Endless Letter — GOLD for Best Social Media Content Series.

⭐ War: Kids’ Drawings — GOLD for Best Technical Innovations: Digital Platforms.

Congratulations to all our dearest collaborators and partners!

The Promax Awards are the world’s top prize for outstanding achievement in entertainment marketing and design.

Here are all the winners 2021

https://www.promax.org/awards/current-awards/2021-promax-global-excellence-awards-winners

17/11/2021

Yeah! We're happy to be among the best of this year's European internet as we’ve just won 2 The Lovie Awards from the Academy of Digital Arts & Sciences.

is a Bronze Lovie winner in Social: Education & Discovery and a Silver Winner in Social: Experimental & Innovation.

Gathering nearly 1,000 entries from over 30 countries—and nearly 55,000 votes cast in the People’s Lovie Awards—the 11th Annual Lovie Awards is one of the biggest in its history.

You can watch the virtual celebration of the 11th Annual Lovie Awards, hosted by Deborah Frances-White, at
https://watch.lovieawards.com

12/11/2021

💃That’s what we call a creative victory dance🕺

Today we celebrate our own much-desired !

🎯 VictoryPages and Kids’ Drawings won Best of the Best at Red Dot Award: Brands & Communication Design.

Statements by the jury speak for themselves.

🔴 : Best of the Best, Digital Solutions.

"The social media history project shows in an outstanding way what digital technologies can do today and how they can be used to unfold their full expressive power. The visual language and the different creative approaches for the individual channels were chosen in such a way that they coherently convey the theme to enable a gripping narrative of the historical events – and do so just as excellently on desktops as on smartphones or tablets."

https://www.red-dot.org/project/victorypages-social-media-history-55448

🔴 Kids’ Drawings in VR animation: Best of the Best, Interface & User Experience Design, VR/AR.

“This VR project impressively succeeded in giving a second reality to the historical children’s drawings from the Siege of Leningrad. The VR approach adds an emotionally reinforcing message that immediately captures the viewer. Supported by the personal styles of the various artists, the project has emerged as a successful contemporary mediation of the theme.”

https://www.red-dot.org/project/war-kids-drawings-in-vr-animation-55296

11/11/2021

RT Creative Lab has launched a new large-scale online project VKHUTEMAS.academy dedicated to the 100th anniversary of the first Soviet industrial design institute, VKHUTEMAS (the Higher State Artistic and Technical Workshops) and the 130th anniversary of the artist and designer Alexander Rodchenko.

VKHUTEMAS, often referred to as the “Russian Bauhaus” was a major, avant-garde creative institution established in 1920s Moscow. There, an extraordinary group of creatives developed new education methods which defined design in 20th century Russia.

To revive the original spirit and excellence of VKHUTEMAS we have created new online workshops, wrapping them in modern media formats - the way they would look today - in the era of webinars, long reads, explainer videos, master classes and new media.

The English language version of the VKHUTEMAS.academy (Онлайн-мастерские ВХУТЕМАС) will be launched soon!

https://vkhutemas.academy/

09/11/2021

London International Awards, a global leader awarding creativity and new ideas in Advertising, Production, Design, Technology and Digital media has announced 2021 shortlists!

RT Creative Lab has 3 shortlists 🔥

Lessons of Auschwitz has made it to the finals in Digital, Music & Sound and Production & Post-Production.

View shortlists via link below. All winners will be announced on 17th November!

https://www.liaentries.com/shortlist

05/11/2021

We’re happy to announce we’ve received 15 Award shortlists at the CLIO Awards!

Fully one third of all ‘Television/Streaming: Digital/Mobile & Social Media Craft’ shortlists went to RT Creative Lab. 5 out of 15!

Among others we’ve got 4 shortlists in the medium ‘Television/Streaming: Social Media’ with Lessons of Auschwitz, The Endless Letter, Kids Drawings in VR and .

Clio Entertainment is the original and definitive celebration of creativity in the entertainment business. Originally established by The Hollywood Reporter in 1971, the awards program recognizes excellence in marketing and communications across film, television, live entertainment and gaming.

See all the shortlisted works here https://clios.com/entertainment/winners?program=entertainment&year=2021

22/10/2021

When we were a young team starting out we looked at the quality of the work at this event and wondered if we would ever make it. Well this year we’ve got 7 shortlists at the Promax Global Excellence Awards!

The Promax Awards are the world’s top prize for outstanding achievement in entertainment marketing and design. Among the categories we’re running for are ‘Best social media content series’, ‘Best technical innovations: digital platforms’ and ‘Best talent integration using social media’.

The winners will be revealed at the award show November 18, 2021.

Here are all the shortlisted entries
http://www.promax.org/docs/default-source/pdfs/2021_ge_finalists_v6.pdf

18/10/2021

Vote for us, help us win in the 11th Annual The Lovie Awards!

This was The Lovie Awards’ most competitive season yet, with nearly 1,000 entries from 30 countries.

Our work was selected as among the best in 2 categories and is in the top 20% of all work entered.

Every vote counts! PLEASE cast your vote here:

⭐️ - Education & Discovery in Social https://bit.ly/3aNDRjf

⭐️ - Experimental & Innovation in Social
https://bit.ly/3DSzn7C

15/10/2021

RT Creative Lab presents: an animated movie, ‘Children of the Siege. VR Sketches’, dedicated to the children trapped in the city of Leningrad during the siege by N**i forces, considered to be the deadliest in history.

For decades, the Museum of the History of St. Petersburg (Музей истории Санкт-Петербурга) has kept about 700 unique children's drawings that were created during the siege (September 8, 1941 – January 27, 1944). We decided to bring these drawings to life using VR animation technologies together with the world’s best VR artists.

The team of VR artists - Sa1nt Denis, Sutu Eats Flies, Vlad Vrhuman Ilic and VR Rosie - brought historical drawings to the virtual space. Each of them created a three-dimensional illustration in their own unique style.

The movie is a culmination of the ‘War: Kids’ drawings in VR animation’ Facebook series, which is part of a larger cross-platform project, dedicated to 75 years since victory over N**ism.

Find out more: https://on.rt.com/binq

14/10/2021

We did it! YOU did it!

RT Creative Lab scores panel at SXSW 2022 – biggest tech, film & music festival.

Thank you to everyone who has voted for our panel 🙏

The 2022 South by Southwest (SXSW) has selected RT Creative Lab panel ‘Digital “da Vincis”: Reshaping Brand Storytelling’ for its festival in Austin – one of the world’s premier events showcasing music, film & interactive media.

We have made it to the nucleus of the SXSW conference programming competing with over 3,000 pitches for the 2022 event that will be held in Texas from March 11-20.

Overall there will be more than 160 sessions curated by top-level speakers from notable companies, universities and creative industries including Adobe, Epic Games, Kill Rock Stars, Meow Wolf, Natural Resources Defense Council, Nickelodeon, Spotify, Sundance Film Festival, Unity for Games and VMware, among others.

Our panel will be in the Advertising & Brand Experience track and will be hosted by:

🔴 Ania Fedorova, creative lead, producer, RT Creative Lab
🔴 Sutu Eats Flies, founder, XR artist, EyeJack director and producer
🔴 René J. Pinnell, CEO & founder, Artizen
🔴 Marina Amaral - Photo Colorization, digital colorization artist, author.

Find out more about our panel here
https://schedule.sxsw.com/2022/events/PP113318

14/10/2021

4 GOLDS, 3 BRONZES, 2 FINALISTS!

New York Festivals Television & Film Awards announced the 2021 Storytellers Gala award winners. RT Creative Lab has a lot to be proud of!

World-class work created by storytellers from 40+ countries was selected for the October 12th Storytellers Gala virtual event.

Lessons of Auschwitz won 3 Gold medals for best Production Design/Art Direction, Video Art & Experimental Film and Innovation. Shout out to our collaborators Phygitalism, Sa1nt Denis and Петр Термен / Peter Theremin for this achievement!

Kids Drawings in VR animation won Gold for the best Animation and Bronze for Use of Technology. Cheers to Sa1nt Denis, Sutu Eats Flies, VR Human, VR Rosie!

documentary won 2 Bronze – in History & Society and in Feature Documentaries. Well done PLASTICINE PRODUCTION!

Furthermore, we congratulate RT for winning 2 Golds, 1 Silver and 6 Finalists!

Here’s the Winners Gallery https://tvfilm.newyorkfestivals.com/winners/List/992a743a-dad9-40b2-8f1d-fcc8c3a5bdda

07/10/2021

We’re honored to have won GOLD, 4 SILVERS & 6 BRONZE at the 2021 Cresta International Advertising Awards!

One of the world’s most prestigious creative accolades, the Creative Standards organisation, has distinguished our work from hundreds of submissions from over 70 countries.

We want to offer warmest congratulations and thanks to our collaborators and partners.

Without Red Collar digital design studio our Endless Letter website wouldn’t have won GOLD in Digital Design and BRONZE in Digital.

Thanks to the creative team at RANEPA Design school (Школа дизайна РАНХиГС) and their lead curators катерина терехова and Сергей Иванович Серов and composer Maxim Makarychev, The Endless Letter on Instagram Stories was awarded SILVER and 2 BRONZES.

The video series ‘War: Kids Drawings in VR Animation’ produced by Sa1nt Denis and created by world’s leading XR artists Sutu Eats Flies, VR Human, VR Rosie won 2 SILVERS and BRONZE.

And finally, - a versatile social media project that came to life due to the contribution of many creative teams and our partners got 1 SILVER and 2 BRONZES.

See the Cresta 2021 winning work at https://www.cresta-awards.com/winners

29/09/2021

Now we’re talking. 14 shortlists from 14 submissions! We love you, Cresta International Advertising Awards.

Our work was recognized by world-class jury of more than 120 senior industry leaders, who vote independently online to establish benchmarks for global creative standards.

A Cresta Award, the Creative Standards organisation, is one of the world’s most prestigious creative accolades. The annual online festival attracts work from over 70 countries, and from many of the global industry’s most respected creative companies.

"Creativity at its best gets your heart racing. This year's Cresta cohort is packed with powerful lateral thinking bringing to life ideas that matter. It underscores the importance of bravery for brands today." James Hurst, Global Creative Director, Pinterest and Cresta Grand Jury member 2021.

Trophy winners will be announced on Wednesday 6 October.

See the work on the full Cresta 2021 shortlist here https://www.cresta-awards.com/global-top-50

28/09/2021

🥁🥁🥁 Let’s start the week with good news.

RT Creative Lab is officially a finalist at The Drum Awards for Digital Industries in 2021. We’re in the running with 7 shortlists!

Our work was recognised by senior figures from international brands, global consultancies, and up’n’coming independent agencies. Formerly known as the DADIs, this global competition is one of the longest-running events in The Drum Awards calendar, first launched in 2006.

Among others we’re shortlisted for Best Digital Media Strategy, Creative/Digital Team of the Year and Most Effective Use of Video.

The award ceremony will take place online on October 14. We’ll keep you posted.

Have a good week!!

https://www.dadiawards.com/thedrumawardsfordigitalindustries2021/en/page/nominations

24/09/2021

On September 28 we will present a new typeface VKHUTETYPE.

Stay tuned.

https://vkhutemas.academy/

13/09/2021

YASS! 2 SILVERS & 6 BRONZE!

We’re incredibly proud to share that RT Creative Lab has been recognized at the prestigious Annual 2021 Creativepool awards!

👩‍⚖️👨‍⚖️🧑‍⚖️ 231 judges selected our work from 2,000+ submissions.

🥈🥉🥉🥉🥉 The Endless Letter — Silver in Illustration, Bronze in Digital, Branded Content, Graphic, Music & Sound.

"An outstanding body of work. An incredible idea/concept with amazing attention to detail all the way through. I love everything about it, from using Instagram Stories as the medium to engage a younger audience, to the unique artworks and illustrations. A project to be proud of." / David Alexander, Creative Director & Head of Studio - The Frameworks.

"What a compelling and original idea. Such a resourceful way to host it using Instagram Stories to bring these sometimes heartbreaking letters to a whole new audience. To get the music right for this must have been a daunting task, but it's so elegantly executed with a nicely understated touch. Both original sounding and evocative." / Nick Oakes, Director of UK Sync - Sony Music Publishing - United Kingdom.

🥉 Kids Drawings In VR Animation — Bronze in Animation.

"An incredible concept and truly fantastic way to commemorate a terrible period in history, by amplifying the most voices of the most vulnerable. I love how each one of the XR artists adopted a similar respect for those child artists. I cannot fault this project." / Stephen Middleton, Creative Director - Art&Graft.

🥈🥉 — Silver in Digital, Bronze in Social.

"An outstanding integrated campaign, using different digital channels and adapting craft for each." / Paulo Areas, Chief Creative Officer / Partner - Forever Beta.

"Love this. Big, brave and impactful." / Anthony Moss, Group Executive Creative Director - DDB Australia.

See all the winners here 👇

https://creativepool.com/annual/2021/winners/

08/09/2021

OTD 80 yrs ago began The Siege of Leningrad, one of the longest and bloodiest sieges in history. The German army severed the last road to the city while simultaneously, the Finnish Army crossed the Soviet border from the north, assisting their N**i allies in the blockade. In total, the 872 day siege is estimated to have cost up to 1.5 million lives. Most died of hunger, others by German bombs and artillery shells.

For decades, the Museum of the History of St. Petersburg (Музей истории Санкт-Петербурга) stored hundreds of unique children’s drawings made during the Siege of Leningrad. These drawings, collected by workers in kindergartens, orphanages and schools and given to the museum, reflect a child’s view of wartime, exposing their thoughts and emotions, fears and hopes. Almost every drawing is accompanied by a text – written by the young artist, explaining their creativity. Educators often recorded and stored the stories in albums, recognising them as documents of an era.

In 2020, for the 75th anniversary of WW2 Victory RT Creative Lab sought to bring these drawings back to life — through virtual reality. The video series is an artistic tribute that aims to show how interactive technologies can help preserve and showcase cultural heritage and how this heritage can be repackaged and revived through digital art.

To re-create children's worlds from their drawings in VR we gathered some of the world's best XR artists Sa1nt Denis, Sutu Eats Flies, Vlad Vrhuman Ilic, VR Rosie. The series consists of 20 episodes - each devoted to a single drawing.

Read more:
https://en.pobeda.page/drawings/

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