Pinvincibles (2025)

31/10/2022

You have a mostly male audience and you think Pinterest is not for you?
Men shoppers will tend to spend less time shopping but they value a place that caters to their tastes, without time wasted. Pinterest helps bridge the need for speed with the want for personalization.

28/10/2022

Things We Can Do On A VIP Day

📌Entirely revamp your profile, reorganize your boards, archive content that doesn’t reflect your brand anymore…

📌Keywords research and optimization of your boards and profile description

📌Build a content library ideas for you to create on brands and on-trend Idea Pins

📌Build a pinning strategy for the year together so that you have all the ideas and tools you need to make Pinterest an easy part of your marketing routine.

Head over to https://pinvincibles.com/vip-day/ for more info 📌

26/10/2022

Shopping on Pinterest is different from other platforms. I cannot stress enough how important it is for your brand to be there through the inspiration phase for your products to be noticed.

Pinners do not care as much about brands as other users but they are looking for new ideas. As a result, they are more open to new brands, and they’re more loyal when they find a brand that they love.

Even as small business you can compete with massive brands and massive budgets if you target your audience well.

For help on the subject, head over to https://pinvincibles.com/contact-2/

24/10/2022

Pinterest's goal is to make shopping a stress-free and positive experience. Online shopping will keep growing in the next years and Pinterest should be a part of your customer's experience with you as a brand.
The inspiring environment fostered by the platform leads to happier customers which leads to bigger shopping carts.

This makes Pinterest the place to be for all businesses looking to advertise their products

Book a free call on https://pinvincibles.com/contact-2/

21/10/2022

The world is CONSTANTLY changing and we are witnesses to it. So many of our daily activities have been transferred online including a lot of our shopping experiences. Shopping has changed a lot and online shopping is expected to grow more and more.

Pinterest is a tool for many users to plan their future whether it's their next trip, their next renovation project, or their outfit for the next wedding they are invited to. As a business, you can think of Pinterest as the modern mix of the old-school catalog mixed in with lifestyle magazines. Don't just post a plain picture of your product, stage it, and make it an inspiring moment!

And if you need help to figure out how to grow a strong presence on Pinterest, head over to https://pinvincibles.com/services/

19/10/2022

Pinterest as a social platform cares about people feeling comfortable and accepted.

It has always focused on positivity, turning Pinterest users into very loyal members of the platform which has had a positive impact on the daily users' growth as they keep returning to the platform for inspiration.

And as a business that wants to advertise on Pinterest, you should know that inspiration is a major driver of results on the platform. If your audience feels inspired by your content, they'll start to trust you and look forward to your content and they'll become loyal buyers of your brand.

17/10/2022

Pinterest research has shown that this year, the festive season will be unlike no other. After two years of the pandemic making it a struggle to gather big families and groups of loved ones, this year will be a blend of big and small gatherings, monumental and mini parties, tradition and innovation.

Pinners turn to Pinterest to be inspired and they are looking for fresh ideas on how to celebrate these big and small moments. This is your moment to shine and to be a part of their celebrations.

Remember thought, pinners are planners and it's really time to get your content and products in from of them now!

14/10/2022

Pinterest can have this reputation to be a platform mostly aimed at women and yes women are the majority of users on the platform but your audience is mostly composed of men, you should still give it a shot.

Your audience will be smaller BUT men are much quicker to buy from shops they discovered than women. On average, men will make fewer searches before buying and they're also willing to spend more on a brand they have heard of. What does it mean for your strategy on Pinterest? You should aim to reach them as early as possible during their inspiration phase for the best conversion rates.

Need help with your strategy? Head over to pinvincibles.com and book a free discovery call

12/10/2022

You've already produced a lot of content for TikTok, Instagram or Youtube and you're not sure if it has its place on Pinterest. SPOILER: it does.

We can help you find your audience on Pinterest through our Done For You monthly services or we can guide you through the process and give you pointers on how to do it yourself during a VIP day. Head over to Pinvincibles to learn more about our services : https://pinvincibles.com/services/

10/10/2022

I'm going to be very straightforward and tell it how it is. The best time is already gone. I know, it sucks to hear but pinners are planners and you want to catch them early so the second best time is NOW.

Don’t wait until December to start promoting your product/service, you’re better off allocating your festive season campaigns and budget throughout a longer timeframe. Some of my clients start their campaigns and slowly ramp them up as early as August.

What are you waiting for? Get your Holiday strategy ready for Pinterest and if you need help, we would be happy to support you: https://pinvincibles.com/contact-2/

07/10/2022

In 2021, Pinterest advertisers who actively marketed through multiple seasonal moments saw a 4x higher increase in conversion rates than those who only advertised for Christmas.

This holiday season will be a big one. For many, this is the first time in two years that they will be able to gather their entire family for the Holiday. It might be the biggest holiday season on Pinterest to date!

As the saying goes, the early bird gets the worm. This has been proven year after year. The earlier you start promoting on Pinterest, the bigger the chance of your content reaching more people. You want to create a bond/connection with your customer and promoting early ensures that.

By starting your campaigns early, you catch your future clients during the inspiration phase, when they start looking for ideas, if you make a lasting impression on them, you have a good chance to end up in their cart for the Holiday season.

Want to find out how Pinterest can help you? Head over to https://pinvincibles.com/contact-2/ to book a free discovery call📌
-First impressions matter

05/10/2022

The past two years have forced many people to reinvent how they celebrate the festive season. It could have meant different things for your audience, less traveling to be with their families, smaller gatherings, and these smaller-scale parties have also meant that many are actually celebrating more often than before.

Many have invented or are still inventing new traditions and as a business, you have to take into account what this could mean for you and your marketing strategy. You are not just advertising about one big holiday but about a collection of moments and smaller holidays.

Want to find out how Pinterest can help your marketing strategy? Head over to https://pinvincibles.com/contact-2/ to book a free discovery call

03/10/2022

Do you know what's one of the best things about Pinterest and advertising on Pinterest? People are very rarely looking for a specific brand, they are looking for inspiration, a heart-stopper type of moment.

So what does it mean for your business? It means that you have as much chance as a big brand to be discovered organically on the platform! In the inspiration phase, they don't have a specific product and brand in mind and that's where you want to catch them! So that when they leave the platform, they know what they want: your product.

If we are looking on the advertising side of this, it means that if you're creating inspiring content and promoting it, you are much more likely to get people to love and buy your product or service.

Want to find out how Pinterest can help you? Head over to https://pinvincibles.com/contact-2/ to book a free discovery call

20/05/2022

Stats to look up on Pinterest 📌

If there's one stat that doesn't really matter on Pinterest, it's the impressions. A big shiny number is always impressive to look at but you could have 1M monthly impressions and still very little outbound clicks to your content.

The best thing is to focus on other stats that are much more precise, and that allow us to know if our content is liked or optimized.

- For a very long time, the number of followers didn't really matter on Pinterest, it's changing so it's good to keep an eye on that number and its growth.

- Outbound clicks. The number of people that have clicked on your pins and visited your website through Pinterest.

- Individual Pins and Idea Pins stats. What has been working lately? What has not worked? Can I create more content around the content that worked?

And you? What are the numbers you check on Pinterest on a monthly basis?

If you need help with your Pinterest marketing, contact us on pinvincibles.com

10/05/2022

The online marketing world has been buzzing for the past couple of weeks about Twitter and what it could mean for reach and engagement as Elon Musk takes over but did you know that Pinterest has more users than Twitter?

You've read that right. So if you, as a business, have a marketing strategy on Twitter but not on Pinterest, ask yourself why.

If you need help growing your Pinterest account, creating a winning Pinterest strategy or if you simply want someone to do it completely for you, contact us at pinvincibles.com

06/05/2022

When I talk about Pinterest, a lot of people still think only businesses in the weddings, decor, or food recipes should really have a presence on the platform.

I’ve seen businesses in multiple niches absolutely thrive on Pinterest: wellness, marketing, yoga, sports coaches, marketing, DIY, travel, life coaches, health, skincare, makeup, gardening, entrepreneurship, travel, courses on multiple topics... And those are only the ones I can name off the top of my head. I’m sure there are even more than this!

If you run a B2B or D2C business, then there's a very big chance you can find an audience on Pinterest that will be eager to learn about your products or services.

If you need help with your Pinterest Strategy, head over to pinvincibles.com or send us a message to learn how you could use Pinterest in your marketing and how we can help you.

Pinvincibles