28/07/2022
To kick off season 3, we’re talking about the “unseen, perennial generation” which includes women age 40 to 65. This group of women is unseen because we’re not being marketed to. We’re not the focus of products and services. Many companies focus on millennials, but with TRILLIONS of dollars in purchasing power, it’s a missed opportunity that this segment is so terribly overlooked.
You have GOT TO hear this conversation with my friend . We're talking about the most ignored group of women - aged 40-65. We'll talk about why this is the case and if you're a business owner, what you can do to ensure that this group finds your products and services.
Listen on iTunes or dontplaywithtrash.com