Panel: Experiences Matter – How Seamlessness Boosts Omnichannel Engagement
Panel: Experiences Matter – How Seamlessness Boosts Omnichannel Engagement
Audiences are no longer separated into online and in-store as consumers shift across channels depending on the stage or type of purchase. As physical and digital mesh, consumers come to expect human-centric hybrid experiences. And with the increased number of channels, the increased opportunities to engage comes with increased complexity.
Leading experts from Colgate Palmolive, Generali Asia, and Mars, Inc. will discuss key points:
* How to integrate, orchestrate, and tailor customer interactions across channels for consistent engagement and conversion?
* What makes an easier shopping experience that addresses non-linear customer journeys?
* How to blend artificial intelligence and human to provide seamless end-to-end user experiences?
* How to evaluate channel performances to optimize mix and investment in a multitouch reality?
* What are the most effective channels for the local and regional audience?
Register: https://lnkd.in/gbHShqZA
Time: 10:00 - 10:40 (HKT)
#CDOTrends #digitalreadiness #CMO #marketing #digital #cx #data #content #ecommerce #conference
Panel: Experiences Matter – How Seamlessness Boosts Omnichannel Engagement
Panel: Experiences Matter – How Seamlessness Boosts Omnichannel Engagement
Audiences are no longer separated into online and in-store as consumers shift across channels depending on the stage or type of purchase. As physical and digital mesh, consumers come to expect human-centric hybrid experiences. And with the increased number of channels, the increased opportunities to engage comes with increased complexity.
Leading experts from Colgate Palmolive, Generali Asia, and Mars, Inc. will discuss key points:
- How to integrate, orchestrate, and tailor customer interactions across channels for consistent engagement and conversion?
- What makes an easier shopping experience that addresses non-linear customer journeys?
- How to blend artificial intelligence and human to provide seamless end-to-end user experiences?
- How to evaluate channel performances to optimize mix and investment in a multitouch reality?
- What are the most effective channels for the local and regional audience?
Register: https://lnkd.in/gbHShqZA
Time: 10:00 - 10:40 (HKT)
#CDOTrends #digitalreadiness #CMO #marketing #digital #cx #data #content #ecommerce #conference #stage #experience #opportunities #artificialintelligence #engagement #investment #complexity
Announcing the Inaugural Digital CMO Summit 2022
Announcing the Inaugural Digital CMO Summit 2022
Customer behaviors have changed dramatically over the past 18 months in particular. For enterprises to remain successful, the ability to acquire, retain and satisfy customers is more important than ever before.
With customer experiences and digital commerce driving business performance, CMOs are orchestrating complex customer-centric journeys across channels and touchpoints. In the quest for real-time marketing and personalization, marketers must reconsider their approaches towards branding, content, data, and engagement through technology. Join us at the The inaugural Digital CMO Summit: Thriving in a Customer-Obsessed World on 10 March 2022.
Register: https://lnkd.in/gbHShqZA
Time: 09:00 - 15:40 (HKT)
#CDOTrends #digitalreadiness #CMO #marketing #digital #cx #data #content #ecommerce #conference #personalization #business #technology #engagement #branding #commerce
Sponsored Insight: Enhancing Omnichannel Experiences with AI
Sponsored Insight: Enhancing Omnichannel Experiences with AI
To meet changing market trends and customer expectations, enterprises need complete, accurate, contextual and trustworthy insights. Explore how the right data management platforms can provide the 360-degree view of your information value chain to drive your customer experiences and business growth. Join us on 1 Dec 2021.
Register: https://lnkd.in/gyxzEhNf
Time: 10:35-11:30 (SGT)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar #datamanagement #ai #growth #business
Sponsored Insight: Enhancing Omnichannel Experiences with AI
Sponsored Insight: Enhancing Omnichannel Experiences with AI
To meet changing market trends and customer expectations, enterprises need complete, accurate, contextual and trustworthy insights. Explore how the right data management platforms can provide the 360-degree view of your information value chain to drive your customer experiences and business growth. Join us on 1 Dec 2021.
Register: https://lnkd.in/gyxzEhNf
Time: 10:35-11:30 (SGT)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar #datamanagement #ai #growth #business
Fireside Chat: The Making of a Digital Engagement Platform
Fireside Chat: The Making of a Digital Engagement Platform
Wilson Group has recently launched WIL, an all-in-one digital engagement platform serving Hong Kong motorists. Featuring amazing rewards and hassle-free driving experiences, this platform leverages Wilson Group’s network and partnership ecosystem.
In this fireside chat, the speakers will explore the conceptualization, implementation, and learnings from the journey of launching WIL at the 4th Chief Digital Officer Hong Kong Summit on 28 Oct 2021.
Register: https://lnkd.in/gTgTthJH
Time: 14:00 - 14:20 (HKT)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar #digitization #digital #network #engagement
Panel: Will Our Digital Transformation Love Affair Survive the Post-Pandemic?
Panel: Will Our Digital Transformation Love Affair Survive the Post-Pandemic?
For the moment, companies are ramping up their digitalization efforts. Yet, some CDOs are secretly concerned that the senior leadership may abort their efforts once the pandemic retreats.
Leading experts from Oliver Wyman, Serai, Schneider Electric, Find Solution Ai Limited and Google Cloud Hong Kong will examine:
- How can CDOs prevent their programs from being aborted midway
- Ensuring transformation continuity when enthusiasm dies down, failures mount, and results don’t match expectation
- Real-world lessons in continuing / discontinuing the digital transformation journeys
All in one session at the 4th Chief Digital Officer Hong Kong Summit on 28 Oct 2021.
Register: https://lnkd.in/gTgTthJH
Time: 16:10 - 16:50 (HKT)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar #leadership #digital #love #transformation #google #cloud #ai
Digital Transformation - The Tip of the Spear in Defining New Customer Experiences
Sponsored Session: Digital Transformation - The Tip of the Spear in Defining New Customer Experiences
After a year of huge disruption, companies globally are shifting the focus on how they do business, gain market share and delight the new type of customers that have emerged during this time. Consumer needs and behaviours have changed forever, and organisations are urgently acting to understand and act on this.
According to McKinsey, companies have made the equivalent of 7 years of progress with their “digital transformation” efforts in 2020 alone. The transformation that is taking place across industries means strategy needs to be guided by actionable and predictive insights, in real time.
Through real life examples we will discuss:
- How to identify key opportunities and grow market share with actionable and predictive insights;
- How to increase speed to insights to adjust go-to-market strategies and brand messaging that resonates with your customers; and
- How to avoid data silos with an integrated system of action in order to drive business impact
Register: https://lnkd.in/gTgTthJH
Time: 12:10 - 12:30 (HKT)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar #opportunities #business #share #strategy #brand
Sponsored Session: Modernizing the Enterprise Data Fabric
Sponsored Session: Modernizing the Enterprise Data Fabric
To enable a truly data-driven culture, enterprises today face many critical challenges in modernizing their core Data Fabrics. Information continues to grow at an exponential rate with increasingly more varied data sources. Data Lakes can also be long and costly initiatives. While business-as-usual forces the need to provision Data in silos, posing challenges in formulating enterprise-360 solutions.
In this session, TIBCO will share:
- How Data Virtualization establishes a non-disruptive, fast time-to-market, extensible Data Integration infrastructure.
- How Master Data Management enables the Enterprise anything-360 views, from design-time to run-time.
- How Data Catalog helps promote data awareness, quality, and re-use.
- How TIBCO Unify solution, combining the above, can implement a centralized Data Governance platform.
Register: https://lnkd.in/gTgTthJH
Time: 11:10 - 11:30 (HKT)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar #business #culture #share #design #datamanagement #virtualization #quality
TIBCO
Sponsored Session: Turn Data into Insight & Drive Business to the Next Level
Sponsored Session: Turn Data into Insight & Drive Business to the Next Level
Enterprises expect real time information and insight in order to respond swiftly to their customers, partners and markets. Yet, to link all internal and external data is challenging.
To be successful in driving business to the next level, it is essential to manage end-users' expectations on data, formulate a value- and insight-driven data strategy, and accelerate the adoption for speedy result delivery.
In this session, a SAP Expert will highlight the latest capabilities of SAP Analytics, and explore:
- How to turn raw data into insight?
- How to address the typical challenges of data management?
- How to enable a data journey with a proper platform?
- How to gradually expand and extend to Data Scientist Platform for model development?
Register: https://lnkd.in/gTgTthJH
Time: 10:20 - 10:40 (HKT)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar
Panel: The New Models That Are Altering Revenue Generation and Customer Engagement
Panel: The New Models That Are Altering Revenue Generation and Customer Engagement
Enterprises are exploring new business models enabled by technologies to create new revenue streams and engage customers.
Leading experts from HK Express, Jardine Restaurant Group, and KEF Audio and GP Batteries will discuss:
- How can CDOs best navigate the changing prerogative from products to services and solutions in their quests for digital business impacts?
- O2O, direct-to-customers, leasing, subscriptions, platforms, ecosystems: What models are working, and what are failing?
- Diversifying revenue generation: What is a good mix of brick-and-mortar stores and e-commerce channels?
- Rethinking e-commerce: How to rebuild the right tech stack for microservices and headless commerce?
All in one session at the 4th Chief Digital Officer Hong Kong Summit on 28 Oct 2021.
Register: https://lnkd.in/gTgTthJH
Time: 11:30 - 12:10 (HKT)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar
Panel_Shhhh!!! What They Don’t Tell You About Monetizing Partnerships
Panel: Shhhh!!! What They Don’t Tell You About Monetizing Partnerships
Customers are demanding more complex and personalized services and solutions. Companies, acting alone, can no longer satisfy that demand. Building value-creating partner ecosystems is key to new opportunities in a competitive environment.
Leading experts from Sino Group, Jardine Restaurant Group, AstraZeneca Hong Kong, and QBE Asia will examine how to:
- catalyze the discovery of new customer value through ecosystem strategy
- promote experimentation, learning, and collaborative investments with ecosystem partners
- create ecosystem premium within conglomerate group members to overcome perceived conglomerate discounts
- overcome data exchange challenges between partners
All in one session at the 4th Chief Digital Officer Hong Kong Summit on 28 Oct 2021.
Register: https://lnkd.in/gTgTthJH
Time: 15:50 - 16:25 (HKT)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar
Panel_Shhhh!!! What They Don’t Tell You About Monetizing Partnerships
Panel: Shhhh!!! What They Don’t Tell You About Monetizing Partnerships
Customers are demanding more complex and personalized services and solutions. Companies, acting alone, can no longer satisfy that demand. Building value-creating partner ecosystems is key to new opportunities in a competitive environment.
Leading experts from Sino Group, Jardine Restaurant Group, AstraZeneca Hong Kong, and QBE Asia will examine how to:
- catalyze the discovery of new customer value through ecosystem strategy
- promote experimentation, learning, and collaborative investments with ecosystem partners
- create ecosystem premium within conglomerate group members to overcome perceived conglomerate discounts
- overcome data exchange challenges between partners
All in one session at the 4th Chief Digital Officer Hong Kong Summit on 28 Oct 2021.
Register: https://lnkd.in/gTgTthJH
Time: 15:50 - 16:25 (HKT)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar
Panel: The Long and Winding Road to Smarter Business with Data Analytics
Panel: The Long and Winding Road to Smarter Business with Data Analytics
Businesses increasingly rely on data and analytical models for decision-making. But it is not as straightforward as deploying an analytics solution. In today’s complex business environment, these models must be connected, contextual, and continuous to drive effective decision-making.
Leading experts from Swiss Re, HKEX, The Hong Kong and China Gas Company Limited, and Snowflake will explore connecting disparate structured and unstructured sources; Integrating siloed internal and external data; Detecting contextual changes and refining data models continuously; and, Unlocking data for AI/ML initiatives - all at the 4th Chief Digital Officer Hong Kong Summit on 28 Oct 2021.
Register: https://lnkd.in/gTgTthJH
Time: 14:20 - 15:00 (HKT)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar
Opening Keynote: Transformation in 2022 – Your Next Digital Priorities
Opening Keynote: Transformation in 2022 – Your Next Digital Priorities
Hong Kong's journey back to complete relaxation of social distancing is expected to be a lengthy journey beset with uncertainties. Looking forward to 2022, what should be the focus and priorities for digital leaders and technologists tasked to build digitally-capable enterprises? A leading expert will share forecasts and opinions in this session.
Register: https://lnkd.in/gTgTthJH
Time: 09:10-09:40 (HKT)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar
Webinar: Empowering Cloud-Native Transformation Without Compromises
Webinar: Empowering Cloud-Native Transformation Without Compromises
Leading experts from IBM, Liberty Insurance Private Limited, and Red Hat to discuss how the industry is making it easier to go cloud-native. Watch out for a mix of case studies, market overviews, demos, and fireside chats with customers and more. Join us on 22 Sep 2021.
Register: https://lnkd.in/gqzJ6uAB
2 pm - 3:25 pm (SGT/HKT)
#CDOTrends #Banks #Banking #Finance #Data #CustomerExperience #CX #Infrastructure #Webinars IBM
Panel: Success in Minute Steps – Becoming the Best Digital Follower Ever
Panel: Success in Minute Steps – Becoming the Best Digital Follower Ever
Enterprises in Hong Kong are known for the conservativeness when it comes to technology investments and risk-taking. But even if you are averse to pioneering in transformation, you still need concrete strategies to keep pace with the innovators of their industries. Otherwise, you may be left behind.
Leading experts from The Great Eagle Company, Limited, Tricor Group, and Hang Lung Properties will explore the keys to being a digital nimble follower, keeping pace with digital leaders, benefiting from your competitors’ risk-taking and, setting an optimal strategy to capitalize on the next round of growth engines - all at the 4th Chief Digital Officer Hong Kong Summit on 28 Oct 2021.
Register: https://lnkd.in/gTgTthJH
Time: 09:40 - 10:20 (HKT)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar
Panel: Success in Minute Steps – Becoming the Best Digital Follower Ever
Panel: Success in Minute Steps – Becoming the Best Digital Follower Ever
Enterprises in Hong Kong are known for the conservativeness when it comes to technology investments and risk-taking. But even if you are averse to pioneering in transformation, you still need concrete strategies to keep pace with the innovators of their industries. Otherwise, you may be left behind.
Leading experts from The Great Eagle Company, Limited, Tricor Group, and Hang Lung Properties will explore the keys to being a digital nimble follower, keeping pace with digital leaders, benefiting from your competitors’ risk-taking and, setting an optimal strategy to capitalize on the next round of growth engines - all at the 4th Chief Digital Officer Hong Kong Summit on 28 Oct 2021.
Register: https://lnkd.in/gTgTthJH
Time: 09:40 - 10:20 (HKT)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar
Sponsored Session: Why Actionable Data-Driven Insights Need Brilliant Data Engineers
Sponsored Session: Why Actionable Data-Driven Insights Need Brilliant Data Engineers
Data scientists are often celebrated as the champions of insights. Yet, many overlook the work of the data engineer in ensuring that the data is analysis-ready and the data workflows are well managed. Else, making timely, intuitive, and context-specific decisions can be a major struggle. Find out how data modernization can enable effective and efficient use of data to deliver faster and better results.
Register: https://lnkd.in/gKVJdsxr
Time: 12:10 (AEST)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar
Tamr
Sponsored Session: The Life and Times of an AI-Led CX Perfectionist
Sponsored Session: The Life and Times of an AI-Led CX Perfectionist
Data gave companies the ability to analyze customer behaviors. AI took step further by analyzing behaviors throughout customer journeys in near real-time. It allows companies to become better at predicting preferences at scale and personalize their experiences. Find out how AI-driven behavioral and journey analytics is helping companies find new ways to monetize their customer engagements while meeting customer expectations.
Register: https://lnkd.in/gKVJdsxr
Time: 14:00 (AEST)
#CDOTrends #digitalreadiness #digitalbusiness #digitaltransformation #covid19 #webinar
