Gay Ad Network

08/05/2024

Global companies are wise to continue to stay committed to LGBTQ+ rights and freedoms.

Over the last 20 years, there have been dramatic gains for LGBTQ+ rights in the U.S.: gay, q***r, and trans individuals fought for and won equal treatment at work, legal marriage, the freedom to raise children, and the ability to openly serve in the military, and more. But now, many of these new-won...

13/03/2024

More than one in five Gen Z adults identify as LGBTQ+!

LGBTQ+ identification in the U.S. continues to inch up, with 7.6% of all U.S. adults, and more than one in five Gen Z adults, identifying this way.

25/01/2024

Wow, that's a lot of people.

About half of the Gen Z adults who identify as LGBTQ identify as bisexual, according to the Public Religion Research Institute report.

06/09/2023

Survey of 2,300 US adults indicates that consumers actively seek brands that support the LGBTQ+ community and may cease their patronage if these efforts are reduced.

01/09/2022

LGBTQ+ Marketing - Myths vs. Reality

Download:https://www.gayadnetwork.com/files/LGBTQ_Marketing_Myths.pdf

06/03/2022

Americans are identifying as LGBTQ more than ever before. Gallup's latest update on le***an, gay, bisexual or transgender identification finds roughly 21% of Generation Z Americans who have reached adulthood identify as LGBT. 🏳️‍🌈

https://www.gayadnetwork.com/research

02/11/2021

Expert LGBTQ Media Planning

Gay Ad Network has been recognized by INC Magazine as one of the fastest growing private companies in America. The company's rapid growth is a result of the unique value proposition offered to national advertisers seeking efficient access to the gay and le***an market through digital media. The Inc....

04/01/2021

By conservative estimates, LGBTQ+ individuals make up approximately 4.5% of the US population, but account for 8%— approximately $1 trillion—of the country’s disposable income, according to a 2020 report from Kearney.

05/10/2020

In celebration of the 15th Anniversary of LGBT History Month, Gay Ad Network is offering 50% off LGBT digital media rates plus a free audience segmentation analysis for all new campaigns that are booked in the month of October and delivered by the end of the year.

27/02/2020

The Gay Ad Network LGBTQ PMP has been available since 2014 and is used by many top ad agencies and buyers including The Trade Desk, MediaMath, Amobee, Mediacom, Roku, and Interpublic Group (IPG).

WPP media agency launched the PMP with client SKYY Vodka, challenging a new age of digital censorship inadvertently created by 'exclusion lists.'

21/01/2020

While the Supreme Court decides whether LGBTQ people are protected by federal employment non-discrimination law, 260 top businesses are corporate supporters on the Equality Act!

David highlights increasing global reach of the CEI, including historic efforts by top companies working with HRC to adopt LGBTQ-inclusive workplace policies in operations beyond U.S. borders.

22/12/2019

Another cultural milestone for LGBTQ Americans in advertising

The overwhelming backlash against The Hallmark Channel's decision to pull an ad off the air featuring a le***an couple kissing at their wedding is being hailed as a cultural milestone for LGBTQ Americans in advertising.

22/12/2019

26/06/2019

I am fortunate to have one of these living in my home - keeping me current with the new generation of consumers. Is your brand ready for Gen Z?

Opinion: Take note from younger generations while creating campaigns.

11/02/2019

Norms are changing and stereotypes are being broken down. It's hard for companies and marketers to keep up. A new study shows one demographic is growing fast and a one is just now making itself know.

31/01/2019

Technology has transformed "LGBT media". LGBT audiences spend their time on their favorite social media and entertainment platforms. As a result, national advertisers are shifting their budgets out of print and stand alone websites.

It’s a dark time for media — LGBT media, especially. What got us here? And how might we survive?

06/07/2018

Corporate pride takes over London.

07/03/2018

BOGOTÁ –– Bancolombia, one of Colombia's big banks, portrayed a gay couple as its customers in a recent adv...

30/06/2017

LGBT-Inclusive Advertising Is Driving Business Yet Consumers Demand Authenticity

NEW YORK, June 28, 2017 /PRNewswire/ -- In honor of LGBTQ Pride Month, findings from a new Ogilvy survey released...

28/06/2017

Boycotting companies based on their support of the LGBTQ community is becoming a non-issue. The majority of Americans now support same-sex marriage, while the progressive LGBTQ policies of Apple, Google and Nike are becoming more common among major corporations. It's hard to argue with success.

15/06/2017

Get on the ‘Pride Train’ and .

02/06/2017

YouGov BrandIndex finds best-perceived brands by LGBT consumers are the biggest media buyers—and a conscience helps too

17/04/2017

It sends a powerful signal to an entire generation that the company cares about doing what’s right.

01/04/2017

Almost a quarter of Americans between 18 and 34 years old identify as LGBTQ. A poll – coordinated by GLAAD – included more than 2,000 U.S. adults 18 years and older recently for the study, titled Accelerating Acceptance 2017. GLAAD noted that their latest study is noteworthy in the current political...

18/01/2017

The new report explores the types and sizes of LGBT-owned businesses currently certified by the NGLCC, the number of jobs they create, their geography, and the personal narratives of successful LGBT business owners who reflect the very best about America’s innovative and entrepreneurial spirit.

06/12/2016

A great place to work for LGBT advertising professionals.

For the third year in a row, Ogilvy & Mather has earned a perfect score of 100 percent on the Human Rights Campaign Corporate Equality Index.

21/11/2016

Article - Global LGBT Travel Market Now Valued at USD$211 Billion Annually - New international research undertaken in 2016 from the LGBT2030 program by specialist consulting firm Out Now reveals continuing expansion in key LGBT markets across the world.

21/11/2016

1st China LGBT Advertising Showcase, Annual Community Report Released Shanghai, China, November 18, 2016 /ChinaNewswire.com/ - WorkForLGBT, leading a coalition including YouGov, Dan Lan / Blued, Rela, and Weber Shandwick, and supported by more than 20 LGBT (le***an, gay, bisexual, and transgender) c...

21/11/2016

Visit Alexandria joins Virginia Tourism Corporation’s statewide efforts targeting a $57 billion market.

11/07/2016

I find it odd that corporations would allocate the bulk of their LGBT marketing budgets for Pride month. It's actually the hardest time for a company to make an impact and it is very inefficient. It is often better to be consistent with a unique marketing message and ongoing outreach. For maximum efficiency - advertisers should refine their LGBT audience and target media appropriately.

The LGBTQ community saw a heightened level of support from major corporations during Pride month. But now that the parades are over, will we continue to see their backing?