The Braithwaite Connection

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The Braithwaite Connection ⚫️Corporate photographer📸
⚫️Helping dentists grow their online community. 🦷

Merry Christmas 🤍So grateful for my clients 🎄especially the dentists and medical professionals who trust me with their s...
25/12/2025

Merry Christmas 🤍
So grateful for my clients 🎄especially the dentists and medical professionals who trust me with their stories, their work, and their vision. Thankful for the relationships built, the support, the growth, and the people behind the screens. Wishing you a peaceful day, a full heart, and a season that reminds you how appreciated you truly are.

While scrolling through a dental Facebook group, I came across a post asking, “What’s the biggest challenge dental offic...
16/03/2025

While scrolling through a dental Facebook group, I came across a post asking, “What’s the biggest challenge dental offices are facing right now?” The response was overwhelming—over 2,000 comments all saying the same thing: staffing struggles. Finding good employees, getting them to show up consistently, and keeping them long-term is becoming one of the biggest obstacles for dental offices today.

But before you start looking for solutions, first start with you as the owner or leader of the office.
• Is your work environment toxic?
• Are your expectations realistic?
• Do you encourage and uplift your team, or are you too hard on everyone?

A strong team starts with strong leadership. Once you evaluate your office culture, here are 5 key strategies to help you attract and retain quality team members:

1️⃣ Offer Competitive Pay & Benefits – Employees want to feel valued. Make sure your pay structure is competitive, and consider benefits like health insurance, paid time off, or even performance-based bonuses.

2️⃣ Create a Positive Work Culture – A toxic or stressful environment leads to high turnover. Foster a supportive, encouraging workplace where employees feel appreciated and respected.

3️⃣ Invest in Training & Growth – Provide opportunities for professional development. Employees who see a future with your practice are more likely to stay long-term.

4️⃣ Hire for Personality & Train for Skill – The right attitude is everything. Sometimes, a great team member is someone willing to learn rather than someone with the most experience.

5️⃣ Recognize & Reward Hard Work – A simple “thank you” or employee recognition program can go a long way in keeping your staff motivated and engaged.

Staffing will always be a challenge, but with the right strategies and leadership, you can build a strong, reliable team that thrives. What has worked best for you when hiring and keeping employees? Drop your thoughts in the comments! 👇

🚨 TikTok Ban: What You Need to Know 🚨Starting January 19, 2025, TikTok will officially be banned in the U.S. This raises...
17/01/2025

🚨 TikTok Ban: What You Need to Know 🚨

Starting January 19, 2025, TikTok will officially be banned in the U.S. This raises a lot of questions for creators and businesses. Here’s a quick breakdown:

💡 Key Points:
• TikTok will be removed from app stores (no new downloads or updates).
• If you already have the app, you might still access it, but it won’t run smoothly without updates.
• Back up your TikTok content now and start thinking about other platforms.

📌 What Should Creators Do?
Focus on platforms like Instagram Reels, YouTube Shorts, and LinkedIn. Your creativity doesn’t rely on one app—it’s time to expand and adapt!
👌🏼Pro Tip: Use tools to edit your TikTok videos without watermarks so you can reuse them elsewhere.

The ban is a challenge, but it’s also an opportunity to innovate. Let’s make this transition together and keep creating impactful content!

➡️ What’s your plan after the TikTok ban? Share your thoughts below!

3 Big Social Media Mistakes Dental Offices Make1️⃣ Not posting consistently – It makes your practice look inactive! Regu...
09/11/2024

3 Big Social Media Mistakes Dental Offices Make

1️⃣ Not posting consistently – It makes your practice look inactive! Regular updates keep you visible and trusted.

2️⃣ Using generic content – Patients want to see your team, values, and success stories, not just stock photos.

3️⃣ Ignoring comments or messages – Engaging with followers builds trust and stronger connections.

At Braithwaite Connection, we help offices avoid these mistakes and shine online!

📢 Social Media Tip: Posting every single day on Instagram might not be as effective as it seems!While consistency is key...
25/10/2024

📢 Social Media Tip: Posting every single day on Instagram might not be as effective as it seems!

While consistency is key, quality over quantity is essential. Posting daily can overwhelm your audience and reduce engagement, especially if content starts feeling repetitive. Instead, focus on high-quality, meaningful posts a few times a week, allowing your audience time to engage and interact with each piece.

Remember, it’s better to share impactful content that resonates rather than frequent posts that get lost in the feed. 📱✨

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