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We help brands acquire more customers through organic search.

21/08/2022

Social media marketing is wonderful and complicated at the same time.

Why?

Well, it can do a LOT of things. Here are just a few...

-Decrease Customer Service Cost
-Build Brand Trust & Make a Great First Impression
-Increase Web Traffic, Email Signups, and Sales
-Build Brand Loyalty
-Expose Your Brand to New Faces

While social's extensive capability makes it very useful, it also makes it hard to measure results.

See, it can be easy to measure vanity metrics, such as likes and followers, when your goal is something that neither likes nor follows support. For example, if your goal is to grow revenue.

To truly measure results, you have to tie metrics (e.g. engagement rate) to business goals (e.g. build brand loyalty).

Let's go with the revenue goal again. In this case, the best possible metric to measure is direct conversions from social.

If you aren't able to do that, then the next best metric would be web traffic - if you have an online business.

The bottom line: even though there are LOTS of things social can do, pick ONE and measure metrics related to it. Keep evolving what you do UNTIL your target metric is improving.

14/08/2022

Don't TRY to be authentic with your social media captions.

Because if you're TRYING, but nature, you're not being authentic - you're not being yourself.

What happens when you aren't authentic?

Bad social media captions.

Trying too hard makes your captions either boring or obnoxious. Neither is preferable.

Instead, focus on writing like you would normally talk.

This works for literally any brand - if someone were to call you on the phone and ask you how your product can help, what would you tell them?

(Of course, if you write for others, you have to adopt THEIR voice and not your own)

Where would you pause? Add this "--" to create a break.

Where would you laugh? Add a 😂 emoji

And so on, and so forth.

I'd even recommend turning off grammarly. Your goal isn't to be grammatically perfect, your goal is to write like you'd talk.

Give this a try and watch your social posts get more engagement!

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